Trax Credit Union

What Trax Credit Union does

Trax Federal Credit Union, operating as Trax CU, is a federally chartered, member-owned not-for-profit financial cooperative founded in 1935 and headquartered at 3710 N. 50th Street, Tampa, Florida. Originally established to serve employees in the transportation industry, the institution has expanded its field of membership and now operates nine branch locations across the Tampa Bay and Lakeland corridor — Tampa (main office), Brandon/Seffner, Riverview/Winthrop, Lakeland (Drane Field and Lakeland Hills), Plant City, Ruskin/South Shore, Temple Terrace, and Zephyrhills — supported by a 51–100 employee organization under President and CEO Pete Giorgianni.

The product set spans consumer deposit accounts (Choice+ Checking, Basic Checking, Regular Share, Christmas Club, Money Management, Share Certificates, Traditional and Roth IRAs, IRA Money Market), a full consumer lending book (auto, home equity, mortgage, personal, credit builder, secured, RV/ATV, boat/watercraft, motorcycle, student loans, and Visa credit cards), and value-add services including digital banking, mobile deposit, Zelle P2P, mobile wallet support, Early Pay, SavvyMoney credit-score monitoring, TruStage-referred insurance, wealth management advisory, a scholarship suite, youth financial-literacy programs (Platform 8 1/3 Kids Club and Embark Teen Program), and a Community Partner Program for employer groups. The technology stack is assembled from third-party providers rather than built in-house: Kasasa/FIRSTBranch powers the website and digital-banking interface, Econ-O-Check underpins the Choice+ Checking rewards portal at protection.traxcu.com, SavvyMoney supplies credit wellness, AudioEye delivers WCAG 2.2 Level AA accessibility, myCUmortgage handles mortgage servicing, and the CO-OP network extends branching and surcharge-free ATM reach.

Economically, Trax operates a classic credit-union model: member deposits (checking, savings, CDs, IRAs) fund a loan portfolio that generates net interest income, supplemented by transaction-based service fees (overdraft, ATM, wire) and affiliate referral commissions from TruStage insurance and AutoAdvisors. Surpluses are returned to members as dividends on deposits and through subsidized products rather than distributed to outside shareholders. The institution is governed by a volunteer member-elected Board of Directors and holds no public listing, no parent company, and no private equity sponsorship, with active promotional activity (Summer Auto Promo with 91 deferred days, AUTOversary Sweepstakes, 90th Anniversary charitable giving) reinforcing member-acquisition and retention across the regional footprint.

Name

Trax Credit Union

Legal name

Trax Federal Credit Union

Website

https://traxcu.com

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

51–100 employees

Short description

Trax Federal Credit Union is a member-owned, federally chartered credit union founded in 1935 and headquartered in Tampa, Florida, serving retail consumers and youth across nine branches in the Tampa Bay and Lakeland corridor with checking, savings, IRAs, consumer loans, mortgages, credit cards, wealth management, and community-partner employer programs.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (52213), Depository Credit Intermediation (5221)

SIC

Savings Institution, Federally Chartered (6035)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industry

Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL)

Keywords

• Consumer banking services
• Credit union membership
• Personal lending products
• Retail deposit accounts
• Community banking

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Loan Products: Interest income from various loan products including auto loans, home equity loans, mortgages, personal loans, credit cards, and student loans
2. Deposit Products: Member deposits (checking, savings, certificates, IRAs) used to fund loans
3. Service Fees: Various service fees including overdraft fees, ATM fees, wire transfer fees, and account service charges
4. Insurance Products: Referral commissions from TruStage insurance products (life, auto, property insurance)

Distribution channels5 records

Marketing channels5 records

Core offering

Trax Credit Union is a member-owned, not-for-profit financial cooperative that provides consumer banking products and services to individuals and families in the Tampa Bay region. Its offerings span deposit accounts (checking, savings, share certificates, IRAs), a full consumer loan portfolio (auto, home equity, mortgage, personal, credit builder, RV/boat, motorcycle, student), Visa credit and debit cards, digital banking, wealth management, financial education, and partner-offered insurance products through TruStage. The institution distributes these products through nine physical branches, online and mobile banking, shared branching, and a Community Partner Program serving local employers.

Product overview

Trax Credit Union is a federally chartered credit union offering a comprehensive suite of banking products and services through both online and physical branch channels. The core product portfolio includes multiple checking account options (Choice+ Checking with enhanced benefits, Basic Checking), various savings accounts (Regular Share, Christmas Club, Money Management, Share Certificates, IRAs), and a full range of loan products (Auto, Home Equity, Mortgage, Personal, Credit Builder, Secured, RV/Boat, Motorcycle, Student loans, and Credit Cards). Youth banking is supported through the Platform 8 1/3 Kids Club and Embark Teen Program. Digital banking services include online and mobile banking with mobile deposit, bill pay, Zelle transfers, and mobile wallet support. Additional services include wealth management, financial education, scholarships, insurance products through TruStage partnership, and a Community Partner Program for employer groups. The institution operates multiple branches in the Tampa, Lakeland, and Brandon, Florida area.

