Metcam

What Metcam does

Metcam, Inc. is a privately held precision sheet metal fabrication company headquartered at 305 Tidwell Circle in Alpharetta, Georgia, founded in 1989 by Bruce Hagenau (President and Co-Owner) and Jerry Ward (Vice President of Operations and Co-Founder). The company employs approximately 150 people and operates as a vertically integrated contract manufacturer serving original equipment manufacturers (OEMs) across telecommunications, electronics, HVAC, and consumer products. Named enterprise relationships include CommScope (Supplier of the Year, 2017, selected from over 1,300 vendors) alongside HVAC manufacturers and telecommunications OEMs.

The company operates a state-of-the-art Advanced Automated Fabrication Center anchored by Amada Auto Tool Change Press Brakes, Prima Panel Benders, a 6,000-watt fiber laser with lights-out capability, and a dual-robot Amada press brake system. Documented performance metrics include setup time reduced from 30–45 minutes to under 90 seconds, a 300-unit job completed in roughly 16 hours (versus two days on legacy equipment), and zero rejected parts from the panel bender workstation across 13-plus months. Annual material throughput is approximately 10 million pounds of steel and aluminum, accounting for roughly 30% of sales dollars. The company maintains ISO 9001:2015 and ISO 14001:2015 certifications and is recognized on The FABRICATOR magazine's FAB 40 list (2019) and as Georgia Manufacturer of the Year (2018).

Metcam generates revenue through B2B contract manufacturing services billed on a job-quote basis: sheet metal fabrication (laser cutting, punching, forming, welding, hardware insertion), product finishing (powder coating, pad printing, silk screening, plating), assembly and integration, and logistics support (just-in-time delivery, ship-to-production-line, private labeling, consignment). A secondary Business Solutions Division serves inventors and product developers, exemplified by partnerships such as the Pizza-Porta ceramic grill accessory, BenchOne sit-stand furniture, and TramBed truck bed extensions. The go-to-market model is direct enterprise field sales led by a Director of Sales & Marketing; no public pricing, e-commerce, or distribution channels are offered. The company has remained founder-owned without external institutional capital and has navigated multiple economic cycles, including 50% staff cuts during the telecom downturn and a $6 million loss to foreign competitors before recovering to its best fourth-quarter performance in 28 years in 2019.

Name

Metcam

Legal name

Metcam, Inc.

Website

https://metcam.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

Metcam is a privately held precision sheet metal fabricator providing vertically integrated manufacturing—fabrication, finishing, assembly, and logistics—to OEMs in telecommunications, electronics, HVAC, and consumer products from its Alpharetta, Georgia headquarters, founded in 1989 with about 150 employees.

Ownership category

akta.pro rank

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Sheet Metal Fabrication Services: Contract manufacturing services for precision sheet metal components and assemblies, including laser cutting, punching, forming, welding, hardware insertion, powder painting, silk screening, and parts assembly. Revenue generated through job-based fabrication contracts with OEMs.
2. Contract Manufacturing for OEMs: Custom fabrication services for original equipment manufacturers across telecommunications, electronics, HVAC, and other industries. Services include product design assistance and manufacturability engineering to reduce total cost of production for clients.
3. New Product Development Partnership: Manufacturing partnership with inventors and product developers, such as the Pizza-Porta invention, helping bring patented products to commercial success.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Metcam is a vertically integrated precision sheet metal fabrication company serving original equipment manufacturers (OEMs). It manages the entire supply chain from prototype to final product delivery, offering laser cutting, punching, forming, welding, hardware insertion, powder coating, silk screening, plating, sheet metal and electro-mechanical assembly, plus logistics and inventory support including just-in-time delivery and consignment.

Product overview

Metcam is a precision sheet metal fabrication company offering vertically integrated manufacturing services for OEMs. The core offering consists of four main service lines: Sheet Metal Fabrication Services (laser cutting, punching, forming, welding, hardware), Product Finishing Services (powder coating, pad printing, silk screening, plating), Assembly & Integration Services (sheet metal assembly, electro-mechanical assembly, contract manufacturing), and Logistics & Inventory Support (just-in-time delivery, ship-to-production line, private labeling, consignment). Supporting these services is an Advanced Automated Fabrication Center equipped with Amada Auto Tool Change Press Brakes, Prima Panel Benders, Amada Robotic Press Brakes, and 6,000-watt fiber lasers. Metcam also performs contract manufacturing for branded products including BenchOne sit-stand furniture and TramBed truck bed extensions.

