Ultraview

What Ultraview does

Ultraview Archery, Inc. is a US-based precision archery equipment manufacturer founded in 2017 and headquartered in Norcross, Georgia. The company designs, manufactures, and sells premium components for compound bows targeting serious bowhunters and competitive/target archers. Its product portfolio centers on four categories: sliding bow sights (UV Slider 2 at $499.99), releases including thumb-button and hinge models (UV Button 2 at $299.99, UV Hinge 3 at $249.99, The Hinge 2, and the original UV Button), hunting and target scopes (UV3XL platform starting at $129.99, with full kits up to $199.99), and consumables including UV 1K carbon arrows, hunting stabilizers, and grips. Architecture is built on patented proprietary systems — the UV Cartridge System for interchangeable pin configurations, DualDial for combined elevation/windage adjustment, QuickBreak for scope detachment with return-to-zero, TripleMark for pin calibration, UltraGlide self-lubricating bushings, and LevelLight integrated illumination — all machined from 7075 aircraft-grade aluminum, stainless steel, Delrin, and polycarbonate.

The business operates a direct-to-consumer e-commerce model via its Shopify storefront at ultraviewarchery.com, supplemented by an authorized dealer network with a public dealer locator and dealer application process. Pricing follows a one-time/perpetual license model at premium price points ranging from sub-$20 accessories (viz rings, level kits, D-loops) to $499.99 for the flagship UV Slider 2. Domestic distribution is the sole geography, and customer acquisition runs through organic social (Facebook, Instagram, YouTube), email newsletter, and earned editorial coverage in archery publications (Bowhunting, Outdoorlife, Gohunt). Manufacturing has been deliberately brought in-house, with three machining centers supporting an "American-made" positioning that the company uses as a primary brand pillar.

Revenue is generated from two streams: one-time hardware sales of precision archery equipment and aftermarket accessories and replacement parts that drive repeat purchases from existing customers. The company employs 11-50 people, has no disclosed external funding, and operates as an independent private corporation with no parent company or subsidiary structure. Customer segmentation is horizontal across two primary use cases, bowhunters (primary) requiring field-durable precision and target/competitive archers requiring fine micro-adjustability, with no named enterprise accounts or B2B contract revenue disclosed.

Name

Ultraview

Legal name

ULTRAVIEW Archery, Inc.

Website

https://ultraviewarchery.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Ultraview Archery designs and manufactures premium precision archery equipment — sights, releases, scopes, arrows, and stabilizers — for serious bowhunters and target archers, selling direct-to-consumer via Shopify and through an authorized US dealer network with US-based machining operations.

Ownership category

akta.pro rank

Product category

Archery Equipment

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro industry

PRIMARYCRAMAKAB

Archery Equipment & Accessories Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Hunting, Shooting & Archery Retail

SECONDARYCRAMABAK

Hunting, Shooting Sports & Archery Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

SECONDARYCRAMAKAE

Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Hunting, Shooting & Archery Retail

Keywords

• Precision archery equipment
• Compound bow sights
• Bow releases
• Hunting scopes
• Carbon arrows

Headquarters

HQ city

Norcross

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Archery Equipment Sales: Direct-to-consumer and dealer sales of precision archery equipment including bow sights, release aids, scopes, arrows, stabilizers, and accessories. Products are sold at premium price points reflecting the precision engineering and American manufacturing.
2. Aftermarket Accessories and Replacement Parts: Sales of accessories, replacement parts, customization components (finger attachments, hooks, knobs, tapes) that complement primary products and drive repeat purchases from existing customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

ULTRAVIEW Archery, Inc. designs, manufactures, and sells premium precision archery equipment for compound bows, including bow sights, thumb and hinge releases, hunting and target scopes, carbon arrows, stabilizers, and related accessories. Products are built in the United States from aerospace-grade aluminum and stainless steel using proprietary patented systems, and are sold directly to consumers online and through authorized dealers. The portfolio is anchored by the UV Slider 2 sight, UV Button 2 and UV Hinge 3 releases, UV3XL hunting/target scopes, and UV 1K carbon arrows.

Product overview

Ultraview Archery manufactures precision archery equipment including bow sights (UV Slider™ 2), releases (UV Button™ 2, UV Hinge™ 3, The Hinge 2, UV Button™), hunting and target scopes (UV3XL, UV3), carbon arrows (UV 1K), stabilizers, and accessories. The product portfolio centers on high-precision components for compound bow setups, with the UV Slider 2 and UV Hinge/Button releases representing the core product lines. The company emphasizes American manufacturing, tight tolerances, and integration across its ecosystem (e.g., patented cartridge systems allowing quick pin configuration changes).

