KMTR TV

What KMTR TV does

KMTR TV (branded as NBC16) is a local NBC-affiliated broadcast television station licensed to and operating from Springfield, Oregon, serving the Eugene-Springfield designated market area (DMA), with extended regional coverage into Lane, Douglas, and Coos Counties via subsidiary stations KMCB (Coos Bay), KTCW (Roseburg, CW affiliate), and three low-power translators (K15KF-D, K31AE-D, K22GX-D). Core products include local news programming, weather forecasting with Doppler radar and SkyCam16, and sports coverage featuring signature franchises Friday Night Rivals (high school football) and Friday Night Basketball, plus NBC Olympics vertical coverage. The underlying technology stack is traditional broadcast transmission infrastructure augmented by Sinclair's Storyline content management platform, a dedicated website (nbc16.com), and native iOS/Android mobile applications for on-demand and live streaming.

The business model is dual-revenue: (1) local television advertising — selling spot ads, sponsored segments, and promotional packages during news, weather, and sports programming to regional SMB advertisers (pricing is quote-based and not publicly disclosed), and (2) network affiliation value — receiving NBC network programming in exchange for audience delivery, which supports advertising CPMs. KMTR is a wholly-owned operating subsidiary of Sinclair Broadcast Group (Sinclair, Inc., NASDAQ: SBGI), a diversified media conglomerate that provides corporate infrastructure, national programming (Spotlight on America, Full Measure, Crisis in the Classroom), and shared newsroom technology. The station employs 11–50 staff and distributes content via over-the-air broadcast, cable/satellite carriage (DirecTV, Dish Network), digital streaming, mobile apps, and active social channels (Facebook, X, Instagram, YouTube).

Name

KMTR TV

Legal name

Sinclair, Inc.

Website

https://nbc16.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

KMTR TV (NBC16) is a local NBC-affiliated broadcast television station in Springfield, Oregon, serving the Eugene-Springfield market with local news, weather, and sports (including Friday Night Rivals football and Friday Night Basketball). It operates as a wholly-owned subsidiary of Sinclair Broadcast Group.

Ownership category

akta.pro rank

Product category

Local Broadcast Television

NAICS

Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Local News & Weather Stations (MPABACAJ)

Keywords

• Local broadcast television
• Regional news programming
• Television advertising sales
• NBC network affiliation
• High school sports coverage

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Television Advertising: The station generates revenue primarily through selling advertising airtime to local businesses, including spot ads, sponsored segments, and promotional packages during news programming, sports coverage, and other broadcast content.
2. Network Affiliation: As an NBC affiliate, KMTR receives programming content from the NBC network, which contributes to viewer engagement and advertising value.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

KMTR TV (NBC16) is a local NBC-affiliated broadcast television station that produces and distributes original local news, weather forecasts, high school sports coverage, and community programming for the Eugene-Springfield, Oregon market. Programming is delivered free to viewers via over-the-air broadcast, cable/satellite carriage, the nbc16.com website, and the KMTR News mobile apps, with revenue generated by selling advertising airtime to local and regional businesses.

Product overview

KMTR TV (NBC16) is a local NBC-affiliated broadcast television station serving Springfield and Eugene, Oregon. The station operates as a multi-platform news and entertainment media company offering a unified portfolio of broadcast and digital products. The core offerings include local news programming, weather coverage, and sports content (including Friday Night Rivals for football and Friday Night Basketball for basketball). These are complemented by digital extensions including a mobile app for iOS and Android, live streaming capabilities, and specialized coverage sections such as Olympics, Schools, Elections, and various community features. The station is owned by Sinclair Broadcast Group and carries NBC network programming along with original local content.

Differentiator

Problem solved

Functional benefit

Products and services

• KMTR NBC16 Local News Local broadcast and digital news coverage for the Springfield/Eugene, Oregon area, including breaking news, local stories, and community reporting across categories such as Coos County, Douglas County, Southwest Oregon, Nation & World, Entertainment, and Offbeat.
• KMTR NBC16 Weather Weather forecasting and reporting featuring current conditions, radar, maps, 7-day forecasts, mountain cams, SkyCam16, ODOT cameras, flight information, and closings for the Springfield/Eugene region.
• Friday Night Basketball High school basketball coverage featuring weekly highlights, game recaps, team features, and player spotlights from across the Western Oregon region.
• Friday Night Rivals High school football coverage featuring weekly highlights, game recaps, team of the week selections, game of the week features, and sponsor integrations for regional prep sports.
• Olympic Sports Coverage Olympic and international sports event coverage, including athlete profiles, competition results, and Olympic-related news with a focus on Pacific Northwest athletes.
• KMTR NBC16 Mobile App Mobile application for iOS and Android providing on-the-go access to local news, weather, sports, and live streaming content from the station.
• Watch Live Streaming Live television streaming and on-demand video content allowing viewers to watch KMTR NBC16 broadcasts and coverage in real-time or on-demand.

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Sinclair Broadcast GroupcoreOthersKMTR-TV is owned and operated by Sinclair Broadcast Group, one of the largest television broadcasting companies in the United States. Sinclair owns and operates local television stations across multiple markets and provides corporate infrastructure, programming, and operational support to KMTR.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• KOIN: KOIN is a CBS-affiliated station serving the Portland, Oregon market with overlapping coverage into the Willamette Valley region where KMTR operates, making it a comparable network-affiliate news broadcaster in the broader Oregon media landscape.
• KGW: KGW is another NBC-affiliated television station in Oregon (Portland market), sharing the same network partnership as KMTR and covering an adjacent regional market with similar news, weather, and sports product positioning.
• KEZI: KEZI is the ABC-affiliated television station serving the Eugene-Springfield, Oregon market, directly competing with KMTR for local viewers, news audience, and advertising dollars across the same Lane County footprint.
• KVAL: KVAL is the CBS-affiliated television station based in Eugene, Oregon, providing local news and programming to the same Eugene-Springfield DMA as KMTR and competing head-to-head for local advertisers and audience share.
• KPTV: KPTV is the Fox-affiliated station serving Portland, Oregon, operating as a comparable network-affiliate local TV broadcaster with overlapping Willamette Valley coverage and competing for regional advertisers and digital audiences.

Broad incumbents

• Gray Television: Gray Television is a publicly-traded peer broadcaster that owns and operates hundreds of local TV stations nationwide, including NBC, CBS, ABC, and Fox affiliates in markets comparable in size and structure to Eugene-Springfield.
• Sinclair Broadcast Group (parent portfolio stations): Sinclair owns and operates numerous other local television stations across the US under the same operating model as KMTR, sharing centralized news production, syndicated content, and corporate scale — making any peer Sinclair station a strong structural comparable.
• Tegna: Tegna operates a large portfolio of local network-affiliated broadcast stations across the US, with comparable business model, audience targeting, and advertising-led revenue structure to KMTR's operations.
• Nexstar Media Group: Nexstar is the largest US television station operator, owning hundreds of network-affiliated local stations across small and mid-size markets — directly comparable in size, station economics, and operating model to KMTR's standalone station profile.

Emerging players

• The Register-Guard: The Register-Guard is the dominant local newspaper serving the Eugene-Springfield market, competing with KMTR for local news audience attention and regional advertising spend in the same Lane County footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/kmtr
• YouTubeyoutube.com/@KMTRNBC16
• Facebookfacebook.com/KMTRNews
• Instagraminstagram.com/nbc16kmtr/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KMTR TV