Plan B Solutions

What Plan B Solutions does

Plan B Solutions is a Dubai-based private company founded in 2012 that operates EliteClub, a subscription-based luxury lifestyle membership platform serving affluent consumers across the UAE, Oman, and Saudi Arabia. The company acquired EliteClub at founding and has since built a three-market offering, employing 51-100 people as of the most recent data. Founder and CEO Elie Younes leads the organization.

The core product is a tiered membership program (UAE Platinum, Oman Platinum, KSA Platinum) sold on an annual subscription basis, granting members access to a curated network of partner establishments spanning restaurants and cafes, hotels and resorts, beach clubs, fitness and wellness facilities, and lifestyle attractions. Members enroll and redeem benefits through an EliteClub mobile application available on iOS and Android, which delivers digital vouchers and exclusive offers at partner venues. A Corporate Membership add-on extends the platform into a B2B channel for enterprises seeking employee benefits or client rewards. Distribution is primarily product-led via app stores, supplemented by country-specific Instagram and Facebook presence and a direct partner recruitment channel.

The business model is recurring subscription revenue from individual members, augmented by enterprise corporate memberships. Pricing is not publicly disclosed. The platform monetizes its curated partner network — described as a moderate competitive advantage — by aggregating fragmented luxury venue access into a single membership proposition. No APIs, integrations, patents, certifications, or AI capabilities are disclosed in the source material.

Name

Plan B Solutions

Legal name

Elite Club Global

Website

https://pbsloyalty.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Plan B Solutions operates EliteClub, a Dubai-headquartered subscription loyalty platform offering affluent consumers in the UAE, Oman, and Saudi Arabia access to curated luxury dining, hotel, beach club, fitness, and lifestyle venues via a mobile app.

Ownership category

akta.pro rank

Product category

Customer Loyalty & Lifestyle Membership Services

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Travel Subscription, Membership & Deal Clubs (THAKAAAL)

akta.pro secondary industry

Ancillary & Paid Loyalty Products (Subscriptions, Paid Status) (THABAKAN)

Keywords

• Customer loyalty programs
• Lifestyle membership services
• Loyalty mobile apps
• Corporate benefits platforms
• Hospitality discount network

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Membership Subscriptions: Tiered membership subscriptions (Platinum tiers for UAE, Oman, and KSA) providing access to luxury partner network including restaurants, hotels, resorts, beach clubs, and wellness facilities with complimentary vouchers

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Plan B Solutions operates the EliteClub subscription-based loyalty platform, offering tiered Platinum memberships that provide exclusive discounts, complimentary vouchers, and access privileges at a curated network of partner restaurants, hotels, beach clubs, fitness centers, and lifestyle venues across UAE, Oman, and KSA. Members enroll directly through the EliteClub mobile app available on iOS and Android, and a separate Corporate Membership is offered to businesses for employee benefits and client rewards.

Product overview

EliteClub is a subscription-based membership platform operated by Plan B Solutions, offering tiered membership programs (including Platinum tiers) across three countries: UAE, Oman, and KSA. The platform provides exclusive access to partner venues including restaurants & cafes, hotels & resorts, beach clubs, fitness & wellness centers, and lifestyle & activities. The core product is the membership program, which users access via a mobile app available on iOS and Android. Corporate membership add-ons are available for enterprise clients seeking customized group benefits.

Differentiator

Problem solved

Functional benefit

Products and services

• EliteClub Membership Program Subscription-based membership program offering exclusive discounts, complimentary vouchers, and benefits at partner hotels, restaurants, beach clubs, fitness centers, and lifestyle venues. Available across UAE, Oman, and KSA with regional Platinum tiers.
• EliteClub Mobile App Mobile application available on iOS (Apple App Store) and Android (Google Play Store) that allows members to access and redeem exclusive offers, vouchers, and benefits at partner venues. Supports multi-region enrollment (UAE, Oman, KSA) and in-app voucher claiming.
• Corporate Membership Enterprise-level membership solution offering customized benefits and exclusivity programs for corporate clients and business partners, for use as employee benefits, client rewards, or staff loyalty across UAE, Oman, and KSA.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• ClassPass: Subscription platform giving members access to a network of fitness studios, wellness, and beauty venues globally. Comparable subscription model and curated partner network concept, though anchored on fitness rather than dining and travel.

Broad incumbents

• Groupon+: Global deals and local-experiences marketplace with subscription-style access to partner discounts at restaurants, hotels, and attractions. Operates an adjacent discount-membership model at much larger scale with weaker regional curation.
• Marriott Bonvoy: Global hotel loyalty program with paid tiers, partner benefits, and cross-category lifestyle partnerships. Comparable paid-loyalty/membership mechanics at massive scale, but a hotel-anchored program with global rather than regional reach.
• Booking.com Genius: OTA-operated loyalty program offering tiered discounts and partner benefits across accommodations, attractions, and transport. Comparable discount/membership concept at very large scale, but anchored on a global OTA platform rather than regional curation.
• Accor Live Limitless (ALL): Accor's paid hotel loyalty program with tiered subscription status and lifestyle partner offers. Operates a similar paid-status-plus-partner-benefits model as EliteClub's Platinum tiers, but at global scale and with hotels as the anchor.
• Hilton Honors: Major global hotel loyalty program with tiered status and partner offers across dining, travel, and lifestyle. Comparable paid/tiered loyalty mechanics but a hotel-anchored program with substantially larger global footprint.
• Lifestyle by Langham (or similar hotel group lifestyle clubs): Premium hotel groups (Langham, Four Seasons, Mandarin Oriental) operate lifestyle/club programs with partner offers across dining, spa, and residences. Comparable premium positioning and curated lifestyle benefits, but each is hotel-anchored rather than a multi-venue independent platform.

Direct peers

• The Entertainer: Dubai-based two-for-one voucher and lifestyle discount platform covering restaurants, hotels, attractions, and wellness across the Middle East. Closest direct competitor to EliteClub: same region, same B2C/B2B model, same multi-category partner network, and similar premium positioning.
• Zomato Gold (now District by Zomato): Subscription-based dining membership offering exclusive benefits at partner restaurants. Comparable product mechanics (paid subscription, in-app voucher redemption, premium partner network) even though it is now part of a broader food-tech platform.
• Privilee: UAE-headquartered subscription app giving members access to gyms, beach clubs, and wellness venues. Direct competitor in the same MENA subscription-club model, with overlapping partner categories (fitness, beach clubs, wellness) and similar affluent-consumer target segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@eliteclubhotels?si=5j17UvnwMdWOGxpH
• Facebookfacebook.com/people/eliteclubuae/100075886305439/?mibextid=LQQJ4d
• LinkedInlinkedin.com/company/13254132

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plan B Solutions