100%Open
100%Open is a London-based open innovation agency founded in 2009 that helps large enterprises, government agencies, and nonprofits design and run open innovation programmes using its proprietary 30+ tool Open Innovation Toolkit, crowdsourcing services, facilitated workshops (Jams), and a 300,000-company partner discovery database (Innovation Radar).
- Company typePrivate
- Founded2009
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What 100%Open does
100%Open is a London-headquartered open innovation agency, founded in 2009, that operates as a specialist consultancy helping large organisations design and run open innovation programmes. Its portfolio covers crowdsourcing (Crowds), facilitated collaborative workshops (Jams — including an Online Jams variant launched in 2020), technology and partner discovery (Innovation Radar, built on a proprietary database of more than 300,000 high-growth companies), service design (Blueprint), training and culture-change programmes (Accelerator, Learn), and social media analytics (Social Listening). A central underlying asset is the 100%Open Innovation Toolkit — a suite of 30+ proprietary methodology tools covering the full open innovation lifecycle across seven phases from defining strategy to building partnerships, published under a Creative Commons (attribution) licence and available either free or via paid subscription.
The firm serves three primary customer segments: large enterprises (Tesco, Unilever, Ford, LEGO, IHG, UBS, Virgin Atlantic, National Grid), government and public-sector agencies (Dubai Future Foundation, Innovate UK, Oman Diwan Royal Court, Doncaster Metropolitan Borough Council, UKWIR), and nonprofit organisations (Oxfam, Crisis). Direct revenue is generated principally through bespoke consulting engagements scoped per project, supplemented by tiered subscription access to the Innovation Toolkit (paid tiers priced at approximately £6,000 and £15,000 annually, plus a custom multi-year engagement option) and training programmes (Accelerator and 100%Open Learn). Distribution is dual-track: direct enterprise sales for bespoke projects and self-serve / product-led growth for toolkit subscriptions.
Geographically, the firm positions itself as a globally operating agency, with documented engagement evidence across the United Kingdom, the United States, the United Arab Emirates, Latin America (Mexico, Colombia, Peru, Chile, Brazil), Asia-Pacific (Thailand, Malaysia, Vietnam, Philippines, India), and selected EMEA markets (Jordan, Egypt, Kenya, Turkey, South Africa). Delivery capacity beyond the core in-house team of 11–50 employees is extended through co-delivery partnerships — notably Uscreates, Nesta, Cambridge Enterprise, Oxin, and the University of Manchester — anchored by the Global Innovation Policy Accelerator (GIPA) programme.
100%Open firmographics
Firmographics- Name
- 100%Open
- Legal name
- 100%Open Ltd
- Website
- https://100open.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 100%Open is a London-based open innovation agency founded in 2009 that helps large enterprises, government agencies, and nonprofits design and run open innovation programmes using its proprietary 30+ tool Open Innovation Toolkit, crowdsourcing services, facilitated workshops (Jams), and a 300,000-company partner discovery database (Innovation Radar).
- Ownership category
- akta.pro rank
100%Open industry classification
Industry- Product category
- Open Innovation Consulting
- NAICS
- Web Search Portals and All Other Information Services (51929), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Software Publishers (51321)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Open-Source & Developer Communities (BPAMABAM)
- akta.pro secondary industry
- OER Licensing, Rights & Open Policy Support (Creative Commons) (EDAGAJAO)
Keywords
Where 100%Open is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
100%Open business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Innovation Consulting Services: Professional services revenue from delivering open innovation programmes, workshops, jams, and crowdsourcing campaigns for enterprise clients. Services include strategy development, challenge design, crowd facilitation, and partnership development.
- Toolkit Subscriptions: Subscription-based access to the 100%Open Innovation Toolkit with tiered pricing models ranging from free open access to premium branded and custom toolkit offerings.
- Training & Workshop Services: Training programmes including Accelerator sessions (1-2 day immersive learning experiences) and LEARN programmes that develop collaborative innovation skills for organizational leaders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier with access to all 30 tools, full instructions, worked examples, and regular updates |
| Subscription | Annual | Updates & Workshop package at £6K plus expenses and VAT |
| Subscription | Annual | Training & Branding package at £15K plus expenses and VAT |
| Other | Multi-year contract | Custom Toolkit with quote-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels10 records
100%Open product offering
Product offeringCore offering
100%Open is a global open innovation agency that helps large organisations create new products and services by connecting them to external people, ideas, and technologies. It delivers bespoke innovation programmes through three primary service lines — Crowds (crowdsourcing challenges), Jams (collaborative workshops, in-person and online), and Innovation Radar (a database of 300,000+ high-growth companies for partner/technology discovery) — supported by training, service design, and a 30-tool Innovation Toolkit.
