What Fogel & Partners does

Fogel & Partners is a Stockholm-headquartered boutique advisory firm founded in 2011 by Anders Fogel, focused on strategic communications for public and private companies in high-stakes transaction and corporate situations. Operating from a single Stockholm office with approximately 20 team members, the firm serves Nordic clients across Sweden, Norway, Denmark, and Finland through five service areas: Transactions & Special Situations, IR & Capital Market Communication, Sustainability & ESG Advisory, Strategic Change Communication, and Corporate Reputation. Its mandate list includes some of the largest Nordic transactions of recent years, such as Volvo Cars' IPO (the largest on Nasdaq Stockholm in over two decades), EQT's SEK 54.9 billion offer for Fortnox, Telia's SEK 3.1 billion bid for Bredband2, and the SEK 161 billion Philip Morris offer for Swedish Match.

The firm's underlying technology is human advisory rather than a proprietary platform; however, it extends its offering through a joint venture interest in LDC, an independent digital corporate communication products company co-founded with Levels Group in 2021, and through its Associate Partner relationship with FGS Global, which gives it access to more than 1,400 professionals across 31 offices worldwide for cross-border mandates. There is no proprietary software, AI/ML system, or data platform disclosed in the firm's offering.

Fogel & Partners operates a sales-led, professional services business model, targeting senior executives, boards, and major shareholders through direct engagement and referral networks within the Nordic legal and investment banking ecosystem. Revenue is generated through transaction-based fees, project retainers, and ongoing advisory arrangements for M&A, IPO, ECM, crisis, ESG, and change-communication mandates, with pricing disclosed only on a per-engagement basis. The firm is privately held, with no public revenue figures published, and is led by Founding Partner Anders Fogel alongside Partners Birgitta Henriksson and Jacob Lannerö.

Name

Fogel & Partners

Legal name

Fogel & Partners i Stockholm AB

Website

https://fogelpartners.se

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Fogel & Partners is a Stockholm-based boutique advisory firm specializing in strategic communications for M&A, IPOs, and capital markets transactions across the Nordics. The firm serves public and private companies through five advisory service areas and an Associate Partner relationship with FGS Global.

Ownership category

akta.pro rank

Product category

Strategic Communications Advisory

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

M&A Advisory (Buy-side/Sell-side) (BPAHADAC)

Keywords

• Strategic communications advisory
• M&A communications
• Investor relations advisory
• ESG communication
• Corporate reputation management

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Communications Advisory: Professional services revenue generated through advisory engagements for M&A communications, IPO advisory, crisis management, investor relations, ESG advisory, strategic change communication, and corporate reputation services. Revenue is derived from transaction-based fees, project retainers, and ongoing advisory arrangements with corporate clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Fogel & Partners is a Nordic strategic communications advisory firm that advises public and private companies in complex situations across five areas: Transactions & Special Situations (M&A, IPO, equity capital markets advisory), IR & Capital Market Communication (investor relations, equity advisory, perception studies), Sustainability & ESG Advisory (ESG capital market audits, CSRD-aligned frameworks), Strategic Change Communication (transformation, post-merger integration, executive training), and Corporate Reputation (media relations, crisis management, public affairs). The firm also holds a joint venture interest in LDC, a digital corporate communication products company.

Product overview

Fogel & Partners operates as a strategic communications advisory firm offering five core service areas: Transactions & Special Situations (M&A, IPO, ECM advisory), IR & Capital Market Communication (investor relations, equity advisory), Sustainability & ESG Advisory (ESG communication, CSRD-aligned frameworks), Strategic Change Communication (transformation, integration, executive training), and Corporate Reputation (media relations, crisis management, public affairs). The firm also holds a joint venture interest in LDC, a digital corporate communication products company launched with Levels Group in 2021.

Differentiator

Problem solved

Functional benefit

Brands

• LDC: An independent company delivering creative products for digital corporate communication, launched in partnership with Levels Group in 2021. LDC develops next-generation digital platform products for corporate stakeholder communication.

Products and services

• Transactions & Special Situations Advisory

Quantifiable outcome

• More than 20 transactions advised in 2025, representing 70% of all public offers on Nasdaq Stockholm and First North
• +3 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• LDCcoreStrategic or Co-development Partner · 28 February 2021Fogel & Partners co-founded LDC (LDC – delivering next-generation products for digital corporate communication) together with Levels, a digital products and services design company. LDC is an independent company delivering creative products for digital corporate communication, including next-generation digital platforms with scalable, open-source based technologies. Fogel & Partners contributes expertise in corporate communications while Levels provides digital product development capabilities.
• FGS GlobalcoreStrategic or Co-development PartnerFogel & Partners is an Associate Partner of FGS Global, enabling the firm to offer clients global reach drawing on the expertise of more than 1,400 colleagues across 31 offices worldwide. This partnership allows Fogel & Partners to serve clients with international needs while maintaining its boutique Nordic positioning.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Brunswick Group: Global strategic communications advisory firm with strong M&A, IPO, and crisis practices, founded as a financial communications specialist. Directly comparable because it competes for the same Nordic and European M&A and IPO communications mandates served by Fogel & Partners; the founding partner of Fogel & Partners was previously a partner at Brunswick's London and Stockholm offices.
• FGS Global: Global strategic communications and advisory firm with 1,400+ professionals across 31 offices. Comparable as a broader incumbent strategic communications firm and as Fogel & Partners' Associate Partner, providing global reach and competing directly for cross-border M&A and capital markets mandates.
• Teneo: Global advisory firm offering strategic communications, corporate affairs, and financial advisory. Comparable as a broad incumbent competing for the same senior-executive communications mandates on M&A, IPOs, and special situations.
• PrimetimE Weber Shandwick: Global public relations and integrated communications network with strong Nordic and European presence. Comparable as a broader communications incumbent competing for corporate reputation, M&A, and special situations mandates across the region.

Direct peers

• Kreab: Nordic-headquartered financial and corporate communications advisory with global offices. Comparable as a direct competitor for M&A communications, IR advisory, and capital markets mandates in Sweden and the wider Nordic region; one of Fogel & Partners' senior advisors previously held partnership and senior roles at Kreab.
• Hallvarsson & Halvarsson: Stockholm-based financial communications and investor relations advisory focused on Nordic listed companies. Comparable as a direct competitor for IR, capital markets day, and IPO/M&A communications mandates in Sweden; multiple Fogel & Partners directors previously worked at Hallvarsson & Halvarsson.
• Kekst CNC: International strategic communications consultancy advising on M&A, IPOs, crisis, and investor relations with strong Nordic and European footprint. Comparable as a direct competitor for large-cap M&A and IPO communications mandates in the Nordics and continental Europe.

Regional players

• Geelmuyden Kiese: One of the largest corporate communications and public affairs consultancies in the Nordics, headquartered in Norway. Comparable as a regional competitor for corporate reputation, public affairs, and M&A communications mandates across Norway, Sweden, and Denmark; one senior associate at Fogel & Partners previously worked at Geelmuyden Kiese.
• Rud Pedersen: Nordic public affairs and corporate communications advisory with offices across the region. Comparable as a Nordic regional peer for public affairs, government relations, and corporate communications; a Fogel & Partners Senior Advisor was previously Managing Partner at Rud Pedersen Public Affairs Sweden.

Emerging players

• Aspectus Group: B2B communications and financial PR consultancy active in the Nordics, UK, and US. Comparable as a niche financial communications peer targeting listed companies and transactions, overlapping with Fogel & Partners' IR and transaction communications practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fogel-&-partners
• Xx.com/FogelPartners

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fogel & Partners