Pierer Mobility
Bajaj Mobility AG (formerly Pierer Mobility AG) is an Austrian premium motorcycle holding company owning KTM, Husqvarna, GasGas, and WP, selling high-performance bikes through a global dealer network to premium riders and motorsport customers, now controlled by India's Bajaj Auto.
- Company typePrivate
- Founded1936
- HeadquartersWels, Austria
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pierer Mobility does
Bajaj Mobility AG (formerly Pierer Mobility AG) is an Austrian-headquartered holding company and one of Europe's leading premium motorcycle manufacturers, with a multi-brand portfolio spanning KTM, Husqvarna, GasGas, and WP suspension components. The group designs, develops, and distributes high-performance motorcycles across sport, off-road, adventure, and street segments, supported by an in-house design, concept development, and digitalization capability and an R&D intensity of 14.0% of revenue. Distribution flows through a global authorized dealer network covering Europe, North America, South America, and India, targeting premium motorcycle riders and motorsport/competition customers. Following severe financial distress in 2024 that triggered court-supervised restructuring, India's Bajaj Auto Limited completed a $58.38 million call option exercise in November 2025 to take a controlling 74.9% stake, providing an €800 million rescue package, renaming the company Bajaj Mobility AG, and shifting the strategic focus toward Indian production and significantly higher motorcycle sales volumes. In FY 2025 the group generated €1,009 million in revenue from 209,704 motorcycles sold with 3,782 employees, while reconstituting its management boards under Bajaj's ownership and extending CEO Gottfried Neumeister's mandate through December 2028.
Pierer Mobility firmographics
Firmographics- Name
- Pierer Mobility
- Legal name
- Bajaj Mobility AG
- Website
- https://pierermobility.com
- Company type
- Private
- Founded year
- 1936
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Bajaj Mobility AG (formerly Pierer Mobility AG) is an Austrian premium motorcycle holding company owning KTM, Husqvarna, GasGas, and WP, selling high-performance bikes through a global dealer network to premium riders and motorsport customers, now controlled by India's Bajaj Auto.
- Ownership category
- akta.pro rank
Pierer Mobility industry classification
Industry- Product category
- Premium Motorcycles / Two-Wheeler Manufacturing
- NAICS
- Automobile and Other Motor Vehicle Merchant Wholesalers (423110)
- SIC
- Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Dirt Bike / Motocross / Enduro Motorcycle Manufacturing (IMACAEAH)
- akta.pro secondary industry
- Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB)
Keywords
Where Pierer Mobility is headquartered
LocationHeadquarters
- HQ city
- Wels
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
Pierer Mobility business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Motorcycles: Sale of motorcycles under KTM, Husqvarna, and GasGas brands across global markets. The company sold 209,704 motorcycles in FY 2025 generating €1,009 million in group revenue.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Pierer Mobility product offering
Product offeringCore offering
Pierer Mobility AG (renamed Bajaj Mobility AG) is an Austrian holding company that designs, develops, and manufactures premium motorcycles through its wholly-owned subsidiary KTM AG and group brands including Husqvarna, GasGas, and WP high-performance components. The group sells premium on-road, off-road, sport, enduro, supermoto, and rally-replica motorcycles worldwide through an authorized dealer network, supported by an integrated in-house design and digitalization capability.
Product overview
Bajaj Mobility AG (formerly Pierer Mobility AG) is the holding company of KTM AG, one of Europe's leading motorcycle manufacturers. The company operates a multi-brand portfolio strategy in the premium motorcycle segment, unifying KTM, Husqvarna, and GASGAS under one roof. The portfolio includes high-performance motorcycles ranging from sport bikes to adventure and off-road models. Supporting the motorcycle brands is WP, a manufacturer of high-performance suspension components, and internal design, concept development, and digitalization capabilities. The group achieved €1,009 million in revenue in fiscal year 2025 with 209,704 motorcycles sold, and invests 14.0% of revenue into R&D.
Differentiator
Problem solved
Functional benefit
Brands
- KTM: Premium motorcycle brand focusing on sport motorcycles, off-road bikes, and high-performance street bikes
- Husqvarna
- GasGas
- WP
Products and services
- KTM Premium motorcycle brand under Bajaj Mobility AG (formerly Pierer Mobility AG) offering high-performance motorcycles spanning sport bikes, adventure bikes, off-road bikes, and rally-replica models such as the KTM 450 Rally Replica, sold through a global authorized dealer network to performance-oriented riders.
- Husqvarna Premium motorcycle brand offering street bikes, dual-sport motorcycles, and enduro/motocross models under Bajaj Mobility AG's portfolio, leveraging off-road heritage and sold through the global authorized dealer network.
- GASGAS Premium motorcycle brand focused on off-road, street, and trials motorcycles, known for enduro and supermoto models, sold via the global authorized dealer network.
- WP High-performance suspension components brand offering suspension systems for motorcycles across racing, off-road, and street applications; products are sold as premium components alongside the group's motorcycle brands through authorized channels.
