Alliance Medical Center

What Alliance Medical Center does

Alliance Medical Center is a private, non-profit 501(c)(3) Federally Qualified Health Center (FQHC) founded in 1971 to serve farmworkers and their families in Northern Sonoma County. Headquartered in Healdsburg, California, the organization operates five facilities across Healdsburg and Windsor — including medical clinics, dental clinics, a behavioral health and wellness center, and a WIC (Women, Infants & Children) nutrition program — supplemented by a Mobile Vision Van and telehealth/televideo visits. It serves more than 12,000 patients annually, with 25% uninsured, and provides culturally sensitive, bilingual care across medical, dental, behavioral health, vision, and wellness services regardless of ability to pay, using a sliding fee scale tied to Federal Poverty Guidelines.

The technology footprint is built on standard community-health IT: an OCHIN/MyChart electronic health record and patient portal, NCQA-accredited Patient-Centered Medical Home workflows, NCQA Distinction in Behavioral Health Integration, telehealth for remote medical and counseling visits, and operational resilience infrastructure including a solar microgrid for wildfire-related power continuity. The Mobile Vision Van is a notable delivery-side innovation that brings eye care directly to underserved neighborhoods.

Revenue is diversified across federal HRSA Section 330 grants, California state and county grants (Measure O, Healthcare Foundation of Northern Sonoma County, First 5 Sonoma County), 340B Drug Discount Program proceeds, patient service reimbursements (Medi-Cal, Medicare, private insurance), sliding-fee self-pay, and private donations. The organization is governed by a 13-member Board of Directors, holds FTCA liability protection via HRSA deemed status, and has accumulated multiple HRSA quality leader and access awards from 2021 through 2025. Sue Labbe has served as CEO since July 2022.

Name

Alliance Medical Center

Legal name

Alliance Medical Center

Website

https://alliancemed.org

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

51–100 employees

Short description

Alliance Medical Center is a 501(c)(3) Federally Qualified Health Center founded in 1971, operating five facilities across Healdsburg and Windsor, California. It serves 12,000+ underserved patients annually with integrated medical, dental, behavioral health, vision, and WIC nutrition services via sliding-fee-scale billing.

Ownership category

akta.pro rank

Product category

Community Health Services

NAICS

Ambulatory Health Care Services (621), Offices of Physicians (62111), Other Outpatient Care Centers (62149)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Primary Care for Underserved Populations (e.g., migrant, homeless, refugee clinics) (HLAFAGAN)

Keywords

• Community health services
• Federally qualified health center
• Primary medical care
• Dental and behavioral health
• Sliding fee scale clinic

Headquarters

HQ city

Healdsburg

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Federal Grants (HRSA): Funding from the Health Resources and Services Administration (HRSA) as a Federally Qualified Health Center, providing federal grant support for operations and community health services
2. State and Local Grants: Funding from California state and local government sources including grants from Measure O and Healthcare Foundation
3. Patient Services Revenue: Reimbursement from insurance providers (Medi-Cal, Medicare, private insurance) and patient payments for healthcare services
4. 340B Drug Discount Program: Prescription drug discount program enabling health center to extend resources to underserved patients and provide comprehensive services beyond Medi-Cal reach
5. Private Donations and Gifts: Tax-deductible charitable contributions from donors supporting the organization's mission and community health programs
6. Sliding Fee Scale Revenue: Discounted services provided based on household income for uninsured and underinsured patients

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Alliance Medical Center is a Federally Qualified Health Center that delivers integrated primary medical, dental, behavioral health, vision (including a Mobile Vision Van), wellness, and WIC nutrition services to underserved communities in Northern Sonoma County. Care is delivered regardless of insurance status, with a sliding fee scale, bilingual staff, and NCQA-accredited Patient-Centered Medical Home and Behavioral Health Integration models across five facilities.

Product overview

Alliance Medical Center operates as a Federally Qualified Health Center (FQHC) providing integrated healthcare services through multiple facilities in Healdsburg and Windsor, Northern Sonoma County. The organization offers a unified platform of healthcare services including primary medical care, dental services, behavioral health, vision/optometry (including a Mobile Vision Van), wellness programs, and WIC services. Founded in 1971, the center serves over 12,000 patients annually across five facilities, providing culturally-sensitive, affordable care regardless of patients' ability to pay. Key service sites include the Healdsburg Medical and Dental Clinic, Windsor Medical Clinic, Windsor Dental Clinic, Windsor Wellness Center, and Comprehensive Wellness Center, with additional mobile services like the Mobile Vision Van expanding access to underserved communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Services Comprehensive primary and specialty medical care including family medicine, internal medicine, pediatrics, adolescent medicine, rheumatology, cardiology, OB/GYN, reproductive health, prenatal care, chiropractic, nutritional counseling, COVID testing, vaccinations, and medication-assisted treatment for opioid use disorders, for community members regardless of insurance status.
• Dental Services Full dental services including pediatric dentistry, digital X-rays, oral surgery, emergency dental care, general dentistry, periodontology, preventive care, and restorative services provided at Healdsburg and Windsor dental clinic locations, serving low-income families with a sliding fee scale.
• Behavioral Health Services Mental health and behavioral health services including evaluation, treatment, and support for anxiety, depression, bipolar disorder, eating disorders, OCD, sleep problems, substance use counseling, individual therapy, psychiatry, MAT group treatment, postpartum depression groups, and young adult groups, delivered under an NCQA Distinction in Behavioral Health Integration framework.
• Vision Services and Mobile Vision Van Comprehensive optometry services including eye exams, diagnosis and treatment of eye conditions, prescription eyewear, and a state-of-the-art Mobile Vision Van that brings vision care directly to underserved neighborhoods and populations facing barriers to traditional healthcare facilities.
• Wellness Programs Holistic wellness services including nutrition counseling, acupuncture, chiropractic, osteopathy, and reproductive health services designed to maintain greater health and wellbeing for community members.
• WIC Mothers & Babies Program Special Supplemental Nutrition Program for Women, Infants, and Children providing nutrition education, breastfeeding support, supplemental food benefits, and referrals to healthcare and social services at sites in Windsor, Healdsburg, and Cloverdale.
• Telehealth/Televideo Visits Virtual medical and counseling visits delivered via phone or televideo so patients can access primary care, follow-up, and behavioral health services remotely without coming to a physical clinic location.

