Pierer Mobility

What Pierer Mobility does

Bajaj Mobility AG (formerly Pierer Mobility AG) is an Austrian-headquartered holding company and one of Europe's leading premium motorcycle manufacturers, with a multi-brand portfolio spanning KTM, Husqvarna, GasGas, and WP suspension components. The group designs, develops, and distributes high-performance motorcycles across sport, off-road, adventure, and street segments, supported by an in-house design, concept development, and digitalization capability and an R&D intensity of 14.0% of revenue. Distribution flows through a global authorized dealer network covering Europe, North America, South America, and India, targeting premium motorcycle riders and motorsport/competition customers. Following severe financial distress in 2024 that triggered court-supervised restructuring, India's Bajaj Auto Limited completed a $58.38 million call option exercise in November 2025 to take a controlling 74.9% stake, providing an €800 million rescue package, renaming the company Bajaj Mobility AG, and shifting the strategic focus toward Indian production and significantly higher motorcycle sales volumes. In FY 2025 the group generated €1,009 million in revenue from 209,704 motorcycles sold with 3,782 employees, while reconstituting its management boards under Bajaj's ownership and extending CEO Gottfried Neumeister's mandate through December 2028.

Name

Pierer Mobility

Legal name

Bajaj Mobility AG

Website

https://pierermobility.com

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Bajaj Mobility AG (formerly Pierer Mobility AG) is an Austrian premium motorcycle holding company owning KTM, Husqvarna, GasGas, and WP, selling high-performance bikes through a global dealer network to premium riders and motorsport customers, now controlled by India's Bajaj Auto.

Ownership category

akta.pro rank

Product category

Premium Motorcycles / Two-Wheeler Manufacturing

NAICS

Automobile and Other Motor Vehicle Merchant Wholesalers (423110)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Dirt Bike / Motocross / Enduro Motorcycle Manufacturing (IMACAEAH)

akta.pro secondary industry

Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB)

Keywords

• Premium motorcycles
• Two-wheeler manufacturing
• Motorcycle brands portfolio
• Off-road motorcycles
• High-performance suspension components

Headquarters

HQ city

Wels

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Motorcycles: Sale of motorcycles under KTM, Husqvarna, and GasGas brands across global markets. The company sold 209,704 motorcycles in FY 2025 generating €1,009 million in group revenue.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Pierer Mobility AG (renamed Bajaj Mobility AG) is an Austrian holding company that designs, develops, and manufactures premium motorcycles through its wholly-owned subsidiary KTM AG and group brands including Husqvarna, GasGas, and WP high-performance components. The group sells premium on-road, off-road, sport, enduro, supermoto, and rally-replica motorcycles worldwide through an authorized dealer network, supported by an integrated in-house design and digitalization capability.

Product overview

Bajaj Mobility AG (formerly Pierer Mobility AG) is the holding company of KTM AG, one of Europe's leading motorcycle manufacturers. The company operates a multi-brand portfolio strategy in the premium motorcycle segment, unifying KTM, Husqvarna, and GASGAS under one roof. The portfolio includes high-performance motorcycles ranging from sport bikes to adventure and off-road models. Supporting the motorcycle brands is WP, a manufacturer of high-performance suspension components, and internal design, concept development, and digitalization capabilities. The group achieved €1,009 million in revenue in fiscal year 2025 with 209,704 motorcycles sold, and invests 14.0% of revenue into R&D.

Differentiator

Problem solved

Functional benefit

Brands

• KTM: Premium motorcycle brand focusing on sport motorcycles, off-road bikes, and high-performance street bikes
• Husqvarna
• GasGas
• WP

Products and services

• KTM Premium motorcycle brand under Bajaj Mobility AG (formerly Pierer Mobility AG) offering high-performance motorcycles spanning sport bikes, adventure bikes, off-road bikes, and rally-replica models such as the KTM 450 Rally Replica, sold through a global authorized dealer network to performance-oriented riders.
• Husqvarna Premium motorcycle brand offering street bikes, dual-sport motorcycles, and enduro/motocross models under Bajaj Mobility AG's portfolio, leveraging off-road heritage and sold through the global authorized dealer network.
• GASGAS Premium motorcycle brand focused on off-road, street, and trials motorcycles, known for enduro and supermoto models, sold via the global authorized dealer network.
• WP High-performance suspension components brand offering suspension systems for motorcycles across racing, off-road, and street applications; products are sold as premium components alongside the group's motorcycle brands through authorized channels.

Quantifiable outcome

• 209,704 motorcycles sold in FY 2025
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• WP (Wagner P Kurt)coreOthersWP is a subsidiary of Bajaj Mobility AG producing high-performance suspension components for motorcycles. The brand is listed under the premium product portfolio alongside KTM, Husqvarna, and GasGas brands.

Scale indicators12 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Harley-Davidson: American premium motorcycle manufacturer with iconic brand heritage and motorsport DNA. Comparable as a premium-segment OEM pursuing brand-led pricing power, though oriented more toward cruiser/touring than off-road.
• Yamaha Motor: Japanese OEM with broad motorcycle portfolio spanning sport, off-road, and premium segments. Direct competitor across Pierer's off-road (YZ/WR) and sport (YZF-R) lines, with deeper scale and broader geographic reach.
• Suzuki Motor: Japanese OEM with sport (GSX-R), off-road (RM-Z), and adventure (V-Strom) offerings. Direct competitor across multiple Pierer segments, including in-house racing programs and global dealer reach.
• Ducati Motor Holding: Italian premium sport and supersport motorcycle manufacturer owned by Audi/VW. Direct competitor to KTM in the premium sport motorcycle segment with strong motorsport DNA, comparable price points, and overlapping dealer networks.
• Triumph Motorcycles: British premium motorcycle manufacturer with racing heritage, offering modern classics, roadsters, adventure, and off-road models (including the recent TF 250-X motocross entry). Direct competitor in premium on-road and increasingly off-road.
• Kawasaki Heavy Industries (Motorcycle): Japanese motorcycle manufacturer with strong presence in sport (Ninja), off-road (KX), and adventure segments. Direct competitor to KTM in supersport and motocross, with comparable racing programs.
• Honda Motor: World's largest motorcycle manufacturer with extensive premium and off-road offerings (CRF, CBR). Competes with Pierer across sport, adventure, and motocross segments globally with unmatched scale.
• BMW Motorrad: BMW's motorcycle division producing premium sport, adventure, touring, and heritage bikes. Comparable to Pierer in targeting premium on-road and adventure segments with technology-led positioning and strong European manufacturing.

Emerging players

• Royal Enfield (Eicher Motors): Indian-owned heritage premium motorcycle brand (subsidiary of Eicher Motors) with strong emerging-markets distribution and a retro/modern product portfolio. Comparable premium-segment positioning and India-manufacturing cost structure under Bajaj's wider ecosystem.
• Piaggio Group (Aprilia, Moto Guzzi): Italian parent of Aprilia and Moto Guzzi, producing premium sport, naked, and adventure motorcycles. Comparable as a European multi-brand premium motorcycle group competing in similar segments to KTM/Husqvarna.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pierermobility

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pierer Mobility