SITECH

What SITECH does

SITECH Construction Systems is an authorized Trimble dealer operating across five Australian states and territories (Queensland, Victoria, South Australia, Northern Territory, and Tasmania), distributing and supporting Trimble's construction technology portfolio for civil engineering and mining contractors. The company is a division of the Herga Group, a fourth-generation family-owned technology conglomerate headquartered in Bowen Hills, Brisbane, with origins dating to 1888; SITECH was established in the 1990s as the group's construction technology arm. Sister entities within Herga include UPG, AllTerra, BuildingPoint, OneAg, ESDH, CivilPro, and Information Alignment, collectively serving construction, mining, agriculture, and geospatial sectors.

SITECH distributes a comprehensive range of Trimble machine control systems (Earthworks variants for excavators, dozers, graders, and soil compactors, plus Groundworks for drilling/piling, Roading Solutions, and Marine Construction with sonar integration), survey hardware (GNSS smart antennas including R780/R580/DA2/R750, robotic total stations), and software platforms (Siteworks, Business Center, WorksManager, WorksOS, and the Jobsite Connectivity Bundle). It also resells complementary offerings including Propeller drone mapping, SiteVision augmented reality, Tilos linear scheduling, and safety systems such as Webbair and the AI-powered Blaxtair pedestrian detection system. A service layer covers equipment rental, certified repairs, and extended warranty/protection plans across five regional service centres.

The business operates an enterprise field sales motion combining dedicated sales representatives, a centralized phone line (1800 748 324), and online contact forms, targeting civil construction and mining contractors. Revenue is generated through hardware sales (one-off), Trimble Works subscription plans (Core and Pro tiers on annual terms), equipment rentals (total stations, GNSS, laser scanners, data collectors), repair/servicing fees, and protected warranty subscriptions. The company maintains brand presence via its website, LinkedIn, Facebook, YouTube, and industry event participation, with strategic emphasis on its 130-year Herga heritage and authorized Trimble dealer status.

Name

SITECH

Legal name

SITECH Construction Systems

Website

https://sitechcs.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

SITECH Construction Systems is an authorized Trimble dealer serving civil construction and mining contractors across five Australian states. The company distributes Trimble machine control, survey, and software solutions, complemented by rentals, certified repairs, and extended protection plans.

Ownership category

akta.pro rank

Product category

Construction Technology Distribution

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)

SIC

Construction Machinery & Equip (3531), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Earthmoving & Excavation Equipment Rental/Leasing (TLABAFAA)

akta.pro secondary industry

Jobsite Materials & Site Supplies Retail (Tarps, Erosion Control, Rebar, Forming) (CRAIAEAL)

Keywords

• Construction machine control
• GNSS positioning systems
• Construction surveying equipment
• Trimble authorized dealer
• Construction technology distribution

Headquarters

HQ city

Bowen

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Trimble Hardware Sales: Sales of Trimble machine control systems, GNSS receivers, total stations, displays, sensors, and components as an authorized Trimble dealer/distributor.
2. Trimble Works Subscriptions: Subscription-based access to Trimble Earthworks and Trimble Siteworks software with tiered plans (Works Core and Works Pro), providing financial predictability and greater jobsite productivity through monthly or annual payments.
3. Equipment Rentals: Rental solutions for Trimble tools including total stations, GNSS, laser scanners, and data collectors for both long and short-term periods at competitive rates.
4. Repair and Servicing: Warranty and non-warranty repair services for Trimble products including total stations, GNSS receivers, radios, and control units, performed at certified service centers.
5. Trimble Protected Warranty Plans: Extended warranty and protection plans covering hardware, software, and accessories beyond traditional warranties with priority support and fast repairs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

SITECH Construction Systems is an authorized Trimble dealer and reseller selling, supporting, and servicing Trimble construction technology solutions across five Australian states and territories. The company distributes machine control systems, GNSS positioning hardware, total stations, surveying instruments, construction software platforms, and autonomous solutions, complemented by rental, repair, and subscription services for civil engineering and mining contractors.

