Green Recycling
Green Recycling Ltd is a UK family-run waste management and recycling firm serving industrial and commercial customers across Essex and South East England from an automated 90m x 40m Materials Recycling Facility in Maldon equipped with TOMRA optical sorters and a MAX AI robotic picker (first UK deployment).
- Company typePrivate
- Founded2001
- HeadquartersMaldon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Green Recycling does
Green Recycling Ltd is a UK private limited company founded in 2001 and headquartered in Maldon, Essex, providing industrial and commercial waste collection, materials recycling, and confidential document destruction services across Essex and South East England. The business operates a 90m x 40m Materials Recycling Facility (MRF), completed in 2021 with an EA permit and a second weighbridge, and processes waste streams including paper, cardboard, glass, metals, wood, plastics, electrical waste, and hazardous materials. Since 2023, the main sorting line has run on five TOMRA autosort optical sorters (installed 2022) and a MAX AI robotic picker (deployed 2019 and claimed as the first UK installation), supported by an IMT ballistic separator and a BINDER sizing screen; this configuration reduced manual pickers from 26 to 2.
Revenue is generated through recurring collection service fees (quote-based, custom-priced schedules across dustcarts, front-end loaders, rear-end loaders, and roll-on-roll-off containers), material rebates on recovered recyclables, sale of Solid Recovered Fuel/Refuse Derived Fuel (SRF/RDF) to cement kilns and waste-to-energy plants (a stream operated for nearly 10 years), confidential destruction at 8 tonnes per hour with certificate of conformance, and bin/container hire including compactors with 24-hour service. Customer segments are industrial and commercial businesses, local authorities, and adjacent verticals such as healthcare, social housing, hospitality and retail; go-to-market is sales-led via direct telephone (01621 842600) and a website contact form.
The company is family-owned and operated by Managing Director Rob Smith and his parents Bob and Jean, continuing a multi-generational waste business lineage dating to 1947. With 11–50 employees, the strategic posture emphasizes capital intensity in automated sorting and fleet over headcount, positioning the firm for a UK landfill tax escalation of £23 per ton effective April 2025 that is expected to shift demand from landfill disposal toward recycling services.
Green Recycling firmographics
Firmographics- Name
- Green Recycling
- Legal name
- Green Recycling Ltd
- Website
- https://greenrecycling.co.uk
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Green Recycling Ltd is a UK family-run waste management and recycling firm serving industrial and commercial customers across Essex and South East England from an automated 90m x 40m Materials Recycling Facility in Maldon equipped with TOMRA optical sorters and a MAX AI robotic picker (first UK deployment).
- Ownership category
- akta.pro rank
Green Recycling industry classification
Industry- Product category
- Waste Management and Recycling Services
- NAICS
- Materials Recovery Facilities (562920), Waste Collection (56211), Hazardous Waste Collection (562112)
- SIC
- Refuse Systems (4953), Sanitary Services (4950), Hazardous Waste Management (4955)
- akta.pro primary industry
- Specialty Materials Recovery (Carpet, Mattresses, Bulky Items) (EUAIADAL)
- akta.pro secondary industries
- Post-Consumer Plastic Collection & Sorting (MRF/PRF, Bale Supply) (EUAIAKAA), On-site Recycling Programs (Single-Stream, Source-Separated) (BPABALAB)
Keywords
Where Green Recycling is headquartered
LocationHeadquarters
- HQ city
- Maldon
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Green Recycling business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Supply Chain, Personnel, Marketing or Sales
Revenue model
- Waste Collection Services: Collection of industrial and commercial waste from customer premises using fleet of dustcarts, FEL, REL, RORO skips. Charged to customers for collection and disposal. Various container options and scheduled emptying services.
- Material Rebates: For materials with market value (metals, cardboard, paper, plastics), customers may receive rebates when material prices are favorable.
- Confidential Document Destruction: Secure document destruction services using 8-ton-per-hour shredder with certificate of conformance provided.
