IMAGEN

What IMAGEN does

IMAGEN, Inc. is a privately held promotional marketing agency headquartered in Glendora, California, that delivers bundled branded merchandise and marketing services to businesses of all sizes. Its service portfolio spans promotional product sourcing, custom apparel with screen-printing and embroidery, print projects (business cards, signage, banners, direct mail), fulfillment and warehousing, graphic design, web design and development, and free consultative project scoping. The company is led by CEO Paul Bower, President Ken Leslie, and Director Gillian Leslie, and operates with a team of roughly 20 cross-functional professionals spanning account management, operations, design, e-commerce, marketing/integrations, and finance.

The company's core technology is a web-based promotional products catalog and design services platform, anchored by an e-commerce storefront at imagenagency.shop that exposes a broad selection of promotional products and apparel for client browsing, complemented by in-house design services for logos, print collateral, and brand materials. There is no proprietary AI, data platform, or software product disclosed; the technology layer is functional rather than differentiated, serving primarily as a sales-enablement and order-management surface.

IMAGEN makes money through project-based, one-time sales of customized promotional products, custom apparel, and printed materials, supplemented by recurring managed services for fulfillment and warehousing. Pricing is quote-based and not publicly disclosed, with free consultation positioned as the primary lead-generation and customer-acquisition channel. Distribution is direct-to-client via phone, email, website contact form, and in-person meetings, with a sales-led go-to-market motion targeting a horizontal B2B segment across California and the broader U.S. The company is family-operated, privately financed with no disclosed external funding, and has no subsidiaries, partnerships, or M&A activity on record.

Name

IMAGEN

Legal name

IMAGEN, Inc.

Website

https://imagenagency.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

IMAGEN, Inc. is a privately held Glendora, California-based promotional marketing agency that provides branded merchandise, custom apparel, print projects, design services, and fulfillment to businesses of all sizes via a consultative, sales-led model.

Ownership category

akta.pro rank

Product category

Promotional Marketing Services

NAICS

Graphic Design Services (54143), Indoor and Outdoor Display Advertising (541850), Commercial Photography (541922)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAFAIAC

Graphic Design & Visual Content Production

Business & Public Services/Marketing, Advertising & PR Services/Content Marketing & Production (Copy, Video, Design)

SECONDARYMPAAAGAA

Brand Activations & Experiential Campaign Design

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Experiential & Event Marketing Agencies

SECONDARYTHAHAHAG

Graphics Production & Large-Format Printing (Banners, Wraps, Signage)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Booth Design, Exhibition Stand Builders & Show Services

SECONDARYHSACAOAG

Event Signage, Props & Custom Installations

Home & Personal Services/Event & Personal Concierge Services/Event Decor, Floral & Styling Services

Keywords

• Promotional marketing services
• Branded merchandise
• Custom apparel printing
• Promotional products
• Print marketing services

Headquarters

HQ city

Glendora

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Promotional Products Sales: Sale of customized promotional products including pens, bags, mugs, and other branded merchandise. Sales professionals work with clients to select products suited to their objectives.
2. Custom Apparel: Sale of custom apparel including t-shirts, polos, executive woven shirts, uniforms, hats, and jackets with screen-printing or embroidery services.
3. Print Projects: Design and printing of business cards, letterhead, stationary, fliers, newsletters, signs, banners, custom forms, and window advertisements.
4. Fulfillment & Warehousing Services: Storage, packing, and parcel shipping services for promotional programs, providing one-source logistics solutions for clients.
5. Marketing Services: Direct mail marketing campaigns, postcard campaigns, banner and flier production, and marketing strategy consultation.
6. Consultation Services: Free expert consultation helping clients select the right products based on business objectives, timeline, budget, and target market.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

IMAGEN is a promotional marketing agency that sources, customizes, and distributes branded merchandise and marketing materials for business clients. Core offerings include custom promotional products (pens, bags, mugs), custom apparel with screen-printing and embroidery, printed marketing collateral (business cards, banners, direct mail), graphic design, fulfillment and warehousing, and web development. The company operates as a one-stop shop for organizations seeking to improve brand representation through customized promotional campaigns.