Product overview

SITECH Construction Systems operates as an authorized Trimble dealer offering a comprehensive portfolio of construction technology solutions organized into machine control, survey, software, and connected site platforms. The machine control portfolio includes Trimble Earthworks variants for excavators, dozers, graders, and soil compactors, complemented by Groundworks for drilling and piling, Roading Solutions for paving and milling applications, Earthworks GO! 2.0 for compact machines, and Marine Construction systems. The survey suite encompasses Siteworks software with GNSS receivers, Propeller drone mapping platform, SiteVision augmented reality system, Total Stations including robotic and scanning variants, and GNSS correction services (VRS Now, RTX, xFill). Software offerings center on the Trimble Business Center office platform, WorksOS productivity monitoring, WorksManager fleet management, and Trimble Works subscription program, unified under the Connected Site framework. Additional offerings include Autonomous Solutions, Tilos linear scheduling, Webbair safety systems, Blaxtair pedestrian detection, and Trimble Loadrite payload management. Safety systems and scales round out the portfolio alongside repair services, warranty plans, and rental solutions.

Differentiator

Problem solved

Functional benefit

Brands

• SITECH: Productivity solutions brand for civil construction, distributing Trimble construction technology including machine control, survey, and software solutions.

Products and services

• Trimble Earthworks
• Trimble Groundworks
• Trimble Roading Solutions
• Trimble Marine Construction
• Trimble Siteworks
• Propeller Aerial Intelligence Platform
• Trimble SiteVision
• Trimble Total Stations
• Trimble GNSS Smart Antennas
• Trimble Business Center
• Trimble WorksOS
• Trimble WorksManager
• Trimble Works Subscription Program
• Autonomous Solutions for Civil and Mining
• Trimble Connected Site
• Tilos Linear Scheduling Software
• Small Site and Utility Solutions
• Trimble GNSS Correction Services
• Trimble Jobsite Connectivity Bundle
• Equipment Rental Services
• Repairs and Instrument Servicing
• Trimble Protected Warranty Plans

Quantifiable outcome

• Automatic machine control can increase productivity by up to 40%
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature7 records

Partnerships

One partnership is on record.

• TrimblecoreChannel Partner/ Reseller/ DistributorSITECH is an authorized dealer and reseller for Trimble's construction technology solutions including machine control systems, GNSS positioning, total stations, and construction software. Provides comprehensive sales, support, and service for Trimble products across QLD, VIC, SA, TAS, and NT.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Position Partners: Authorised Trimble dealer in Australia covering New South Wales, Western Australia, and the ACT. Direct competitor in the same product categories (machine control, surveying, GNSS) for the same Australian civil and mining customer base, just in adjacent territories.
• C.R. Kennedy & Company: Long-standing Australian distributor of surveying, geospatial, and construction technology including Trimble and complementary brands. Competes with SITECH for civil, mining, and surveying equipment sales and service across overlapping Australian geographies.
• Aptella: Australian provider of positioning, machine control, and surveying solutions for construction, mining, and geospatial customers. Comparable business model as a multi-brand technology dealer and service provider across Australian states.
• AllTerra: Sister company within the Herga Group distributing Trimble geospatial and survey technology. Closely comparable product mix and customer profile, but operates as a related entity rather than arm's-length competitor; useful for understanding internal group economics.

Broad incumbents

• SITECH (international dealer network): The international SITECH-branded Trimble dealer network (predominantly in the Americas and select global markets). Same brand and same Trimble product portfolio but operates at far larger scale outside Australia, and is the broader incumbent of the SITECH brand identity.
• Topcon Positioning Systems: Global manufacturer and channel owner of competing machine control, GNSS, and surveying platforms. While Topcon is an OEM rather than a dealer like SITECH, its positioning technology directly competes for the same Australian civil and mining customer budgets.
• Leica Geosystems (Hexagon): Global manufacturer of competing surveying, GNSS, and machine control technology under Hexagon. Competes for the same construction and mining positioning spend that SITECH's Trimble portfolio currently captures through its dealer channel.

Others

• BuildingPoint Australia: Sister company within the Herga Group distributing Trimble technology focused on the buildings/vertical construction segment. Adjacent rather than directly competitive — serves a different sub-vertical of the construction market but shares the Trimble dealer DNA.
• UPG Solutions: Sister company within the Herga Group offering drones, monitoring, rail, and wireless sensor solutions. Not a direct competitor but is part of the same group ecosystem and offers adjacent products that may be co-sold with SITECH's machine control portfolio.
• CivilPro: Sister company within the Herga Group providing construction quality assurance software. Not a direct competitor but is part of the broader Herga Group ecosystem in which SITECH operates, and shares some end customers in civil construction.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCfM0kb5czjlfQAR3TZ459_A
• Facebookfacebook.com/SITECH-Construction-Systems-106165177412543
• LinkedInlinkedin.com/company/2103257
• Xx.com/SITECH_CS

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SITECH