Great Places Housing Group

What Great Places Housing Group does

Great Places Housing Group is a not-for-profit Registered Provider of Social Housing founded in 2006 and headquartered in Manchester, operating across the North West and South Yorkshire. The organisation owns and manages over 26,000 affordable homes across 30+ local authority areas and delivered 726 new affordable homes plus 196 shared ownership sales in 2024/25, investing over £230 million in building new homes during the year. Q3 2025 results showed a £21 million surplus before tax (exceeding budget by £3 million) with a 25.7% operating margin, supported by £921 million of drawn debt, a £200 million bond facility, and £100 million of Homes England Affordable Homes Guarantee Scheme funding.

The organisation operates a diversified housing and community services platform spanning general needs social rented housing, supported accommodation for vulnerable adults, extra care housing for residents over 55, shared ownership sales through the Plumlife sub-brand, and market-rate build-to-rent through the Cube Homes sub-brand. Customer-facing technology is delivered through the MyPlace self-service portal for rent payments, repair reporting, and tenancy management, complemented by a Tenant Satisfaction Measurement system conducted quarterly and six-monthly in partnership with The Leadership Factor. Community investment programmes including Wybourn Works (DWP-funded JobsPlus employability pilot), the Pat Midgley Community Hub (now operated as an independent CIO), Training and Skills Academy, and Greater Manchester Housing First extend the value proposition beyond landlord services into place-based social impact.

Distribution is split between direct channels (Find a Home portal, local authority housing register allocations, MyPlace portal, and Plumlife/Cube Homes sales) and strategic development partnerships and joint ventures with Urban Splash, Places for People, Capital&Centric, igloo Regeneration, Holmpatrick Developments, Keepmoat, and Sheffield City Council (via the Sheffield Housing Company JV). Great Places is regulated by the Regulator of Social Housing, registered with Homes England (L4465), and structured as a Community Benefit Registered Society (30045R) that reinvests surpluses into affordable housing delivery and community programmes. Revenue derives from recurring social housing rents supplemented by one-time shared ownership sales, Homes England development funding, and bond-financed debt drawdowns.

Name

Great Places Housing Group

Legal name

Great Places Housing Group Limited

Website

https://greatplaces.org.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Great Places Housing Group is a Manchester-based not-for-profit Registered Provider of Social Housing operating 26,000+ affordable homes across 30+ local authority areas in the North West and South Yorkshire, serving social tenants, shared ownership buyers, and supported accommodation residents through Plumlife and Cube Homes sub-brands.

Ownership category

akta.pro rank

Product category

Social and Affordable Housing

NAICS

Other Community Housing Services (624229), Assisted Living Facilities for the Elderly (623312), Other Residential Care Facilities (6239), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Other Residential Care Facilities (623990)

SIC

Operators Of Apartment Buildings (6513), Services-Social Services (8300)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

Keywords

• Social housing provider
• Affordable rental homes
• Supported living services
• Shared ownership housing
• Community investment programmes

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Social Housing Rents: Rental income from over 26,000 affordable homes across the North West and South Yorkshire. The organization operates as a not-for-profit, reinvesting surplus into new homes and community services.
2. Affordable Home Sales (Shared Ownership): Sale of shared ownership homes through Plumlife brand, including Right to Acquire and Right to Shared Ownership schemes. Sold 196 homes for shared ownership in 2024/25.
3. Homes England Funding: Government funding through Affordable Homes Guarantee Scheme to support delivery of affordable homes. Secured £100 million funding to support over 650 affordable homes.
4. Bond Facilities and Debt Financing: Drew down debt to £921 million following agreement of a new £200 million bond facility, providing capital for development programme.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Great Places Housing Group is a not-for-profit Registered Provider of Social Housing that owns and manages over 26,000 affordable homes across more than 30 local authority areas in the North West and South Yorkshire. Its core offering comprises social rented housing (general needs, supported accommodation for vulnerable adults, and extra care housing for over 55s), shared ownership sales via the Plumlife sub-brand, market rent via Cube Homes, and community investment programmes including employability support, training, and neighbourhood regeneration.

Product overview

Great Places Housing Group is a not-for-profit social housing provider operating a diversified portfolio of affordable housing and support services across the North West and South Yorkshire. The organisation offers a unified housing platform spanning core social rented accommodation (General Needs, Supported Accommodation, and Extra Care for over 55s), complemented by sub-brands Plumlife for shared ownership and Cube Homes for build-to-rent. Digital services are delivered through the MyPlace customer portal, while community investment programmes include Wybourn Works employability support, the Pat Midgley Community Hub, Training and Skills Academy, and Anchor Neighbourhoods. The organisation maintains regulatory compliance through Consumer Standards frameworks covering safety, transparency, neighbourhood management, and tenancy. Great Places owns over 26,000 affordable homes across 30+ local authority areas and has over 2,300 homes currently under development.

