Assetline
Assetline (DPMC Assetline Holdings) is a privately held Sri Lankan diversified financial services group and the largest specialized leasing company in Sri Lanka, offering vehicle leasing, business loans, insurance brokering, mutual funds, and property development across 55 branches. It primarily serves SMEs, individual vehicle owners, and underserved populations, and is a subsidiary of David Pieris Holdings.
- Company typePrivate
- Founded1995
- HeadquartersBattaramulla, Sri Lanka
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Assetline does
Assetline, legally DPMC Assetline Holdings (Private) Limited, is a privately held Sri Lankan diversified financial services holding company and a fully owned subsidiary of David Pieris Holdings (Private) Limited. The group operates an island-wide network of 55 branches through its core subsidiary Assetline Finance Limited (formerly Assetline Leasing Company Limited), which in 2022 was granted a finance company license by the Central Bank of Sri Lanka, marking its transition from a specialized leasing company to a regulated full-service finance company. Assetline is positioned as the largest specialized leasing company in Sri Lanka.
The company's core business is automotive and equipment leasing, historically accounting for 60-80% of earnings, spanning three-wheelers, motorcycles, motor cars, and motor trucks, complemented by business loans, revolving credit, machinery leasing, trade finance, factoring, margin trading, and dealer finance. Subsidiary operations extend into insurance brokering (Assetline Insurance Brokers), unit trust and portfolio management (Assetline Capital), corporate secretarial and advisory services (Assetline Corporate Services), and property development (Assetline Lands). Targeted sub-products include Liya Diriya (women-focused mobility financing with 42-month extended repayment), Asset Draft (SME overdraft-style working capital), and Sisudiriya (education loans).
Distribution is built on a field sales model where officers visit customers at their homes or businesses using tablet computers connected to a central network, enabling lease finalization within one business day. Payments are accepted across partner banks (People's Bank, Sampath, HNB, Bank of Ceylon), Cargills Food City supermarkets, eZ Cash mobile money (20,000+ merchant outlets), and 24/7 Easy Pay self-service machines at 18 branches. Customer segments are predominantly individual vehicle owners, SMEs, women entrepreneurs, and HNW individuals, with the company holding ISO 9001:2015 certification and CIMA UK training partner accreditation.
Assetline firmographics
Firmographics- Name
- Assetline
- Legal name
- DPMC Assetline Holdings (Private) Limited
- Website
- https://assetline.lk
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Assetline (DPMC Assetline Holdings) is a privately held Sri Lankan diversified financial services group and the largest specialized leasing company in Sri Lanka, offering vehicle leasing, business loans, insurance brokering, mutual funds, and property development across 55 branches. It primarily serves SMEs, individual vehicle owners, and underserved populations, and is a subsidiary of David Pieris Holdings.
- Ownership category
- akta.pro rank
Assetline industry classification
Industry- Product category
- Diversified Financial Services
- NAICS
- Mortgage and Nonmortgage Loan Brokers (52231), Open-End Investment Funds (525910), Portfolio Management and Investment Advice (523940)
- SIC
- Loan Brokers (6163), Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Equipment & Asset Finance Brokerage (FSAEAEAJ)
Keywords
Where Assetline is headquartered
LocationHeadquarters
- HQ city
- Battaramulla
- HQ country
- Sri Lanka
- HQ region
- Asia
Offices1 record
Markets served
Assetline business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Automotive Leasing: Leasing of vehicles including three-wheelers, two-wheelers, motor cars, and motor trucks. This has historically been the core revenue driver, accounting for approximately 60-80% of earnings.
- Business Loans: Loans to SMEs and entrepreneurs including revolving loans, pledge loans, and business financing.
- Insurance Brokering: Assetline Insurance Brokers provides comprehensive insurance solutions for both private and commercial clients through partnerships with leading insurance companies.
- Mutual Fund Management: Assetline Capital manages unit trust funds including Income Fund and Income Plus Growth Fund for investors.
- Property Development: Assetline Lands and DPMC Assetline Holdings engage in property development, acquisition for sale, lease and built-to-suit options.
- Machinery & Equipment Leasing: Leasing of machinery and equipment for SMEs and businesses.
- Margin Trading: Margin trading facilities for investment customers.
- Trade Finance & Factoring: Trade finance and factoring services for businesses.
- Corporate Services: Company secretarial services, foreign investment advice, BOI approvals, compliance and corporate governance services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Customized leasing and loan products with flexible terms |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels6 records
Assetline product offering
Product offeringCore offering
Assetline is a Sri Lankan diversified financial services group operating through Assetline Finance Limited, Assetline Insurance Brokers, Assetline Capital, Assetline Corporate Services, and Assetline Lands. It primarily provides automotive leasing (three-wheelers, two-wheelers, motor cars, motor trucks), business and SME loans, machinery and equipment leasing, mutual fund management, insurance brokering, property development, and investment management services to individual consumers, SMEs, and corporate clients across Sri Lanka.
