Rasel Catering Singapore Pte Ltd

What Rasel Catering Singapore Pte Ltd does

Rasel Catering Singapore Pte Ltd is a Singapore-based halal-certified food catering company established in 1997, operating as a private limited entity from its headquarters at 253 Pandan Loop. The company provides full-service event catering spanning buffet catering, mini buffets, canapé receptions, high tea receptions, bento boxes, healthier-choice menus, baby full-month celebrations, seminar packages, wedding catering with an add-on wedding planning service, live cooking stations, and seasonal festive programmes (Chinese New Year and Christmas, the latter featuring co-branded KITKAT® desserts). Its proprietary operational technology includes a WasteMaster food waste valorisation system, ozone-based kitchen sanitation, an internal monthly food safety audit programme, and regular third-party microbiological laboratory testing. The company is halal-certified by the Islamic Religious Council of Singapore (MUIS), holds NEA Food Catering Licence SW14722X000, and has been recognised by the Health Promotion Board and awarded the Singapore Food Agency's Farm-to-Table Highest Tier Award in 2023.

Rasel earns revenue through per-pax, per-event one-time pricing across tiers, with example entry pricing from $15.90/pax for high tea to $59.80+/pax for premium festive menus, plus à la carte add-ons and delivery fees calculated at checkout. Payment is accepted via credit card, debit card, PayNow, and bank transfer, with at least five working days' advance notice required. The go-to-market motion is direct-to-consumer: customers order via the rasel.com.sg website, phone (+65 6777 7183), WhatsApp, email ([email protected]), or a quote form. Distribution is reinforced by a network of more than 20 venue partnerships across Singapore, including Esplanade, Marina Bay Sands, Gardens by the Bay, National Gallery, Sentosa, and Jewel Changi.

The customer base spans three primary segments — wedding couples, corporate clients (seminars, F1 race days, VIP galas, corporate celebrations), and personal event hosts (birthdays, full-month celebrations, family reunions) — with brand reputation supported by the Singapore Prestige Brand Award (2010–2016), Influential Brands Outstanding Brands (2018), Singapore Tatler Best Caterer (two consecutive years), and Honeycombers Editor's Choice. The company is privately held with no disclosed external funding and no parent company; the only known M&A is the 2015 acquisition of Purple Sage Group Pte Ltd. Co-founder and Managing Director is Alan Tan.

Name

Rasel Catering Singapore Pte Ltd

Legal name

Rasel Catering Singapore Pte Ltd

Website

https://rasel.com.sg

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Rasel Catering Singapore Pte Ltd is a Singapore-based halal-certified event caterer established in 1997, serving weddings, corporate clients, and personal-event hosts with buffet, canapé, high tea, bento, wedding, and seasonal festive menus across more than 20 venue partnerships.

Ownership category

akta.pro rank

Product category

Food Catering Services

NAICS

Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Event Catering (Weddings, Social, Private Parties) (THAFAIAB)

Keywords

• Halal catering services
• Event catering
• Buffet catering
• Wedding catering
• Corporate catering

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Event Catering Services: Primary revenue stream from catering services including buffet catering, mini buffet, bento boxes, canapés reception, high tea receptions, and wedding catering. Services are delivered directly to customers for their events with food preparation, delivery, setup, and sometimes service staff included.
2. High Tea Reception Catering: High tea catering services with minimum 30-50 pax requirements, priced per person with various menu tiers ranging from $15.90 to $35.90 per pax before GST.
3. Festive Menu Catering: Seasonal festive catering including Christmas and Chinese New Year menus with special promotional pricing and add-on items such as desserts Made with KITKAT® and blind box experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Rasel Catering is a Singapore-based halal food caterer delivering event-driven buffet and meal services for corporate functions, weddings, baby full month celebrations, and personal events. Offerings span international and local buffet menus, mini buffets, canapés receptions, high tea receptions, bento boxes, snack boxes, seminar packages, Healthier Choice menus, and themed wedding catering with décor and live cooking stations, complemented by seasonal Chinese New Year and Christmas menus. Services include menu customisation, food preparation, on-site delivery, themed setup, and live station service across Singapore venues.

