ReaLift
ReaLift is a B2B SaaS company that provides RealFoot, a 3D-scanning and machine-learning shoe-fit recommendation engine, to online footwear merchants on Shopify, BigCommerce, Salesforce, and Magento to reduce returns and lift conversion.
- Company typePrivate
- Founded2022
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What ReaLift does
ReaLift is a B2B SaaS company founded in 2022 and headquartered in Atlanta, Georgia, that builds software for online footwear merchants to reduce returns and improve conversion rates. Its core product, RealFoot, combines 3D scanning of the end-customer's foot with a machine-learning recommendation engine that recommends the correct shoe size for a given merchant's catalog. The company markets a 95% accuracy benchmark for its recommendation engine and publicly cites customer outcomes including a 38.5% reduction in returns and a 9.8% lift in conversion rate. RealFoot integrates directly into merchant ecommerce storefronts, including Shopify (via a self-serve app), BigCommerce, Salesforce Commerce Cloud, and Magento.
The underlying technology stack consists of a computer-vision pipeline that derives foot measurements from a consumer-side scan and a proprietary fit model that maps those measurements to merchant-specific last geometries and style attributes. ReaLift has assembled dedicated in-house ML capability at sub-10-person scale through a Director of ML & Data and a Head of ML & Technology, suggesting model ownership rather than reliance on third-party foundation-model APIs. The platform is GDPR compliant, addressing biometric and measurement data captured during scans.
ReaLift operates a subscription SaaS business model with a dual go-to-market: a product-led motion through its Shopify App for SMB and mid-market merchants, and an enterprise field-sales motion with a 2–6 week implementation cycle for larger footwear brands. Disclosed customers include athletic, dance, outdoor, custom-made, and emerging-sports footwear merchants such as GREATS, Duradero, Rudis, G.H. Bass EU, TYR, AVANCUS, Só Danca, Burju Shoes, Russell Moccasin, Phenom Elite, Vivaz Dance, Jerusalem Sandals, CrossKix, Vamp Heels, Nfinity Cheer, and Montis Pickleball. No revenue, funding, or valuation has been publicly disclosed.
ReaLift firmographics
Firmographics- Name
- ReaLift
- Legal name
- Realift, LLC
- Website
- https://getrealift.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ReaLift is a B2B SaaS company that provides RealFoot, a 3D-scanning and machine-learning shoe-fit recommendation engine, to online footwear merchants on Shopify, BigCommerce, Salesforce, and Magento to reduce returns and lift conversion.
- Ownership category
- akta.pro rank
Where ReaLift is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ReaLift business model
Business model- GTM type
- B2B
- Offering type
- Software
Revenue model
- Subscription Services: Merchant subscription for sizing solution access with fees as specified in Order. Renewal fees at 7% premium from preceding term. Billed monthly with 30-day payment terms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom enterprise subscription based on merchant needs |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels3 records
ReaLift product offering
Product offeringCore offering
ReaLift provides an online footwear sizing solution for e-commerce merchants through its proprietary RealFoot platform. The product uses web browser-based 3D foot scanning combined with deep learning to deliver shoe size recommendations at 95% accuracy, helping merchants decrease return rates and improve conversion rates.
Product overview
ReaLift is a machine learning company that bridges the gap between eCommerce and physical storefronts for online footwear merchants. The core product is RealFoot, a 3D scanning and machine learning recommendation engine that provides 95% accurate shoe size recommendations. RealFoot integrates into merchant websites via a script tag and powers the Shopify app listing. Merchants access analytics through the Realift Dashboard, which pulls data from their Google Analytics 4 account. The company positions itself as replacing the fitting room experience online to decrease return rates and increase conversion rates.
Differentiator
Problem solved
Functional benefit
Brands
- RealFoot: ReaLift's 3D scanning and machine learning recommendation engine that provides accurate shoe size recommendations for online footwear shoppers. The technology is 95% accurate in recommending shoe sizes.
