Pulse Market Research

What Pulse Market Research does

Pulse Market Research (legal entity P.T.P. Pulse Market Research Ltd, operating as Pulse Market Research Limited) is a Cyprus-based market research and consulting firm founded in 2004 and headquartered in Nicosia. The company delivers ad hoc and syndicated research services across three solution areas: Shaping Strategies (market assessment, segmentation, brand performance), Igniting Innovation (concept development and testing), and Elevating Experiences (customer experience monitoring and mystery shopping). It serves enterprise clients across media/broadcasting, banking, insurance, healthcare, government, advertising trade associations, and NGOs, with named engagements including Bank of Cyprus, AON Cyprus, Alpha TV, Omega Channel, Fileleftheros, and the Cyprus Society of Cardiology.

The firm's technology stack centers on three proprietary assets: My Opinion, a registered-trademark online research panel launched in May 2020 and described as the largest online panel in Cyprus with thousands of profiled members; myExperience, a Voice of Customer platform launched around 2021 for agile CX monitoring; and a specialized mystery-shopping software with hierarchical access and live-dashboard reporting in use since 2010. The infrastructure is GDPR-compliant with pseudonymization, anonymization, encryption, and a named DPO, and the firm holds memberships in ESOMAR, WAPOR, MSPA (since 2007), and SEDEAK, supporting adherence to international research standards.

Pulse operates as a private, founder-led professional services company with no disclosed funding, parent company, or M&A activity. Revenue is generated through quote-based project engagements and managed CX services, with election exit polls (notably a 2023 project mobilizing 80+ interviewers and 46 tablets for Omega Channel) representing large episodic engagements. The firm employs between 11 and 50 people, has no disclosed AI/ML capabilities, and operates exclusively in the Cyprus market, with no geographic expansion signals beyond the domestic market.

Name

Pulse Market Research

Legal name

P.T.P. Pulse Market Research Ltd

Website

https://pulse.com.cy

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Pulse Market Research is a Cyprus-based market research firm founded in 2004 that delivers ad hoc and syndicated research, mystery shopping, voice-of-customer, and election polling services to enterprise clients across media, banking, healthcare, and government via its proprietary My Opinion panel and myExperience CX platform.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Market Research & Consumer Insights (BPAHALAA)

akta.pro secondary industries

Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB), Policy, Regulatory & Public Affairs Research (BPAHALAF)

Keywords

• Market research services
• Consumer insights consulting
• Online survey panels
• Mystery shopping evaluations
• Voice of customer

Headquarters

HQ city

Nicosia

HQ country

Cyprus

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Market Research Services: Comprehensive market research services including market assessment, segmentation, brand performance evaluation, concept development and testing, customer experience assessment, and mystery shopping. B2B professional services delivered to enterprise clients.
2. Online Panel Survey Services: Conducting online surveys through proprietary My Opinion panel platform. Provides quantitative research capabilities with immediate processing and presentation of results, multimedia support including photos, videos and audio materials.
3. Customer Experience Monitoring: Voice of Customer solutions through myExperience platform for agile CX monitoring. Helps companies collect data on consumer experience and improve service and products.
4. Mystery Shopping Services: Mystery shopping evaluations using specialized online software. MSPA member since 2007 providing standardized mystery shopping assessments.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Pulse Market Research provides ad hoc and syndicated market research and consulting services to enterprise clients, including market assessment, segmentation, brand performance evaluation, concept development and testing, customer experience monitoring, mystery shopping, and election exit polls. The firm operates proprietary platforms—My Opinion (the largest online research panel in Cyprus, launched May 2020) and myExperience (a Voice of Customer tool)—alongside specialized mystery shopping software to collect, process, and deliver data-driven insights.

Product overview

Pulse Market Research is a market research company operating for over two decades, offering a portfolio of proprietary platforms and research services. The core offerings include My Opinion (proprietary online research panel launched in 2020, currently the largest in Cyprus) and myExperience (Voice of Customer platform for agile customer experience monitoring). These platforms are complemented by comprehensive research services covering quantitative and qualitative methodologies, mystery shopping evaluations, and election exit polls. The company provides three integrated solution areas: Shaping Strategies (market assessment, segmentation, brand performance), Igniting Innovation (concept development and testing), and Elevating Experiences (customer experience assessment).

Differentiator

Problem solved

Functional benefit

Brands

• My Opinion: Proprietary online research panel launched in May 2020, currently the largest online research panel available in Cyprus. It provides a platform for conducting online surveys with a well-balanced mix of panelists.
• myExperience

Products and services

• My Opinion Online Panel Proprietary online research panel providing enterprise clients with rapid access to a profiled respondent pool in Cyprus for conducting online surveys with quantitative research capabilities and multimedia support.
• myExperience Voice of Customer Platform Voice of Customer platform providing agile customer experience monitoring, helping companies collect data on consumer experience immediately after interactions to understand needs and expectations.
• Market Research Services Comprehensive market research services for enterprise clients including market assessment, segmentation, brand performance evaluation, concept development and testing, and customer experience assessment delivered through three integrated solutions: Shaping Strategies, Igniting Innovation, and Elevating Experiences.
• Mystery Shopping Services Mystery shopping evaluations that use objective assessment to monitor adherence to service standards across touchpoints and markets, delivered through online software with hierarchical access, graphical and tabular reporting, and live dashboards for immediate response to issues.
• Exit Poll Services Election exit poll services delivered to media organizations covering presidential and parliamentary elections in Cyprus, involving nationwide field interviewer networks and tablet-based data collection.