Product overview

Rasel Catering Singapore Pte Ltd is a halal-certified food catering company established in 1997, offering a comprehensive portfolio of catering services. The core offering centers on buffet catering (Pick and Choose Buffet) supplemented by specialized services including Mini Buffet, Canapés Reception, High Tea Reception, Bento Box, Healthier Choice, and Wedding Catering/Planning. The company also provides seasonal offerings such as Chinese New Year and Christmas catering. The Singa Series Menu, developed with Eu Yan Sang Singapore, represents a wellness-focused collaboration. Services range from intimate gatherings (8-10 pax Mini Buffets) to large-scale corporate events, with Live Stations as an interactive feature across various offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Buffet Catering Full-service buffet catering offering international and local cuisine options including Western, Asian, and themed menus for events of all sizes; targeted at corporate functions, weddings, and personal celebrations in Singapore.
• Mini Buffet Compact buffet service designed for small gatherings of 8–10 pax, offering Western and Asian menu options with self-heating trays for intimate events and home celebrations.
• Canapés Reception Bite-sized finger food catering for networking events and receptions, featuring seafood, meat, and dessert canapés, targeted at corporate receptions and cocktail-style functions.
• High Tea Reception Elegant afternoon tea catering with traditional and fusion options including satay, Nyonya kueh, pastries, and tea selections, with minimum 30–50 pax requirements and tiered per-pax pricing.
• Baby Full Month Celebration Specialised catering for baby full month ceremonies, providing halal menu options, themed setup, and professional service for family milestone events.
• Bento Box Catering Individual portioned meal boxes combining local and international flavours, suitable for corporate lunches, seminars, meetings, and small events.
• Healthier Choice Catering Nutritious buffet options endorsed by Singapore's Health Promotion Board, featuring balanced macronutrients, fresh ingredients, and options for various dietary needs including vegetarian, vegan, and gluten-free.
• Seminar Package Catering packages designed for corporate seminars and conferences, including breakfast, coffee breaks, and lunch options targeted at business training and meeting contexts.
• Snack Box Pre-packaged snack boxes for corporate events, meetings, and quick refreshment needs, providing portion-controlled snack selections delivered to office or event venues.
• Wedding Catering Full-service wedding catering including buffet, sit-down, and themed wedding menus with customised décor, live cooking stations, and menu options for halal-compliant wedding celebrations.
• Event Catering Premium catering for corporate and private events including Christmas celebrations, VIP galas, and Formula 1 race day events, with bespoke menu design and professional event execution.
• Chinese New Year Catering Festive Chinese New Year catering featuring Yu Sheng, reunion dinner menus, and prosperity-themed dishes, available January to March annually for corporate and personal celebrations.
• Christmas Catering Festive Christmas catering featuring themed buffets (Cottage Noël Tea Party, Holly Hearth, Twilight Mistletoe, Enchanted Yuletide), traditional roasts, and KITKAT® dessert collaborations for corporate and personal celebrations.
• Singa Series Menu Specialty menu created in collaboration with Eu Yan Sang Singapore, featuring wellness-focused dishes that combine Rasel's culinary expertise with traditional wellness products for health-conscious catering options.

Quantifiable outcome

• Highest Tier Award 2023 in Farm-to-Table Recognition Programme by Singapore Food Agency
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Singapore Food AgencycoreStrategic or Co-development Partner · 1 January 2023Participant in the Farm-to-Table Recognition Programme developed by Singapore Food Agency, receiving Highest Tier Award 2023 for commitment to sustainability and locally sourced ingredients.
• Eu Yan Sang SingaporecoreStrategic or Co-development PartnerCollaboration with Eu Yan Sang Singapore for the Singa Series Menu, combining culinary expertise with traditional wellness products for health-conscious catering options.
• Venue Partners NetworkcoreStrategic or Co-development PartnerExtensive network of over 20 venue partners across Singapore including ACM, Constellar, CSC (Changi, Loyang), Esplanade, Gardens by the Bay, Gateway Theatre, German Centre, HomeTeam venues (Bedok Reservoir, Bukit Batok, Khatib), Jewel Changi, Marina Bay Sands, National Gallery, PVM Global, SCCC, Sentosa, Singapore Flyer, Sky Garden, The Chevrons, The Executive Centre, The Star, and Venuerific for event catering services.
• Health Promotion Board SingaporeminorStrategic or Co-development PartnerEndorsed by Health Promotion Board for providing delicious and nutritious buffet menus meeting health and nutritional guidelines.
• Movement for the Intellectually Disabled of Singapore (MINDS)minorOthersCharitable partner receiving cash donation of $2,000 in February 2019 as part of corporate social responsibility initiatives.
• The Straits Times School Pocket Money FundminorOthersCharitable partner receiving cash donation of $10,000 in July 2012 as part of corporate social responsibility initiatives.
• Singapore Children's SocietyminorOthersCharitable partner for Walk for Our Children event in July 2019, with lunch sponsorship as part of CSR activities.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Line Catering: Singapore-based halal buffet caterer directly comparable to Rasel in menu structure, pax-based pricing, and corporate/wedding customer base.
• Majestic Catering: Singapore halal buffet and event caterer with comparable product portfolio (buffets, wedding catering, corporate events) and similar target customer segments.
• Thomson Catering: Long-established Singapore halal caterer competing with Rasel across buffet, wedding, and corporate segments with similar menu and event service offerings.
• Orange Clove Catering: One of Rasel's closest direct competitors in Singapore's halal buffet and event catering market, offering comparable buffet, wedding, and corporate event packages with similar per-pax pricing and themed setups.
• Shahi Catering: Singapore Indian-Muslim halal caterer overlapping with Rasel in corporate events, weddings, and festive catering segments.
• Cuisine Cuisine by The Celebrities: Premium Singapore catering brand offering Chinese banquet, wedding, and corporate event catering, competing with Rasel for higher-end corporate and wedding events.
• Stamford Catering: Singapore buffet and event caterer with comparable buffet menus, bento options, and corporate/wedding event focus.

Broad incumbents

• Goodwood Park Hotel Catering: Hotel banqueting arm of an established Singapore heritage hotel, competing with Rasel for weddings and high-end corporate events at premium price points with in-venue catering.
• Wen Ken Group: Singapore-based F&B group with catering operations offering buffet and event catering services that overlap with Rasel's corporate and personal-event offerings.

Emerging players

• Eatz Catering: Newer Singapore buffet caterer targeting the same halal buffet and mini-buffet customer base as Rasel with competitive pricing and themed setups.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/raselcatering
• Facebookfacebook.com/Raselcatering
• LinkedInlinkedin.com/company/rasel-catering-singapore-pte-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rasel Catering Singapore Pte Ltd