Obergs

What Obergs does

Öbergs AB is an independent Swedish industrial components distributor and system integrator headquartered in Karlstad, founded in 1988 and operating as a wholly-owned subsidiary of the publicly listed Momentum Group since 2021. The company specializes in pneumatics, valves, linear technology, and custom automation assembly, serving industrial manufacturers across Sweden with a regional focus on Värmland. Its product portfolio spans pneumatic couplings, cylinders, process valves, solenoid valves, ball screws, rail guides, and actuators sourced from leading international manufacturers including IMI Norgren, Festo, SMC, Parker, Bosch Rexroth, and Bürkert, complemented by its own proprietary UNIC Stainless Cylinder® branded line targeting food, pharmaceutical, and medical industry applications.

The company operates the region's largest pneumatic warehouse with 900 standard stainless steel cylinders in stock, enabling short lead times, and runs an in-house assembly workshop in Karlstad that builds and tests complete pneumatic systems, control cabinets, and valve stations prior to delivery. Its go-to-market is sales-led through a technical field sales team covering Värmland, supported by inside sales via phone/email, a physical storefront, and an educational training program in partnership with Camozzi Automation. Revenue is generated primarily through one-time component sales combined with professional services for system integration and assembly, with quote-based project pricing rather than subscription or recurring contracts.

The business operates within Momentum Group's broader Nordic industrial components portfolio alongside its subsidiary JOKRAB Automatikbyggnad AB (Hamburgsund), which provides flexible automation services for the pharmaceutical and food industries. Öbergs serves diverse end markets including industrial manufacturing, food and beverage, pharmaceutical, automotive, process industries, and OEM applications, with named customers such as Asfaltverk i Mariestad and Cytiva Sweden AB. As of April 2025, Tobias Vallin leads the company as Managing Director, following his prior role as CFO since 2021.

Name

Obergs

Legal name

Öbergs AB

Website

https://obergsab.se

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Öbergs AB is a Karlstad-based independent Swedish industrial components distributor and system integrator specializing in pneumatics, valves, linear technology, and custom automation assembly, serving Swedish industrial manufacturers across manufacturing, pharmaceutical, food, and process verticals as a subsidiary of Momentum Group.

Ownership category

akta.pro rank

Product category

Industrial Automation Components

NAICS

Fluid Power Cylinder and Actuator Manufacturing (333995), Fluid Power Valve and Hose Fitting Manufacturing (332912), Fluid Power Pump and Motor Manufacturing (333996)

SIC

General Industrial Machinery & Equipment, Nec (3569), Industrial Instruments For Measurement, Display, And Control (3823), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Pneumatic Air Preparation & Distribution (FRL assemblies, manifolds, air headers) (IMAHAGAD)

Keywords

• Pneumatic components
• Industrial valves
• Linear motion systems
• Automation assembly
• Industrial distribution

Headquarters

HQ city

Karlstad

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Industrial Component Sales: Sale of pneumatic components (cylinders, couplings, valves), process valves, linear technology products (ball screws, guide rails, actuators), and accessories from branded suppliers. Revenue generated from one-time product sales with no recurring subscription component.
2. Custom System Solutions and Assembly: Design, assembly, and integration of complete pneumatic systems, control cabinets, valve stations, and automation packages. Includes testing and documentation before delivery. Revenue from professional services combined with component integration.
3. Technical Training and Education: Pneumatic training courses conducted in collaboration with Camozzi Automation, covering basic pneumatics and automation topics. Two-day courses with maximum 8 participants per session.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Öbergs is an independent Swedish specialist distributor and integrator of pneumatic components, valves, linear technology, and complete industrial automation systems, supported by the region's largest pneumatic warehouse with 900+ standard cylinders in stock. The company also runs an in-house assembly workshop in Karlstad that builds customized pneumatic control cabinets, integrates components from multiple OEMs, and provides ongoing servicing for installed systems.