Quantifiable outcome
- 38.5% return rate reduction
- +3 more outcomes
Companies that use ReaLift
Customer profileNamed customers16 records
Segments1 record
ReaLift technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability5 records
Feature4 records
ReaLift partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights4 records
ReaLift competitors and assessment
Company assessmentDirect peers
- 3DLOOK: 3DLOOK offers AI-based body scanning and measurement technology for apparel, footwear, and uniform fitting. It is comparable to ReaLift in applying computer vision to capture body/foot measurements for fit recommendations, with a similar B2B SaaS model targeting retail merchants.
- Fit Analytics (Snap Inc.): Fit Analytics (now part of Snap) provides AI-driven size and fit recommendations for fashion and footwear e-commerce, including the Fit Finder tool. It is highly comparable to ReaLift in product category (size recommendations for online apparel/footwear) and customer base (large retail brands), though it is significantly better capitalized post-acquisition.
- Vue.ai: Vue.ai provides AI-powered retail solutions including size recommendations, visual search, and personalization for fashion e-commerce. It overlaps with ReaLift in the AI-driven sizing recommendation category for online apparel/footwear merchants, though it operates across a broader retail AI stack.
- Bold Metrics: Bold Metrics uses AI to predict customer body measurements from a small set of inputs for apparel sizing recommendations. While focused on apparel rather than footwear, it addresses the same underlying problem of sizing inaccuracy in online fashion retail and serves an overlapping merchant base.
- Sizebay: Sizebay provides footwear and apparel size recommendation technology for online retailers. It is directly comparable to ReaLift as a footwear-focused sizing SaaS, with overlapping value proposition of reducing returns and improving conversion through fit recommendation.
- AstraFit: AstraFit provides virtual fitting room and size recommendation technology for online apparel and footwear retailers. It is comparable to ReaLift in deploying fit/sizing technology to reduce returns and improve conversion in fashion e-commerce.
- True Fit: True Fit is a leading footwear and apparel sizing and fit recommendation platform serving global retailers and brands. It is the most direct competitor to ReaLift, operating in the same online footwear sizing recommendation category with a similar B2B SaaS model targeting e-commerce merchants.
- Prime AI: Prime AI offers AI-powered size and fit recommendations for apparel retailers and brands. It addresses the same core problem as ReaLift (online sizing accuracy) for a similar e-commerce merchant customer base, with comparable value proposition around returns reduction and conversion uplift.
Broad incumbents
- Shopify (Fit Quiz / AR Try-On features): Shopify is ReaLift's primary distribution platform and a potential competitor as it builds native AR/sizing features for merchants. It is comparable as a platform incumbent that controls the integration surface and merchant relationships ReaLift depends on, and could ship competing native sizing functionality at scale.
Emerging players
- MySizeID: MySizeID provides smartphone-based measurement and sizing solutions for fashion e-commerce. It is comparable to ReaLift as an emerging player in the online sizing space, though it currently spans a broader apparel/use-case focus rather than specializing in footwear.
Market position
Strengths5 records
Weaknesses3 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
ReaLift social profiles
Digital presenceReaLift compliance and trust
Trust signalCompliance2 records
ReaLift financial estimates
Financial estimateRevenue estimate
Valuation estimate
ReaLift leadership team
Management profileNumber of profiles
ReaLift funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ReaLift M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ReaLift
What does ReaLift do?
ReaLift provides an online footwear sizing solution for e-commerce merchants through its proprietary RealFoot platform. The product uses web browser-based 3D foot scanning combined with deep learning to deliver shoe size recommendations at 95% accuracy, helping merchants decrease return rates and improve conversion rates.
Is ReaLift a public or private company?
ReaLift is a private company. It is currently operating.
When was ReaLift founded?
ReaLift was founded in 2022. It employs 1 to 10 people.
Where is ReaLift based?
ReaLift is headquartered in Atlanta, United States, in the North America region.
How does ReaLift make money?
One revenue line is on record: subscription Services.
Who are ReaLift's main competitors?
Direct peers on record are 3DLOOK, Fit Analytics (Snap Inc.), Vue.ai, Bold Metrics, Sizebay, AstraFit, True Fit and Prime AI. Shopify (Fit Quiz / AR Try-On features) is listed as a broad incumbent. MySizeID is listed as an emerging player.
Does ReaLift have an API?
No public API is recorded for ReaLift.