Stoneline
Stoneline is a Belgium-based company founded in 2011 that installs and supplies concrete, ceramics, and natural stone products for outdoor living applications. It serves residential homeowners and professional installers in the regional building materials market with 51–100 employees.
- Company typePrivate
- Founded2011
- HeadquartersRumst, Belgium
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Stoneline does
Stoneline is a Belgian for-profit company founded in 2011 and headquartered in Rumst, Belgium. The firm installs and supplies concrete, ceramics, and natural stones, placing it in the building materials and outdoor surfacing segment of the construction value chain. With a stated headcount of 51–100 employees and a single Belgian operational base, Stoneline occupies a small-to-mid-sized regional position. Its dual installer/supplier model implies it serves both end consumers (homeowners seeking patios, garden paving, and outdoor living surfaces) and professional buyers (landscapers, contractors, and project developers requiring materials and installation services).
The company's offering spans concrete products, ceramic tiles, and natural stone — a product mix typical of European outdoor-living distributors. Stoneline operates a B2B/B2C hybrid model: supplying materials to professional installers and likely to homeowners either directly or through subcontracted installation. There is no public pricing in the source data, no disclosed digital sales channel beyond the corporate website (stoneline.be), and no evidence of e-commerce or direct-to-consumer logistics. Distribution is presumed to be local/regional given the single-site footprint.
A critical caveat: the bulk of the aggregated source material in this dataset pertains to REDSUN, a separate Dutch-German building-materials group (Kevelaer HQ, 7 international subsidiaries, 35+ year history, proprietary CERASUN ceramic-concrete technology). There is no direct evidence linking Stoneline and REDSUN, but both operate in the same Western European outdoor-building-materials value chain. Stoneline's strategic and operational specifics — revenue mechanics, customer mix, product depth, technology stack, and recent strategic actions — cannot be substantiated from the input. Any deeper characterization of Stoneline beyond the firmographic profile would be inference rather than evidence.
Stoneline firmographics
Firmographics- Name
- Stoneline
- Legal name
- REDSUN
- Website
- https://stoneline.be
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Stoneline is a Belgium-based company founded in 2011 that installs and supplies concrete, ceramics, and natural stone products for outdoor living applications. It serves residential homeowners and professional installers in the regional building materials market with 51–100 employees.
- Ownership category
- akta.pro rank
Stoneline industry classification
Industry- Product category
- Building Materials Supply and Installation
- NAICS
- Cut Stone and Stone Product Manufacturing (327991), Cement and Concrete Product Manufacturing (3273)
- SIC
- Cut Stone & Stone Products (3281), Concrete, Gypsum & Plaster Products (3270)
- akta.pro primary industry
- Tile & Stone Flooring Installation (HSAPAGAE)
- akta.pro secondary industries
- Stonework & Masonry (Stone Veneer, Brick, Block) (HSAIACAI), Mortar, Grout & Masonry Cements (IMADABAL)
Keywords
Where Stoneline is headquartered
LocationHeadquarters
- HQ city
- Rumst
- HQ country
- Belgium
- HQ region
- Europe
Offices3 records
Markets served
Stoneline business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Building Materials Distribution: REDSUN imports high-quality natural stone and ceramic products from around the world, and produces concrete products and CERASUN in their own factories in Germany. Revenue is generated through the sale and distribution of these outdoor/living space materials to dealers and end customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Dealer/B2B pricing available through dealer login |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Stoneline product offering
Product offeringCore offering
Stoneline installs and supplies concrete, ceramics, and natural stones for outdoor and hardscaping applications. Operating from Rumst, Belgium, the company focuses on providing surfacing materials — concrete products, ceramic tiles, and natural stone — to customers seeking durable outdoor flooring, patios, and garden installations. The firm functions in a supplier/installer model, sourcing and delivering finished stone and tile products along with installation services.
Product overview
REDSUN offers an extensive range of outdoor living products. They import high-quality natural stone and ceramic products from around the world, and produce concrete products and CERASUN (an innovative ceramic-concrete compound) in their own factories in Germany. Their product portfolio includes four main categories: CERASUN (ceramic-concrete compound), Beton (concrete products), Keramiek (ceramic products), and Natuursteen (natural stone products). The company operates with 7 international subsidiaries across Europe.
Differentiator
Problem solved
Functional benefit
Brands
- CERASUN: Innovative ceramic-concrete combination product (ceramic-beton-verbinding) produced in the company's own factories in Germany.
