Vitapro Ecuador

Name

Vitapro Ecuador

Legal name

VITAPRO S.A.

Website

https://vitapro.com.pe

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Aquaculture Feed Manufacturing

NAICS

Animal Production and Aquaculture (112), Other Aquaculture (112519), Finfish Farming and Fish Hatcheries (112511)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Shrimp & Prawn Feed (AFADADAB)

akta.pro secondary industries

Finfish Feed (Salmonids, Trout, Sea Bass/Bream, Tilapia, Catfish) (AFADADAA), Functional & Health Aquaculture Feed (Immunity, Disease Mitigation) (AFADADAI), Aquaculture Feed & Nutrition (farm-level feed programs) (AFAEAAAL), Aquaculture Feed & Nutrition (HLAMAHAF)

Keywords

• Aquaculture feed manufacturing
• Shrimp nutritional solutions
• Salmon aquaculture feeds
• Aquaculture digital platforms
• Aquaculture technical advisory

Headquarters

HQ city

Miraflores

HQ country

Peru

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Aquaculture Feed Sales: Vitapro generates revenue primarily through the manufacture and sale of balanced feed for aquaculture (shrimp and salmon) under its Nicovita and Salmofood brands. Products are sold directly to producers with accompanying technical advisory services. Revenue is derived from product volume sales across multiple Latin American markets including Ecuador, Peru, Chile, Honduras, Mexico, and others.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Vitapro Ecuador manufactures and distributes balanced aquaculture feed for shrimp (Nicovita brand) and salmon (Salmofood brand) across Latin America. The company sells directly to commercial aquaculture producers and complements physical feed with proprietary digital platforms (GenIA, Nicotrack, PatagonIA) and dedicated field-based technical advisory services that accompany the entire production cycle.

Product overview

Vitapro Ecuador operates as an aquaculture nutrition solutions company with two primary brands: Nicovita (shrimp feed) and Salmofood (salmon/fish feed), complemented by digital technology platforms. The Nicovita portfolio includes multiple balanced feed products (Classic, Origin, Katal, Térap E+, Finalis, Qualis), the GenIA technological ecosystem for digital farming management, Nicotrack logistics platform, the Pre-Engorde Integral System, CEA research centers, and Nicovita Bootcamp training. The Salmofood brand offers salmon and trout feeds with PatagonIA AI platform and Care Blocks supplements. Vitapro Ventures serves as the digital and technology innovation hub, integrating nutrition solutions with technical advisory services and digital tools for comprehensive aquaculture management.

Differentiator

Problem solved

Functional benefit

Brands

• Nicovita: Leading brand for sustainable nutritional solutions for shrimp and fish cultivation, with over 35 years of experience in Latin America. Offers products including balanced feed, technical advisory services, and digital solutions like GenIA ecosystem.
• Salmofood
• GenIA
• PatagonIA
• Vita
• Nicovita Bootcamp
• Inicio N

Products and services

• Nicovita (shrimp feed brand) Primary brand for shrimp feed solutions in Latin America, offering balanced feed products, technical advisory services, and digital technologies for shrimp cultivation across Ecuador, Peru, Honduras, and other countries. Targeted at commercial shrimp aquaculture producers.
• Nicovita Classic Balanced feed product line for shrimp cultivation, part of the Nicovita nutritional solutions portfolio designed for optimal growth and feed conversion. Sold to commercial shrimp producers.
• Nicovita Origin
• Nicovita Katal Balanced feed product line for shrimp, part of the Nicovita pre-engorde specialized portfolio with nutritional formulas for pre-crisis and post-transfer phases. Sold to commercial shrimp producers.
• Nicovita Térap E+ Therapeutic shrimp feed free of antibiotics with proprietary intrapellet antibacterial technology that combines organic acids and essential oils to combat Vibrio bacterial diseases, effective within 10 days. Sold to commercial shrimp producers facing vibriosis outbreaks.
• Nicovita Finalis
• Nicovita Qualis
• Salmofood (salmon and fish feed brand) Brand for salmon and fish feed solutions in Chile, offering personalized nutritional strategies and complementary products for the aquaculture industry for over 25 years. Sold to commercial salmon and trout producers.
• Care Blocks (Salmofood)
• GenIA Ecosystem Technological ecosystem that combines digitization, advanced analytics, Internet of Things (IoT), and specialized technical advisor knowledge to maximize productivity and efficiency in shrimp ponds by generating personalized feeding recommendations for each farm. Sold to commercial shrimp producers.
• Nicotrack Platform
• PatagonIA

