Odette Lunettes
Belgian designer eyewear brand designing and selling optical frames and sunglasses through 9 owned Belgian stores, an independent optician dealer network, and a pan-European D2C e-commerce site with virtual and home try-on services.
- Company typePrivate
- Founded2015
- HeadquartersAntwerp, Belgium
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Odette Lunettes does
Odette Lunettes BV is a Belgian designer eyewear company founded in 2015 in Antwerp by TV host Eline De Munck and director Bob Geraets. It designs, markets, and distributes prescription optical frames and sunglasses under its core brand and three sub-collections — Allure (contemporary), Voyeur (extravagant), and Cadet (children) — alongside accessories sold as "Odette Extras." Frames are manufactured in Europe using acetate and Japanese stainless steel, priced in a mid-premium band of roughly €209 to €259 per frame. Revenue is generated through four streams: optical frame sales, non-prescription sunglasses, prescription lenses (sold with frames in-store), and ancillary eye-measurement services performed by qualified opticians.
The company runs a multi-channel go-to-market combining 9 owned retail stores across Belgium (Antwerp flagship plus Ghent, Bruges, Hasselt, Genk, Knokke seasonal, Aalst, Sint-Truiden, Roeselare), an independent optician dealer network, a D2C e-commerce site with a virtual try-on tool and a Home Try-On service backed by FaceTime consultations with eyewear stylists, and a European-wide shipping footprint covering approximately 27 countries. Free in-store eye tests, professional lens fitting, a 14-day return policy, and a celebrity ambassador program (Dua Lipa, Jamie Foxx, Angèle) underpin conversion. The brand holds the SILMO d'Or 2022 award and operates as a founder-owned private limited company with no disclosed institutional investors.
Odette Lunettes firmographics
Firmographics- Name
- Odette Lunettes
- Legal name
- ODETTE LUNETTES BV
- Website
- https://odettelunettes.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Belgian designer eyewear brand designing and selling optical frames and sunglasses through 9 owned Belgian stores, an independent optician dealer network, and a pan-European D2C e-commerce site with virtual and home try-on services.
- Ownership category
- akta.pro rank
Odette Lunettes industry classification
Industry- Product category
- Designer Eyewear
- NAICS
- Optical Goods Retailers (45613)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Prescription Eyewear Frames (Optical) (CRAAAKAA)
- akta.pro secondary industries
- Sunglasses (Non-Prescription) (CRAAAKAB), Luxury & Designer Eyewear (CRAAAKAD)
Keywords
Where Odette Lunettes is headquartered
LocationHeadquarters
- HQ city
- Antwerp
- HQ country
- Belgium
- HQ region
- Europe
Offices10 records
Markets served
Odette Lunettes business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Optical Frames Sales: Sale of prescription eyeglass frames through owned retail stores, dealer network, and e-commerce platform. Frames are designed in Belgium and manufactured in Europe.
- Sunglasses Sales: Sale of non-prescription sunglasses across optical and sunglass collections. Available through same channels as optical frames.
- Prescription Lenses: Corrective lenses sold with frames in stores, fitted by opticians. Not available online as customers need professional fitting.
- Eye Measurements: Free eye tests conducted by qualified opticians in stores, supporting the sale of prescription eyewear.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Standard frame pricing across collections |
| Unit Pricing | One time/ perpetual license | Bundle promotion - Buy 2+ items |
| Usage-based | Pay-as-you-go | Shipping costs for Belgium, Netherlands, Germany, Luxembourg |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Odette Lunettes product offering
Product offeringCore offering
Odette Lunettes designs, manufactures in Europe, and sells prescription optical frames and sunglasses through three product lines — Allure (contemporary everyday designs), Voyeur (bold, extravagant designs), and Cadet (children's eyewear) — plus an Odette Extras accessories range. Distribution runs through 9 owned Belgian retail stores, an independent optician dealer network, and a direct-to-consumer e-commerce site that adds virtual try-on and home try-on with FaceTime consultation, supported by free in-store eye measurements performed by qualified opticians.
Product overview
Odette Lunettes is a Belgian eyewear brand offering optical glasses and sunglasses through two main sub-brands: Allure (contemporary, everyday elegance) and Voyeur (extravagant, daring designs). The product portfolio includes prescription eyeglasses, sunglasses, a children's collection (Cadet), and accessories (Odette Extras). Supporting services include virtual try-on, home try-on with FaceTime consultation, and free eye tests. Frames are made in Europe with materials including acetate, stainless steel, and combined frames.
Differentiator
Problem solved
Functional benefit
Brands
- Allure: Collection for those attracted by contemporary beauty - contemporary, everyday wearable designs
- Voyeur
- Cadet
- Odette Extras
- Odette Vedettes
Products and services
- Optical Glasses Prescription eyeglass frames in round, oval, square, and cateye shapes, designed in Belgium and manufactured in Europe from Japanese stainless steel and acetate derived from natural cotton and wood fibers. Frames are hypoallergenic and nickel-free, intended for adults requiring vision correction who also want stylish, statement-driven eyewear. Fitted with prescription lenses and measured by qualified opticians in-store.
- Sunglasses Non-prescription and prescription sunglasses offering UV protection in fashionable frame designs, sold across the Allure and Voyeur collections. Distributed through owned Belgian retail stores, the dealer network, and the brand's e-commerce site for fashion-conscious consumers across Europe.
- Cadet (Children's Eyewear) Eyewear line designed specifically for children, offering age-appropriate optical frames and sunglasses that bring the same design-led aesthetic as the adult collections to younger wearers. Sold through the same retail stores and e-commerce platform as the main line.
