Wilson Case

What Wilson Case does

Wilson Case, Inc. is a privately held U.S. manufacturer of custom reusable shipping cases, founded in 1976 and headquartered in a single facility in Hastings, Nebraska. The company engineers shipping case solutions for high-value, fragile, or mission-critical cargo across medical devices, aerospace and defense, robotics, computer/electronics, data centers and AI infrastructure, trade show/exhibit, athletics, and live event production. Its core technology stack is SolidWorks 3D CAD modeling paired with CNC precision cutting (tolerances to thousandths of an inch), proprietary foam configurations (anti-static pink, polyester, polyethylene in foam-lined, foam-filled, slotted, and custom layouts), and patented/featured designs such as ShockMount (EIA 19-inch rack cradled in 2-inch foam), RamGuard forklift damage protection, and integrated electric-lift and ramp cases. The company also resells Nanuk waterproof cases and offers replacement parts and accessories.

The business is predominantly sales-led and project-based, with custom cases representing approximately 85% of revenue and the remaining mix coming from stock/ready-to-ship cases, waterproof (Nanuk) cases, foam inserts, and parts. Pricing is quote-based for custom work (notable ASPs include Shockmount cases at $1,850–$4,299 and custom PC cases around $4,299), while stock cases are sold via the company's own e-commerce site starting near $600. Distribution runs through a direct sales team (800-322-5493), a global e-commerce storefront, and a distributor network. Wilson Case serves a stated cumulative base of 850+ brands from start-ups to industry leaders; named customers include Lockheed Martin (with whom the firm co-engineered the shipping case for NASA's OSIRIS-REx Asteroid Sample Collection Capsule), MedTech Surgical, Concept Systems, and MagneMotion.

The company achieved ISO 9001:2015 certification in March 2023, positioning itself as one of the few ISO-certified shipping case manufacturers in the industry. It is privately held with no disclosed external funding, parent company, or acquisition activity, and operates with an 11–50 employee footprint. Strategic posture emphasizes engineering depth (3D prototypes, CNC precision, custom foam science), repeat-use sustainability as a "green" alternative to wood crating, and incremental expansion into adjacent verticals such as data center/AI infrastructure transport and a quick-ship stock program.

Name

Wilson Case

Legal name

Wilson Case, Inc.

Website

https://wilsoncase.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Wilson Case is a privately held U.S. manufacturer of custom reusable shipping cases, founded in 1976 in Hastings, Nebraska. It serves 850+ brands across medical devices, aerospace, defense, robotics, electronics, trade shows, and data center/AI infrastructure with engineered, CNC-precision cases and protective foam inserts.

Ownership category

akta.pro rank

Product category

Custom protective shipping cases (industrial packaging)

NAICS

Other Metal Container Manufacturing (332439), Boiler, Tank, and Shipping Container Manufacturing (3324)

SIC

Metal Shipping Barrels, Drums, Kegs & Pails (3412)

akta.pro primary industry

Crates & Cases (Wooden/Plastic/Metal, Export Cases) (IMALAFAG)

Keywords

• Custom shipping cases
• Protective case manufacturing
• Custom foam inserts
• ATA flight cases
• Industrial packaging solutions

Headquarters

HQ city

Hastings

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Shipping Cases: Custom-engineered reusable shipping cases designed for specific customer products. Represents approximately 85% of business. Made to order with 3D design process and CNC manufacturing. Limited lifetime warranty on workmanship and materials.
2. Stock/Pre-made Shipping Cases: Pre-manufactured standard shipping cases available for quick delivery (1-2 business days). Includes Nanuk waterproof cases. Replacement parts and accessories also sold.
3. Custom Foam Inserts: Custom packing foam cut, sculpted, and configured to fit any cargo. Part of custom case orders or sold separately for existing cases.
4. Replacement Parts & Accessories: Individual replacement parts including handles, latches, locks, keys, wheels, rackmount accessories. Available for both Wilson Case products and Nanuk waterproof cases.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Wilson Case designs and manufactures custom-engineered reusable shipping cases, including ATA flight cases, shock mount cases, electric lift cases, and ramp cases, plus custom foam inserts, that protect high-value products (medical devices, aerospace components, robotics, defense equipment, electronics, trade show gear) during transit and storage. The company also sells stock/pre-made cases, replacement parts, and accessories, and resells Nanuk waterproof cases. Custom cases account for approximately 85% of business, produced via SolidWorks 3D modeling and CNC precision manufacturing at its Hastings, Nebraska ISO 9001:2015 facility.

