Repris Wines
Repris Wines is a private, founder-led Sonoma estate winery producing handcrafted Bordeaux- and Rhône-style wines from the historic Moon Mountain Vineyard, sold primarily through a two-tier DTC membership program and on-site experiences, with sister brands Pangloss Cellars and Texture Wines extending the portfolio.
- Company typePrivate
- Founded2011
- HeadquartersSonoma, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Repris Wines does
Repris Wines is a privately held estate winery founded in 2011 by Jim Momtazee, who purchased the 435-acre historic Moon Mountain Vineyard overlooking Sonoma Valley. The estate encompasses 70 acres of vines planted across 49 distinct blocks at 1,000-1,800 feet elevation on volcanic Sonoma Volcanics soils (andesite, basalt, volcanic tuffs); farming has been organic since 1997 with CCOF certification since January 2002 under viticulturist Phil Coturri. Winemaker Erich Bradley employs a minimalist, Old-World-influenced 'low and slow' fermentation philosophy, with the estate's 18,000 sq ft of natural rock caves (excavated 1981-onward, maintaining 53-59°F without artificial climate control) serving as the aging facility.
The portfolio consists of handcrafted Bordeaux- and Rhône-style wines—Cabernet Sauvignon, Cabernet Franc, Merlot, Petit Verdot, Malbec, Syrah, Zinfandel, Sauvignon Blanc, and proprietary blends (Mélange Rouge/Blanc, Momtazee, E·S·P)—sold primarily through a two-tier membership model (One Case: 2 six-bottle shipments/year; Two Case: 4 shipments with priority allocation to library and large-format bottles). Sister brands Pangloss Cellars and Texture Wines extend the portfolio across Sonoma-focused blends and Anderson Valley/Sonoma Coast Pinot Noir/Chardonnay, all crafted by Erich Bradley. Go-to-market is DTC-centric: e-commerce at shop.repriswines.com, on-site $125/person estate experiences at Moon Mountain Vineyard, the Sonoma Plaza Tasting Lounge at 35 East Napa Street, the nationwide 'On the Road' private tasting program, and a presence at high-end wine events (Nantucket Wine & Food Festival, Vinous Icons, Côtes du Coeur, Minnesota WineFest, Pebble Beach Food & Wine).
Customer segments are horizontal: affluent wine enthusiasts/collectors, wine tourism visitors to Sonoma, and private event hosts. The business is founder-led (Proprietor Jim Momtazee), with Christian Borcher listed as Chief Executive Officer, Erich Bradley as Winemaker, Phil Coturri as Viticulturist, Ryan Lely as Director of Communications, Ashley Moeszinger as Sales & Membership Manager, and Miller McRae as Executive Chef. Headcount is 11-50 employees; distribution is domestic US only with state-by-state shipping restrictions.
Repris Wines firmographics
Firmographics- Name
- Repris Wines
- Legal name
- Repris Wines
- Website
- https://repriswines.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Repris Wines is a private, founder-led Sonoma estate winery producing handcrafted Bordeaux- and Rhône-style wines from the historic Moon Mountain Vineyard, sold primarily through a two-tier DTC membership program and on-site experiences, with sister brands Pangloss Cellars and Texture Wines extending the portfolio.
- Ownership category
- akta.pro rank
Repris Wines industry classification
Industry- Product category
- Estate Winery
- NAICS
- Wineries (312130)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Organic Vineyard & Wine Grape Farming (AFAGAKAI)
Keywords
Where Repris Wines is headquartered
LocationHeadquarters
- HQ city
- Sonoma
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Repris Wines business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wine Membership Subscriptions: Two-tier membership model (Two Case and One Case) with recurring shipments four or two times per year respectively. Members receive priority access to wines including library and large format bottles, with Two Case Members receiving sole access to most limited production wines. Membership is described as the only way to access most Repris wines.
- Direct Wine Sales: Wines sold directly through the online shop (shop.repriswines.com) and at the vineyard during visits. Most wines available exclusively to Members and guests visiting Moon Mountain Vineyard on the day of their visit.
- Tasting Experiences: On-site vineyard experiences at $125 per person, including open-air vineyard journey, cave exploration, and seated tasting. Also includes virtual experiences and the 'On the Road' private tasting program.