Product overview

IMAGEN is a promotional marketing agency offering a comprehensive suite of branded merchandise and marketing services. The core offering includes Promotional Products procurement and Custom Apparel with screen-printing and embroidery. Print Projects encompass business cards, stationery, fliers, banners, and direct mail campaigns. The agency also provides Fulfillment & Warehousing for distribution, Marketing Services for campaign execution, Graphic Design for brand materials, Web Development for online presence, and expert Consultation Services. These services work together as a one-stop promotional marketing solution for businesses seeking to enhance their brand image through customized products and marketing campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Promotional Products Sourcing and procurement of branded promotional merchandise including pens, bags, mugs, and other promotional items customized for target markets. Sold to business clients across sizes seeking brand representation, employee recognition, event giveaways, and customer appreciation.
• Custom Apparel Screen-printing and embroidery on t-shirts, polos, executive woven shirts, uniforms, hats, and jackets for brand representation. Marketed to organizations seeking employee outfits, event apparel, and branded uniform programs.
• Print Projects Design and printing of business cards, letterhead, stationary, fliers, newsletters, signs, banners, custom forms, window advertisements, and direct mail campaigns. Targeted at businesses needing physical marketing collateral and direct mail execution.
• Fulfillment & Warehousing Storage, packing, and parcel shipping services with program management for distributing promotional products and branded materials. Marketed to organizations running ongoing or large-scale promotional programs that need outsourced logistics.
• Marketing Services Direct mail marketing campaigns, postcard campaigns, newsletter assistance, and marketing strategy consultation for business growth. Geared to organizations seeking outsourced campaign planning and execution.
• Graphic Design Design services for logos, business cards, postcards, fliers, posters, banners, and other branded materials delivered by an in-house design team. Sold to clients needing creative execution for promotional and print projects.
• Web Development Web design and development services offered as part of complete marketing solutions for online brand presence. Targeted at clients needing an integrated digital presence alongside their offline promotional efforts.
• Consultation Services Free expert consultation helping clients select the right promotional products based on business objectives, timeline, budget, and target market. Provided at no extra charge as the primary sales entry point for prospective clients.

Quantifiable outcome

• 86% of promotional product purchases are the wrong product for the purchaser - IMAGEN connects clients to the right solution
• +5 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• CustomInk: CustomInk specializes in custom apparel and promotional products via an online design platform, directly overlapping with IMAGEN's custom apparel and design service lines.
• 4imprint: 4imprint is one of the largest direct promotional products distributors in North America, offering branded merchandise via both online catalog and sales-rep channels — directly comparable to IMAGEN's promo products business.
• BrandVia: BrandVia is a promotional products distributor offering custom branded merchandise, kitting, and fulfillment — a comparable sales-led promotional marketing agency to IMAGEN.
• Boundless (Boundless Network): Boundless is a promotional products and corporate gifting platform serving mid-market and enterprise clients, directly comparable to IMAGEN's branded merchandise and recognition offerings.
• HALO: HALO is a leading promotional products and branded merchandise agency providing sourcing, decoration, kitting, and global fulfillment — directly competing with IMAGEN's full-service promotional marketing offering.

Emerging players

• CafePress: CafePress is an online retailer of custom-printed products and gifts — an emerging digital competitor in the customizable branded merchandise space that overlaps with parts of IMAGEN's catalog.
• Printful: Printful is a print-on-demand and fulfillment platform for custom apparel and merchandise, increasingly competing with traditional promotional marketing agencies like IMAGEN on speed and direct-to-consumer economics.

Broad incumbents

• SanMar Corporation: SanMar is one of the largest U.S. wholesale suppliers of imprintable apparel and accessories, serving decorators and distributors including agencies like IMAGEN.
• Alphabroder (Broder Bros.): Alphabroder is a major wholesale distributor of imprintable apparel and accessories — a broad incumbent serving the supply side that IMAGEN relies on for its custom apparel offering.
• Vistaprint (Cimpress): Vistaprint/Cimpress is a large-scale online printing and marketing services platform offering business cards, signage, apparel, and promotional products — overlapping with IMAGEN's print projects and branded merchandise categories at greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/imagenagency
• Facebookfacebook.com/imagenagency
• Instagraminstagram.com/imagenagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMAGEN