Modena
- Company typePrivate
- Founded2019
- HeadquartersTallinn, Estonia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Modena firmographics
Firmographics- Name
- Modena
- Legal name
- Modena Estonia OÜ
- Website
- https://modena.ee
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Modena industry classification
Industry- Product category
- Consumer Lending / Digital Lending and Payments
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Sales Financing (52222)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- BaaS Platforms & Sponsor Bank Enablement (FSAGALAA)
- akta.pro secondary industries
- Embedded Card Issuing & Card-as-a-Service (FSAGALAC), Bill Pay, Invoicing & Payables Platforms (BPAMAFAF), Card Issuing & Program Management Platforms (BPAMAFAH)
Keywords
Where Modena is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
Modena business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales, Others
Revenue model
- Consumer credit interest: Interest charged on consumer loans (väikelaen ~12.9% APR sample, purchase credit ~19.6% APR sample), Flex credit line, and refinancing loans (up to 15,000€).
- Business credit interest: Interest on business loans (ärilaen up to 50,000€, from 8.9% APR) and business Express credit line (up to 10,000€), billed monthly.
- Merchant payment-services fees: Per-transaction fees from merchants for bank/card payment processing (from 5 cents per payment) and for Pay-in-3 / hire-purchase checkout offerings.
- Service and penalty fees: Contract fees, reminder-letter fees (5 EUR, first reminder free), debt-recovery cost compensation (up to 30 EUR), early-repayment compensation (1% / 0.5%), and late-payment interest.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Väikelaen (consumer small loan) |
| Usage-based | Pay-as-you-go | Flex credit line (consumer) |
| Other | Monthly | Purchase credit (järelmaks / pay-later at checkout) |
| Other | Monthly | Refinancing loan (refinantseerimislaen) |
| Other | Monthly | Business loan (ärilaen) |
| Usage-based | Pay-as-you-go | Business Express credit line |
| Transaction based/ take rate | Pay-as-you-go | Pay-in-3 (Maksa 3 osas) |
| Transaction based/ take rate | Pay-as-you-go | Merchant bank/card payment processing |
| Other | Pay-as-you-go | Service & penalty fees (price list) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Modena product offering
Product offeringCore offering
Modena provides fully digital consumer credit (small loans, revolving Flex and Express credit lines, refinancing, purchase credit), small-business lending (Ärilaen up to €50,000 and business Express line up to €10,000), and merchant payment services (Modena Makseteenused) including bank-link, Visa/Mastercard card processing, Pay-in-3, and hire-purchase up to 72 months. Customers onboard via Estonian e-ID (Smart-ID, Mobile-ID, ID-card) and complete a ~1-minute automated application with same-day payout to their bank account. The company is supervised by the Estonian Financial Supervision Authority under activity license 4.1-1/100.
Product overview
Modena (Modena Estonia OÜ) operates a single integrated consumer-and-merchant finance platform combining a consumer credit portfolio with a merchant payment services platform. The consumer-facing side comprises the core lending products Modena Väikelaen (small loan), Modena Flex (revolving credit line up to €5,000), Refinantseerimislaen (refinancing loan), and Modena Express krediidiliin (express credit line up to €10,000), plus the forthcoming Modena Kindlustus insurance add-on. The merchant-facing side is delivered through Modena Makseteenused, a payment services platform for e-commerce merchants that exposes the Modena Makseviisid suite of payment methods (Buy now, pay later; Pay in 3; Installments) alongside traditional bank-link and Visa/Mastercard card payments. Business-side credit is offered via Modena Ärilaen (business loan up to €50,000). The two sides are unified under one regulated Estonian credit institution, with consumer credit underwriting funding the lending to merchants and end borrowers.
Differentiator
Problem solved
Functional benefit
Products and services
- Modena Väikelaen (Consumer Small Loan)
Quantifiable outcome
- Up to 50,000€ business loan disbursed same day with interest from 8.9% per year
- +4 more outcomes
Companies that use Modena
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Modena technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature6 records
Modena partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core (data), core (security), core (identity), core (infrastructure), standard (communications), standard (marketing), standard (marketing/analytics), standard (operations), standard (advisory), standard (data), core (group entity) and core (distribution).
- Creditinfo Eesti AScore (data)Authorized data processor providing credit-bureau data used for creditworthiness assessment and AML/KYC checks on Modena customers in Estonia.
- AS Kredītinformācijas Birojscore (data)Latvian credit-bureau authorized processor; supplies credit-history data for Modena's customer assessment and risk-management processes.
- Krediidiregister OÜcore (data)Estonian credit register used as authorized processor to retrieve and update customer credit/loan information.
- Nordigen Solutions SIAcore (data)Open-banking / account-information service provider; with customer consent, supplies bank-account and transaction data for income and affordability assessment.
- SEON Technologies Kftcore (security)Fraud-detection and anti-fraud technology provider used during onboarding, transaction monitoring, and AML checks.
- Salv Technologies OÜcore (security)Estonian AML / KYC / sanctions-screening technology provider used to verify customer identities and monitor compliance.
- SK ID Solutions AScore (identity)Qualified trust-service provider issuing Smart-ID and eIDAS-compliant certificates used for digital identification and qualified e-signatures on Modena contracts.
- Microsoft Ireland Operations Limitedcore (infrastructure)Cloud and productivity platform provider used to host portions of Modena's infrastructure, internal tools, and collaboration systems.
- Server Farm OÜcore (infrastructure)Estonian hosting / server provider; the customer portal is hosted in Europe with regular backups, DDoS protection, WAF, role-based access, and multiple SSL certificates.
- Messente Communications OÜstandard (communications)SMS-communications service provider used for payment-due reminders, statements, and authentication notifications.