Differentiator

Problem solved

Functional benefit

Brands

• Plumlife: Shared ownership homes for sale and market rent properties
• Cube Homes
• Wybourn Works
• Training and Skills Academy
• GM Housing First
• Greater Together Foundation

Products and services

• Affordable Housing (General Needs)

Quantifiable outcome

• Delivered 726 new affordable homes and sold 196 shared ownership homes in 2024/25
• +4 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Holmpatrick DevelopmentscoreStrategic or Co-development Partner · 8 April 2026Partnership with Holmpatrick Developments to redevelop Sheffield's Park and Arbourthorne Labour Club site into a 57-property social rent hub. Development includes 40 one-bedroom, 17 two-bedroom homes, and 9 wheelchair-accessible apartments. Project has received Homes England funding support.
• Urban SplashcoreStrategic or Co-development Partner · 2 April 2026Agreement with Urban Splash and Places for People to deliver 30 affordable homes as part of Phase 4 of the Park Hill regeneration scheme in Sheffield. Forms part of £6.4 million investment. Construction due to begin in April 2026.
• Places for PeoplecoreStrategic or Co-development Partner · 2 April 2026Joint agreement with Urban Splash and Great Places for Park Hill Phase 4 delivering 30 affordable homes backed by Homes England funding.
• Capital&CentriccoreStrategic or Co-development Partner · 26 February 2026Selected as lead developer for Furnace Hill development (circa 750 homes) as part of £70m government-funded project to transform brownfield sites in Sheffield's Northern Growth Corridor. Project includes heritage celebration and mix of affordable, market sale, build-to-rent, and later-living housing.
• igloo RegenerationcoreStrategic or Co-development Partner · 26 February 2026Selected as developer for Neepsend scheme (circa 430 homes) as part of Sheffield brownfield regeneration project. Partnership with Sheffield City Council and Homes England for £70m project across 12.4 acres.
• Sheffield Housing CompanycoreStrategic or Co-development Partner · 29 January 2026Joint venture between Sheffield City Council, Keepmoat, and Great Places Housing Group leading development of 41 new homes in Shirecliffe area with planning permission received for Spring 2026 start.
• Sheffield City CouncilcoreStrategic or Co-development Partner · 29 January 2026Local authority partner in Sheffield Housing Company JV and various development schemes including Furnace Hill, Neepsend, and Park Hill regeneration. Council leads on strategic housing planning and allocations.
• KeepmoatcoreStrategic or Co-development Partner · 29 January 2026Housing developer partner in Sheffield Housing Company joint venture delivering new homes in Sheffield.
• Green DoctorsminorStrategic or Co-development Partner · 1 November 2025Energy advice organization providing home visits through Wybourn Works Health and Wellbeing events, installing heat reflectors, energy-efficient light bulbs, and other energy-saving measures.
• Power 2 SucceedminorStrategic or Co-development Partner · 1 September 2025Fitness training provider commissioned by Wybourn Works to deliver free fitness and social sessions for Wybourn residents aged 11+, run by qualified trainer offering individual advice.
• The Leadership Factor (TLF)coreTechnology or Integration · 19 June 2025Research agency appointed to deliver Tenant Satisfaction Measures through quarterly telephone surveys and 6-monthly assessments. Conducts representativeness checks and benchmarking with 84 registered providers.
• Always an AlternativeminorStrategic or Co-development Partner · 17 June 2025Youth organization running mobile youth bus for 8-15 year olds in Wybourn, commissioned by Wybourn Works. Mission to keep young people off streets and out of gangs through after-school activities.
• Manor and Castle Development Trust (MCDT)minorStrategic or Co-development Partner · 1 January 2025Local development trust as trustee of Pat Midgley Community Hub Foundation CIO, providing community representation and partnership in community hub governance.
• Bury CouncilminorStrategic or Co-development Partner · 4 July 2024Local authority partner for Bury development projects including supported living apartments and 57-home development on former paper mill site.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat6 records

Key highlights7 records

Customer concentration

• Xx.com/MyGreatPlace
• YouTubeyoutube.com/channel/UCZjgH9K5fMJvH7X9T5KZJ3g
• Facebookfacebook.com/GreatPlacesHousing
• LinkedInlinkedin.com/company/great-places-housing-group
• Instagraminstagram.com/greatplaceshousinggroup

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great Places Housing Group