- SRF/RDF Production: Solid Recovered Fuel / Refuse Derived Fuel produced from shredded industrial commercial waste streams. Sub 30mm particle size, low moisture, high calorific value supplied to cement industry kilns and waste to energy plants. Nearly 10 years of production.
- Bin and Container Hire: Supply and hire of various bin sizes and containers including compactors with 24hr service/maintenance. Sale or rental options available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based custom pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
Green Recycling product offering
Product offeringCore offering
Green Recycling provides commercial and industrial waste collection, recycling processing, and confidential shredding services across South East England. The company operates its own Materials Recycling Facility (MRF) in Maldon, Essex, equipped with TOMRA optical sorters, MAX AI robotic sorting, and ballistic separators to process paper, cardboard, glass, metals, wood, plastics, and electrical waste. Customers receive tailored bin sizing, scheduled collections, duty-of-care documentation, and optional material rebates for valuable recyclables.
Product overview
Green Recycling is a waste management and recycling services company offering a unified suite of collection and processing solutions. The core offering consists of skip and bin hire with scheduled collection services, industrial and commercial waste removal, and confidential waste destruction. The company operates a Materials Recycling Facility (MRF) that processes seven core material streams: paper, cardboard, glass, metals, wood, plastics, and electrical waste. Supporting services include compactor equipment rental, hazardous waste disposal, and waste-to-energy SRF/RDF production. The company has invested heavily in automation technology including TOMRA optical sorters, MAX AI picking robots, and ballistic separators to maximize recycling rates and reduce labor requirements.
Differentiator
Problem solved
Functional benefit
Products and services
- Skip and Bin Hire and Collection Service
- Industrial and Commercial Waste Collection
- Confidential Waste Collection and Shredding
- Recycling Collection and Processing
- Compactor Services
- Hazardous Waste Systems
- Waste to Energy SRF/RDF
- Metal Recycling
- Glass Recycling
- Paper Recycling
- Cardboard Recycling
- Wood Recycling
- Electrical Waste Recycling
- Industrial Waste Services
Quantifiable outcome
- Picker reduction from 26 to 2 through automation
- +4 more outcomes
Companies that use Green Recycling
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Green Recycling technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature7 records
Green Recycling partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- TOMRAcoreEquipment supplier providing TOMRA autosort optical sorting machines. Five 2.8m wide optical sorters installed that automatically sort film, plastics, paper, card, wood, rigid plastics and ferrous metals.
- CHAS (Contractors Health and Safety Assessment Scheme)minorHealth and safety accreditation shown on website partner logos.
- CIWM (Chartered Institution of Waste Management)minorProfessional body membership shown on website partner logos.
- RHA (Road Haulage Association)coreRHA Waste and Recycling group organizes industry events and trips including IFAAT waste and recycling show in Munich. Green Recycling actively participates in RHA events and industry conferences.
- WAMITABminorWaste management training and qualification body membership shown on website partner logos.
- MatthiessenminorPartner logo shown on website.
Scale indicators10 records
Recent moves9 records
Expansion highlights6 records
Green Recycling competitors and assessment
Company assessmentBroad incumbents
- Renewi plc: Renewi is a European waste-to-product company operating commercial waste collection and recycling across the UK and continental Europe. Closely comparable in MRF and commercial recycling activities, with broader geographic coverage and publicly-listed scale.
- FCC Environment UK: FCC Environment is a major UK waste management operator providing commercial collection, recycling and disposal services. It overlaps directly with Green Recycling's commercial collection and recycling model, but with national infrastructure and larger fleet.
- Biffa plc: Biffa is a UK-listed national waste management company offering commercial and industrial collection, MRF processing, recycling and energy-from-waste. While much larger and nationally diversified, it directly overlaps with Green Recycling's commercial collection, paper/cardboard/plastics recycling and SRF production, making it the most direct broad peer.