- Odette Extras (Eyewear Accessories) Accessory line including eyeglass chains, cords, cases, cleaning cloths, hoodies, and complementary lifestyle products sold alongside the optical and sun collections. Designed to extend the brand relationship beyond frames into everyday eyewear care and styling.
- Free Eye Measurement Service Complimentary comprehensive eye measurements performed by qualified opticians or optometrists at all Odette Lunettes retail stores in Belgium, supporting the sale of prescription eyewear by combining medical-device accuracy with fashion frame selection.
- Home Try-On with FaceTime Consultation Direct-to-consumer service where customers select up to three frames online, receive them at home with a €250 refundable deposit, and receive professional advice from an eyewear stylist via FaceTime consultation before deciding. Unwanted frames are returned with free return shipping; available in Belgium and the Netherlands.
Quantifiable outcome
- Winner of SILMO d'Or 2022 - prestigious international eyewear industry award
Companies that use Odette Lunettes
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
Odette Lunettes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
Odette Lunettes partnerships and signals
Strategic signalScale indicators4 records
Recent moves15 records
Expansion highlights6 records
Odette Lunettes competitors and assessment
Company assessmentDirect peers
- Ace & Tate: Amsterdam-based direct-to-consumer eyewear brand offering prescription frames and sunglasses through own stores and e-commerce across Europe. Closest comparable to Odette Lunettes by geography, premium DTC model, sub-brand collections, and target fashion-conscious customer.
- Warby Parker: US pioneer of direct-to-consumer affordable fashion eyewear with home try-on, retail stores, and e-commerce. Comparable in D2C go-to-market, vertical brand positioning, mid-premium price points, and emphasis on brand storytelling and social impact.
- Linda Farrow: Designer eyewear label known for fashion-forward vintage-inspired frames and celebrity collaborations. Comparable to Odette's Allure/Voyeur aesthetic positioning, premium pricing, and ambassador-driven brand awareness.
- Etnia Barcelona: Independent Barcelona-based designer eyewear brand selling optical and sunglasses via independent retailers and own e-commerce globally. Comparable in independent European design-house positioning, mid-premium price band, and emphasis on craftsmanship and color.
Broad incumbents
- Persol: Iconic Italian luxury eyewear brand (owned by Luxottica) selling premium optical and sunglasses worldwide. Comparable in European-made premium positioning and emphasis on timeless, design-led eyewear, though far larger scale.
- Ray-Ban: Global mass-premium eyewear leader offering optical and sunglasses, owned by EssilorLuxottica. Comparable as a default reference competitor in fashion eyewear at similar price points and broad international retail distribution.
- Oliver Peoples: Luxury American eyewear brand (EssilorLuxottica) with vintage-inspired premium optical and sunglasses. Comparable in aspirational designer positioning and emphasis on acetate craftsmanship at premium prices.
- Tom Ford Eyewear: Luxury fashion-house eyewear line selling designer optical and sunglasses through global retail and wholesale channels. Comparable as a high-end fashion-driven eyewear brand competing for the same style-conscious customer.
Emerging players
- Lenskart: India-headquartered direct-to-consumer and omnichannel eyewear retailer with rapidly expanding physical store footprint and virtual try-on. Comparable in D2C omnichannel model with home try-on, though operating at significantly larger scale and lower price points.
- EyeBuyDirect: Online-first value eyewear retailer offering prescription glasses and sunglasses at budget price points. Comparable as an e-commerce-led eyewear brand targeting style-conscious buyers, though positioned at lower price points than Odette Lunettes.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Odette Lunettes social profiles
Digital presenceOdette Lunettes compliance and trust
Trust signalCompliance2 records
Odette Lunettes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Odette Lunettes leadership team
Management profileNumber of profiles
Profiles2 records
Odette Lunettes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Odette Lunettes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Odette Lunettes
What does Odette Lunettes do?
Odette Lunettes designs, manufactures in Europe, and sells prescription optical frames and sunglasses through three product lines — Allure (contemporary everyday designs), Voyeur (bold, extravagant designs), and Cadet (children's eyewear) — plus an Odette Extras accessories range. Distribution runs through 9 owned Belgian retail stores, an independent optician dealer network, and a direct-to-consumer e-commerce site that adds virtual try-on and home try-on with FaceTime consultation, supported by free in-store eye measurements performed by qualified opticians.
Is Odette Lunettes a public or private company?
Odette Lunettes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Odette Lunettes founded?
Odette Lunettes was founded in 2015. It employs 11 to 50 people.
Where is Odette Lunettes based?
Odette Lunettes is headquartered in Antwerp, Belgium, in the Europe region.
How does Odette Lunettes make money?
Four revenue lines are on record. Optical Frames Sales are the primary driver. The others are sunglasses Sales, prescription Lenses and eye Measurements.
Who are Odette Lunettes's main competitors?
Direct peers on record are Ace & Tate, Warby Parker, Linda Farrow and Etnia Barcelona. Broad incumbents are Persol, Ray-Ban, Oliver Peoples and Tom Ford Eyewear. Emerging players are Lenskart and EyeBuyDirect.
Does Odette Lunettes have an API?
No public API is recorded for Odette Lunettes.
What industry is Odette Lunettes in?
Odette Lunettes's product category is Designer Eyewear. Its primary akta.pro industry code is CRAAAKAA, Prescription Eyewear Frames (Optical), with a secondary code of CRAAAKAB, Sunglasses (Non-Prescription). Its NAICS code is 45613 and its SIC code is 3851.