Differentiator

Problem solved

Functional benefit

Brands

• ULTRACARE: Warranty program for Ultraview archery products.

Products and services

• UV Slider™ 2 Bow Sight Premium sliding bow sight with DualDial elevation/windage controls, QuickBreak scope removal, TripleMark pin calibration, and Bridge-Lock / Picatinny / Direct Mount options; built from aerospace-grade aluminum, Delrin, and polycarbonate for serious bowhunters and target archers. Base price $499.99.
• UV Button™ 2 Thumb Release Thumb release aid featuring UltraGlide self-lubricating bushings, micro-adjustable trigger force and travel, D-loop retention, and cerakote finish; available in aluminum and stainless steel in 2-finger and 4-finger configurations. Priced at $299.99.
• UV Hinge™ 3 Release U.S.-made hinge release aid with swappable hooks, single-moon reliability system, first-of-its-kind Thumb Pad design, and precision ergonomics; available in aluminum and brass, Standard and XL sizes, at $249.99. Developed and field-tested with elite competitive shooter Kolby Hanley.
• UV3XL Hunting Scopes Fully integrated bowhunting scope system using the patented UV Cartridge System to allow quick switching between single, double, and multi-pin configurations; machined from 7075 aircraft-grade aluminum with ultra-thin pins, LevelLight illumination, and broad compatibility with most sliding sights. Starting at $129.99; full UV3XL SE with light cartridge $199.99.
• UV Target Scopes Target archery precision scopes with green dot reticle and bubble level, designed for compatibility with the UV3XL and UV3 scope platforms; sold as target kits with light cartridges and lens options for competitive target archers.
• UV 1K Carbon Arrows Premium carbon hunting arrows with stainless steel outserts, aerodynamic vanes, and black nocks; offered in cut/assembled ($184.99) or full-length ($174.99) configurations, plus bare shafts ($249.99) for compound-bow hunters and target archers.
• UV Hunting Stabilizer Bow stabilizer available in 8", 10", and 12" lengths in Black, OD Green, and Dune color options; compatible with the UV Side Mount quick-disconnect system for bowhunters tuning their compound-bow setups.
• UV Button™ Thumb Release Original Ultraview thumb release aid with UltraGlide self-lubricating bushings, micro-adjustable trigger, D-loop retention, and contoured thumb knob; offered in medium and large sizes in aluminum (3.1 oz) and stainless steel (5.65 oz).
• The Hinge 2 Release Hinge release aid featuring a micro-adjust dual moon system for click-and-fire timing, magnetic head retention for quiet operation, and ergonomic finger beds; available in aluminum and stainless steel for archers and bowhunters.

Quantifiable outcome

• Over a year of field testing with competitive shooters

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stanislawski Archery: Premium target-archery sight and scope maker with comparable precision-engineering positioning and tournament validation strategy.
• Scott Archery: Release-aid manufacturer directly competing with Ultraview's UV Button and UV Hinge product lines for the same bowhunter and target-archer customer segments.
• Axcel Archery: Premium target and hunting sight/scope maker; directly comparable in target-archery precision use case and premium-tier product positioning.
• QAD (Quality Archery Designs): Archery rest and accessory manufacturer serving the same compound-bow enthusiast market; comparable premium positioning and dealer-channel distribution.
• Carter Enterprises: Specialist in release aids and target archery accessories; directly comparable in target-segment precision releases and tournament-level pro-shooter endorsements.
• B3 Archery: Premium hinge- and thumb-release specialist; direct overlap with Ultraview's UV Hinge 3 and UV Button 2 categories and competitive in the high-end release segment.
• HHA Sports: Direct competitor in precision bow sights and single-pin adjustable scopes, with overlapping bowhunter and target-archery customer base and similar feature-led differentiation.
• Spot Hogg: Premium archery sight manufacturer directly competing in Ultraview's core category (fixed and sliding bow sights), with similar pro-shooter endorsement strategy and premium pricing.

Broad incumbents

• Trophy Ridge: Established bowhunting accessories brand (sights, rests, stabilizers) with deep pro-staff and dealer penetration; competes across multiple Ultraview product categories.
• TruGlo: Broad-line hunting and archery accessories incumbent (sights, scopes, rests, arrows) with mass-market distribution; competes across Ultraview's catalog with value-tier and mid-tier offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC6yIRClrkk7Nw-TctjFRWVA
• Facebookfacebook.com/UltraViewArchery
• Instagraminstagram.com/ultraviewarchery
• LinkedInlinkedin.com/company/ultraview

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ultraview