- Sendinblue SASstandard (marketing)Email-marketing platform used for newsletter, direct marketing, and customer-engagement communications (subject to consent).
- Google Ireland Ltd.standard (marketing/analytics)Digital advertising and analytics services used for online marketing, audience targeting, and website analytics.
- Facebook Ireland Limitedstandard (marketing)Social-media advertising and analytics used for paid acquisition, retargeting, and brand communication.
- Tele2 Eesti Aktsiaseltsstandard (communications)Telecommunications / mobile-network provider used as an authorized processor for SMS and mobile-related communications.
- KONTAKTIKESKUS OÜstandard (operations)Outsourced customer-contact / call-center service provider supporting Modena's customer-service operations.
- Pallas & Partnerid OÜstandard (advisory)Legal advisory firm providing legal services to Modena.
- Elkdata OÜstandard (data)Authorized data processor providing data-related services to Modena (per the public processors list).
- Modena Payments OÜcore (group entity)Group company within the Modena corporate group (reg. 16330975); co-processes customer data together with Modena Estonia OÜ and provides payment-services infrastructure underpinning Modena's merchant payment offering.
- Modena merchant partner network (e-commerce merchants using Modena makseviisid)core (distribution)Network of e-commerce merchants across Estonia that integrate Modena payment methods (bank payments, card payments, pay-in-3, hire-purchase up to 72 months) at checkout; merchants sign up via partner.modena.ee and receive next-day settlement. Logo wall on the homepage lists numerous merchants but specific merchant names are not given in text form.
Scale indicators5 records
Recent moves1 record
Expansion highlights6 records
Modena competitors and assessment
Company assessmentDirect peers
- Bigbank: Estonian-headquartered consumer and SME lender operating across the Baltics; competes head-to-head with Modena's consumer and business loan products and shares a similar regulated, digitally distributed model.
- INBank: Estonian-licensed digital bank focused on consumer finance, hire-purchase, and partner-distributed credit; comparable to Modena on regulated Estonian consumer lending and merchant/partner credit distribution.
- TF Bank (formerly TF Bank Estonia / TF Eesti): Estonian digital bank (part of TF Bank AB group) offering consumer loans and credit cards to Estonian residents; directly comparable product set and customer profile to Modena's consumer credit business.
- Bondora: Estonian-headquartered digital consumer lending platform; offers consumer loans and a Bondora Go credit line to European borrowers. Most directly comparable to Modena on Estonian origin, digital-only consumer credit, and automated underwriting.
- Holm Bank: Estonian licensed digital bank offering consumer loans, deposits, and payment cards. Comparable as a domestic regulated lender with overlapping consumer-credit products and a similar digital-bank trajectory.
Regional players
- Estateguru: Estonia-origin digital lending platform (now operating across Europe) and one of Modena's domestic fintech peers; comparable as an Estonian-headquartered regulated alternative lender, though focused on real-estate-backed rather than consumer/SME credit.
- Saldo Finance / Saldo Bank: Estonian consumer lender offering small consumer loans and credit lines in the same target market as Modena; comparable on customer segment, loan size, and product type, though with a less merchant/payments orientation.
Broad incumbents
- LHV Pank: One of Estonia's largest digital-first banks, offering consumer loans, SME finance, and payment services. Comparable as a regulated Estonian digital bank and a benchmark for Modena's stated 'digital bank' trajectory.
- Coop Pank: Estonian universal bank offering consumer loans, SME lending, and payment services; competes with Modena across all three product lines but operates a much broader deposit- and branch-based franchise.
- Klarna: Global BNPL and consumer-credit incumbent with Pay-in-3, Pay-Later, and merchant payment services. Comparable to Modena's Makseteenused/BNPL suite, although at vastly larger scale and across multiple European markets.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Modena social profiles
Digital presenceModena compliance and trust
Trust signalCompliance3 records
Modena financial estimates
Financial estimateRevenue estimate
Valuation estimate
Modena leadership team
Management profileNumber of profiles
Profiles4 records
Modena subsidiaries and ownership
Company hierarchySubsidiaries1 record
Modena funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Modena M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Modena
What does Modena do?
Modena provides fully digital consumer credit (small loans, revolving Flex and Express credit lines, refinancing, purchase credit), small-business lending (Ärilaen up to €50,000 and business Express line up to €10,000), and merchant payment services (Modena Makseteenused) including bank-link, Visa/Mastercard card processing, Pay-in-3, and hire-purchase up to 72 months. Customers onboard via Estonian e-ID (Smart-ID, Mobile-ID, ID-card) and complete a ~1-minute automated application with same-day payout to their bank account. The company is supervised by the Estonian Financial Supervision Authority under activity license 4.1-1/100.
Is Modena a public or private company?
Modena is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Modena founded?
Modena was founded in 2019. It employs 11 to 50 people.
Where is Modena based?
Modena is headquartered in Tallinn, Estonia, in the Europe region.
How does Modena make money?
Four revenue lines are on record. Consumer credit interest is the primary driver. The others are business credit interest, merchant payment-services fees and service and penalty fees.
Who are Modena's main competitors?
Direct peers on record are Bigbank, INBank, TF Bank (formerly TF Bank Estonia / TF Eesti), Bondora and Holm Bank. Regional players are Estateguru and Saldo Finance / Saldo Bank. Broad incumbents are LHV Pank, Coop Pank and Klarna.
Does Modena have an API?
No public API is recorded for Modena.
What industry is Modena in?
Modena's product category is Consumer Lending / Digital Lending and Payments. Its primary akta.pro industry code is FSAGALAA, BaaS Platforms & Sponsor Bank Enablement, with a secondary code of FSAGALAC, Embedded Card Issuing & Card-as-a-Service. Its NAICS code is 522320 and its SIC code is 6199.