Wheelco Truck & Trailer

Name

Wheelco Truck & Trailer

Legal name

FleetPride, Inc.

Website

https://wheelco.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Truck and Trailer Parts Distribution

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)

Keywords

• Truck parts distribution
• Trailer parts supply
• Heavy duty vehicle parts
• Commercial vehicle aftermarket
• Fleet parts wholesale

Headquarters

HQ city

Saint Paul

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Truck Parts Sales: Revenue is generated through the sale of heavy duty truck parts and service offerings. The company operates an e-commerce platform (FleetPride.com) where customers purchase parts directly.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Wheelco Truck & Trailer is a distributor of heavy-duty truck and trailer parts, supplying aftermarket components and related service support to commercial vehicle operators. The company operates an e-commerce storefront with parts categories, diagrams, quick-order functionality, and a service-locator, complemented by physical service locations that provide in-person parts selection and installation assistance. It is built around wide parts selection, expert fit guidance, and fast, free shipping to minimize vehicle downtime.

Product overview

No product information available for Wheelco Truck & Trailer in the provided source data.

Differentiator

Problem solved

Functional benefit

Products and services

• Heavy-Duty Truck and Trailer Parts Distribution Aftermarket distribution of heavy-duty truck and trailer parts sold to commercial fleet operators, owner-operators, and independent repair shops via an e-commerce storefront and physical service locations.
• In-Person Parts and Service at Branch Locations Physical service centers that provide in-person parts selection assistance, fit verification, and installation/service support for heavy-duty truck and trailer customers.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves2 records

Expansion highlights2 records

Direct peers

• FleetPride: Largest independent distributor of heavy duty truck and trailer parts in North America with hundreds of branches; the most directly comparable competitor in heavy duty parts distribution and the brand under which Wheelco's legal entity is registered.
• Rush Enterprises: Largest network of commercial truck dealerships in North America with substantial parts distribution and service operations; directly comparable as a competitor in heavy duty truck parts and service.
• Velocity Vehicle Group: Commercial truck dealer group operating multiple brands with sizable parts and service operations serving heavy duty trucks; directly comparable as a competitor in HD truck parts distribution.
• PACCAR Parts: OEM parts distribution arm of PACCAR Inc. (Kenworth, Peterbilt) selling heavy duty truck parts to fleets and dealers; comparable as a heavy duty parts distributor serving a similar customer base.

Broad incumbents

• Genuine Parts Company: Wholesale distributor that owns NAPA Auto Parts and serves commercial and heavy duty segments; comparable as a wholesale motor vehicle supplies distributor operating at far greater scale.
• O'Reilly Auto Parts: Large auto parts retailer with a commercial program serving professional installers and fleets; comparable as a parts distributor with significant scale and growing heavy duty reach.
• AutoZone: Largest U.S. auto parts retailer with a commercial program for fleet and professional customers; comparable as a competitor in aftermarket parts distribution with deep scale advantages.
• Dorman Products: Leading aftermarket auto parts manufacturer and supplier with broad coverage including commercial vehicle applications; comparable as a participant in aftermarket parts distribution to similar repair channels.
• Standard Motor Products: Aftermarket parts manufacturer and distributor covering engine management, brake, and other vehicle parts; comparable as a parts manufacturer/distributor serving overlapping repair and fleet customers.
• Bendix Commercial Vehicle Systems: Major North American manufacturer and supplier of brake, safety, and air system components for heavy duty trucks; comparable as a major participant in the heavy duty truck parts ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/FleetPrideInc
• YouTubeyoutube.com/@fleetprideinc
• Facebookfacebook.com/Wheelco-Truck-Trailer-Parts-and-Service-656497558100694
• LinkedInlinkedin.com/company/fleetpride

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wheelco Truck & Trailer