Quantifiable outcome

• 14% greater growth and 14% lower feed conversion factor (FCA) in cold season conditions tested at CEAs at temperatures from 24°C to 31°C
• +5 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Texcumar / AcuatecsacoreStrategic or Co-development Partner · 18 October 2024A collaboration agreement between Nicovita and Texcumar's laboratory Acuatecsa to optimize the initial feeding phase of shrimp cultivation in Ecuador. The alliance focuses on developing differentiated feeding protocols in the laboratory to improve survival and growth of larvae during pre-cría and post-transfer phases, establishing foundations for more efficient, profitable, and sustainable cultivation. Within this alliance, Nicovita also plans to distribute larvae integrated into its early feeding system.
• Vitapro Ventures (Digital and Technology Innovation Hub)coreTechnology or Integration · 1 March 2022Internal digital and technology innovation hub responsible for creating technological solutions including GenIA ecosystem, Nicotrack platform, and other digital tools. Developed in collaboration with clients across Latin America, this hub represents the company's bridge between traditional aquaculture and digital transformation.
• Universidad Científica del Sur / PNIPAcoreStrategic or Co-development Partner · 2 July 2021Vitapro was selected by PNIPA (Programa Nacional de Innovación en Pesca y Acuacultura del Ministerio de Producción de Perú) for a scientific research project on shrimp feed ingredient selection. The project 'Adaptation of a methodology to optimize the selection process of raw materials in the preparation of White Shrimp diets (Litopenaeus vannamei)' adopts and validates an in vitro digestibility methodology to significantly reduce research time from 30 to 7 days, tripling the number of ingredients that can be evaluated.
• Escuela Superior Politécnica del Litoral (ESPOL)minorStrategic or Co-development Partner · 8 June 2021Vitapro forged an alliance with ESPOL to launch the 'Sacos Nicovita 2.0' innovation contest seeking sustainable materials to replace current plastic packaging for shrimp feed. The competition involved 85 participants from ESPOL, with the winning team receiving $14,000. The initiative aligns with Vitapro's sustainability strategy 'Vita' across functional, environmental-social, and economic perspectives.
• Aquaculture Stewardship Council (ASC)coreStrategic or Co-development Partner · 18 February 2021ASC and Vitapro signed a five-year Memorandum of Understanding to work together in promoting more sustainable practices in the Latin American shrimp industry. The agreement establishes how both organizations will help regional producers make improvements that benefit them, their workers, and the environment. Vitapro will develop and implement workshops and training sessions for aquaculture producers across Latin America to help farmers achieve ASC certification.
• Centro de Investigación en Alimentación y Desarrollo (CIAD)coreStrategic or Co-development Partner · 4 December 2020Nicovita inaugurated its fourth Centro Experimental Acuícola (CEA) within CIAD's Mazatlán Coordination facilities in Sinaloa, Mexico. The partnership with CIAD, which has over 25 years of experience in fish and shrimp cultivation research, enables testing with regional strains and faster development of products that guarantee results oriented toward greater survival in adverse sanitary scenarios.

Scale indicators8 records

Recent moves17 records

Expansion highlights7 records

Emerging players

• Ridley Corporation: Australian animal nutrition company with aquaculture feed operations serving salmon and shrimp; similar in scale and product breadth to Vitapro's regional feed portfolio.
• Zeigler Bros: US-based aquaculture and specialty feed manufacturer with shrimp and finfish nutrition focus; comparable in scale to Vitapro's premium therapeutic and functional feed segments.

Regional players

• Avanti Feeds: Leading Indian shrimp feed manufacturer (partner of Thai Union); directly comparable in shrimp feed focus but operates primarily in South/Southeast Asia rather than Latin America.

Broad incumbents

• Tongwei Group: Chinese aquaculture and solar conglomerate with major aquafeed operations; relevant comparator for scale and species breadth, though primarily serving Asian markets.
• Nutreco: Parent of Skretting; broader animal nutrition and aquaculture feed platform providing strategic and operational benchmarks for Vitapro as a regional aquafeed leader.
• Cargill Aqua Nutrition: Division of Cargill producing aquafeeds under brands like EWOS legacy; competes with Vitapro in shrimp and salmon feeds globally with significant procurement and R&D scale advantages.
• Purina Animal Nutrition (Nestlé): Diversified animal nutrition business with aquaculture product lines; relevant benchmark for technical advisory, digital tools, and formulation-driven differentiation in feed markets.

Direct peers

• Skretting: Global aquaculture feed leader owned by Nutreco; offers shrimp and salmon feeds with technical advisory across multiple continents, directly competing with Vitapro/Nicovita/Salmofood in Latin American markets.
• BioMar Group: Major aquaculture feed producer with strong salmon feed portfolio (competing directly with Salmofood in Chile) and growing shrimp feed presence in LatAm; similar B2B technical-service model.
• Aller Aqua: Danish aquaculture feed manufacturer producing feed for salmon, trout, and other species; competes with Salmofood in Chile and increasingly in Latin American shrimp markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vitapro-s.a.
• Instagraminstagram.com/vitaproglobal
• Facebookfacebook.com/nicovitaoficial

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitapro Ecuador