Product overview
Assetline is a diversified financial services company offering a comprehensive suite of products through its subsidiaries. The flagship company, Assetline Finance Limited (formerly Assetline Leasing Company), provides core automotive leasing and loan products including Three Wheeler, Two Wheeler, Motor Car, and Motor Truck leasing, alongside business loans, revolving loans, and machinery leasing. Special products include Liya Diriya (women-focused mobility financing), Asset Draft (SME working capital solution), and Sisudiriya (education loan). Related services include mutual funds (Income Fund, Income Plus Growth Fund) through Assetline Capital, insurance brokering through Assetline Insurance Brokers, property development through Assetline Lands, and investment management for high-net-worth clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Automotive Leasing Vehicle leasing solutions covering three-wheeler leasing, two-wheeler leasing, motor car leasing, and motor truck leasing for individual customers and entrepreneurs seeking to own vehicles for personal or business use.
- Loans and Machinery Leasing Comprehensive lending products for SMEs and entrepreneurs including business loans, revolving loans, pledge loans, machinery and equipment leasing, trade finance and factoring, margin trading, and dealer finance.
- Mutual Funds Unit trust mutual fund products including Income Fund and Income Plus Growth Fund managed by Assetline Capital, catering to varying risk-return appetites of investors for flexible wealth creation.
- Insurance Brokering Comprehensive general and life insurance brokering services provided by Assetline Insurance Brokers (AIBL), offering the best insurance solutions from preferred insurance providers at competitive rates for both private and commercial clients.
- Property Development and Trading Property development and trading services provided by Assetline Lands, offering detailed market knowledge for tailor-made property development, acquisition for sale, lease, and built-to-suit options.
- Investment Management Discretionary portfolio management services for High Net-worth Individuals and Corporate Entities through Assetline Capital, providing the highest quality specialized portfolio management.
- Liya Diriya Women-focused financing product providing mobility solutions for women, featuring free life insurance cover, extended repayment period up to 42 months, customized interest rates, and minimum documentation with quick service.
- Asset Draft Working capital solution designed for SMEs, structured similarly to an overdraft facility, providing short-term and long-term evergreen funding to improve cash flows and optimize commercial opportunities.
- Sisudiriya Education Loan Flexible educational loan product designed to finance students pursuing higher academic qualifications in local and international educational institutions, with customizable terms, quick disbursement, maximum 5-year loan period, and minimum documentation.
Quantifiable outcome
- Lease finalization within one business day
- +1 more outcomes
Companies that use Assetline
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Assetline technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature2 records
Assetline partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered major and minor.
- Chartered Institute of Management Accountants (CIMA) - UKmajorAssetline Finance Limited officially accredited as a Training Partner by CIMA UK, enabling professional development and training opportunities for staff.
- C. K. Motors, Chunnakam, JaffnaminorLongstanding dealer of David Pieris Motor Company appointed as Business and Cash Collection Centre representing Assetline Leasing in the northern province.
- Jaffna Vehicle SpotminorPopular business entity in Kokuvil appointed as business introducer for Assetline Leasing to add convenience for customers seeking financial assistance in the Jaffna area.
- Cargills Food CitymajorPartnership with Sri Lanka's largest supermarket chain enabling customers to make lease payments through any Cargills Food City outlet island-wide for enhanced customer convenience.
- Fairfirst InsuranceminorJoint promotions and raffle draws conducted with Fairfirst Insurance.
- Allianz InsuranceminorJoint promotions and raffle draws conducted with Allianz Insurance.
- Sri Lanka Insurance CorporationminorJoint promotions and raffle draws conducted with Sri Lanka Insurance Corporation (SLIC).
- Amana Takaful InsuranceminorJoint promotions and raffle draws conducted with Amana Takaful Insurance for mutual customer engagement.
- eZ CashmajorSri Lanka's pioneering mobile money network partnership enabling Assetline customers to make rental payments via Dialog, Etisalat, or Hutch mobile phones through over 20,000 merchant outlets island-wide.
- Diesel & Motor Engineering PLC (DIMO)majorPartnership to offer innovative leasing solutions for Tata commercial vehicles including SCVs, Pickups, L&ICVs, HCVs, and Buses. Enables reduced facility processing time, fewer documents, and better customer experience.
- Janashakthi Insurance PLCminorJoint promotions and raffle draws conducted with Janashakthi Insurance for mutual customer engagement.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Assetline competitors and assessment
Company assessmentBroad incumbents
- Bajaj Finance Limited (India): Bajaj Finance is one of India's largest consumer NBFCs with extensive vehicle financing, SME lending, and asset management businesses. It is comparable to Assetline in its core focus on three-wheeler and two-wheeler financing, and has historic brand linkage via the David Pieris Group's Bajaj distribution partnership in Sri Lanka.
