Propel Tech
Propel Tech is a UK-based bespoke software development consultancy that delivers custom software, AI integration, cloud consultancy, and application maintenance to mid-market and enterprise clients across logistics, manufacturing, property, utilities, leisure/retail, and business services.
- Company typePrivate
- Founded2007
- HeadquartersWakefield, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Propel Tech does
Propel Tech Ltd is a UK-based bespoke software development consultancy headquartered in Wakefield that designs, builds, modernises, and supports custom software for mid-market and enterprise clients. The company's core technical proposition combines custom development across front-end (JavaScript, React, React Native), back-end (Microsoft .NET, PHP/Laravel, Node.js, Progress OpenEdge), and cloud (Microsoft Azure, Amazon Web Services) stacks with a proprietary five-stage AI Engineering Model (Structure, Accelerate, Validate, Govern, Optimise) intended to integrate AI tooling into delivery while preserving architecture, governance, and long-term maintainability. It also holds NativeScript Preferred Partner status, ISTQB testing partnership, and ISO 27001, ISO 9001, and Cyber Essentials Plus certifications, positioning it for regulated and enterprise engagements. Service lines include bespoke development, application and AI modernisation, cloud consultancy and managed services, AI consultancy, AI Agentic Employees, AI training, software testing, application maintenance, team augmentation, systems integration, and project rescue, supported by free assets such as a Free AI Audit and a published UK AI adoption survey. Revenue is generated through project-based contracts with milestone payments (50% deposit, 50% on delivery, or a 33/33/34 schedule) and time-and-materials billing for post-launch changes, plus recurring application maintenance and cloud managed services. Customers span six UK verticals (business services, leisure/retail, logistics, manufacturing, property, utilities) and include enterprise logos (SSE, JCB, Bosch, DHL, Your Move, Reeds Rains, LSL Property Services) alongside mid-market wins (McBurney Transport, Powerleague, Allsop, Smart Systems, Simply Washrooms). The go-to-market is sales-led and consultative, using direct outreach, content marketing, an active LinkedIn and X presence, industry events, and lead-generation tools such as the Free AI Audit. Propel Tech is privately held with no disclosed institutional investors, is led by Managing Director Andy Brown and Founder David Ritchie, and operates an employee share scheme available after two years of service.
Propel Tech firmographics
Firmographics- Name
- Propel Tech
- Legal name
- Propel Tech Ltd
- Website
- https://propeltech.co.uk
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Propel Tech is a UK-based bespoke software development consultancy that delivers custom software, AI integration, cloud consultancy, and application maintenance to mid-market and enterprise clients across logistics, manufacturing, property, utilities, leisure/retail, and business services.
- Ownership category
- akta.pro rank
Where Propel Tech is headquartered
LocationHeadquarters
- HQ city
- Wakefield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Propel Tech business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Bespoke Software Development: Custom software development services tailored to client business needs, including new system development, modernisation, and migration. Revenue is generated through project-based contracts with milestone payments (50% deposit, 50% upon delivery) and time-and-materials billing for post-launch changes.
- Application Maintenance and Support: Ongoing support and maintenance services for delivered software. Services continue after initial contract period with monthly fees as specified in proposal documents.
- AI Consultancy Services: AI strategy and consultancy services to help organisations assess AI readiness, identify opportunities, and implement AI solutions integrated with bespoke software.
- Cloud Consultancy and Managed Services: Cloud infrastructure consultancy, migration, and ongoing managed services for Azure and AWS environments.
- Team Augmentation: Providing dedicated developers, testers, cloud engineers, and project managers to augment client teams on a resource or contract basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based bespoke software development |
| Transaction based/ take rate | Monthly | Time and materials changes |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Propel Tech product offering
Product offeringCore offering
Propel Tech is a UK-based bespoke software development consultancy that designs, builds, and maintains custom software solutions for businesses. They combine traditional custom development with proprietary AI-accelerated engineering processes and offer related services including cloud consultancy, AI strategy, application modernisation, software migration, testing, digital transformation, and ongoing application maintenance and team augmentation.
Product overview
Propel Tech is a UK-based bespoke software development company offering a comprehensive portfolio of services built around custom software development. The core offering is Bespoke Software Development, complemented by Application and AI Modernisation services, Cloud Consultancy, and AI Consultancy (including AI Agentic Employees and AI Training). The company utilises an AI-accelerated development approach through their proprietary Propel Tech AI Engineering Model with five stages: Structure, Accelerate, Validate, Govern, and Optimise. Additional services include Digital Transformation, Software Consultancy, Systems Integration Services, Software Migration, Testing, and ongoing Support services including Application Maintenance, Cloud Managed Services, and Team Augmentation. The company also provides free tools including an AI Audit and educational resources like their eBook on maximising bespoke software value.
Differentiator
Problem solved
Functional benefit
Products and services
- Bespoke Software Development
- Application and AI Modernisation
- Cloud Consultancy
- Cloud Managed Services
- AI Consultancy
- Digital Transformation
- Software Consultancy
- Bespoke Software Migration
- Software Testing Services
- Application Maintenance and Support
- Team Augmentation
- Software Project Improvement
- AI Training
- AI Agentic Employees
- Systems Integration Services
Quantifiable outcome
- 93% of UK organisations investing in AI for software infrastructure, with 95% planning to increase AI spending by 2026
- +3 more outcomes
Companies that use Propel Tech
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles2 records
Propel Tech technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability4 records
Feature3 records
Propel Tech partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights6 records
Propel Tech competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Propel Tech social profiles
Digital presencePropel Tech compliance and trust
Trust signalCompliance5 records
Propel Tech financial estimates
Financial estimateRevenue estimate
Valuation estimate
Propel Tech leadership team
Management profileNumber of profiles
Profiles7 records
Propel Tech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Propel Tech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Propel Tech
What does Propel Tech do?
Propel Tech is a UK-based bespoke software development consultancy that designs, builds, and maintains custom software solutions for businesses. They combine traditional custom development with proprietary AI-accelerated engineering processes and offer related services including cloud consultancy, AI strategy, application modernisation, software migration, testing, digital transformation, and ongoing application maintenance and team augmentation.
Is Propel Tech a public or private company?
Propel Tech is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Propel Tech founded?
Propel Tech was founded in 2007. It employs 51 to 100 people.
Where is Propel Tech based?
Propel Tech is headquartered in Wakefield, United Kingdom, in the Europe region.
How does Propel Tech make money?
Five revenue lines are on record. Bespoke Software Development is the primary driver. The others are application Maintenance and Support, AI Consultancy Services, cloud Consultancy and Managed Services and team Augmentation.
Does Propel Tech have an API?
No public API is recorded for Propel Tech.