Products and services
- Concrete Products Supply and Installation
- Ceramic Tile Supply and Installation
- Natural Stone Supply and Installation
- CERASUN Ceramic-Concrete Composite Installation Supply and installation of CERASUN, an innovative ceramic-concrete bonding technology — a composite material combining ceramic and concrete for outdoor paving and surfacing. Produced in German factories for premium outdoor applications.
Companies that use Stoneline
Customer profileSegments2 records
Ideal customer profiles1 record
Stoneline technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Stoneline partnerships and signals
Strategic signalScale indicators2 records
Stoneline competitors and assessment
Company assessmentDirect peers
- REDSUN (REDSUN GmbH & Co. KG): Dutch-German family-owned supplier of concrete, ceramics (Keramiek), natural stone (Natuursteen), and proprietary CERASUN products, distributing via a dealer network across NL/DE/BE/FR. Highly comparable to Stoneline in product portfolio (concrete + ceramics + natural stone) and outdoor-construction end-use, though materially larger with 7 international subsidiaries and in-house German manufacturing.
- Porcelanosa: Spanish ceramic tile and natural stone specialist serving European renovation and new-build projects through a flagship showroom and dealer network. Directly comparable in ceramic/natural stone installation and supply category, though at significantly larger scale and with proprietary manufacturing.
Broad incumbents
- RAK Ceramics: UAE-based global ceramic tiles, sanitaryware, and surface solutions producer serving residential and commercial projects across Europe, Middle East, and Asia. Comparable on the ceramics and outdoor/indoor surface categories, with broader portfolio and larger manufacturing scale than Stoneline.
- Marazzi Group: Italian ceramic tile major (Mohawk Industries subsidiary) producing floor and wall ceramics, stone-look porcelain, and outdoor pavers. Overlaps with Stoneline's ceramics and outdoor paving offer but at industrial scale serving project and residential channels through a pan-European distributor and showroom network.
- Wienerberger: Austrian-listed building materials major producing clay bricks, ceramic tiles (including outdoor paver systems), and pipe systems across Europe. Overlaps with Stoneline on outdoor paving and clay/ceramic surfaces, but operates as a much larger industrial incumbent across multiple building categories.
- Caesarstone: Israel-based engineered quartz and natural stone surface manufacturer selling into kitchens, bathrooms, and commercial surfaces worldwide via distributor networks. Comparable in the stone-surfaces category and installer-channel distribution model, though specialized on engineered surfaces rather than full concrete/ceramic coverage.
- Florim: Italian manufacturer of large-format porcelain tiles, stone-look ceramics, and outdoor paving slabs sold through European and international dealer networks. Comparable to Stoneline on natural-stone-look ceramics and outdoor patio/paver applications, but at a manufacturing-led scale with broader geographic reach.
- Mohawk Industries: US-listed global flooring conglomerate covering ceramic tile, natural stone, LVT, and laminate brands including Marazzi, Daltile, and Unilin. Comparable on ceramics and natural stone with a much broader portfolio and global scale, serving both residential renovation and commercial projects through multi-channel distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Stoneline social profiles
Digital presenceStoneline financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stoneline leadership team
Management profileNumber of profiles
Stoneline funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stoneline M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stoneline
What does Stoneline do?
Stoneline installs and supplies concrete, ceramics, and natural stones for outdoor and hardscaping applications. Operating from Rumst, Belgium, the company focuses on providing surfacing materials — concrete products, ceramic tiles, and natural stone — to customers seeking durable outdoor flooring, patios, and garden installations. The firm functions in a supplier/installer model, sourcing and delivering finished stone and tile products along with installation services.
Is Stoneline a public or private company?
Stoneline is a private company. It is classified as unknown and is currently operating.
When was Stoneline founded?
Stoneline was founded in 2011. It employs 51 to 100 people.
Where is Stoneline based?
Stoneline is headquartered in Rumst, Belgium, in the Europe region.
How does Stoneline make money?
One revenue line is on record: building Materials Distribution.
Who are Stoneline's main competitors?
Direct peers on record are REDSUN (REDSUN GmbH & Co. KG) and Porcelanosa. Broad incumbents are RAK Ceramics, Marazzi Group, Wienerberger, Caesarstone, Florim and Mohawk Industries.
Does Stoneline have an API?
No public API is recorded for Stoneline.
What industry is Stoneline in?
Stoneline's product category is Building Materials Supply and Installation. Its primary akta.pro industry code is HSAPAGAE, Tile & Stone Flooring Installation, with a secondary code of HSAIACAI, Stonework & Masonry (Stone Veneer, Brick, Block). Its NAICS code is 327991 and its SIC code is 3281.