CompBenefits
CompBenefits was a U.S. dental and vision benefits administrator serving roughly 17,000 employer groups and nearly 5 million members across 31 states, with multi-channel distribution through agents, brokers, and direct enrollment. It was acquired by Humana in 2007.
- Company typePrivate
- Founded1968
- HeadquartersRoswell, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What CompBenefits does
CompBenefits Corporation was a U.S. dental and vision benefits administrator headquartered in Atlanta, Georgia, with operational support in Tampa, Florida. Founded on dental and vision operations dating to 1968 and legally formed in July 2000 when CompDent Corporation acquired Florida-based OHS and rebranded, the company built a multi-product portfolio covering dental HMO (C Series, CS Series), PPO (Elite Preferred), indemnity (Elite Choice, Schedule D, Schedule 75), discount (CompSave, Texas Dental Plans, NationalDental Plans), and hybrid (AdvantagePlus) plans, along with vision products (VisionCare Plan, Primary Plus). Its proprietary MyCompBenefits.com portal supported member self-service, provider search, eligibility verification, electronic EOBs, and ACH applications, and the company offered medical-integration capabilities to share dental/vision encounter data with medical carriers and disease management vendors.
The company served roughly 17,000 employer groups and nearly 5 million members across 31 states (with discount plans in 36 states), spanning employer-sponsored, individual, and government segments including a seven-year Federal Employee Dental and Vision Benefits Program contract covering 23 states and more than 55% of the 8 million eligible federal population. Distribution was primarily through an extensive agent and broker network with commission-based and advance-commission compensation, supplemented by direct-to-consumer online enrollment (CompBenefits Direct) and provider referrals; pricing was subscription-based on monthly billing across plan tiers.
CompBenefits was backed by private equity sponsors TA Associates, Golder Thoma Cressey Rauner, and Fleet Venture Resources from the 2000 OHS acquisition onward, reached 501-1,000 employees, and grew at approximately 10% annually in 2005 (with 30%+ growth in six states). The company filed for an IPO in December 2006 but ultimately accepted an acquisition by Humana Inc. (a Fortune 500 health benefits company with ~11.3M medical members), announced June 2007 and completed October 2007.
CompBenefits firmographics
Firmographics- Name
- CompBenefits
- Legal name
- CompBenefits Corporation
- Website
- https://compbenefits.com
- Company type
- Private
- Founded year
- 1968
- Operating status
- Acquired
- Headcount range
- 501–1,000 employees
- Short description
- CompBenefits was a U.S. dental and vision benefits administrator serving roughly 17,000 employer groups and nearly 5 million members across 31 states, with multi-channel distribution through agents, brokers, and direct enrollment. It was acquired by Humana in 2007.
- Ownership category
- akta.pro rank
CompBenefits industry classification
Industry- Product category
- Dental and Vision Insurance
- NAICS
- Direct Health and Medical Insurance Carriers (524114), Direct Life, Health, and Medical Insurance Carriers (52411), Insurance Agencies and Brokerages (524210)
- SIC
- Accident & Health Insurance (6321)
- akta.pro primary industry
- Employer-Sponsored Dental & Vision (Group) (FSAIAHAH)
- akta.pro secondary industries
- Group Dental Plans (Employer-Sponsored) (HLAEAIAG), Combined Dental & Vision Insurance (FSAIAHAC), Vision Provider Networks (PPO/HMO) (FSAIAHAG), Dental PPO Plans (HLAEAIAA)
Keywords
Where CompBenefits is headquartered
LocationHeadquarters
- HQ city
- Roswell
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
CompBenefits business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Insurance Premiums: CompBenefits generates revenue through premium payments from employer groups, government programs, and individual members for dental and vision insurance coverage. The company offers multiple plan types including DHMO, PPO, indemnity, and discount plans with varying premium structures.
