Roll-A-Ramp
Roll-A-Ramp is a privately held West Fargo, ND manufacturer of portable roll-up aluminum accessibility ramps built from 6061-T6 aerospace aluminum, sold via a US/Canadian dealer network and international distributors in 50+ countries across home, vehicle, marine, aviation, stage, and industrial applications.
- Company typePrivate
- Founded1999
- HeadquartersWest Fargo, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Roll-A-Ramp does
Roll-A-Ramp, Inc. is a privately held American manufacturer, founded in 1999 in West Fargo, North Dakota, that designs, builds, and sells portable aluminum accessibility ramps under the registered Roll-A-Ramp® brand. The core product is a modular ramp fabricated from 6061-T6 aerospace aluminum that rolls up for storage and transport, supports 1,000 lbs (1,500 lbs in the HD™ heavy-duty variant), and uses a link-based construction that allows length and width to be reconfigured after purchase. A complete accessory ecosystem (handrails, platforms, approach plates, support stands, mounting brackets, quick-connect pins, and replacement links) is sold alongside the ramp, and application-specific variants target vans (manual, powered, and gas-strut assisted bi-fold), RVs, boats, stages, private aircraft, band trailers, and industrial/loading use.
The company operates a build-to-order model and distributes primarily through a US/Canadian dealer network (locatable by zip/postal code) and international distributors in 50+ countries, with direct phone and email sales from the West Fargo headquarters. Since 2001 the company has sold over 5,000 ramps worldwide and has been recognized with the U.S. Department of Commerce Exporter of the Year (2007) and Presidential E Award for Exporting (2013). Pricing is quote-based and varies with width, length, and accessory configuration; revenue is generated from one-time hardware sales and replacement parts. Since 2016 the company has been owned and led by Matt Magness, Kathy Magness, and Tim Capouch, with 1-10 employees.
Roll-A-Ramp firmographics
Firmographics- Name
- Roll-A-Ramp
- Legal name
- Roll-A-Ramp, Inc.
- Website
- https://rollaramp.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Roll-A-Ramp is a privately held West Fargo, ND manufacturer of portable roll-up aluminum accessibility ramps built from 6061-T6 aerospace aluminum, sold via a US/Canadian dealer network and international distributors in 50+ countries across home, vehicle, marine, aviation, stage, and industrial applications.
- Ownership category
- akta.pro rank
Roll-A-Ramp industry classification
Industry- Product category
- Accessibility Ramps
- SIC
- Construction, Mining & Materials Handling Machinery & Equip (3530)
- akta.pro primary industry
- Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)
Keywords
Where Roll-A-Ramp is headquartered
LocationHeadquarters
- HQ city
- West Fargo
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Roll-A-Ramp business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Portable Ramp Sales: Roll-A-Ramp generates revenue primarily through direct sales of portable aluminum ramps and accessories. Products are built when ordered and sold through dealer network (US/Canada) and international distributors.
- Accessories and Parts: Sales of accessories including handrails, approach plates, mounting brackets, ramp links, quick connect pins, support stands, and platforms. Searchable parts database available on website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Ramps - various widths (12-48 inches) and lengths |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Roll-A-Ramp product offering
Product offeringCore offering
Roll-A-Ramp manufactures and sells portable aluminum ramps built from 6061 aerospace aluminum with T6 Rockwell hardness. The ramps feature a unique roll-up design and link-based modular construction that allows customizable lengths and widths for a range of applications including home accessibility, vans, RVs, boats, stages, jets, and industrial loading. The company sells directly and through a dealer network in the US, Canada, and 50+ countries.
Product overview
Roll-A-Ramp is an American-owned company offering a single unified product line centered on its flagship portable roll-up aluminum ramp system. The core Roll-A-Ramp consists of aerospace 6061-T6 aluminum ramps that roll up for storage and transport, available in multiple width options (12" to 48") and customizable lengths via link construction. The portfolio includes product variants tailored for specific applications: Home Ramps, Wheelchair & Scooter Ramps, Van Ramps (manual, powered, and assisted bi-fold), RV Ramps, Boat Ramps, Stage Ramps, Jet Ramps, and Band Trailer Ramps, plus the heavy-duty Roll-A-Ramp HD™ sub-brand for industrial use with 1,500-pound capacity. A complete accessory ecosystem supports the platform including Platforms (landings), Aluminum Handrails, Approach Plates, Mounting Brackets, Ramp Links, Quick Connect Pins, and Support Stands. The modular approach allows customers to purchase all-in-one systems (Modular Ramps) combining multiple accessories or purchase components individually for customization.
Differentiator
Problem solved
Functional benefit
Brands
- Roll-A-Ramp® HD™: Heavy-duty version of the standard Roll-A-Ramp with 40% thicker construction, providing greater weight capacity of up to 1,500 lbs. Designed for commercial and industrial applications.
