MAP Active

Multi-Brand Specialty Retailmapactive.id

MAP Active (PT MAP Aktif Adiperkasa Tbk) is a Jakarta-headquartered, IDX-listed retailer and brand manager operating 1,800+ stores across seven Southeast Asian countries as the exclusive regional partner for 40+ international sports, leisure, and kids brands.

Company typePublic
Founded1995
HeadquartersJakarta, Indonesia
Headcount5,001–10,000
GTM typeB2C
OfferingServices

What MAP Active does

PT MAP Aktif Adiperkasa Tbk (MAP Active) is an Indonesia-headquartered, IDX-listed (ticker MAPA) specialty retailer and brand management company operating across seven Southeast Asian countries. Founded in 1995 as part of the Mitra Adiperkasa (MAPI) Group and listed on the Indonesia Stock Exchange in July 2018, MAP Active is approximately 68.83%-owned by parent PT Mitra Adiperkasa Tbk. The company manages the exclusive regional distribution and retail operations for over 40 international brands across three verticals: Sports (Skechers, Converse, Reebok, New Balance, Hoka, Foot Locker, Crocs, New Era, Sports Station, Planet Sports, Sports Direct), Leisure (Aldo, Birkenstock, Dr. Martens, Steve Madden, Onitsuka Tiger, Staccato, Clarks, Rockport), and Kids (Kidz Station, Lego, Smiggle, Hasbro, FAO Schwarz, VTech).

MAP Active operates an omnichannel retail platform comprising 1,800+ physical stores across 100+ cities and the proprietary MAPCLUB e-commerce platform, supplemented by Shopee, Lazada, and Zalora marketplace integrations plus brand-specific mobile applications on Google Play and Apple App Store. The underlying technology stack centers on retail operations, e-commerce platform management, and ISO 27001 / Tier-3 certified data center infrastructure with disaster recovery capabilities; no proprietary AI/ML systems are disclosed. Revenue is generated primarily through direct retail sales of branded products via owned physical stores and digital channels, with a sales-led go-to-market strategy emphasizing store openings, exclusive product releases, and influencer/celebrity collaborations. The company employs 5,001-10,000 staff and is led by an international leadership team combining Foot Locker Europe alumni (CEO Nicholas Jones) with deep regional operating expertise.

The most material recent corporate event is the July 2026 acquisition of Sports Direct Malaysia from Frasers Group for approximately US$150 million, extending an existing regional Sports Direct partnership across Indonesia, Philippines, Thailand, Vietnam, and Cambodia. Combined with stated ambitions to grow Sports Direct to over 350 stores serving 600 million consumers, MAP Active's growth strategy is concentrated on (1) consolidating international sports retail brands across ASEAN, (2) onboarding additional exclusive labels across performance-running and comfort footwear, and (3) deepening the integration between physical stores, MAPCLUB, and marketplace channels.

MAP Active firmographics

Firmographics

Name: MAP Active
Legal name: PT MAP Aktif Adiperkasa Tbk
Website: https://mapactive.id
Company type: Public
Founded year: 1995
Operating status: Operating
Headcount range: 5,001–10,000 employees
Short description: MAP Active (PT MAP Aktif Adiperkasa Tbk) is a Jakarta-headquartered, IDX-listed retailer and brand manager operating 1,800+ stores across seven Southeast Asian countries as the exclusive regional partner for 40+ international sports, leisure, and kids brands.
Ownership category
akta.pro rank

MAP Active industry classification

Industry

Product category: Multi-Brand Specialty Retail
NAICS: Sporting Goods Retailers (45911), Shoe Retailers (4582), Hobby, Toy, and Game Retailers (45912)
SIC: Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600), Retail-Hobby, Toy & Game Shops (5945)
akta.pro primary industry: Sporting Goods, Outdoor & Fitness Marketplaces (CRAFABAI)
akta.pro secondary industries: Outdoor & Active Lifestyle Apparel Retail (CRAAABAL), Outdoor Navigation, Safety & Survival Gear Retail (CRAMAAAE)

Keywords

Multi-brand retail
Sports footwear retail
Leisure apparel retail
Kids products retail
Exclusive brand distribution

Where MAP Active is headquartered

Location

Headquarters

HQ city: Jakarta
HQ country: Indonesia
HQ region: Asia

Offices1 record

Markets served

MAP Active business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

Retail Sales: Revenue generated through retail sales of sports, leisure, and kids brands across physical stores and e-commerce platforms in Southeast Asia. The company operates 1,800+ stores across 7 countries managing exclusive brand partnerships with global labels.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

MAP Active product offering

Product offering

Core offering

MAP Active (PT MAP Aktif Adiperkasa Tbk) manages exclusive retail distribution of 40+ international sports, leisure, and kids brands across Southeast Asia through 1,800+ physical stores and the MAPCLUB e-commerce platform. The company sells branded footwear, apparel, accessories, toys, and golf equipment directly to consumers in Indonesia, Malaysia, Thailand, the Philippines, Vietnam, Cambodia, and additional regional markets.

Product overview

MAP Active (PT MAP Aktif Adiperkasa Tbk) is a leading Southeast Asian brand management and retail company operating across three segments: Sports (Skechers, Converse, Reebok, New Balance, Hoka, Foot Locker, Crocs, New Era, Golf House, Sports Station, Planet Sports, Sports Direct), Leisure (Aldo, Birkenstock, Dr. Martens, Steve Madden, Onitsuka Tiger, Fitflop, Rockport, Nine West, Clarks, Staccato), and Kids (Kidz Station, Lego, Smiggle, LOL Surprise, Hasbro, FAO Schwarz, VTech, Ultraman). The company operates over 1,800 stores across 7 countries and 100+ cities, distributing internationally through e-commerce platforms including its proprietary MAP Club online marketplace, Shopee, and Lazada, along with dedicated brand websites and mobile applications on Google Play and Apple App Store.

Differentiator

Problem solved

Functional benefit

Brands

Skechers: Sports footwear and apparel brand.
Converse
Reebok
New Balance
Hoka
Sports Station
Planet Sports
Foot Locker
Crocs
New Era
Golf House
Kidz Station
Lego
Smiggle
LOL Surprise
Dickie
Keeppley
Hasbro
FAO Schwarz
Staccato
Aldo
Birkenstock
Dr. Martens
Steve Madden
Onitsuka Tiger
Fitflop
Rockport
Nine West
Payless
Clarks
MAP Club
Sports Direct

Products and services

Skechers Retail Operation Exclusive retail distribution of Skechers athletic and lifestyle footwear, apparel, and accessories for all ages across Southeast Asia through brand-specific stores.
Converse Retail Operation Retail distribution of Converse iconic sneakers (including Chuck Taylor All Star) and apparel targeting youth and fashion-conscious consumers across Southeast Asia.
Reebok Retail Operation Retail distribution of Reebok athletic footwear, apparel, and accessories for fitness and sport activities across Southeast Asia.
New Balance Retail Operation Retail distribution of New Balance premium athletic footwear and apparel including the FuelCell and 740 product lines across Southeast Asia.
Hoka Retail Operation Retail distribution of Hoka maximalist cushioning and performance running shoes across Southeast Asia.
Foot Locker Retail Operation Multi-brand athletic footwear and apparel retail through Foot Locker stores offering premium sneaker brands across Southeast Asia.
Crocs Retail Operation Retail distribution of Crocs comfort footwear made with signature Croslite foam resin material, offering casual and colorful shoes for all ages.
New Era Retail Operation Retail distribution of New Era headwear, caps, and lifestyle accessories, including the official NBA cap line.
Aldo Retail Operation Retail distribution of Aldo fashion footwear and accessories offering contemporary styles at accessible prices for fashion-forward consumers.
Birkenstock Retail Operation Retail distribution of Birkenstock footwear featuring the contoured cork footbed and orthopedically-inspired sandals and shoes.
Dr. Martens Retail Operation Retail distribution of Dr. Martens boots and footwear featuring the iconic air-cushioned soles for fashion and alternative style consumers.
Steve Madden Retail Operation Retail distribution of Steve Madden bold footwear and accessories inspired by contemporary fashion and trend influence.
Onitsuka Tiger Retail Operation Retail distribution of Onitsuka Tiger Japanese athletic footwear offering classic designs like Mexico 66, combining heritage with modern style.
Sports Station Retail Chain Multi-brand sports retail chain offering a wide range of sports and athletic footwear, apparel, and equipment from various international brands across Southeast Asia.
Sports Direct Retail Operation Sports retail brand operated by MAP Active across Southeast Asia. The Malaysia operations were acquired from Frasers Group in July 2026, with plans to expand the network to over 350 stores across the region.
Golf House Retail Operation Specialty golf retailer offering equipment, apparel, and accessories for golf enthusiasts across Southeast Asia, supported by brands like XXIO, Wilson Golf, TaylorMade, and Srixon.
Kidz Station Retail Chain Kids-focused retail chain offering footwear, apparel, toys, and accessories for children from international brands including Lego, Smiggle, LOL Surprise, Hasbro, FAO Schwarz, Dickie, and Keeppley.
MAPCLUB E-commerce Platform Proprietary e-commerce platform and mobile application enabling online shopping across MAP Active's portfolio of 40+ sports, leisure, and kids brands, with mobile apps on Google Play and App Store.