- Agent and Broker Commissions: Agents and brokers sell CompBenefits products and earn commissions on new group enrollments. The company offers advance commission payments where annual commissions are advanced following first month bill reconciliation for new groups meeting minimum enrollment thresholds.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | AdvantagePlus Hybrid Plans - Fixed co-payment structure with no deductibles or maximums |
| Subscription | Monthly | Dental Discount Plans - Reduced fee-for-service with upfront discounts |
| Subscription | Monthly | Dental HMO (C Series and CS Series) - Copay-based with network dentists |
| Subscription | Monthly | Elite Preferred PPO - In-network and out-of-network options |
| Subscription | Monthly | VisionCare Plan - Eye exam and lens/frame benefits |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
CompBenefits product offering
Product offeringCore offering
CompBenefits designs, underwrites, and administers dental and vision insurance plans for U.S. employer groups, government programs, and individuals. Its offering spans DHMO, PPO, indemnity, discount, and hybrid dental plans (including the AdvantagePlus hybrid line) plus VisionCare and Primary Plus vision products, distributed through an agent/broker network, direct online enrollment, and provider referrals across 31 states.
Product overview
CompBenefits offers a comprehensive portfolio of dental and vision care insurance products and services. The company provides multiple dental plan types including discount plans, dental HMOs (C Series and CS Series), hybrid plans (AdvantagePlus), PPO plans (Elite Preferred), and traditional indemnity plans (Elite Choice, Schedule D, Schedule 75). For vision, the company offers the VisionCare Plan for eye exams, glasses, contacts, and LASIK discounts, and Primary Plus for routine and medical eye care. Products serve employer groups, government-sponsored plans, and individuals across 31 states with nearly 5 million members.
Differentiator
Problem solved
Functional benefit
Brands
- AdvantagePlus: Next-generation hybrid dental plan combining features of DHMO and PPO plans, costing 30–40% less than traditional dental insurance with no hidden costs, no claims to file, no deductibles, no annual maximums, and no waiting periods.
- VisionCare Plan
- Primary Plus
- CompSave
- Elite Preferred PPO
- Elite Choice
- C Series / CS Series Dental HMOs
- Access Plans
Products and services
- Dental Discount Plans (Direct Discount Dental, CompSave, Texas Dental Plans, NationalDental Plans) Discount dental plans that provide access to care from a network of screened dentists at reduced fees, with no pre-existing condition limitations, no claim forms, and no waiting periods; available to individuals and groups across 36 states.
- C Series Dental HMO Dental HMO plan covering routine and preventive care with small office visit co-pays; no hidden costs, no deductibles, no benefit maximums, and no waiting periods. Available in AL, FL, GA, IL, IN, KS, KY, LA, MO, MS, NC, OH, TN, TX, WV.
- CS Series Dental HMO Dental HMO plan similar to C Series that includes orthodontia benefits and set co-payments for specialist care. Available in AL, FL, GA, IL, IN, KS, KY, MO, OH, TN, TX.
- Dental AdvantagePlus Hybrid Plan Hybrid dental plan combining HMO-style ease of use with PPO-scale dentist networks, featuring fixed co-payments, no claims filing, no deductibles, no annual maximums, and no waiting periods; available in FL, IL, IN, KS, KY, MO, OH, TN, TX.
- Elite Preferred PPO Preferred Provider Organization dental plan with in-network and out-of-network options, easy-to-read schedules of benefits, simple claims filing, and deductible and plan maximum provisions.
- Elite Choice Traditional dental indemnity insurance plan offering freedom to seek care from any licensed dentist without network restrictions; nearly full reimbursement for cleanings, x-rays, and oral examinations; deductibles and plan maximums apply.
- Elite Schedule D and Schedule 75 Indemnity insurance plans providing fixed reimbursement schedules based on a schedule of benefits, allowing members to see any licensed dentist and submit claims for reimbursement.
- VisionCare Plan Vision insurance plan covering routine eye examinations, glasses, contacts, and LASIK surgery discounts, with dual choice between in-network and out-of-network providers and periodic comprehensive eye exams.
- Primary Plus Vision Plan Vision health plan providing routine eye care, eyewear, medical treatment of eye diseases, and surgical care through a network of optometric physicians and ophthalmologists tailored to match health plan benefit designs.
