Crystal Care Nursing Rehab Center

What Crystal Care Nursing Rehab Center does

Crystal Care Nursing Rehab Center, legally Crystal Care Center of Mansfield, is a for-profit, family-owned skilled nursing and rehabilitation facility located at 1159 Wyandotte Avenue in Mansfield, Ohio. Founded in January 1993 when Susan Smith and her former husband Jerry purchased the facility out of dissatisfaction with prior corporate management, the business has remained under Smith family ownership for over 30 years and is currently owned by Susan Smith and her three daughters, Kyann Police, Mindy Ward, and Jennifer Smith. The facility is a 74-bed licensed skilled nursing operation with a dedicated 25-bed Acute Rehab Unit featuring private suites, a therapy gym, and a simulated housing environment for realistic rehabilitation training.

The company's core offerings span short-term post-acute rehabilitation and long-term residential nursing care. Specialized clinical programs include cardiac rehabilitation, stroke therapy, and orthopedic rehabilitation (with emphasis on total joint replacement recovery), supported by 24-hour nursing services, wound care specialists, physical, occupational, and speech therapy (delivered inpatient, outpatient, and in-home via a partnership with Your Choice Home Health Care Services), social services, dietary services, transportation, and structured resident activities. The facility holds a CMS 5-Star Quality Rating and a 4-star Skilled Nursing Facility designation, and accepts Medicare, Medicaid, private pay, and most insurance plans. Leadership comprises deeply tenured long-term care professionals, including an Administrator with 29 years of LTC experience, a Director of Nursing with 30 years, and a Social Services Director with 37 years.

The business model is a single-site, direct-to-consumer skilled nursing operation that generates revenue through per-diem payments from government payers (Medicare and Medicaid), private pay residents, and commercial insurance. Go-to-market is driven by hospital and physician referrals, word-of-mouth, community engagement, and the company's local brand reputation rather than paid marketing. There are no subsidiaries, no external institutional investment, no funding rounds, and no M&A activity; the company operates as a standalone founder-owned enterprise serving Mansfield and the surrounding region.

Name

Crystal Care Nursing Rehab Center

Legal name

Crystal Care Center of Mansfield

Website

https://crystalcarecenters.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

Crystal Care Nursing Rehab Center is a family-owned, 74-bed skilled nursing and rehabilitation facility in Mansfield, Ohio, providing short-term post-acute rehab (cardiac, stroke, orthopedic) and long-term residential nursing care to elderly and post-acute patients, accepting Medicare, Medicaid, private pay, and most insurance.

Ownership category

akta.pro rank

Product category

Skilled Nursing and Rehabilitation Services

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (62311)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Geriatric Rehabilitation Programs (HLADAJAL)

akta.pro secondary industry

Cardiopulmonary Rehabilitation (Cardiac & Pulmonary Rehab) (HSADAIAK)

Keywords

• Skilled nursing facility
• Rehabilitation services
• Post-acute care
• Long-term care
• Cardiac rehabilitation

Headquarters

HQ city

Mansfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Healthcare Services Revenue: Revenue generated from providing skilled nursing care, rehabilitation services, and long-term care to residents. The facility accepts multiple payment sources including government healthcare programs and private insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Crystal Care Nursing and Rehab Center of Mansfield is a 74-bed, family-owned skilled nursing and rehabilitation facility in Mansfield, Ohio, providing both short-term post-acute rehabilitation and long-term nursing care. The facility operates a dedicated 25-bed Acute Rehab Unit offering one-on-one physical, occupational, and speech therapy, and runs specialized clinical programs in cardiac, stroke, and orthopedic recovery. It also extends its therapy services to outpatient and home-health settings through partnerships.

Product overview

Crystal Care Nursing and Rehab Center operates as a 74-bed skilled nursing and rehabilitation facility with a 25-bed Acute Rehab Unit. The company offers a comprehensive portfolio of healthcare services including short-term rehabilitation stays and long-term care, supported by specialized programs in cardiac, stroke, and orthopedic rehabilitation. Additional services include 24-hour nursing care, wound care specialists, physical therapy (in-house, outpatient, and home-based), social services, activities and community outings, transportation, and private/semi-private suites. The facility positions itself as a family-owned, locally operated care center with over 30 years of experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Crystal Care Skilled Nursing and Rehabilitation
• Acute Rehab Unit
• Cardiac Rehabilitation Program
• Stroke Rehabilitation Therapy
• Orthopedic Rehabilitation Program
• Outpatient Therapy Services
• Home Health Therapy Services

Quantifiable outcome

• 25-bed Acute Rehab Unit with private suites for rehabilitation patients

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Your Choice Home Health Care Services, Inc.coreStrategic or Co-development PartnerPartnership to provide therapy services in patients' homes following discharge, allowing seamless continuation of care with trusted therapists who already know the patients' treatment history.
• Care Companions of OhiominorGTM or Marketing PartnerCommunity partner in co-sponsoring events and supporting community initiatives including the Hannah Road Church of God Building Expansion Benefit.
• Nurse Aide Training Centers of OhiominorGTM or Marketing PartnerCommunity partner co-sponsoring events and initiatives with Crystal Care Center of Mansfield.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Ensign Group: Large public operator of skilled nursing and post-acute care facilities across multiple states with a portfolio of post-acute, rehabilitation, and assisted living services. Directly comparable to Crystal Care's SNF plus specialty rehab model, though at significantly greater scale.
• National HealthCare Corporation: Operates skilled nursing facilities, assisted living, home care, and hospice services with a strong focus on post-acute rehabilitation. Highly comparable to Crystal Care's mix of long-term care and specialty rehab programming.
• Genesis HealthCare: One of the largest U.S. skilled nursing and rehabilitation providers, operating SNFs and assisted/senior living facilities nationwide. Directly comparable to Crystal Care on core SNF services, rehabilitation, and long-term care delivery.
• CommuniCare Health Services: Family-owned operator of skilled nursing facilities, assisted living, and rehabilitation services across multiple states. Comparable to Crystal Care's family-owned SNF and rehabilitation model, including specialty therapy programming.
• Saber Healthcare Group: Ohio-headquartered operator of skilled nursing, assisted living, and rehabilitation facilities. Directly comparable as a multi-site SNF operator focused on short-term rehab and long-term care in Ohio.
• PACS Group: Post-acute and skilled nursing operator focused on short-term rehabilitation, long-term care, and assisted living with significant presence across the U.S. Directly comparable SNF and rehab operating model.

Broad incumbents

• ProMedica: Ohio-based health system that absorbed HCR ManorCare's SNF operations, providing inpatient rehab, skilled nursing, and senior services in Ohio and surrounding states. Directly overlaps with Crystal Care's SNF and rehab services in the same Ohio footprint.
• Brookdale Senior Living: Largest U.S. senior living operator offering independent living, assisted living, memory care, and skilled nursing. Adjacent peer providing overlapping elder-care services, though more weighted toward assisted/independent living than Crystal Care's SNF core.

Regional players

• Carespring Health Care Management: Regional SNF and rehabilitation operator primarily serving Ohio, Kentucky, and Indiana with skilled nursing, short-term rehab, and long-term care. A direct regional competitor to Crystal Care in the Ohio post-acute market.
• Trilogy Health Services: Regional operator of senior living, skilled nursing, and rehabilitation services across the Midwest, including Ohio. Comparable service mix of SNF, rehab, and assisted living in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/crystalcarecent
• Facebookfacebook.com/CrystalCareMansfield
• LinkedInlinkedin.com/company/crystal-care-centers-inc

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crystal Care Nursing Rehab Center