Quantifiable outcome

• Served over 12,000 patients annually across 5 facilities
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Healthcare Foundation of Northern Sonoma CountycoreStrategic or Co-development PartnerMajor funding partner providing grants to support Alliance's community health programs, including the Windsor Wellness Center and behavioral health expansion. The Healthcare Foundation also features Alliance programs in their blog and communications.
• Farm to PantryminorStrategic or Co-development PartnerPartnership to address food security for patients. Farm to Pantry collects surplus produce from farms and distributes to families in need, with Alliance connecting patients to these food resources.
• Care Center For InnovationminorStrategic or Co-development PartnerHealthcare innovation partner supporting improved care delivery and health center operations.
• First 5 Sonoma CountyminorStrategic or Co-development PartnerEarly childhood health initiative partner supporting maternal and child health programs.
• Vamos North BayminorStrategic or Co-development PartnerNonprofit organization supporting Latino entrepreneurs through outdoor markets (Tianguis y Bazar) and business workshops. Future partnership envisioned to bring AMC Vision Van for on-site vision testing at community events.
• Healdsburg HospitalminorStrategic or Co-development PartnerNeighboring hospital with close working relationship for referrals and coordinated patient care.
• National Health Service CorpsminorStrategic or Co-development PartnerProvides continuing education and training for healthcare professionals at Alliance Medical Center.
• Sonoma County TransitminorOthersTransportation partner helping patients access healthcare through transit connections in Healdsburg and Windsor areas.

Scale indicators8 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Petaluma Health Center: Federally Qualified Health Center serving southern Sonoma County with primary care, dental, and behavioral health. Direct peer sharing FQHC status, multi-site clinic model, and overlapping service area in the same county.
• Santa Rosa Community Health: Large Sonoma County FQHC operating multiple clinic sites with primary care, dental, behavioral health, and specialty services. Direct peer operating under identical FQHC reimbursement and regulatory framework with overlapping patient populations.
• West County Health Centers: FQHC serving western Sonoma County communities with primary medical, dental, and behavioral health services. Direct peer to Alliance Medical Center given shared FQHC designation, comparable rural-adjacent catchment, and similar mission focus on underserved populations.
• Sonoma Valley Community Health Center: FQHC serving Sonoma Valley with primary care, dental, and behavioral health. Direct peer operating in adjacent Sonoma County geography under the same FQHC regulatory framework and similar patient-mix profile.
• Marin Community Clinics: Federally Qualified Health Center in Marin County with multiple sites providing primary care, dental, behavioral health, and specialty services to underserved populations. Direct peer sharing FQHC status, multi-site clinic model, and North Bay service area.
• OLE Health: FQHC serving Napa and Solano counties with primary medical, dental, and behavioral health services. Direct peer operating under the same FQHC regulatory and reimbursement framework in adjacent Northern California counties with comparable patient demographics.
• CommuniCare Health Centers: Federally Qualified Health Center operating multiple sites across Yolo County with primary care, dental, behavioral health, and WIC services. Direct peer given shared FQHC designation, comparable multi-site integrated care model, and similar rural/small-city patient base.
• Open Door Community Health Centers: FQHC network in far Northern California with primary care, dental, behavioral health, and specialty services. Direct peer sharing FQHC status, multi-site integrated service delivery, and rural-underserved patient focus.
• Ritter Center: Federally Qualified Health Center in San Rafael (Marin County) serving homeless and low-income populations with primary care, behavioral health, and social services. Direct peer operating in adjacent North Bay geography under the same FQHC framework with overlapping focus on underserved and Spanish-speaking communities.

Broad incumbents

• La Clínica de La Raza: Large Bay Area FQHC operating 30+ sites across Alameda, Contra Costa, and Solano counties with primary care, dental, behavioral health, and extensive specialty services. Broader incumbent FQHC operating at significantly larger scale with the same core mission and FQHC reimbursement model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/alliancemed
• LinkedInlinkedin.com/company/alliance-medical-center

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alliance Medical Center