- Veolia Environmental Services UK: Veolia UK is a major division of the global Veolia group, providing commercial waste collection, MRF operations, hazardous waste management and SRF/RDF supply across the UK. It competes with Green Recycling across nearly every service line, but at national and enterprise scale rather than regional focus.
- Suez Recycling and Recovery UK: Suez operates UK recycling and recovery infrastructure including MRFs, commercial collection and energy-from-waste facilities. Comparable offering to Green Recycling but at multi-region scale, with broader customer base and deeper regulatory resources.
Direct peers
- Stericycle UK: Stericycle provides confidential waste destruction and document shredding services in the UK via dedicated container and shredding infrastructure. Direct overlap with Green Recycling's confidential waste line, particularly for enterprise and regulated customers, though Stericycle operates nationally and at much larger scale.
- Shred-it (Stericycle brand): Shred-it is a specialist brand under Stericycle focused on secure on-site document destruction with certificates of destruction. Direct peer to Green Recycling's confidential waste / 8-tonne shredding line, primarily serving enterprise and regulated customers across the UK.
Regional players
- Hills Waste Solutions: Hills Waste Solutions is a regional South West England waste management company providing commercial collection, recycling and MRF services. Comparable mid-sized regional player with similar product mix to Green Recycling, though operating in a different geography.
- CSH Environmental: CSH Environmental is a UK waste management company offering commercial waste collection, recycling and confidential waste services to business customers. Comparable mid-market regional operator to Green Recycling, with overlapping services including confidential shredding.
- Recycling Lives: Recycling Lives operates UK recycling facilities including scrap metal, WEEE and commercial waste services, with a social-enterprise mission. Comparable mid-sized regional player with overlapping services in metal recycling, WEEE and commercial waste collection.
Market position
Strengths5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Green Recycling social profiles
Digital presenceGreen Recycling compliance and trust
Trust signalCompliance3 records
Green Recycling financial estimates
Financial estimateRevenue estimate
Valuation estimate
Green Recycling leadership team
Management profileNumber of profiles
Profiles3 records
Green Recycling funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Green Recycling M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Green Recycling
What does Green Recycling do?
Green Recycling provides commercial and industrial waste collection, recycling processing, and confidential shredding services across South East England. The company operates its own Materials Recycling Facility (MRF) in Maldon, Essex, equipped with TOMRA optical sorters, MAX AI robotic sorting, and ballistic separators to process paper, cardboard, glass, metals, wood, plastics, and electrical waste. Customers receive tailored bin sizing, scheduled collections, duty-of-care documentation, and optional material rebates for valuable recyclables.
Is Green Recycling a public or private company?
Green Recycling is a private company. It is classified as family owned and is currently operating.
When was Green Recycling founded?
Green Recycling was founded in 2001. It employs 11 to 50 people.
Where is Green Recycling based?
Green Recycling is headquartered in Maldon, United Kingdom, in the Europe region.
How does Green Recycling make money?
Five revenue lines are on record. Waste Collection Services are the primary driver. The others are material Rebates, confidential Document Destruction, SRF/RDF Production and bin and Container Hire.
Who are Green Recycling's main competitors?
Broad incumbents on record are Renewi plc, FCC Environment UK, Biffa plc, Veolia Environmental Services UK and Suez Recycling and Recovery UK. Direct peers are Stericycle UK and Shred-it (Stericycle brand). Regional players are Hills Waste Solutions, CSH Environmental and Recycling Lives.
Does Green Recycling have an API?
No public API is recorded for Green Recycling.
What industry is Green Recycling in?
Green Recycling's product category is Waste Management and Recycling Services. Its primary akta.pro industry code is EUAIADAL, Specialty Materials Recovery (Carpet, Mattresses, Bulky Items), with a secondary code of EUAIAKAA, Post-Consumer Plastic Collection & Sorting (MRF/PRF, Bale Supply). Its NAICS code is 562920 and its SIC code is 4953.