BlueInc Strategies

What BlueInc Strategies does

BlueInc Strategies is a privately held boutique management consulting firm headquartered in Greer, South Carolina, founded in January 2015 by Johannes Mutzke and Kenneth Fields. The firm provides advisory services organized around three pillars: strategy (why), innovation (what), and scaling (how). Its core offering is human-delivered consulting, coaching, and facilitation rather than a technology platform or product; the underlying 'technology' is a proprietary methodology that uses targeted actions in iterative loops to create execution momentum, anchored in Stanford d.school design thinking and the founders' dual Global 500 corporate strategy and startup operating experience. Services are delivered directly by the partners and a small team of eight named professionals covering marketing/sustainability, human-centered design, talent development, and social media strategy.

The firm's business model is professional services revenue generated through project-based and retainer consulting engagements, supplemented by a small productized intellectual property stream from two Amazon-distributed paperback books authored by the partners. Clients span three primary segments: scaling mid-to-large companies navigating growth inflection points, startups and early-stage founders, and Global 500 multinationals seeking innovation and organizational transformation advisory. Named enterprise clients include LVMH, Nike, BMW, Sheetz, Michelin, Discount Tire, Eisai, and International Plastic, with academic partnerships at Clemson, Furman, North Greenville, and Stanford d.school. Pricing is custom-quoted and not publicly disclosed, consistent with boutique advisory norms.

Distribution is primarily founder-led direct sales through personal networks, referrals, and inbound interest generated by an active content marketing apparatus spanning a regularly updated blog, a YouTube channel (@BlueIncStrategies), LinkedIn, and Instagram. The firm has been operating continuously for approximately ten years, has worked with what it describes as 'hundreds of businesses globally,' and has not raised external capital. Headcount is reported in the 11–50 range, and ownership is concentrated with the two co-founders.

Name

BlueInc Strategies

Website

https://blueincstrategies.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

BlueInc Strategies is a privately held boutique consulting firm founded in 2015 that provides strategy, innovation, and scaling advisory to startups, mid-market companies, and Global 500 multinationals, supplemented by two Amazon-published books. The firm operates globally from Greer, SC, with a small partner-led delivery model.

Ownership category

akta.pro rank

Headquarters

HQ city

Greer

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting and Advisory Services: BlueInc Strategies generates revenue through consulting engagements with scaling companies, startups, and large multinational organizations. Fees are likely structured as project-based or retainer engagements for strategic advisory, innovation coaching, and organizational transformation services. No product or SaaS revenue model is indicated.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

BlueInc Strategies is a boutique management consulting firm that advises growing companies on strategy (why), innovation (what), and scaling (how). The firm sells advisory engagements, executive coaching, and organizational transformation facilitation to clients ranging from early-stage startups to Global 500 multinationals. It also publishes two business books via Amazon that reinforce its consulting methodology.

Product overview

BlueInc Strategies is a consulting firm that provides advisory services centered on strategy (why), innovation (what), and scaling (how) to help growing companies achieve exponential growth. Their service offerings include individual consulting engagements, coaching, and thought leadership through published books. The company publishes two books as their primary published offerings: 'Visionaries, Builders, and Sustainers' authored by Kenneth Fields, and 'An Entrepreneur's Dilemma' — both serving as tangible resources that reflect their consulting philosophy and can be purchased directly through their platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy, Innovation & Scaling Consulting Engagements Project-based and retainer consulting engagements delivered directly by founding partners to growing companies, from early-stage startups to Global 500 multinationals, covering strategy (why), innovation (what), and scaling (how).
• Visionaries, Builders, and Sustainers: The People you Need to Make Change Succeed Paperback book authored by Kenneth Fields about the way people interact with and respond to organizational change, identifying three types of change agents needed for successful transformation; sold via Amazon.
• An Entrepreneur's Dilemma: What Got You Here Won't Get You There Paperback book offering guidance on entrepreneurial challenges and the transition challenges businesses face as they grow; sold via Amazon.

Quantifiable outcome

• A founder working with BlueInc generated 5x the monthly revenue after refocusing on their existing Direct-to-Consumer business using the firm's guidance on balancing current operations with future innovation.
• +1 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Innovation BootcampminorStrategic or Co-development PartnerBlueInc Strategies participates in innovation bootcamps where they work hands-on with startup founders developing early-stage businesses. At one bootcamp, they coached a founder with a game-changing B2B innovation idea, guiding him through challenges around timelines, sales cycles, and product industrialization.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Bain & Company: Global strategy consulting firm serving large enterprises on strategy, operations, and transformation — directly competes for enterprise strategy engagements.
• McKinsey & Company: Global management consulting incumbent offering corporate strategy, organizational transformation, and innovation services — competes for the same enterprise strategy and transformation budgets as BlueInc.
• Boston Consulting Group: Global management consulting incumbent with dedicated innovation and growth practices serving multinationals — comparable to BlueInc's enterprise strategy work at vastly larger scale.
• Deloitte Consulting: Large professional services firm offering strategy, innovation, and transformation consulting — competes with BlueInc on enterprise transformation engagements through its Doblin innovation practice.
• Accenture Strategy: Global consulting arm of Accenture providing strategy, innovation, and digital transformation services — competes for the same Global 500 advisory mandates as BlueInc.

Direct peers

• IDEO: Design and innovation consulting firm with deep roots in human-centered design and Stanford d.school methodology — directly comparable to BlueInc's design-thinking-led innovation and scaling work.
• Innosight: Strategy and innovation consultancy founded by Clayton Christensen focused on disruptive innovation and growth transformation — closely aligned with BlueInc's strategy + innovation + scaling framework.
• Strategos: Boutique strategy and innovation consultancy advising Global 500 clients on growth strategy and new business creation — comparable boutique scale and enterprise buyer profile.
• Frog Design (now part of Capgemini Engineering): Design and innovation consultancy with a heritage in human-centered design — directly comparable to BlueInc's design-thinking-rooted innovation advisory work.

Emerging players

• The Bridgespan Group: Strategy and transformation advisor focused on social-sector and mission-driven organizations — partial overlap with BlueInc's social entrepreneurship and faith-aligned client segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@BlueIncStrategies
• LinkedInlinkedin.com/company/blueinc
• Instagraminstagram.com/blueincstrategies

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BlueInc Strategies