Companies that use MAP Active

Customer profile

Segments3 records

Ideal customer profiles3 records

MAP Active technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

MAP Active partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

Frasers GroupcoreChannel Partner/ Reseller/ Distributor · 3 July 2026Frasers Group sold its 100% stake in Sports Direct Malaysia to MAP Active for approximately $150 million. The transaction extends an existing regional partnership covering Indonesia, the Philippines, Thailand, Vietnam, and Cambodia where MAP Active already operates Sports Direct on Frasers Group's behalf. Both companies share an ambition to grow the Sports Direct network to over 350 stores across the region, serving more than 600 million consumers.
Frasers GroupcoreChannel Partner/ Reseller/ Distributor · 2 July 2026MAP Active (PT MAP Aktif Adiperkasa Tbk) acquired Sports Direct Malaysia from Frasers Group in a $150 million transaction, deepening an existing partnership across Southeast Asia. MAP Active will take responsibility for developing and growing the Sports Direct brand in Malaysia while Frasers Group retains a continuing income stream from the business.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

MAP Active competitors and assessment

Company assessment

Direct peers

Foot Locker: Global athletic footwear and apparel specialty retailer; MAP Active operates Foot Locker stores under exclusive partnership across Southeast Asia, making it effectively Foot Locker's regional franchise operator with aligned assortment and customer base.
JD Sports Fashion: UK-listed multi-brand athletic and casual footwear retailer with global store footprint; competes directly for sneaker culture mindshare and carries many of the same brand partners (Nike, adidas, New Balance) as MAP Active's Sports Station and Foot Locker banners.
Frasers Group (Sports Direct): Owner of Sports Direct; MAP Active's exclusive regional partner for Sports Direct across Indonesia, Philippines, Thailand, Vietnam, Cambodia, and now Malaysia (post July 2026 acquisition). Both companies share an ambition to scale the Sports Direct network to 350+ stores in Southeast Asia.

Broad incumbents

Decathlon: Global sporting goods retailer with proprietary private-label brands and growing SEA presence; competes with MAP Active's Sports Station and Planet Sports banners across categories from running to team sports, but with a vertically integrated own-brand model.
Dick's Sporting Goods: Large US-based sporting goods specialty retailer; comparable in multi-category sports retail breadth and exclusive brand partnerships, though geography differs and MAP Active is more footwear/apparel-skewed.

Regional players

Topsports International: China-listed multi-brand athletic footwear and apparel retailer (operates Nike and adidas mono-brand stores in China); closest regional analog to MAP Active's franchise model and brand-partner mix, though serving Greater China rather than Southeast Asia.
City Chain (Sasa Holdings / Hembly): Hong Kong-based watch and footwear retailer operating across Asia; a regional multi-brand specialty retailer with similar store-footprint and brand-portfolio model, though different category focus.

Others

PT Mitra Adiperkasa (MAPI): MAP Active's 68.83% controlling parent and one of Indonesia's largest retail conglomerates; operates department stores, fashion specialty, F&B, and other retail formats, providing group-level synergies and shared services relevant to MAP Active's multi-brand operating model.
Skechers: One of MAP Active's most important exclusive brand partners across Southeast Asia; also a competitor in some markets where Skechers operates its own stores, making the relationship both a strategic asset and a structural dependency.

Emerging players

Genesco: US-based footwear-focused retailer and wholesaler (Journeys, Schuh, Johnston & Murphy); comparable in footwear-dominant mix and multi-brand model, though focused on Western markets and primarily youth/casual footwear.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

MAP Active compliance and trust

Trust signal

Compliance1 record

MAP Active financial estimates

Financial estimate

Revenue estimate

Valuation estimate

MAP Active leadership team

Management profile

Number of profiles

Profiles14 records

MAP Active subsidiaries and ownership

Company hierarchy

Subsidiaries3 records

MAP Active funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

MAP Active M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAP Active

What does MAP Active do?

Is MAP Active a public or private company?

MAP Active is a public company. It is classified as public and is currently operating.

When was MAP Active founded?

MAP Active was founded in 1995. It employs 5,001 to 10,000 people.

Where is MAP Active based?

MAP Active is headquartered in Jakarta, Indonesia, in the Asia region.

How does MAP Active make money?

One revenue line is on record: retail Sales.

Who are MAP Active's main competitors?

Direct peers on record are Foot Locker, JD Sports Fashion and Frasers Group (Sports Direct). Broad incumbents are Decathlon and Dick's Sporting Goods. Regional players are Topsports International and City Chain (Sasa Holdings / Hembly). Others are PT Mitra Adiperkasa (MAPI) and Skechers. Genesco is listed as an emerging player.

Does MAP Active have an API?

No public API is recorded for MAP Active.

What industry is MAP Active in?

MAP Active's product category is Multi-Brand Specialty Retail. Its primary akta.pro industry code is CRAFABAI, Sporting Goods, Outdoor & Fitness Marketplaces, with a secondary code of CRAAABAL, Outdoor & Active Lifestyle Apparel Retail. Its NAICS code is 45911 and its SIC code is 5661.