Pittie Group

What Pittie Group does

Pittie Group is a privately held, family-owned Indian conglomerate headquartered in Mumbai, operating four core verticals: Pittie Realty (commercial, residential, and industrial real estate, including Vaibhav Chambers in BKC and Veerpratap Industrial Park in Jodhpur), Pittie Consumer (manufacturing and distribution of FMCG across spiritual, home care, and personal care categories through owned brands like Shubhkart, Chakaachak, and Bath & Blends plus exclusive distribution of Church & Dwight brands), THE EPIC COMPANY (a media and broadcasting business spanning 13 TV channels, OTT platforms Epic On and Docubay, gaming, music, and digital news, reaching 138M users), and Pittie Logistics (a 19-warehouse, 500+ fleet distribution business serving 5,000+ stores across 700+ pincodes).

Underlying technology includes Warehouse Management and Transportation Management Systems (WMS/TMS), a centralized control tower for monitoring productivity and TAT, advanced data analytics used for forecasting and risk mitigation, and Stream-Sense, a self-hosted OTT platform. The group operates 5+ manufacturing plants, holds a minority stake in Soho House & Co, and maintains wholly owned subsidiaries in the UAE, UK, USA, and Singapore alongside a jointly controlled interest in IN10 Media Network.

Revenue is generated across multiple streams — one-time FMCG product sales, 3PL managed-services contracts for brand distribution (notably Patanjali and Church & Dwight), advertising and subscription across broadcast and OTT, real-estate sales and leasing, and strategic licensing/royalty income. The customer base spans individual B2C consumers, FMCG brands requiring pan-India distribution, regional and digital media audiences, commercial and residential real-estate tenants, and enterprise logistics clients, with go-to-market executed via dedicated sales teams in general trade and modern trade, direct enterprise logistics services, broadcast/OTT self-serve platforms, and direct real-estate sales.

Name

Pittie Group

Legal name

Pittie Group

Website

https://pittiegroup.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Pittie Group is a privately held, family-owned Indian conglomerate operating four verticals — real estate, FMCG manufacturing and distribution (including Patanjali and Church & Dwight brands), media (THE EPIC COMPANY: 13 TV channels, OTT, gaming, news reaching 138M), and logistics (19 warehouses, 500+ fleet) — serving consumers, enterprise brands, and media audiences across India and select international markets.

Ownership category

akta.pro rank

Product category

Diversified Conglomerate

NAICS

Management of Companies and Enterprises (551), Management of Companies and Enterprises (5511), Periodical Publishers (51312)

SIC

Television Broadcasting Stations (4833), Food And Kindred Products (2000), Perfumes, Cosmetics & Other Toilet Preparations (2844), Wholesale-Durable Goods, Nec (5099)

akta.pro primary industry

Cable Network Groups & Portfolio Operators (Multi-Channel Brands) (MPABAFAO)

Keywords

• Diversified conglomerate
• FMCG manufacturing
• Media broadcasting
• Warehousing logistics
• Real estate development

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. FMCG Manufacturing & Sales: Pittie Consumer manufactures own products across spiritual essentials (Shubhkart, Nirmal, Surabhi, Tejas), home care (Chakaachak, Oxyzap, Cleanzap, Shinezap, Powerzap, Freshzap), and personal care (Bath & Blends, Cocobaya, Tealish, Toppik) categories. Also distributes products for various Indian and global brands including Nair, Batiste, Viviscal, Flawless from Church & Dwight.
2. Logistics & Distribution Services: Pittie Logistics provides warehousing, transportation, and value-added services managing end-to-end solutions from storage to stores. Revenue comes from serving brands across 19 warehouses, 500+ fleet, 700+ pincodes with 3500+ touchpoints.
3. Media & Broadcasting: THE EPIC COMPANY generates revenue from broadcast channels (Epic Studios, Epic Bhojpuri, Epic Bharat, Epic Kids, Epic Music, Epic Pariwar, Epic TV, Nazara), OTT platforms (Epic On, Docubay), gaming (Platanista), music (LOUDER), and news (LatestLY).
4. Real Estate: Pittie Realty develops and manages commercial properties (Vaibhav Chambers, Pittie Chambers), residential projects (Pittie Paradise, Antariksh), industrial parks (Veerpratap Industrial Park), and hospitality investment (Soho House).
5. Strategic Investments: Pittie Group pursues entrepreneurship through start-up cultivation and strategic investments across verticals including Soho House hospitality and IN10 Media Network.