Product overview

Öbergs is an independent distributor and specialist in pneumatic components, valves, linear technology, and industrial automation. The company operates as a product-centered business (not a SaaS platform) offering both standardized components from international manufacturers (IMI Norgren, Festo, SMC, Parker, Bosch Rexroth, Rollco, Gemü, Bürkert, Rotork) and its own proprietary UNIC Stainless Cylinder® brand. The product portfolio centers on four core areas: (1) Pneumatics — couplings, cylinders, valves, actuators, and air treatment; (2) Valves — process valves, ball valves, solenoid valves, and control valves; (3) Linear Technology — ball screws, rail guides, and actuators; and (4) Assembly/Integration — custom-built systems assembled in their own Karlstad workshop. The UNIC Stainless Cylinder® is the company's flagship own-brand product, featuring FDA-compliant stainless steel cylinders in multiple DIN/ISO standards, marketed alongside third-party brand components as part of a comprehensive industrial automation offering.

Differentiator

Problem solved

Functional benefit

Brands

• UNIC Stainless Cylinder: Ett flexibelt cylinderprogram i rostfritt stål för krävande miljöer inom livsmedel- och medicinindustrin. Marknadens mest rengöringsvänliga cylindrar med brett standardprogram och kort leveranstid.

Products and services

• UNIC Stainless Cylinder® Proprietary stainless-steel pneumatic cylinder line developed and distributed under the Öbergs UNIC Stainless Cylinder® brand, intended for industrial customers with hygienic or corrosive operating environments.
• Pneumatic components and systems Distribution of pneumatic cylinders, valves, fittings, and accessories from multiple OEM brands, plus system design support, for industrial manufacturing customers.
• Industrial valves Supply of process valves, ball valves, and solenoid valves for fluid and gas handling in industrial process and manufacturing applications.
• Linear technology Distribution of linear motion components and systems, including guides, slides, and actuators, for industrial automation customers.
• Assembly workshop / system integration In-house service that builds customized pneumatic control cabinets and integrates components from multiple brands into complete automation systems delivered ready to install at the customer's site.
• Pneumatics training courses Customer training courses covering pneumatics fundamentals, component selection, and system maintenance, delivered to industrial customer personnel.

Quantifiable outcome

• 900 standard cylinders in stock for immediate delivery
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

18 partnerships are on record, tiered flagship, core and minor.

