Vogt Strategic Insights

What Vogt Strategic Insights does

Vogt Strategic Insights (VSI) is a U.S. national real estate market research and consulting firm headquartered in Columbus, Ohio, founded in 2010. The company produces market feasibility studies, site selection (highest and best use) analyses, community-wide housing needs assessments, and HUD rent comparability studies for real estate developers, syndicators, lenders, municipal governments, and state housing finance agencies. VSI has completed more than 17,000 market studies covering all 50 U.S. states and territories including Puerto Rico, the U.S. Virgin Islands, Guam, Saipan, and the Northern Mariana Islands, as well as Canada. Its core technology is DART (Demographic Apartment Research Tool), a web-based research platform that links demographic information to a proprietary database of more than 11,000,000 apartment units and integrates HUD Fair Market Rents, Income Limits, Maximum Rents, and the LIHTC Database.

VSI operates through seven regional offices (Columbus HQ plus Phoenix, Salt Lake City, Denver, Las Vegas, San Antonio, and Nashville) and a multi-tier professional services bench comprising three named Partners (Andrew Mazak, Rob Vogt, Nathan Young), a Vice President, multiple Project Directors including MAI-credentialed staff, Field Analysts, and Support Staff. The firm is a Founding & Active Member of the National Council of Housing Market Analysts (NCHMA). Pricing is quote-based and not publicly disclosed; study products include Full (In-Person) Market Study, Preliminary (Desktop) Market Analysis, Quick Snapshot (Desktop) Demographic Support, and HUD Rent Comparability Study (In-Person).

The business model is professional services: VSI monetizes through project-based, fee-for-service engagements rather than subscription or platform revenue, with online signup and order intake supplementing an enterprise field sales motion. Customer segments span private (developers, syndicators, lenders) and public (municipalities, state housing finance agencies) buyers, and revenue is exposed both to U.S. multifamily development cycles and to HUD/LIHTC program funding cycles. No revenue figures, funding rounds, M&A activity, or ownership disclosures are available, and the company appears to be privately held and organically financed.

Name

Vogt Strategic Insights

Legal name

Vogt Strategic Insights

Website

https://vsinsights.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Vogt Strategic Insights is a U.S. national real estate market research and consulting firm that delivers market feasibility, site selection, housing needs assessments, and HUD rent comparability studies to developers, syndicators, lenders, and government agencies, supported by its DART platform and an 11-million-unit apartment database.

Ownership category

akta.pro rank

Product category

Real Estate Market Research

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Real Estate Market Research & Economic Advisory (Demand/Supply, Location Analytics) (BPAJANAD)

akta.pro secondary industries

Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support) (BPAJANAC), Real Estate Strategy & Portfolio Consulting (Corporate/Institutional) (BPAJANAB)

Keywords

• Real estate market research
• Market feasibility studies
• Housing needs assessments
• HUD rent comparability studies
• Site selection consulting

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Market Feasibility Studies: Project-based consulting engagements providing market analyses and feasibility studies for real estate development projects. Pricing is quote-based and varies by project scope, location, and complexity.
2. Housing Needs Assessments: Large community-wide housing needs assessments to determine potential for additional housing development opportunities.
3. HUD Rent Comparability Studies: HUD-required rent comparability studies to establish HUD Section 8 contract rents at government-subsidized rental communities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Vogt Strategic Insights is a real estate market research and consulting firm that delivers market feasibility studies, site selection analyses, housing needs assessments, and HUD rent comparability studies for developers, syndicators, lenders, and municipal and state housing agencies nationwide. The firm's flagship technology is DART (Demographic Apartment Research Tool), a proprietary web-based apartment research platform backed by a database of more than 11 million units, over 20 years of HUD data, and more than 10 years of CoStar data.

Product overview

VSI offers a unified suite of real estate market research and consulting services. The core offering centers on market feasibility studies and analyses for developers, syndicators, lenders, and government agencies. The flagship product is DART (Demographic Apartment Research Tool), a web-based research platform providing demographic data and apartment property information linked to an 11+ million unit database. Supporting services include site selection studies, housing needs assessments, and HUD rent comparability studies. The company serves all 50 U.S. states plus territories.

Differentiator

Problem solved

Functional benefit

Brands

• DART: Demographic Apartment Research Tool - An apartment research tool providing up-to-date demographic information and analytical tools linked to a database of more than 11,000,000 apartment units

Named customers5 records

Segments5 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• National Council of Housing Market Analysts (NCHMA)coreStrategic or Co-development PartnerVSI is a Founding & Active Member of the National Council of Housing Market Analysts (NCHMA), an industry organization for housing market professionals. This membership indicates active participation in industry standards development and professional networking within the housing market analysis field.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CBRE: Global full-service real estate firm with a substantial valuation and advisory services practice that competes for market study and underwriting engagements, particularly with institutional and large developer clients.
• CoStar Group: Dominant commercial real estate data and analytics platform covering multifamily, office, and other property types. While not a direct feasibility-study competitor, CoStar's scale in property data overlaps with VSI's DART database and represents a potential long-term competitive threat.
• JLL (Jones Lang LaSalle): Global real estate services and investment management firm with research, valuation, and consulting arms that address comparable client needs in market analysis, site selection, and capital markets underwriting.
• Newmark Group: Global real estate services firm with valuation and advisory capabilities serving capital markets, lending, and institutional clients. Competes for multifamily market study and underwriting work bundled with capital markets mandates.
• RealPage: Multifamily-focused software and data platform providing market analytics, asset management, and screening tools that overlap with VSI's DART product and feasibility research capabilities, increasingly productizing what was once custom consulting work.
• Cushman & Wakefield: Global commercial real estate services firm offering research, valuation, and consulting capabilities that overlap with VSI's market study practice, particularly for institutional owners, investors, and lenders.

Direct peers

• Novogradac & Company LLP: Real estate valuation and consulting firm with deep LIHTC, affordable housing, and HUD expertise, providing market studies, rent comparability studies, and tax credit advisory directly comparable to VSI's core offerings. Closest head-to-head competitor in affordable housing feasibility work.
• Economic & Planning Systems (EBP): Real estate market research and economic analysis firm providing feasibility studies, housing needs assessments, and market analyses for public- and private-sector clients. Closely comparable in service mix, client base, and analytical methodology.
• Hendricks-Berkadia Group: Multifamily housing market research firm providing feasibility and market analysis for conventional and affordable apartment developments. Direct competitor for VSI's multifamily feasibility and rent study engagements.

Others

• Walker & Dunlop: Large multifamily lender and GSE-focused capital provider that consumes market feasibility studies as part of loan underwriting. Adjacent ecosystem participant that is both a customer archetype for VSI and an increasingly active competitor through in-house research functions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
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Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vogt Strategic Insights