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels7 records

Core offering

Pittie Group is a diversified Indian conglomerate operating across four business verticals: Pittie Realty (commercial, residential, and industrial real estate development), Pittie Consumer (FMCG manufacturing and distribution of spiritual essentials, home care, and personal care products across 23 brands), THE EPIC COMPANY (media and entertainment including 13 TV channels, OTT platforms, gaming, music, and news), and Pittie Logistics (end-to-end warehousing, transportation, and last-mile distribution across 19 warehouses and a 500+ vehicle fleet). The group also distributes third-party brands such as Church & Dwight's Nair, Batiste, Viviscal, and Flawless in India.

Product overview

Pittie Group is a diversified Indian conglomerate established in 1989 with four core business verticals: Realty, Consumer, Media, and Logistics. Pittie Realty delivers world-class residential and commercial spaces through properties like Vaibhav Chambers, Pittie Chambers, Pittie Paradise, Antariksh, and Veerpratap Industrial Park. Pittie Consumer operates as an FMCG arm offering spiritual essentials (Shubhkart, Nirmal, Surabhi, Tejas, GauGaurav, Darshana, Nitya), home care products (Chakaachak, Oxyzap, Cleanzap, Shinezap, Powerzap, Freshzap, Abzorbzap), and personal care (Bath & Blends, Cocobaya, Tealish, Toppik) plus distributed brands (Nair, Batiste, Viviscal, Flawless). THE EPIC COMPANY manages media operations across broadcast channels (Epic Studios, Epic Bhojpuri, Epic Bharat, Epic Kids, Epic Music, Epic Pariwar, Nazara), OTT platforms (Epic On, Docubay), digital services (Stream-Sense, LatestLY), and gaming (Platanista). Pittie Logistics provides end-to-end warehousing and distribution with 19 warehouses and 500+ fleet vehicles. The group serves 400+ products, 40+ brands, and operates across 20+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• Pittie Realty: Real estate arm delivering world-class residential and commercial spaces
• Pittie Consumer
• THE EPIC COMPANY
• Pittie Logistics
• Shubhkart
• Chakaachak
• Bath & Blends
• Epic Studios
• Epic On
• Docubay
• Ishara
• Gubbare
• FILAMCHI
• Showbox
• LatestLY
• Platanista
• Let's Get LOUDER

Products and services

• Pittie Realty Real estate development arm delivering world-class commercial office spaces, residential towers, and industrial parks across India.
• Vaibhav Chambers 11-storey commercial property with 80,000 sq. feet built-up area located on BKC road in Mumbai.
• Pittie Paradise 21+ floor residential property located at Dadar near Shivaji Park with penthouses offering panoramic views.
• Veerpratap Industrial Park
• Veerpratap Enclave
• Pittie Consumer FMCG arm manufacturing own products and providing sales/distribution services for Indian and global brands across spiritual, home care, and personal care categories.
• Shubhkart One-stop destination for quality-focused puja essentials including incense sticks, dhoop sticks, camphor, candles, and sacred powders.
• Chakaachak Cleaning product range providing efficient solutions for tough stains across multiple home care categories.
• Bath & Blends Body wash products with exotic cocktail and mocktail-inspired rejuvenation experience.
• Nair India Distribution Distribution of Nair hair removal products in India through partnership with Church & Dwight.
• THE EPIC COMPANY Media and entertainment arm with offerings across broadcast channels, OTT platforms, production, gaming, music, and digital news.
• Epic Studios Non-fiction entertainment channel blending information with entertainment covering mythology, travel, history, food, and sports.
• Epic On High-end streaming platform offering free and premium content including TV shows, documentaries, short videos, e-books, podcasts, games, LIVE TV, and audio books.
• Docubay Video OTT platform for factual entertainment offering global documentaries.
• Stream-Sense Self-hosted OTT streaming platform enabling businesses to stream live video/audio content on web, mobile, and smart TV devices.
• Platanista
• LatestLY
• Pittie Logistics Logistics arm providing warehousing, transportation, and value-added services with end-to-end solutions from storage to stores across 19 warehouses and a 500+ vehicle fleet.
• Warehousing Services
• Last Mile Delivery
• Built-to-Suit Warehouse Solutions
• Soho House & Co Hospitality Investment Investment stake in Soho House members-exclusive club and hotel with global presence, offering social networking across media, arts, and fashion industries.