Quantifiable outcome
- 30-40% cost savings compared to traditional dental insurance plans with AdvantagePlus
- +4 more outcomes
Companies that use CompBenefits
Customer profileNamed customers22 records
Segments5 records
Ideal customer profiles4 records
CompBenefits technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
CompBenefits partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HumanaflagshipHumana acquired CompBenefits Corporation in 2007. Humana is a Fortune 500 company headquartered in Louisville, KY and one of the nation's largest publicly traded health benefits companies with approximately 11.3 million medical members. The acquisition enhanced Humana's dental member base and expanded its portfolio of health insurance products and related services.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
CompBenefits competitors and assessment
Company assessmentBroad incumbents
- Guardian Life Insurance Company of America: Mutual insurer offering dental, vision, and other employee benefits primarily through employer/worksite distribution; competes with CompBenefits in mid-market employer dental and vision benefits.
- MetLife: Large diversified insurance carrier offering dental, vision, and other employee benefits; competes head-to-head with CompBenefits in mid-market employer dental/vision benefits as part of a much broader product portfolio.
- Cigna: Global health services company offering dental and vision insurance alongside medical coverage; competes with CompBenefits for employer-sponsored dental and vision benefits, often through integrated total-benefits packages.
- Anthem (Elevance Health): Major Blue Cross Blue Shield-affiliated carrier with dental and vision products sold to employer groups; comparable to CompBenefits in employer-sponsored dental/vision benefits and state-level market presence.
- Aetna (CVS Health): National health benefits carrier with dental and vision product lines serving employer groups; a broad incumbent competitor with greater scale, integrated medical-dental offering, and brand recognition in the employer benefits market.
- UnitedHealthcare (UnitedHealth Group): Largest U.S. health insurer with dental and vision offerings sold to employers and individuals; overlaps with CompBenefits in group dental benefits and agent/broker distribution.
Emerging players
- Careington International: Privately held dental and vision discount-plan provider; competes most directly with CompBenefits' CompSave / discount product line and shares the multi-state discount-network business model.
- Solstice Benefits: Specialty carrier offering dental, vision, and ancillary employee benefits; comparable niche competitor in the dental/vision benefits space with similar distribution through brokers and employers.
Direct peers
- Delta Dental: The largest U.S. dental benefits carrier operating through a network of independent Delta Dental member companies; directly competes with CompBenefits for employer-sponsored and group dental plans with comparable DHMO/PPO products.
- Humana Inc. Acquirer of CompBenefits in 2007 and a Fortune 500 health benefits carrier offering medical, dental, and vision plans; the most directly comparable carrier given product overlap and ultimate consolidation of CompBenefits into Humana's dental and vision portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
CompBenefits social profiles
Digital presenceCompBenefits compliance and trust
Trust signalCompliance1 record
CompBenefits financial estimates
Financial estimateRevenue estimate
Valuation estimate
CompBenefits leadership team
Management profileNumber of profiles
Profiles9 records
CompBenefits subsidiaries and ownership
Company hierarchySubsidiaries5 records
CompBenefits funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CompBenefits M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CompBenefits
What does CompBenefits do?
CompBenefits designs, underwrites, and administers dental and vision insurance plans for U.S. employer groups, government programs, and individuals. Its offering spans DHMO, PPO, indemnity, discount, and hybrid dental plans (including the AdvantagePlus hybrid line) plus VisionCare and Primary Plus vision products, distributed through an agent/broker network, direct online enrollment, and provider referrals across 31 states.
Is CompBenefits a public or private company?
CompBenefits is a private company. It is classified as corporate owned and is currently acquired.
When was CompBenefits founded?
CompBenefits was founded in 1968. It employs 501 to 1,000 people.
Where is CompBenefits based?
CompBenefits is headquartered in Roswell, United States, in the North America region.
How does CompBenefits make money?
Two revenue lines are on record. Insurance Premiums are the primary driver. The others are agent and Broker Commissions.
Who are CompBenefits's main competitors?
Broad incumbents on record are Guardian Life Insurance Company of America, MetLife, Cigna, Anthem (Elevance Health), Aetna (CVS Health) and UnitedHealthcare (UnitedHealth Group). Emerging players are Careington International and Solstice Benefits. Direct peers are Delta Dental and Humana Inc..
Does CompBenefits have an API?
No public API is recorded for CompBenefits.
What industry is CompBenefits in?
CompBenefits's product category is Dental and Vision Insurance. Its primary akta.pro industry code is FSAIAHAH, Employer-Sponsored Dental & Vision (Group), with a secondary code of HLAEAIAG, Group Dental Plans (Employer-Sponsored). Its NAICS code is 524114 and its SIC code is 6321.