Differentiator

Problem solved

Functional benefit

Products and services

• Choice+ Checking Premium checking account offering competitive dividend earnings, cash back shopping rewards, identity theft protection, credit score monitoring, cell phone protection, travel discounts, and surcharge-free ATM access for individual members.
• Basic Checking
• Regular Share Savings Account
• Christmas Club Account
• Money Management Account
• Share Certificates
• Individual Retirement Accounts (IRAs)
• IRA Money Market Account
• Platform 8 1/3 Kids Club
• Embark Teen Program
• Auto Loans
• Home Equity Loans
• Home Mortgage Loans
• Personal Loans
• Credit Builder Loans
• Secured Loans
• RV & ATV Loans
• Boat & Watercraft Loans
• Motorcycle Loans
• Student Loans
• Personal Credit Cards (Visa)
• Visa Debit Card
• Digital Banking
• Early Pay
• Wealth Management Services
• TruStage Insurance Products
• Family Security Plan
• Community Partner Program
• Trax Financial Education
• Trax Scholarships

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• TruStagecoreGTM or Marketing PartnerTruStage provides insurance products offered through Trax CU including life insurance, auto insurance, and property insurance. Trax CU receives referral commissions for insurance products sold to members.
• AutoAdvisorsminorGTM or Marketing PartnerCar buying service partner offering members access to vehicle purchasing assistance and potentially discounted pricing through the AutoAdvisors network.
• Kasasa / FIRSTBranchcoreTechnology or IntegrationProvides website platform and digital banking infrastructure. Kasasa powers the Choice+ Checking rewards program and website content management system.
• Econ-O-Check CorporationcoreTechnology or IntegrationPowers the Choice+ Checking rewards program portal at protection.traxcu.com, handling cash back rewards, identity protection services, and related member benefits.
• Co-op Credit UnionscoreChannel Partner/ Reseller/ DistributorShared branching and surcharge-free ATM network allowing Trax CU members to conduct transactions at other credit union locations nationwide.
• ZellecoreTechnology or IntegrationPeer-to-peer payment service integrated into digital banking, allowing members to send and receive money directly through the Trax CU mobile or online banking.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Suncoast Credit Union: One of the largest credit unions in Florida with full-service banking, lending, and digital capabilities; directly comparable to Trax as a Florida-based retail/community credit union serving Tampa Bay-area residents and competing for the same deposit/lending relationships.
• Grow Financial Federal Credit Union: Tampa-headquartered federal credit union serving the Tampa Bay region with checking, lending, and digital banking products; directly comparable to Trax by geography, charter type, and product mix.
• GTE Financial: Tampa Bay community credit union offering full retail banking and lending; directly comparable to Trax in market overlap, charter, and member-owned community positioning.
• Achieva Credit Union: Florida-based retail credit union serving individuals and businesses with deposit, loan, and digital banking products; comparable to Trax in state-level market overlap and full-service member offerings.
• MIDFLORIDA Credit Union: Larger Florida-based community credit union with a broad branch network and full deposit/lending product suite; comparable to Trax as a community-oriented Florida CU competing for the same member demographic.

Regional players

• BayFirst National Bank: Florida-based community bank (sister entity to a local credit union environment) operating in the same Tampa Bay retail and small-business banking market; comparable to Trax as a regional community-based depository competing for similar deposits and loans.
• South Florida Federal Credit Union: Florida-licensed community credit union offering retail and small-business banking and lending; relevant peer to Trax as another state-wide Florida CU with comparable community-anchored positioning.

Emerging players

• USF Federal Credit Union: University-affiliated credit union based in Tampa competing for similar deposit and loan relationships in the same metro; comparable to Trax's youth/student-adjacent segments and community-chartered retail positioning.

Others

• Co-operative Credit Union (Co-op Solutions): Shared-branching and ATM network that Trax uses to extend its distribution; relevant as an ecosystem participant and infrastructure partner enabling Trax's nationwide reach.
• Kasasa / FIRSTBranch: Digital banking and rewards-platform vendor that powers Trax's Choice+ Checking and website infrastructure; relevant as an enabling technology provider whose product roadmap materially shapes Trax's offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/traxcu
• YouTubeyoutube.com/channel/UCX0XF0RwLZEvdqic4rP_Odg
• Facebookfacebook.com/TraxCU
• Instagraminstagram.com/traxcu
• LinkedInlinkedin.com/company/trax-credit-union

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trax Credit Union