Quantifiable outcome

• 30x jump in revenue in five years for Chakaachak brand
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core, minor and major.

• Church & DwightcoreChannel Partner/ Reseller/ Distributor · 1 January 2020Pittie Group partnered with Church & Dwight to launch beauty and care products in India including Nair (hair removal), Batiste (dry shampoo), Viviscal (hair growth supplements), and Flawless (grooming tools).
• Soho House & CominorOthers · 1 January 2019Pittie Group invested in Soho House marking its foray into hospitality business. Soho House provides exclusive members club experience across global locations.
• Anand Mahindra (IN10 Media Network)majorStrategic or Co-development Partner · 1 January 2016Pittie Group expanded media business by partnering with Anand Mahindra for IN10 Media Network, which operates multiple TV channels and digital platforms.
• Patanjali Ayurved LimitedmajorChannel Partner/ Reseller/ Distributor · 1 January 2011Pittie Group became the distributor for Patanjali Ayurved Limited for Mumbai region in 2011, later expanding to distribute Patanjali products across outlets in Modern Trade Pan India in 2013.
• Sanskar TVcoreOthers · 1 January 2010Pittie Group acquired Sanskar TV in 2010, marking the company's foray into the media and broadcasting sector.
• Baba RamdevmajorStrategic or Co-development Partner · 1 January 2004KK Pittie collaborated with Baba Ramdev to form a new partnership in 2004, expanding business relationships in the spiritual and wellness sector.

Scale indicators14 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Mahindra Logistics: Indian third-party logistics provider offering warehousing, transportation, and last-mile delivery across India. Directly comparable to Pittie Logistics' pan-India warehousing + 500+ fleet + WMS/TMS-enabled offering for FMCG and brand clients.
• Marico Limited: Indian FMCG major with portfolio across hair care (Parachute), edible oils (Saffola), and premium personal care (Kaya). Comparable to Pittie Consumer in terms of India-centric brand portfolio spanning personal care and home categories.
• Oberoi Realty: Premium Indian real estate developer focused on luxury residential and Grade-A commercial properties in Mumbai. Comparable to Pittie Realty's prime BKC-located Vaibhav Chambers and Pittie Chambers commercial assets plus Dadar luxury residential.
• Godrej Consumer Products: Indian FMCG major with portfolio in hair care, home care, and personal care (Godrej No.1, Cinthol, Good Knight). Comparable to Pittie Consumer's portfolio mix spanning home care (Chakaachak, Oxyzap) and personal care (Bath & Blends, Tealish).
• Network18 Media & Investments: Indian media conglomerate operating news (CNBC-TV18), entertainment (Colors), and digital (JioCinema/Voot) verticals. Comparable to IN10 Media's portfolio of regional language entertainment, news (LatestLY), and digital platforms.
• Zee Entertainment Enterprises: One of India's largest broadcast and OTT media companies operating multiple Hindi and regional channels plus ZEE5. Comparable to IN10 Media / THE EPIC COMPANY in multi-channel regional broadcast and OTT strategy.
• Dabur India: Indian FMCG leader with strong ayurvedic and natural-products portfolio (Dabur Honey, Vatika, Real). Comparable to Pittie Consumer's spiritual/ayurvedic Shubhkart and natural-products (Cocobaya) brand positioning.
• ITC Limited: Indian diversified conglomerate with FMCG (Aashirvaad, Sunfeast, Fiama), hotels, paperboards, packaging, and agri-business. Closest comparable to Pittie's multi-vertical structure spanning consumer goods, distribution, and adjacent businesses.
• Bajaj Consumer Care: Mid-sized Indian FMCG company with brand portfolio in personal care and hair care (Bajaj Almond Drops, Brahmi Amla). Closely comparable to Pittie Consumer's mid-scale, brand-led, India-focused CPG profile and distribution partnerships.
• Emami Limited: Indian FMCG company focused on personal care, healthcare, and ayurvedic products (Navratna, Zandu, Kesh King). Closely comparable to Pittie Consumer's personal care portfolio and ayurvedic/traditional positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pittiegroup
• LinkedInlinkedin.com/company/pittie-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles25 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pittie Group