Product overview
100%Open is a global open innovation agency offering a portfolio of services and tools. The core offerings include three primary service lines: 100%Open Crowds (crowdsourcing for insights and co-creation), 100%Open Jams (collaborative workshops available in-person and online), and Innovation Radar (technology/partner discovery with a 300K+ company database). Supporting services include Blueprint (service design), Accelerator (training), Social Listening (social media analytics), and 100%Open Learn (learning programmes). The 100%Open Innovation Toolkit provides 30 downloadable tools structured across seven innovation phases, offered via free access or paid subscription tiers (Open Access, Updates & Workshop, Training & Branding, Custom Toolkit). Two complementary assessment tools—the Open Organisation Test and Co-Lab Test—measure organisational and personal collaboration readiness respectively. All offerings centre on human-driven open innovation methodology rather than AI-powered automation.
Differentiator
Problem solved
Functional benefit
Products and services
- 100%Open Crowds A crowdsourcing service that engages people to find fresh insights and co-create new products or services. Involves running challenge design workshops, recruiting and facilitating the crowd, and managing challenge programmes. Targets enterprise clients seeking external perspectives and co-creation with customers or staff.
- 100%Open Jams Free-flowing collaborative workshops that mix diverse people and disciplines to create unexpected ideas. Three styles: Explore Jams (uncover insights), Extract Jams (develop investable propositions), and Exploit Jams (prototype and business plans). Delivered offline or online for large organisations.
- Online Jams Immersive online workshops connecting up to 100 people globally, with real-time interactions, breakouts, polls, and post-it note brainstorms. Facilitated by experienced professionals to ensure effective collaboration across distances.
- Innovation Radar A technology and partner discovery service featuring a unique web search system and a database of more than 300,000 high-growth companies. Includes framing, filtering searches, and interviewing potential partners for productive collaborations. Used by clients such as National Grid to identify 90+ suitable partners from 1,000 candidates in 3 months.
- Blueprint An open innovation process using insight and collaboration to create compelling new service propositions. Uses Service Blueprint methodology to break down services into components and design connected user journeys.
- Accelerator An experiential learning experience using the 100%Open Innovation Toolkit, case studies, and real-life projects to develop open innovation skills, mindsets, and experience. Run as one or two-day sessions with large organisations.
- Social Listening A service for gathering insights by analysing social media buzz in a client's market to understand attitudes, issues, and trends. Used to inform problem definition and identify key individuals for crowds.
- 100%Open Learn Training programmes giving leaders skills for collaborative innovation through learning-by-doing. Offers tailored modules with academics, addresses real-world challenges, and provides intermodular mentoring. Ranges from single modules to immersive Practitioner Programmes.
- 100%Open Innovation Toolkit A collection of 30 tools for open innovation covering seven phases: Define Strategy, Prepare for Collaboration, Find Unmet Needs, Discover Ideas, Convene Workshops, Prototype, and Build Partnerships. Available via free download or subscription tiers (Open Access, Updates & Workshop, Training & Branding, Custom Toolkit).
- Open Organisation Test A free online test that assesses a company's readiness for open innovation across 40 dimensions covering policies, processes, partnership approach, people, platforms, purpose, pace, and profitability. Users receive immediate results and a copy by email.
- Co-Lab Test A free online test to check personal collaboration style, complementing the Open Organisation Test for organisations.
Quantifiable outcome
- 10:1 ROI for participating organizations
- +3 more outcomes
Companies that use 100%Open
Customer profileNamed customers21 records
Segments4 records
Ideal customer profiles4 records
100%Open technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
100%Open partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- NestacoreWorking partner in Global Innovation Policy Accelerator (GIPA) programme delivery alongside Cambridge Enterprise, Oxin, University of Manchester, and Uscreates. Contributed to designing and delivering innovation policy training for senior government officials across Pacific Alliance countries and subsequent regions.
- Cambridge EnterprisecorePartner in GIPA programme, bringing university technology transfer expertise to government innovation policy acceleration initiatives.
- OxinminorGIPA programme partner contributing to innovation policy acceleration initiatives.
- University of ManchestercoreAcademic partner in GIPA programme providing research and innovation expertise to government policy makers.
- UscreatescoreService design and innovation partner in multiple projects including Doncaster Talks and GIPA. Long-term partnership recognized as best practice in client boroughs.