Direct peers
- Softlogic Finance PLC: Softlogic Finance is a Sri Lankan licensed finance company offering leasing, personal loans, and SME credit products. It directly competes with Assetline in the hire-purchase and leasing segment with similar mass-market customer focus.
- LOLC Finance PLC: LOLC Finance is part of the LOLC Group, one of Sri Lanka's largest non-bank financial conglomerates, offering leasing, microfinance, and SME credit. It is a direct competitor to Assetline in micro-leasing and SME lending with overlapping customer segments.
- People's Leasing & Financial Services: People's Leasing is one of the largest non-bank financial institutions in Sri Lanka, offering leasing, loans, and deposit products. It is the closest direct competitor to Assetline in automotive and SME leasing in Sri Lanka, sharing the same regulatory framework and customer segments.
- Commercial Credit & Finance PLC: Commercial Credit is a Sri Lankan licensed finance company providing leasing, hire purchase, and loans to individuals and SMEs. It directly competes with Assetline in vehicle leasing and SME financing, operating in the same regulatory and macro environment.
- HNB Finance Limited: HNB Finance is a subsidiary of Hatton National Bank and one of Sri Lanka's largest finance companies, offering leasing, loans, and deposits. It competes head-to-head with Assetline across vehicle leasing and SME credit products and shares partnership arrangements with the same banking ecosystem.
- Senkadagala Finance PLC: Senkadagala Finance is a Sri Lankan licensed finance company offering leasing, business loans, and fixed deposits. It is comparable to Assetline in scale and product mix, particularly in vehicle and SME leasing within Sri Lanka.
- Citizens Development Business Finance (CDB): CDB is a Sri Lankan licensed finance company specializing in SME lending, leasing, and microfinance. It competes with Assetline in SME credit products, particularly serving similar entrepreneur and small-business segments in Sri Lanka.
- Central Finance PLC: Central Finance is a long-established Sri Lankan finance company focused on hire purchase, leasing, and consumer credit. It competes with Assetline directly in vehicle hire purchase and personal lending, serving similar mass-market customers.
Regional players
- National Savings Bank (Sri Lanka): NSB is a state-owned savings and development institution in Sri Lanka offering deposits, loans, and rural credit. While not a direct competitor in leasing, it operates in overlapping retail and SME financial services within Sri Lanka, sharing the same regulatory landscape and customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Assetline social profiles
Digital presenceAssetline compliance and trust
Trust signalCompliance2 records
Assetline financial estimates
Financial estimateRevenue estimate
Valuation estimate
Assetline leadership team
Management profileNumber of profiles
Profiles14 records
Assetline subsidiaries and ownership
Company hierarchySubsidiaries5 records
Assetline funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Assetline M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Assetline
What does Assetline do?
Assetline is a Sri Lankan diversified financial services group operating through Assetline Finance Limited, Assetline Insurance Brokers, Assetline Capital, Assetline Corporate Services, and Assetline Lands. It primarily provides automotive leasing (three-wheelers, two-wheelers, motor cars, motor trucks), business and SME loans, machinery and equipment leasing, mutual fund management, insurance brokering, property development, and investment management services to individual consumers, SMEs, and corporate clients across Sri Lanka.
Is Assetline a public or private company?
Assetline is a private company. It is classified as corporate owned and is currently operating.
When was Assetline founded?
Assetline was founded in 1995. It employs 501 to 1,000 people.
Where is Assetline based?
Assetline is headquartered in Battaramulla, Sri Lanka, in the Asia region.
How does Assetline make money?
Nine revenue lines are on record. Automotive Leasing is the primary driver. The others are business Loans, insurance Brokering, mutual Fund Management, property Development, machinery & Equipment Leasing, margin Trading, trade Finance & Factoring and corporate Services.
Who are Assetline's main competitors?
Bajaj Finance Limited (India) is listed as a broad incumbent. Direct peers are Softlogic Finance PLC, LOLC Finance PLC, People's Leasing & Financial Services, Commercial Credit & Finance PLC, HNB Finance Limited, Senkadagala Finance PLC, Citizens Development Business Finance (CDB) and Central Finance PLC. National Savings Bank (Sri Lanka) is listed as a regional player.
Does Assetline have an API?
No public API is recorded for Assetline.
What industry is Assetline in?
Assetline's product category is Diversified Financial Services. Its primary akta.pro industry code is FSAEAEAJ, Equipment & Asset Finance Brokerage. Its NAICS code is 52231 and its SIC code is 6163.