Amica

What Amica does

Amica is the largest Polish manufacturer of household appliances (AGD), operating under Amica Handel i Marketing sp. z o.o. within the Amica Group holding structure and headquartered in Poznań, Poland. The company's product portfolio spans the full major-domestic-appliance category — refrigerators (freestanding, built-in, side-by-side, French Door), ovens (standard, steam, compact microwave-combo), cooktops (induction, ceramic, gas, gas-on-glass, electric, gas-electric), range hoods, dishwashers, washing machines, tumble dryers, freezers, wine coolers, microwaves and warming drawers — together with small kitchen appliances (air fryers, kettles, coffee makers, blenders, planetary mixers, toasters, grills, steamers) and vacuum cleaners, supported by dedicated channels for spare parts, accessories and a smart-home app. Underlying technology centres on proprietary feature families rather than a single platform: ThermoControl for stable oven temperatures, SteamPower/SteamPower Pro steam cleaning, UV Hygiene in dishwashers, Total NoFrost humidity control, SilentDrive brushless motors, WaterSpinner 2.0 spray systems, HoodConnect/HoodConnect Plus inter-device orchestration, and the Amica Smart smartphone app for remote monitoring. Energy-efficiency positioning is consistent across the portfolio, with dishwasher energy savings claims of 51% versus class E units.

Name

Amica

Legal name

Amica Handel i Marketing sp. z o.o.

Website

https://amica.pl

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Amica is the largest Polish manufacturer of household appliances, producing a full range of major and small kitchen, laundry and cooling appliances for Polish household consumers across a direct-to-consumer store, retail partners and 60 international markets.

Ownership category

akta.pro rank

Product category

Home Appliances

NAICS

Major Household Appliance Manufacturing (33522), Small Electrical Appliance Manufacturing (335210), Electronics and Appliance Retailers (44921)

SIC

Household Appliances (3630), Electric Housewares & Fans (3634)

akta.pro primary industry

Smart Appliances & Connected Kitchen/Laundry Retail (CRACAGAG)

akta.pro secondary industry

Built-In & Integrated Appliance Retail (Built-In, Panel-Ready, Compact) (CRACACAH)

Keywords

• Home appliances
• Kitchen appliances
• Cooking appliances
• Built-in appliances
• Smart appliances

Headquarters

HQ city

Wronki

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Appliance Sales (Direct-to-Consumer): Amica generates primary revenue through direct sales of home appliances to consumers via its official online store (amica.pl), offering a broad range of large and small appliances with various pricing tiers and promotional offers.
2. Appliance Sales (Retail Channel Partners): Amica distributes through a network of physical retail stores and third-party online partners across Poland, providing broad market reach through established distribution channels.
3. Parts and Accessories: Amica sells replacement parts (spare parts), accessories, and cleaning products for its appliances through dedicated platforms like czescizamienne.amica.pl and the main store.
4. Warranty and After-Sales Services: Amica offers extended warranty options (Ubezpieczenie urządzenia), post-warranty repair services, and installation services as additional revenue streams.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Amica manufactures and sells a comprehensive range of household appliances (AGD), including large appliances (refrigerators, ovens, cooktops, range hoods, dishwashers, washing machines, dryers, freezers, microwaves, warming drawers, wine coolers) and small kitchen appliances (air fryers, kettles, coffee makers, mixers, blenders, vacuum cleaners). The company sells both directly to consumers through its own online store (amica.pl) and through a network of physical retail stores and online partners across Poland, with products available in 60 countries worldwide.

Product overview

Amica is the largest Polish manufacturer of household appliances (AGD), operating as a single-brand portfolio of major domestic appliances. The product range spans large appliances (Lodówki, Piekarniki, Płyty, Kuchnie wolnostojące, Okapy, Zmywarki, Pralki, Suszarki, Zamrażarki, Chłodziarki do wina, Kuchenki mikrofalowe, Szuflady grzejne) and small appliances (Małe AGD kuchenne including AirFryers, coffee makers, mixers, and Odkurzacze vacuum cleaners). Supporting categories include Części zamienne spare parts, Akcesoria do produktów accessories, and the Amica Smart mobile app for remote device control. The portfolio is distributed across freestanding and built-in variants, with core technologies including ThermoControl stable temperature baking, SteamPower steam cleaning, UV Hygiene Technology, HoodConnect hob-hood connectivity, and SilentDrive brushless motors. Amica serves markets in 60 countries and holds the #1 market position in Poland for freestanding cookers per APPLIA POLSKA rankings.

Differentiator

Problem solved

Functional benefit

Brands

• Amica Smart: Smart home application for controlling Amica appliances remotely

Quantifiable outcome

• Energy savings of 51% for class B dishwashers vs class E, equating to approximately 170 free washing cycles per year
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature13 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Miele: German premium appliance manufacturer of cooking, laundry, and dishwashing products. Competes with Amica in built-in ovens, cooktops, and dishwashers at the upper end of the same European category Amica addresses.
• Beko (Arçelik): Arçelik, owner of the Beko and Grundig brands, is a Turkish-headquartered global manufacturer of major and small home appliances with strong European distribution. Directly comparable to Amica in category breadth, European mid-market positioning, and emerging-market manufacturing cost structure.
• Indesit Company (Whirlpool Italy): Italian-headquartered European appliance manufacturer (part of Whirlpool) producing Hotpoint, Indesit, and Ariston brands. Direct European mid-market competitor in freestanding cookers, dishwashers, and laundry — the exact sub-segments where Amica holds its #1 Poland position.
• Gorenje (Hisense): Slovenian appliance manufacturer owned by Hisense, producing kitchen and laundry appliances for European markets under the Gorenje, Hisense, and Asko brands. A direct competitor in the European mid-market major appliance category where Amica competes.

Broad incumbents

• Whirlpool Corporation: US-headquartered global major appliance incumbent with broad kitchen and laundry portfolios. Competes with Amica in multiple European product categories and sets the category benchmark for scale, retailer relationships, and connected-appliance features.
• BSH Hausgeräte (Bosch / Siemens): Europe's largest appliance manufacturer, owner of Bosch, Siemens, Neff, and Gaggenau brands. The dominant premium-and-mid-market European player Amica competes against in dishwashers, ovens, cooktops, and laundry.
• Electrolux: Swedish global appliance manufacturer with strong European presence in cooking, refrigeration, and laundry. A key incumbent in the same category set as Amica, with broader scale and deeper retailer relationships in Western Europe.
• Samsung Electronics (Home Appliances): Korean global player with a large and growing European home appliance business spanning refrigeration, cooking, and laundry, plus the SmartThings connected-appliance platform. Directly competes with Amica in connected mid-market appliances.
• Haier (Europe / Candy): Chinese global appliance group that acquired Candy (Italy) to anchor its European business under Haier, Candy, Hoover, and Rosières brands. A direct European mid-market competitor to Amica in kitchen and laundry.
• LG Electronics (Home Appliances): Korean global manufacturer of major and small home appliances with strong European distribution and the ThinQ smart-home ecosystem. Overlaps with Amica's full product range and competes on connected features and design.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/amica_pl
• YouTubeyoutube.com/watch?v=bFFvEVk4rqE
• LinkedInlinkedin.com/company/amica

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amica