Products and services
- Roll-A-Ramp (Core Product) The flagship portable roll-up ramp system made from aerospace 6061-T6 aluminum with a 1,000-pound weight capacity. Features link-based construction allowing customizable lengths and widths (12" to 48"), rolls up for storage and transport, and comes with a 10-year warranty.
- Roll-A-Ramp HD
Quantifiable outcome
- 10-Year Warranty - If any piece bends or breaks, the links are replaced at no cost
- +4 more outcomes
Companies that use Roll-A-Ramp
Customer profileNamed customers6 records
Segments8 records
Ideal customer profiles6 records
Roll-A-Ramp technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Roll-A-Ramp partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Roll-A-Ramp competitors and assessment
Company assessmentDirect peers
- EZ-Access: EZ-Access manufactures aluminum portable, threshold, and modular wheelchair ramps (e.g., Suitcase, Trifold lines) sold through medical equipment dealers and online — overlapping with Roll-A-Ramp's home and mobility ramp categories and the same dealer-network go-to-market. Closest direct head-to-head on portable folding aluminum ramps.
- Prairie View Industries (PVI): Prairie View Industries is one of the leading U.S. manufacturers of portable and modular wheelchair ramps — directly competing with Roll-A-Ramp in home, vehicle, and threshold applications with aluminum folding-style products. Overlap is strongest in the same dealer/SMB channel and same end customers (mobility users, caregivers, installers).
- Bluff Manufacturing: Bluff Manufacturing builds aluminum loading dock boards, yard ramps, and portable dock equipment — directly comparable to Roll-A-Ramp's HD line and Band Trailer/industrial applications in B2B loading environments. Material (aluminum), core use case (moving loads), and customer base (commercial/industrial buyers) overlap strongly.
- National Ramp: National Ramp produces aluminum and steel modular, portable, and solid-surface wheelchair ramps for residential and commercial use, including the Liberty and Best-in-View lines. Comparable product breadth and similar direct-to-dealer and home-user channel overlap with Roll-A-Ramp.
- Handi-Ramp: Handi-Ramp is a long-standing U.S. manufacturer of portable, modular, and threshold aluminum/rubber wheelchair ramps sold through dealers. Overlap with Roll-A-Ramp across home accessibility, modular kits, and dealer-led distribution; both target mobility-impaired end users.
- Copperloy: Copperloy manufactures aluminum yard ramps, dock boards, and loading equipment for industrial, trucking, and warehouse customers. Comparability with Roll-A-Ramp is strongest on the industrial HD line, where both companies serve commercial loading and freight-handling use cases with aluminum ramps.
Broad incumbents
- Drive DeVilbiss Healthcare: Drive DeVilbiss is a broad medical equipment distributor and manufacturer offering mobility products including portable ramps and bathroom safety items. While not ramp-specialist, Drive DeVilbiss reaches the same DME dealer network and end users as Roll-A-Ramp, often carrying competitor folding ramps as part of a wider accessibility catalog.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Roll-A-Ramp social profiles
Digital presenceRoll-A-Ramp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roll-A-Ramp leadership team
Management profileNumber of profiles
Profiles3 records
Roll-A-Ramp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roll-A-Ramp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roll-A-Ramp
What does Roll-A-Ramp do?
Roll-A-Ramp manufactures and sells portable aluminum ramps built from 6061 aerospace aluminum with T6 Rockwell hardness. The ramps feature a unique roll-up design and link-based modular construction that allows customizable lengths and widths for a range of applications including home accessibility, vans, RVs, boats, stages, jets, and industrial loading. The company sells directly and through a dealer network in the US, Canada, and 50+ countries.
Is Roll-A-Ramp a public or private company?
Roll-A-Ramp is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Roll-A-Ramp founded?
Roll-A-Ramp was founded in 1999. It employs 1 to 10 people.
Where is Roll-A-Ramp based?
Roll-A-Ramp is headquartered in West Fargo, United States, in the North America region.
How does Roll-A-Ramp make money?
Two revenue lines are on record. Portable Ramp Sales are the primary driver. The others are accessories and Parts.
Who are Roll-A-Ramp's main competitors?
Direct peers on record are EZ-Access, Prairie View Industries (PVI), Bluff Manufacturing, National Ramp, Handi-Ramp and Copperloy. Drive DeVilbiss Healthcare is listed as a broad incumbent.
Does Roll-A-Ramp have an API?
No public API is recorded for Roll-A-Ramp.
What industry is Roll-A-Ramp in?
Roll-A-Ramp's product category is Accessibility Ramps. Its primary akta.pro industry code is IMAHABAJ, Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging). Its SIC code is 3530.