The Registry
The Registry is a Northern California commercial real estate news publisher, operated by Mighty Dot Media, Inc., delivering subscription-based deal coverage, market analysis, and industry intelligence to Bay Area CRE professionals across multiple property sectors.
- Company typePrivate
- Founded2007
- HeadquartersSan Mateo, United States
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What The Registry does
The Registry, operated by Mighty Dot Media, Inc., is a subscription-based B2B media company founded in 2007 that delivers commercial real estate news, deal coverage, and market intelligence to professionals across Northern California. Its headquarters is in San Francisco, and content is organized across eight verticals: Commercial, Life Science, Industrial, Multifamily/Residential, Finance, AEC (Architecture/Engineering/Construction), Hospitality, and Leasing. The publication's archive exceeds 15,000 articles spanning nearly two decades, making it a long-running institutional source for Bay Area, Silicon Valley, East Bay, and Sacramento CRE activity.
The core product is a paid news website built on WordPress with gated premium articles, supplemented by newsletters, paid sponsored posts, webinars, and distribution across Facebook, Instagram, LinkedIn, Pinterest, YouTube, Spotify, and Telegram. Revenue is generated through tiered individual subscriptions ($10/week, $40/quarter, $130/year, $650 lifetime), corporate/organizational subscriptions, the $249/year MultiPASS that bundles access across three regional publications, and recurring paid-content partnerships such as with the Hacienda Owners Association in Pleasanton.
The go-to-market motion is sales-led enterprise and content-marketing-driven: the team acquires individual subscribers via newsletters, social channels, and SEO, while corporate accounts and paid-post sponsorships are pursued directly. The company is privately held with no disclosed external funding, a 1-10 employee headcount, and stable operation across its founding family leadership.
The Registry firmographics
Firmographics- Name
- The Registry
- Legal name
- Mighty Dot Media, Inc.
- Website
- https://news.theregistrysf.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Registry is a Northern California commercial real estate news publisher, operated by Mighty Dot Media, Inc., delivering subscription-based deal coverage, market analysis, and industry intelligence to Bay Area CRE professionals across multiple property sectors.
- Ownership category
- akta.pro rank
The Registry industry classification
Industry- Product category
- Commercial Real Estate News Media
- NAICS
- Newspaper Publishers (513110), Periodical Publishers (513120)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- E-book Subscription & Bundling Services (MPAJAMAB)
Keywords
Where The Registry is headquartered
LocationHeadquarters
- HQ city
- San Mateo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Registry business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Subscription Revenue: The Registry generates recurring subscription revenue through multiple tiers including weekly, quarterly, annual, and lifetime subscription plans. Annual and quarterly subscriptions renew automatically. Additional revenue stream from MultiPASS multi-site access subscription.
- Paid Content/Posts: The publication features a 'PAID POST' category and 'Advertisement' sections, indicating revenue generation from sponsored/paid content from partners like Hacienda and other real estate companies.
- Corporate Subscriptions: The company offers corporate access plans for organizations, indicating B2B enterprise subscription revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | 1 Week Access - Non-renewing |
| Subscription | Annual | Quarterly Subscription - Full access with auto-renewal |
| Subscription | Annual | Annual Subscription - Full access with auto-renewal |
| Subscription | Pay-as-you-go | Lifetime Subscription - Full access, non-renewing |
| Subscription | Annual | MultiPASS - Access to all 3 regional websites |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels11 records
The Registry product offering
Product offeringCore offering
The Registry is a subscription-based news publication that delivers Northern California commercial real estate journalism across property sectors including commercial, life science, industrial, multifamily/residential, finance, AEC, hospitality, and leasing. Access is sold through tiered subscriptions (weekly, quarterly, annual, lifetime, and a MultiPASS bundle covering three regional publications), with additional corporate team plans and paid sponsored-post inventory. Content is gated behind these paywalls and distributed via website, newsletters, and seven social media platforms.
Product overview
The Registry is a subscription-based Northern California commercial real estate news publication organized by property sector. The publication offers tiered subscription access—ranging from weekly ($10), quarterly ($40), annual ($130), lifetime ($650), to the bundled MultiPASS across three regional sites ($249/year)—plus corporate team plans. Content spans eight verticals: Commercial, Life Science, Industrial, Multifamily/Residential, Finance, AEC (Architecture/Engineering/Construction), Hospitality, and Leasing. The company also maintains a directory of industry contributors and accepts paid sponsored posts.
Differentiator
Problem solved
Functional benefit
Products and services
- Weekly Access Subscription A pay-per-week access pass providing full subscription access to The Registry's Northern California commercial real estate news content; does not renew automatically and is targeted at short-term readers who want paywalled access without commitment.
- Quarterly Subscription A recurring quarterly subscription plan at $40 every three months that provides full access to The Registry's premium Northern California commercial real estate news content with automatic renewal.
- Annual Subscription A recurring annual subscription at $130 per year that provides full access to The Registry's premium Northern California commercial real estate news content with automatic renewal.
- Lifetime Subscription A one-time $650 purchase providing lifetime full access to The Registry's commercial real estate news content without any future billing or automatic renewal.
- MultiPASS A bundled regional subscription offering access to all three sister CRE news websites — Southern California, Northern California, and Pacific Northwest — for $249 per year with automatic renewal.
- Corporate Subscriptions Enterprise-tier subscription plan for organizations needing multi-user or team-wide access to The Registry's Northern California commercial real estate news content, offered alongside the individual subscription tiers.
- Northern California Real Estate News Coverage Gated editorial coverage spanning eight property sectors — Commercial, Life Science, Industrial, Multifamily/Residential, Finance, AEC, Hospitality, and Leasing — across Northern California markets, sold via the subscription tiers above.
Quantifiable outcome
- Named 'the best source of real estate news for all of Northern California'
Companies that use The Registry
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles2 records
The Registry technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Registry partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hacienda Owners AssociationcoreMajor advertising partner publishing multiple paid/sponsored content articles about Hacienda business park. Articles include occupancy data, tenant highlights, leasing activity, and industry recognition coverage for Hacienda in Pleasanton, CA - Northern California's largest mixed-use development.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
The Registry competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
The Registry social profiles
Digital presenceThe Registry financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Registry leadership team
Management profileNumber of profiles
Profiles2 records
The Registry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Registry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Registry
What does The Registry do?
The Registry is a subscription-based news publication that delivers Northern California commercial real estate journalism across property sectors including commercial, life science, industrial, multifamily/residential, finance, AEC, hospitality, and leasing. Access is sold through tiered subscriptions (weekly, quarterly, annual, lifetime, and a MultiPASS bundle covering three regional publications), with additional corporate team plans and paid sponsored-post inventory. Content is gated behind these paywalls and distributed via website, newsletters, and seven social media platforms.
Is The Registry a public or private company?
The Registry is a private company. It is classified as family owned and is currently operating.
When was The Registry founded?
The Registry was founded in 2007. It employs 1 to 10 people.
Where is The Registry based?
The Registry is headquartered in San Mateo, United States, in the North America region.
How does The Registry make money?
Three revenue lines are on record. Subscription Revenue is the primary driver. The others are paid Content/Posts and corporate Subscriptions.
Does The Registry have an API?
No public API is recorded for The Registry.
What industry is The Registry in?
The Registry's product category is Commercial Real Estate News Media. Its primary akta.pro industry code is MPAJAMAB, E-book Subscription & Bundling Services. Its NAICS code is 513110 and its SIC code is 2711.