Product overview

Wilson Case is a custom, reusable shipping case manufacturer offering engineered solutions that protect products during transit or storage. The product portfolio centers on Custom Shipping Cases as the primary offering, complemented by Stock Cases for immediate needs, Waterproof Cases (via Nanuk partnership), and Custom Foam Inserts. Custom cases account for approximately 85% of business and include specialized solutions for industries such as medical devices, aerospace, robotics, defense, data centers/AI infrastructure, trade shows, live events, athletics, and lab equipment. Key case styles include ATA Flight Cases, Shock Mount Cases, Electric Lift Cases, Ramp Cases, Clamshell Cases, Rack Mount Cases, and Mobile Training Cases. The company also offers case styles by configuration (2-lid, 3-lid, cabinet, hinged, clamp-on, and more) and provides replacement parts and accessories. Cases feature various foam configurations (foam-lined, foam-filled, slotted, custom) using materials like anti-static pink foam, polyester foam, and polyethylene foam.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Shipping Cases

Quantifiable outcome

• Trusted by 850+ brands from start-ups to industry leaders
• +3 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered notable and core.

• Lockheed MartinnotableStrategic or Co-development Partner · 1 November 2020Wilson Case and engineers at Lockheed Martin worked together to design a custom shipping case to protect NASA's OSIRIS-REx Asteroid Sample Collection Capsule as it is transported from one manufacturing facility to another. This space mission is currently underway for asteroid sample collection.
• NanukcoreChannel Partner/ Reseller/ DistributorWilson Case is a reseller of Nanuk waterproof cases, offering customized waterproof cases, replacement parts and accessories, and Nanuk warranty support. Part of their standard product offering.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gator Cases: Manufactures road, rack, and instrument cases for AV, DJ, and live-event markets, overlapping Wilson Case's live-event and road-case product lines.
• ECS Case: Custom engineered shipping and reusable transit cases for military, aerospace, and electronics, matching Wilson Case's custom-engineering model and verticals.
• SKB Corporation: Manufactures ATA, road, and custom protective cases for electronics, music, and industrial gear, competing head-on with Wilson Case's custom and stock case lines.
• Plasticase (Nanuk): Maker of waterproof protective cases that Wilson Case both resells and competes against; same rugged-case customer base and use cases.
• Zero Manufacturing (ZERO Cases): Produces custom aluminum and reusable shipping cases for defense and industrial equipment, overlapping Wilson Case's high-spec transport-case offering.
• Anvil Cases: Builds ATA and custom road/shipping cases for touring, broadcast, and industrial gear, a close competitor in Wilson Case's rugged custom-case niche.
• A&J Manufacturing: Custom shipping and reusable container manufacturer serving defense and industrial OEMs, comparable to Wilson Case's bespoke engineered-case model.

Broad incumbents

• Pelican Products: Leading maker of protective and custom (Pelican-Hardigg) shipping cases for defense, medical, and electronics; directly overlaps Wilson Case's rugged transport-case category at far larger scale.

Regional players

• Zarges: European maker of aluminum transport and protective cases for industrial and defense use; comparable offering but primarily serves EMEA markets.
• CP Cases: UK-based manufacturer of rugged custom protective and 19-inch rackmount transit cases for defense and broadcast, mirroring Wilson Case's shockmount/rack offerings in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/thecasepros

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wilson Case