Differentiator

Problem solved

Functional benefit

Brands

• BenchOne: Tailored sit-stand furniture and desk solutions manufactured by Metcam
• TramBed

Products and services

• Sheet Metal Fabrication Services
• Product Finishing Services
• Assembly and Integration Services
• Logistics and Inventory Support

Quantifiable outcome

• Setup time reduced from 30-45 minutes to 90 seconds or less
• +4 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Forsyth County Health DepartmentminorStrategic or Co-development Partner · 14 June 2021Collaboration on COVID-19 vaccination event held June 14, 2021 at Metcam headquarters. Event was open to employees, friends, family, and local vendors, providing Pfizer and Johnson & Johnson vaccines. FCHD returned June 28th to administer second Pfizer dose.
• Association of Manufacturing Excellence (AME)coreStrategic or Co-development Partner · 9 May 2019Metcam hosted manufacturing tour at AME Atlanta 2019 Lean Summit, demonstrating lean manufacturing principles and kaizen practices to dozens of summit attendees. AME serves as a platform for sharing industry best practices.
• Green Chamber of the SouthminorStrategic or Co-development Partner · 1 January 2017Selected as table host for Green Chamber of the South's Sustainability Interactive in 2017, alongside companies like Coca-Cola and Chick-fil-A. Recognition for implementing sustainability strategies and leading with C-suite engagement.
• Cortlandt Minnich / Pizza-PortacoreStrategic or Co-development PartnerMetcam serves as manufacturing partner for Pizza-Porta invention - a side oven door accessory for ceramic grills like Big Green Egg. Metcam President Bruce Hagenau shares inventor's passion for lean processes and great pizza. Partnership represents Metcam's support for bringing patented inventions to commercial success.
• ExpureLEDminorStrategic or Co-development PartnerProduct partnership case study showcasing innovation and safety-first standards. Metcam worked with ExpureLED to elevate their safety product standards through collaborative manufacturing partnership.
• Step 'n Wash / TargetminorStrategic or Co-development PartnerMetcam manufactures products for Step 'n Wash, which supplies Target with accessibility products. Step 'n Wash began installing products at Target locations as part of this product partnership.
• Georgia Association of ManufacturersminorStrategic or Co-development PartnerMetcam President Bruce Hagenau elected to Board of Directors of Georgia Association of Manufacturers, representing manufacturer interests and participating in industry advocacy.
• Forsyth County Schools / Robotics ProgramsminorStrategic or Co-development PartnerMetcam supports several Forsyth High School robotic teams including silver sponsorship of award-winning Forsyth Central High School robotics team (Team OTTO), providing student interns with practical manufacturing experience.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mayville Engineering Company (MEC): Publicly traded precision metal fabricator and contract manufacturer serving OEMs across diversified end markets including commercial vehicles, powersports, and industrial equipment. Highly comparable to Metcam in business model, customer type, and core fabrication/assembly capabilities, though at significantly larger scale.
• EVS Metal: National precision sheet metal fabricator offering laser cutting, forming, welding, finishing, and assembly to OEM customers. Closely mirrors Metcam's vertically integrated, OEM-focused service model across multiple U.S. facilities.
• Shape Corp. Tier-1 supplier of precision roll-formed, stamped, and fabricated metal components to OEMs, with advanced automation in forming and assembly. Comparable to Metcam in serving OEM customers with engineered sheet metal solutions at scale.
• Weiss-Aug: Precision metal stamping, insert molding, and assembly contract manufacturer serving medical, automotive, and electronics OEMs. Comparable to Metcam in high-precision component manufacturing for OEM customers with strict quality requirements.
• Smith Metal Products: Custom precision metal fabricator offering stamping, machining, and assembly services to OEM customers across multiple end markets. Directly comparable to Metcam in custom sheet metal and contract manufacturing for OEM clients.
• Astro Shapes: Custom aluminum extrusions, fabrication, and finishing supplier serving OEMs in transportation, architecture, and industrial markets. Comparable to Metcam in sheet metal/aluminum fabrication and value-added finishing for OEM customers.
• Marlin Steel Wire Products: Custom sheet metal and wire fabrication company with extensive automation serving OEM and industrial customers. Comparable to Metcam in automated custom metal fabrication for OEM and B2B customers.

Broad incumbents

• Worthington Industries: Large diversified public metal processing and contract manufacturing company with significant sheet metal fabrication and pressure cylinder operations. Comparable to Metcam in contract manufacturing of fabricated metal components but at much larger scale and broader end-market exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/metcam_makes

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metcam