BDG architecture + design

What BDG architecture + design does

BDG architecture + design is a London-headquartered, RIBA-accredited architecture and interior design practice operating as a wholly-owned subsidiary of WPP (marketed as 'bdg a Landor Company'). Founded in 1987 and employing 11-50 staff across studios in London (HQ at Sea Containers, South Bank), New York (3 World Trade Center, Dumbo) and São Paulo, the firm delivers architecture, interior design, workplace consultancy and evidence-based design services for enterprise clients undertaking full-building refurbishments and large-scale workspace transformations.

Core technical capability is centred on BIM (Building Information Modeling) methodology, supported by ISO 9001 quality management and ISO 14001 environmental management certifications, and a track record of BREEAM and LEED certified project deliveries across the UK, North America, Continental Europe, Brazil and Canada. The firm's evidence-based design process integrates architectural, interior design and workplace strategy expertise, and its product portfolio includes The Flagship, a technology-driven immersive space concept for client brand-experience prototyping.

BDG generates revenue through professional services fees tied to project scope, complexity and duration, with engagements ranging from ~1,300 sqm commercial fit-outs to 250,000 sqft full-building refurbishments. Go-to-market is exclusively direct enterprise sales — RFPs, senior-level proposals and reputation-led business development — supported by an award-winning project portfolio (BCO, Mixology, FX International, Clio). The firm's customer base is concentrated in large multinational and creative/media enterprises, with WPP representing the single largest relationship through a multi-city global campus transformation programme spanning at least nine international cities.

Name

BDG architecture + design

Legal name

BDG architecture + design

Website

https://www.bdg-a-d.com/

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

BDG architecture + design is an architectural agency that focuses on interior design and architectural services for corporate sectors.

Ownership category

akta.pro rank

Product category

Architectural and Interior Design Services

NAICS

Architectural Services (54131), Interior Design Services (541410), Interior Design Services (54141), Architectural Services (541310)

SIC

Services-Engineering Services (8711)

akta.pro primary industry

Architectural Design Services (BPAHAKAA)

akta.pro secondary industries

Interior Design Services (BPAHAKAB), Space Planning & Workplace Design (BPAHAKAI), Building Information Modeling (BIM) & Digital Design Services (BPAHAKAK), Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

• Architectural design services
• Corporate workplace design
• Interior architecture services
• Building refurbishment services
• Workplace strategy consultancy

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Architecture and Design Services: Professional services revenue generated through engagement-based fees for architectural design, interior design, and workplace strategy consulting. Projects range from small commercial fit-outs (1,300sqm) to large-scale full building refurbishments (250,000 sqft), with pricing based on project scope, complexity, and duration.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

BDG architecture + design is a RIBA-accredited practice delivering architecture, interior design, and workplace strategy services to enterprise clients. Engagements range from small commercial fit-outs (around 1,300 sqm) to large-scale full-building refurbishments and global campus programmes (up to 250,000 sqft). The studio applies an evidence-based design process that integrates architectural, interior design, and workplace expertise to deliver strategic, cohesive workspace solutions across sectors.

Product overview

BDG architecture + design is an accredited RIBA practice offering a unified portfolio of architecture, interior design, and workplace consultancy services. Their core offering centers on evidence-based workplace design, delivering strategic and cohesive solutions through a process that analyses space and user requirements. The Flagship represents their featured immersive technology-driven solution for brand experience testing. The studio holds ISO 9001 and ISO 14001 certifications, is BIM experienced, and operates across studios in London, New York, and São Paulo.

Differentiator

Problem solved

Functional benefit

Products and services

• Architecture and Design Services Full-service architecture and interior design offering for clients requiring workplace design and refurbishment. Engagements span small commercial fit-outs to large-scale full-building refurbishments and global campus programmes across all sectors.
• Workplace Consultancy Workplace consulting service advising companies on how they address the way they work, integrating ESG considerations into all projects. Covers UK and international clients.

Quantifiable outcome

• Award-winning projects across all sectors demonstrating delivery capability

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• WPPflagshipStrategic or Co-development PartnerBDG is an integral part of WPP's global campus transformation programme, having delivered multiple major projects including Toronto Waterfront (250,000 sqft), Madrid La Matriz (35,000sqm), Amsterdam (20,000sqm), Detroit (130,000sqft), Manchester (8,500sqm), Milan (16,800sqm), Warsaw (9,104 sqm), Atlanta (39,300 sqft), and London Rose Court (200,000 sq ft). WPP is a major creative transformation company and BDG's primary flagship client relationship.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• M Moser Associates: Global workplace design and architecture firm specializing in enterprise office transformation, directly comparable to BDG's workplace consultancy and full-building refurbishment offering for large corporates.
• IA Interior Architects: Specialist interior architecture firm focused on workplace, retail and branded environments for enterprise clients, closely aligned with BDG's interior design and refurbishment focus.
• HLW International: Architecture, interior design and strategy firm serving enterprise clients on workplace projects of comparable scale and complexity to BDG's WPP campus work.
• TPG Architecture: Workplace-focused architecture and design firm serving Fortune 500 clients, directly comparable in service mix and enterprise client profile to BDG.
• Unispace: Global workplace strategy, design and construction firm with a similar enterprise client base and comparable global studio model to BDG.

Broad incumbents

• Gensler: Largest global architecture and design firm with deep workplace and interiors practice; competes with BDG for enterprise workspace transformation RFPs across multiple sectors.
• Perkins&Will: Major international architecture practice with strong workplace and interiors portfolio; competes with BDG on large enterprise and commercial briefs.
• HOK: Global design, architecture and engineering firm with substantial workplace practice, a comparable competitor for enterprise campus and refurbishment projects.
• Foster + Partners: Internationally recognized architecture practice with corporate workplace and refurbishment work overlapping with BDG's enterprise offering.

Others

• Landor: WPP-owned branding and design consultancy that is BDG's named parent ('bdg a Landor Company'); comparable as a sibling WPP brand serving enterprise transformation needs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wearebdg

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BDG architecture + design