- Alexander Osterwalder / Business Model GenerationminorMethodology contributor who informed the Open Innovation Toolkit development through business model generation frameworks.
- live|work studio (Ben Reason & Lavrans Løvlie)minorService design methodology contributors to the Open Innovation Toolkit.
- NestaminorUK innovation foundation that inspired elements of the Open Innovation Toolkit methodology.
- UscreatescorePartner agency in Doncaster Talks public health engagement initiative. The 100%Open and Uscreates Crowd approach is recognized as best practice and will be used for further projects in a long-term partnership.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
100%Open competitors and assessment
Company assessmentDirect peers
- NineSigma: NineSigma is a specialist open innovation services firm that connects large enterprises with external technology providers and solutions — the same core service model as 100%Open's Innovation Radar and Crowds offerings, targeting enterprise R&D and innovation buyers.
- Wazoku (InnoCentive): Wazoku (parent of InnoCentive) operates one of the largest crowdsourced innovation platforms, delivering challenge-based open innovation services to enterprises and governments — directly comparable to 100%Open Crowds and Innovation Radar.
- Brightidea: Brightidea provides an enterprise innovation management software platform for idea crowdsourcing, challenge management, and partner collaboration — competing for the same enterprise innovation budget as 100%Open's crowdsourcing and toolkit offerings.
- Yet2.com: Yet2.com is an open innovation services and technology-sourcing marketplace focused on connecting corporates with startups and research labs — analogous to 100%Open's Innovation Radar in service model and target buyer.
- IdeaScale: IdeaScale is a SaaS crowdsourcing and innovation management platform widely adopted by enterprises and government agencies for challenge-based ideation — overlapping with 100%Open Crowds from a platform/buyer perspective.
- Spigit: Spigit (now part of Planview) delivers an innovation management SaaS platform covering crowdsourcing, idea management, and innovation portfolio reporting — competing for the same enterprise software budget that 100%Open serves via platform-based services.
- Hypios: Hypios is a European open innovation platform that crowdsources R&D problem-solving from a network of solvers — overlapping with 100%Open Crowds and Jams as a specialist European open innovation service provider.
- Imaginatik: Imaginatik provides innovation management consulting and software focused on idea crowdsourcing and innovation pipeline management — directly comparable to 100%Open's combination of consulting services and crowdsourcing tooling.
Broad incumbents
- IDEO: IDEO is a global design and innovation consultancy that runs open innovation and human-centered design engagements with large enterprises — a broader incumbent competing for similar 'innovation transformation' mandates as 100%Open's bespoke programmes.
Emerging players
- Kaggle (Google): Kaggle operates a global crowdsourced data science and solutions community used by enterprises for challenge-based problem solving — adjacent to 100%Open Crowds with stronger emphasis on data/AI competitions and a much larger solver pool.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
100%Open social profiles
Digital presence100%Open financial estimates
Financial estimateRevenue estimate
Valuation estimate
100%Open leadership team
Management profileNumber of profiles
Profiles2 records
100%Open funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
100%Open M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 100%Open
What does 100%Open do?
100%Open is a global open innovation agency that helps large organisations create new products and services by connecting them to external people, ideas, and technologies. It delivers bespoke innovation programmes through three primary service lines — Crowds (crowdsourcing challenges), Jams (collaborative workshops, in-person and online), and Innovation Radar (a database of 300,000+ high-growth companies for partner/technology discovery) — supported by training, service design, and a 30-tool Innovation Toolkit.
Is 100%Open a public or private company?
100%Open is a private company. It is classified as unknown and is currently operating.
When was 100%Open founded?
100%Open was founded in 2009. It employs 11 to 50 people.
Where is 100%Open based?
100%Open is headquartered in London, United Kingdom, in the Europe region.
How does 100%Open make money?
Three revenue lines are on record. Innovation Consulting Services are the primary driver. The others are toolkit Subscriptions and training & Workshop Services.
Who are 100%Open's main competitors?
Direct peers on record are NineSigma, Wazoku (InnoCentive), Brightidea, Yet2.com, IdeaScale, Spigit, Hypios and Imaginatik. IDEO is listed as a broad incumbent. Kaggle (Google) is listed as an emerging player.
Does 100%Open have an API?
No public API is recorded for 100%Open.
What industry is 100%Open in?
100%Open's product category is Open Innovation Consulting. Its primary akta.pro industry code is BPAMABAM, Open-Source & Developer Communities, with a secondary code of EDAGAJAO, OER Licensing, Rights & Open Policy Support (Creative Commons). Its NAICS code is 51929 and its SIC code is 7370.