• Momentum GroupflagshipStrategic or Co-development PartnerParent company since 2021. Momentum Group is börsnoterade (stock exchange listed) with roots in 100+ year successful company culture from Bergman & Beving. Drives, develops, and acquires successful sustainable companies in the Nordics through active ownership with decentralized profit and business responsibility. Part of one of the Nordic region's leading suppliers of industrial components and services.
• JOKRAB Automatikbyggnad ABcoreStrategic or Co-development PartnerSubsidiary founded 1987 by Lennart Joling and Magnus Kristiansson. Offers flexible automation services building and assembling equipment that controls all types of processes, mainly for pharmaceutical industry. Developed complete chromatography control system for GE Healthcare (now Cytiva Sweden AB). Located in Hamburgsund.
• IMI NorgrenflagshipTechnology or IntegrationOfficial Norgren partner since 2001. Leading supplier of pneumatic components. Products include process valves, ball valves in stainless steel, brass or plastic, solenoid valves, stainless valves for demanding environments, and valves for automation.
• FestocoreTechnology or IntegrationLeading manufacturer of pneumatic and electrical components. Festo is a key supplier for pneumatic cylinders, valves, and automation technology.
• ParkercoreTechnology or IntegrationMajor manufacturer of pneumatic equipment and components included in product catalog.
• SMCcoreTechnology or IntegrationLeading pneumatic component manufacturer represented in product catalog.
• Camozzi AutomationcoreStrategic or Co-development PartnerPartnership for conducting training programs. 'Pneumatik i praktiken med Camozzi' training Step 1-2 covering basic and advanced pneumatic knowledge combined with practical applications.
• Bosch RexrothcoreTechnology or IntegrationSupplier of linear technology components including ball screws, guide rails, and linear units for precision industrial applications.
• RollcocoreTechnology or IntegrationSupplier of linear technology products including ball screws, guide rails, linear units, telescopic rails, and aluminum profile systems.
• GEMÜcoreTechnology or IntegrationSupplier of industrial valves including process valves for demanding industrial environments.
• BonomicoreTechnology or IntegrationSupplier of industrial valve products.
• RotorkcoreTechnology or IntegrationSupplier of industrial valves and actuators for process control.
• END ArmaturencoreTechnology or IntegrationSupplier of industrial valve products.
• ARI ArmaturencoreTechnology or IntegrationSupplier of industrial valve products.
• BürkertcoreTechnology or IntegrationSupplier of flow technology and pneumatic components.
• StafsjöcoreTechnology or IntegrationSupplier of knife gate valves. Example of renovation project for slide gate valve.
• Ung Företagsamhet VärmlandminorGTM or Marketing PartnerNew partnership started September 2025. Youth entrepreneurship organization in Värmland. Öbergs participated in kickoff event at Karlstad CCC meeting over 1,000 young UF entrepreneurs.
• IF GötaminorGTM or Marketing PartnerAthletics club sponsorship in Karlstad. Proud sponsor of athletics events including Friidrotts-SM, Folksam Grand Prix. Company participates in club activities and meetings with athletes like Henrik Larsson and Khaddi Sagnia.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Addtech AB: Swedish publicly-listed industrial components distributor with 150+ subsidiaries across the Nordics. Highly comparable business model — independent multi-brand distribution of industrial components including pneumatics, but operating at significantly larger scale and broader portfolio than Öbergs.
• Parker Hannifin: Global motion and control technologies manufacturer with a deep pneumatic and valve portfolio. Parker is a key Öbergs supplier but competes for OEM and end-user pneumatic business through its own European direct-sales organization.
• Bosch Rexroth: Global manufacturer of linear motion, pneumatics, and assembly technology. Listed as a key supplier of linear technology components (ball screws, guide rails) to Öbergs, but also sells direct to industrial OEMs across Sweden.
• SMC Corporation: World's largest pneumatic components manufacturer with direct sales across Europe. SMC is a catalog supplier partner to Öbergs but its global direct presence and broad product range compete for the same industrial pneumatic spend in Sweden.
• Indutrade AB: Swedish publicly-listed industrial distributor with decentralized profit responsibility across 200+ subsidiaries. Closely comparable decentralized industrial distribution model to Momentum Group/Öbergs, though operating across much wider geographies and product verticals.
• IMI Precision Engineering (Norgren): Long-term Official Norgren partner of Öbergs since 2001 and a leading pneumatic/process valve manufacturer. IMI Norgren's direct sales force and OEM channel compete with Öbergs' independent distribution model for the same Swedish industrial accounts.
• Festo AG: Global pneumatic and electrical automation manufacturer and direct distributor. Öbergs lists Festo as a key supplier partner but Festo's direct-sales model competes for the same Swedish industrial customers, making it a broad incumbent in the pneumatic market.
• Rotork plc: Global specialist in valve actuators and flow control. Rotork is listed as a Öbergs valve supplier and competes for process-industry valve automation and actuator business across Nordic industrial customers.

Emerging players

• Bürkert Fluid Control Systems: Specialist manufacturer of process valves, sensors, and pneumatic control systems. Bürkert is listed as a Öbergs supplier and competes for the same Swedish process-industry valve and flow-control customers, with stronger focus on hygienic/food applications.
• Camozzi Automation: Italian pneumatic and automation components manufacturer. Camozzi is a training-program partner of Öbergs and overlaps on cylinder, valve, and automation product lines, though it does not yet have the same independent distribution depth in Sweden.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Obergs