Quantifiable outcome

• Largest online research panel in Cyprus with thousands of active panel members
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered major, core and minor.

• Omega ChannelmajorGTM or Marketing Partner · 17 March 2023Exit poll 2023 project for Omega Channel. One of the largest projects requiring network of over 80 people, 46 tablets for interviewing.
• Cyprus Society of CardiologymajorStrategic or Co-development Partner · 18 March 2022Research partnership exploring public perceptions and knowledge regarding cardiovascular diseases. Study revealed Cypriot health behaviors and concerns.
• Cyprus Advertisers Association (Σύνδεσμος Διαφημιζομένων Κύπρου)majorStrategic or Co-development Partner · 15 April 2021Research partnership for digital advertising spending survey in Cyprus. Findings showed 90% consider digital advertising integral to promotional mix.
• Alpha TV ChannelmajorGTM or Marketing Partner · 24 March 2021Conducting parliamentary election polling for Alpha TV channel. Multiple exit polls and pre-election surveys conducted during 2021 elections.
• AON CyprusmajorStrategic or Co-development Partner · 1 January 2021Research partnership for Financial Literacy study examining workforce resilience and financial literacy gaps in Cyprus.
• ΓΝΩΡΑ Σύμβουλοι ΕπικοινωνίαςmajorStrategic or Co-development Partner · 15 April 2020Collaboration for COVID-19 pandemic research. Conducted first comprehensive quantitative research covering all aspects of the Coronavirus pandemic for the Cyprus government, citizens, and businesses. Second research conducted for the second phase of restrictions easing.
• ESOMARcoreOthersInternational organization focusing on developing better research methods. PMR adheres to professional standards and codes of ethics set by ESOMAR for its members.
• WAPORcoreOthersWorld Association for Public Opinion Research - international organization for companies practicing in public opinion surveys and research.
• MSPAcoreOthersMystery Shoppers Providers Association - representative trade association for companies in the Mystery Shopping industry. PMR has been member since 2007.
• SEDEAKcoreOthersCyprus organization of opinion poll and market research companies. PMR adheres to professional standards set by this association.
• Fileleftheros (Φιλελεύθερος)majorGTM or Marketing PartnerMonthly barometer partnership for recording positions and trends of public opinion. First research scheduled for October, covering current affairs and issues affecting citizens.
• Cyprus Economy and Competitiveness CouncilmajorStrategic or Co-development PartnerConducted Cyprus Economic Risk Assessment Survey identifying key economic risks as perceived by citizens.
• Ένα Όνειρο Μια ΕυχήminorOthersCharitable partner receiving donations through My Opinion panel member point donations. Panelists can donate points to this organization.
• Μωρά Θαύματα (Mora Thavmata)minorOthersPrematurity awareness charity partner. Research conducted for this organization in October 2021. Receives donations through My Opinion.
• D.O.G Rescue CyprusminorOthersAnimal welfare charity receiving donations through My Opinion panel member point donations.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ipsos: Global market research and polling firm with full-service public opinion, brand, and customer experience practices. Comparable to Pulse as a competing provider of ad hoc and syndicated research, though operating at vastly greater scale across many markets.
• Kantar: Worldwide research, data and insights company covering brand, media, CX and shopper research. Comparable to Pulse in offering market assessment, brand performance evaluation and customer experience measurement, but with global panel infrastructure and far broader geographic reach.
• NielsenIQ: Global consumer intelligence firm providing market measurement, analytics and consumer research. Comparable to Pulse as an enterprise-focused research provider, though NielsenIQ's scale, syndicated retail data and panel assets exceed anything available in Cyprus.

Direct peers

• YouGov: Online market research and polling company built around a large proprietary opt-in panel. Highly comparable to Pulse in leveraging a first-party panel for syndicated consumer research, public opinion polling and brand tracking, with overlapping customers and methodologies.
• Gallup: Global analytics and polling firm specializing in public opinion and election research. Comparable to Pulse on the public-opinion and election polling side, with similar credibility-driven positioning and media-broadcaster relationships.
• Toluna: Online survey and panel technology company operating a global consumer panel for market research. Comparable to Pulse via the My Opinion-style proprietary panel model and self-serve survey capabilities, though at much larger international scale.
• Dynata: Large first-party research data and panel provider serving B2B research buyers. Comparable to Pulse's My Opinion panel in business model and use case (online sample for market research), with similar CX-adjacent product extensions.

Emerging players

• Norstat: European data collection company operating proprietary panels across multiple countries. Comparable to Pulse as a regional panel-led research provider, though with presence across several Nordic and European markets rather than a single country.

Regional players

• Norstat Cyprus / RAI Consultants: Long-standing Cypriot market research firm offering ad hoc and syndicated research, polling, and qualitative services. Directly comparable to Pulse on geography, service mix and customer base, making it the closest local head-to-head competitor.

Others

• MSPA (Mystery Shoppers Providers Association): International trade association governing mystery shopping standards and ethics. Comparable to Pulse via its longstanding MSPA membership (since 2007) and as a reference ecosystem for Pulse's mystery shopping offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PulseMR
• Facebookfacebook.com/PulseMR
• LinkedInlinkedin.com/company/pulse-market-research

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pulse Market Research