Restaurants La Boucherie
La Boucherie is a French family-owned steakhouse chain founded in 1974, operating 92 dine-in restaurants across France serving middle-class families grilled beef from regional French character breeds, with a centralized dry-aging workshop, sommelier-led wine program, loyalty scheme, and a 2025 value-priced Bouillon menu.
- Company typePrivate
- Founded1974
- HeadquartersSaint-barthélemy, France
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Restaurants La Boucherie does
Restaurants La Boucherie is a French family-owned steakhouse chain founded in 1974 by Bertrand Baudaire and headquartered in Saint-Viance, Corrèze. The company operates 92 dine-in restaurants across all major French regions, with 1,001–5,000 employees, and serves middle-class French families and individuals seeking quality grilled beef in a casual, family-friendly setting. Its core proposition centers on French character-breed beef — Limousine, Charolaise, Normande, and Montbéliarde — sourced close to each breed's region of origin and prepared by trained grill specialists; supply is centralized through a proprietary meat maturation workshop in Saint-Viance that produces the Trésor du Louchébem, dry-aged for up to 35 days on the bone. The offer is layered with a sommelier-curated wine program (La Cave, led by Morgane Baudaire since 2008), a free loyalty program (Club Privilège) with school-holiday children's menu promotions, an accessible Bouillon value menu launched in 2025, and seasonal premium offerings such as a 2024 Wagyu feature.
The business model is primarily B2C dine-in with a distributed footprint of owned and franchised locations, monétisé via à la carte pricing, set formulas, and family-oriented promotions; a separate franchise channel recruits operators through pro.la-boucherie.fr. Secondary revenue includes a 2024-launched e-commerce merchandise storefront (Club Louchébem 50th-anniversary capsule collection) sold via la-boucherie.shop. Distribution is exclusively domestic (France) across physical restaurants; no online delivery, marketplace, or third-party reseller channels are described. Sub-brands complement the core chain — Club Privilège, La Cave, Trésor du Louchébem, and La Boucherie fait son Bouillon — but all ultimately funnel into the single restaurant-channel revenue model. No proprietary technology platforms, AI systems, or external funding beyond 2008 (Naxicap Partners) and 2017 (BNP Paribas Développement, UI Investissement) investment rounds are disclosed; the company operates as a traditional, family-controlled restaurant business.
Restaurants La Boucherie firmographics
Firmographics- Name
- Restaurants La Boucherie
- Legal name
- Restaurants La Boucherie
- Website
- https://la-boucherie.fr
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- La Boucherie is a French family-owned steakhouse chain founded in 1974, operating 92 dine-in restaurants across France serving middle-class families grilled beef from regional French character breeds, with a centralized dry-aging workshop, sommelier-led wine program, loyalty scheme, and a 2025 value-priced Bouillon menu.
- Ownership category
- akta.pro rank
Restaurants La Boucherie industry classification
Industry- Product category
- Casual dining steakhouse chain
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro industry
- Steakhouses & Seafood RestaurantsTravel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)
Keywords
Where Restaurants La Boucherie is headquartered
LocationHeadquarters
- HQ city
- Saint-barthélemy
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Restaurants La Boucherie business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Restaurant dine-in sales: La Boucherie generates revenue through dine-in restaurant service, where customers order from a menu featuring grilled beef, burgers, tartares, salads, and desserts, with à la carte pricing and formula (set meal) options. The company also offers an e-shop for its 50th-anniversary collector merchandise (Club Louchébem capsule collection).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Bouillon menu — value-oriented comfort food |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Restaurants La Boucherie product offering
Product offeringCore offering
Restaurants La Boucherie operates a national chain of 92 casual French steakhouse restaurants specializing in grilled beef dishes prepared from French character breeds (Limousine, Charolaise, Normande, Montbéliarde) sourced close to their regions of origin. The offering includes à la carte grilled meats, formulas (set meals), burgers, salads, desserts, a value-oriented Bouillon menu, sommelier-curated French wines, and a loyalty program (Club Privilège), supported by an in-house dry-aging workshop producing the premium Trésor du Louchébem.
Product overview
Restaurants La Boucherie is a French steakhouse chain operating 92 restaurants across France. The core offering centers on grilled beef dishes prepared from character breeds (Limousine, Charolaise, Normande, Montbéliarde) sourced near their respective regions. Supporting the restaurant experience are complementary products: La Cave (interactive wine pairing web application), Club Privilège (loyalty program), and seasonal premium offerings like the Trésor du Louchébem (dry-aged beef up to 35 days) and Wagyu beef. The menu also includes the affordable Bouillon concept, burgers, salads, and desserts. The company also operates an e-commerce shop for merchandise and offers franchise opportunities.
Differentiator
Problem solved
Functional benefit
Brands
- Club Privilège: Loyalty program offering special deals, discounts, and free children's menus during school holidays.
- La Cave La Boucherie
- Trésor du Louchébem
- La Boucherie fait son Bouillon
Products and services
- Restaurants La Boucherie (Dine-in Steakhouse Chain) French steakhouse chain operating 92 dine-in restaurants across France, serving grilled beef dishes from French character breeds (Limousine, Charolaise, Normande, Montbéliarde) sourced close to their regions of origin. For individual consumers and families seeking casual grilled-meat dining.
- La Cave (Wine Selection and Pairing Application)
Quantifiable outcome
- 198,555 customer reviews with a 4.2/5 average rating across 92 restaurants
Companies that use Restaurants La Boucherie
Customer profileSegments2 records
Ideal customer profiles2 records
Restaurants La Boucherie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Restaurants La Boucherie partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Restaurants La Boucherie competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights6 records
Customer concentration
Restaurants La Boucherie social profiles
Digital presenceRestaurants La Boucherie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Restaurants La Boucherie leadership team
Management profileNumber of profiles
Profiles3 records
Restaurants La Boucherie funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Restaurants La Boucherie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Restaurants La Boucherie
What does Restaurants La Boucherie do?
Restaurants La Boucherie operates a national chain of 92 casual French steakhouse restaurants specializing in grilled beef dishes prepared from French character breeds (Limousine, Charolaise, Normande, Montbéliarde) sourced close to their regions of origin. The offering includes à la carte grilled meats, formulas (set meals), burgers, salads, desserts, a value-oriented Bouillon menu, sommelier-curated French wines, and a loyalty program (Club Privilège), supported by an in-house dry-aging workshop producing the premium Trésor du Louchébem.
Is Restaurants La Boucherie a public or private company?
Restaurants La Boucherie is a private company. It is classified as family owned and is currently operating.
When was Restaurants La Boucherie founded?
Restaurants La Boucherie was founded in 1974. It employs 1,001 to 5,000 people.
Where is Restaurants La Boucherie based?
Restaurants La Boucherie is headquartered in Saint-barthélemy, France, in the Europe region.
How does Restaurants La Boucherie make money?
One revenue line is on record: restaurant dine-in sales.
Does Restaurants La Boucherie have an API?
No public API is recorded for Restaurants La Boucherie.
What industry is Restaurants La Boucherie in?
Restaurants La Boucherie's product category is Casual dining steakhouse chain. Its primary akta.pro industry code is THAFACAE, Steakhouses & Seafood Restaurants. Its NAICS code is 722511 and its SIC code is 5810.