- Sonoma Plaza Tasting Lounge: Tasting lounge at 35 East Napa Street, Sonoma offering complimentary experiences for members and paid tastings for non-members. Access included with membership benefits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Two Case Membership - Four 6-bottle shipments per year with priority access to all wines including library and large format |
| Subscription | Annual | One Case Membership - Two 6-bottle shipments per year with access to most wines in portfolio |
| One time/ perpetual license | Pay-as-you-go | On-Site Vineyard Tasting Experience |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Repris Wines product offering
Product offeringCore offering
Repris Wines produces estate-grown Bordeaux- and Rhône-style wines (Cabernet Sauvignon, Cabernet Franc, Merlot, Petit Verdot, Malbec, Syrah, Zinfandel, Sauvignon Blanc, and proprietary blends such as Left Bank and Right Bank Bordeaux Blends, Mélange Rouge, Mélange Blanc, Momtazee, and E·S·P Cabernet Sauvignon) made exclusively from grapes grown at its 70-acre Moon Mountain Vineyard in Sonoma. Distribution centers on a two-tier wine club membership (One Case and Two Case subscriptions with recurring shipments), supplemented by on-site estate tasting experiences at the vineyard, an "On the Road" private tasting program, and a Sonoma Plaza Tasting Lounge.
Product overview
Repris Wines is an estate winery operating as a single unified offering centered on Moon Mountain Vineyard in Sonoma. The company produces handcrafted Bordeaux- and Rhône-style wines (Cabernet Sauvignon, Cabernet Franc, Merlot, Petit Verdot, Syrah, Zinfandel, Sauvignon Blanc, and blends), available primarily through two wine club membership tiers (One Case and Two Case) and during estate visits. The portfolio also includes two sister sub-brands: Texture (Pinot Noir and Chardonnay from Anderson Valley/Sonoma Coast) and Pangloss Cellars (Sonoma-focused wines). Additional offerings encompass estate tasting experiences at the vineyard, cave tours, and a traveling 'On The Road' private tasting program.
Differentiator
Problem solved
Functional benefit
Products and services
- Repris Estate Wines Handcrafted Bordeaux- and Rhône-style wines produced exclusively from Moon Mountain Vineyard grapes, including Cabernet Sauvignon, Cabernet Franc, Merlot, Petit Verdot, Malbec, Syrah, Zinfandel, Sauvignon Blanc, and proprietary blends such as Left Bank Bordeaux Blend, Right Bank Bordeaux Blend, Mélange Blanc, Mélange Rouge, Momtazee, and E·S·P Cabernet Sauvignon. Most wines are available exclusively to members and to guests on the day of their visit.
- Two Case Membership Repris's top wine club tier providing four 6-bottle shipments per year (February, April, September, November), with priority access to all wines including library and large format selections, expedited shipping included, complimentary vineyard and tasting lounge experiences, and sole access to some of the most limited-production wines.
- One Case Membership Repris's entry wine club tier providing two 6-bottle shipments per year (February and September), access to most wines in the portfolio on a first-come, first-served basis, $25 flat rate ground shipping on 6-bottle orders (complimentary on 12+ bottle orders), and complimentary tasting lounge experiences.
- Moon Mountain Vineyard Estate Experience A 90-minute private experience at Moon Mountain Vineyard including an open-air journey through 49 distinct vineyard blocks, exploration of 18,000 sq ft of natural rock caves, and a seated tasting of estate-grown wines, priced at $125 per person with reservations required.
- On the Road Private Tastings A private tasting program in which Repris hosts exclusive in-person tastings at customers' homes or offices nationwide, bringing Moon Mountain Vineyard wines to customers who cannot visit the estate. Inquiries are coordinated via [email protected].
- Pangloss Cellars Wines A Repris sister brand of Sonoma-focused wines crafted by winemaker Erich Bradley and poured exclusively at the Sonoma Plaza Tasting Lounge, where they can be paired with food embracing Sonoma's sustainable bounty. Membership provides access to Pangloss wines.