Quantifiable outcome
- 209,704 motorcycles sold in FY 2025
- +1 more outcomes
Companies that use Pierer Mobility
Customer profileSegments2 records
Ideal customer profiles2 records
Pierer Mobility technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Pierer Mobility partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WP (Wagner P Kurt)coreWP is a subsidiary of Bajaj Mobility AG producing high-performance suspension components for motorcycles. The brand is listed under the premium product portfolio alongside KTM, Husqvarna, and GasGas brands.
Scale indicators12 records
Recent moves7 records
Expansion highlights5 records
Pierer Mobility competitors and assessment
Company assessmentBroad incumbents
- Harley-Davidson: American premium motorcycle manufacturer with iconic brand heritage and motorsport DNA. Comparable as a premium-segment OEM pursuing brand-led pricing power, though oriented more toward cruiser/touring than off-road.
- Yamaha Motor: Japanese OEM with broad motorcycle portfolio spanning sport, off-road, and premium segments. Direct competitor across Pierer's off-road (YZ/WR) and sport (YZF-R) lines, with deeper scale and broader geographic reach.
- Suzuki Motor: Japanese OEM with sport (GSX-R), off-road (RM-Z), and adventure (V-Strom) offerings. Direct competitor across multiple Pierer segments, including in-house racing programs and global dealer reach.
- Ducati Motor Holding: Italian premium sport and supersport motorcycle manufacturer owned by Audi/VW. Direct competitor to KTM in the premium sport motorcycle segment with strong motorsport DNA, comparable price points, and overlapping dealer networks.
- Triumph Motorcycles: British premium motorcycle manufacturer with racing heritage, offering modern classics, roadsters, adventure, and off-road models (including the recent TF 250-X motocross entry). Direct competitor in premium on-road and increasingly off-road.
- Kawasaki Heavy Industries (Motorcycle): Japanese motorcycle manufacturer with strong presence in sport (Ninja), off-road (KX), and adventure segments. Direct competitor to KTM in supersport and motocross, with comparable racing programs.
- Honda Motor: World's largest motorcycle manufacturer with extensive premium and off-road offerings (CRF, CBR). Competes with Pierer across sport, adventure, and motocross segments globally with unmatched scale.
- BMW Motorrad: BMW's motorcycle division producing premium sport, adventure, touring, and heritage bikes. Comparable to Pierer in targeting premium on-road and adventure segments with technology-led positioning and strong European manufacturing.
Emerging players
- Royal Enfield (Eicher Motors): Indian-owned heritage premium motorcycle brand (subsidiary of Eicher Motors) with strong emerging-markets distribution and a retro/modern product portfolio. Comparable premium-segment positioning and India-manufacturing cost structure under Bajaj's wider ecosystem.
- Piaggio Group (Aprilia, Moto Guzzi): Italian parent of Aprilia and Moto Guzzi, producing premium sport, naked, and adventure motorcycles. Comparable as a European multi-brand premium motorcycle group competing in similar segments to KTM/Husqvarna.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pierer Mobility social profiles
Digital presencePierer Mobility financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pierer Mobility leadership team
Management profileNumber of profiles
Profiles3 records
Pierer Mobility subsidiaries and ownership
Company hierarchySubsidiaries4 records
Pierer Mobility funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pierer Mobility M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pierer Mobility
What does Pierer Mobility do?
Pierer Mobility AG (renamed Bajaj Mobility AG) is an Austrian holding company that designs, develops, and manufactures premium motorcycles through its wholly-owned subsidiary KTM AG and group brands including Husqvarna, GasGas, and WP high-performance components. The group sells premium on-road, off-road, sport, enduro, supermoto, and rally-replica motorcycles worldwide through an authorized dealer network, supported by an integrated in-house design and digitalization capability.
Is Pierer Mobility a public or private company?
Pierer Mobility is a private company. It is classified as corporate owned and is currently operating.
When was Pierer Mobility founded?
Pierer Mobility was founded in 1936. It employs 1,001 to 5,000 people.
Where is Pierer Mobility based?
Pierer Mobility is headquartered in Wels, Austria, in the Europe region.
How does Pierer Mobility make money?
One revenue line is on record: motorcycles.
Who are Pierer Mobility's main competitors?
Broad incumbents on record are Harley-Davidson, Yamaha Motor, Suzuki Motor, Ducati Motor Holding, Triumph Motorcycles, Kawasaki Heavy Industries (Motorcycle), Honda Motor and BMW Motorrad. Emerging players are Royal Enfield (Eicher Motors) and Piaggio Group (Aprilia, Moto Guzzi).
Does Pierer Mobility have an API?
No public API is recorded for Pierer Mobility.
What industry is Pierer Mobility in?
Pierer Mobility's product category is Premium Motorcycles / Two-Wheeler Manufacturing. Its primary akta.pro industry code is IMACAEAH, Dirt Bike / Motocross / Enduro Motorcycle Manufacturing, with a secondary code of IMACAEAB, Electric Motorcycles & Electric Scooters Manufacturing. Its NAICS code is 423110 and its SIC code is 3751.