- Texture Wines A Repris sister brand focused on world-class Pinot Noir and Chardonnay sourced from the cooler-climate Anderson Valley and Sonoma Coast appellations, also crafted by winemaker Erich Bradley and offered as an intimate comparative tasting at the Sonoma Plaza Tasting Lounge.
Quantifiable outcome
- Moon Mountain Vineyard has been farmed organically for over 25 years (since 1997), pioneering organic wine grape farming in America
- +1 more outcomes
Companies that use Repris Wines
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Repris Wines technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Repris Wines partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Moon Mountain District Winegrowers AssociationcoreIndustry association representing the Moon Mountain District AVA. Repris team spearheaded the effort to create the AVA in 2013, officially designating the area as home to some of the finest historic wineries. Repris participates in association events including the annual 'Reach For The Moon!' Master Class and Grand Tasting.
- Pangloss CellarscoreSister brand made by Repris winemaker Erich Bradley at the estate winery located at Moon Mountain Vineyard. Pangloss wines are poured exclusively at the Sonoma Plaza Tasting Lounge and can be accompanied with food pairings embracing Sonoma's sustainable bounty. Named after Dr. Pangloss from Voltaire's Candide, dedicated to optimism. Membership provides access to Pangloss wines.
- Texture WinescoreSister brand crafted by Repris winemaker Erich Bradley, focused on world-class Pinot Noir and Chardonnay from Anderson Valley and Sonoma Coast. Allows focus on cooler appellations distinct from Moon Mountain Vineyard's mountain fruit. Texture experience is an intimate comparative tasting in the Sonoma Plaza Tasting Lounge. Membership provides access to Texture wines.
- the girl & the figminorSonoma restaurant providing seasonal food pairings for member events at the Sonoma Plaza Tasting Lounge, such as the Member Appreciation Event featuring seated tastings alongside seasonal pairings.
- Glen Ellen StarminorQuintessential wine country restaurant in Glen Ellen, CA. Hosted 'Dinner With Winemaker Erich Bradley' featuring multi-course dinner with wine pairings prepared by Chef & Proprietor Ari Weiswasser.
- Vine VaultminorPremier private wine collection management service that brings ultra-premium boutique wineries to cities across the country. Repris participates in Vine Vault Roadshow events in Austin, Dallas, Fort Worth, Houston, San Antonio, and other cities, reaching wine enthusiasts who would otherwise have limited access.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Repris Wines competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights9 records
Customer concentration
Repris Wines social profiles
Digital presenceRepris Wines compliance and trust
Trust signalCompliance1 record
Repris Wines financial estimates
Financial estimateRevenue estimate
Valuation estimate
Repris Wines leadership team
Management profileNumber of profiles
Profiles6 records
Repris Wines funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Repris Wines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Repris Wines
What does Repris Wines do?
Repris Wines produces estate-grown Bordeaux- and Rhône-style wines (Cabernet Sauvignon, Cabernet Franc, Merlot, Petit Verdot, Malbec, Syrah, Zinfandel, Sauvignon Blanc, and proprietary blends such as Left Bank and Right Bank Bordeaux Blends, Mélange Rouge, Mélange Blanc, Momtazee, and E·S·P Cabernet Sauvignon) made exclusively from grapes grown at its 70-acre Moon Mountain Vineyard in Sonoma. Distribution centers on a two-tier wine club membership (One Case and Two Case subscriptions with recurring shipments), supplemented by on-site estate tasting experiences at the vineyard, an "On the Road" private tasting program, and a Sonoma Plaza Tasting Lounge.
Is Repris Wines a public or private company?
Repris Wines is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Repris Wines founded?
Repris Wines was founded in 2011. It employs 11 to 50 people.
Where is Repris Wines based?
Repris Wines is headquartered in Sonoma, United States, in the North America region.
How does Repris Wines make money?
Four revenue lines are on record. Wine Membership Subscriptions are the primary driver. The others are direct Wine Sales, tasting Experiences and sonoma Plaza Tasting Lounge.
Does Repris Wines have an API?
No public API is recorded for Repris Wines.
What industry is Repris Wines in?
Repris Wines's product category is Estate Winery. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130 and its SIC code is 2080.