Pinion Education

What Pinion Education does

Pinion Education (legal name PINION EDUCATION, S.C.) is a privately held Mexican educational technology company founded in 2013 and headquartered in Naucalpan de Juárez, Estado de México. The company operates with a staff of 11-50 and serves K-12 schools across Mexico, the USA, Central America, and South America, with a stated network of more than 80 partner institutions.

The company's core product is the Pinion Model, a Design Thinking-based curriculum that transforms conventional computer classes into comprehensive Design & Technology lessons. The methodology follows a four-step process — Investígalo (Research), Diséñalo (Design), Hazlo y Prográmalo (Perform and Program), Comunícalo (Communicate) — and is supported by training pillars covering Design Thinking, Programming, Construction, ICT, Communication, Collaboration, and Digital Citizenship across Elementary, Junior High, and High School levels. Curriculum delivery is executed through the Pinion Learn learning management platform (currently in versions 5.5 and 6.0), the Fichero Pinion downloadable activity library, partner-school Maker Spaces equipped with 3D printers, CNC machines, and welding equipment, and the annual Pinion Challenge technology competition. Continuous teacher training and personalized counseling are bundled into the offering. The curriculum is aligned with International Society for Technology in Education (ISTE) Standards, evidenced by the ISTE Seal valid through 2026.

Pinion generates revenue through direct enterprise field sales to school administrators, engaging principals and technology consultants to license the program as a full substitute for legacy computer classes. Pricing is not publicly disclosed and follows a contact-based, professional-services model where teacher training and ongoing counseling are integral to each school engagement. The company markets itself through content (blog, case studies), earned media (Forbes México, Human Capital in El Economista, PCWorld), and website lead capture, with distribution concentrated in direct school partnerships rather than reseller or marketplace channels. No disclosed parent company, institutional investors beyond a 2018 Governance Commitment Capital relationship, or M&A activity is present in the source data.

Name

Pinion Education

Legal name

PINION EDUCATION, S.C.

Website

https://pinion.education

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Pinion Education (PINION EDUCATION, S.C.) provides a Design Thinking-based K-12 Design and Technology curriculum, delivered through the Pinion Learn platform and on-site teacher training, serving 80+ private schools across Mexico, USA, Central America, and South America.

Ownership category

akta.pro rank

Product category

K-12 Educational Technology / Design and Technology Curriculum Services

NAICS

Educational Support Services (611710), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

K–12 Instructional Design & Curriculum Development Services (EDAGAKAA)

akta.pro secondary industries

Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD), Math & STEM Learning Technology (incl. Coding/Robotics Platforms) (EDAJAMAG), K–12 Digital Curriculum & Interactive Lessons (EDAGAEAA)

Keywords

• K-12 Design Thinking
• STEAM curriculum programs
• Maker education services
• School technology partnerships
• Educational learning platform

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. School Partnership Program: Pinion provides Design and Technology educational programs to schools through direct partnership arrangements. The program is integrated into the school's curriculum and works alongside their academic program. Services include teacher training, continuous counseling, and comprehensive lesson materials.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Pinion Education provides K-12 schools with a Design Thinking-based Design and Technology educational program that converts conventional computer classes into comprehensive project-based lessons, delivered through the proprietary Pinion Learn learning platform and supported by teacher training, counseling and downloadable activity materials. The program covers programming, maker activities, 3D printing, ICT, digital citizenship, communication and collaboration at the elementary, junior high and high school levels, with alignment to ISTE Standards and country-specific educational regulations.

Product overview

Pinion Education offers a unified Design and Technology educational program for schools that transforms conventional computer classes into comprehensive technology lessons. The core offering consists of the Pinion Learn learning management platform (available in versions 5.5 and 6.0) for delivering curriculum, the Pinion Model methodology based on Design Thinking, and the Fichero Pinion supplementary activity materials. The program is delivered at three educational levels (Elementary, Junior High, and High School) and is supported by continuous teacher training and counseling services. The program also includes the annual Pinion Challenge competition and establishes Maker Spaces within partner schools.

Differentiator

Problem solved

Functional benefit

Products and services

• Pinion Learn 5.5 Learning management platform used by schools, teachers, parents and students to access Pinion's Design and Technology curriculum content and program materials.
• Pinion Learn 6.0 Student- and parent-facing learning platform providing access to Pinion's Design and Technology program content and learning materials, with dedicated logins for parents/students and Pinion Schools.
• Pinion Model Pinion's proprietary Design Thinking-based educational methodology and curriculum framework that transforms conventional computer classes into comprehensive Design and Technology lessons for K-12 students, organized around seven pillars covering Design Thinking, Programming, Construction, ICT, Communication, Collaboration and Digital Citizenship.
• Design and Technology Program School curriculum program for K-12 that develops students' skills for 2030 through interdisciplinary Design Thinking projects, teaching programming in different languages, Maker activities and 3D printing, with content adapted to each country's educational regulations.
• Pinion Challenge Annual technology contest in which students from Pinion partner schools propose and develop solutions for real-world problems (such as technologies to assist people with disabilities).
• Fichero Pinion Downloadable activity cards/worksheets for Design and Technology classes, organized by educational level (Elementary, Junior High, High School) and covering Maker activities, programming exercises, digital citizenship tasks and research projects designed for 60-minute sessions.
• Teacher Training and Counseling Continuous personalized technical assistance and educational counseling service for teachers at partner schools, providing professional development and ongoing support for implementing the Pinion methodology.
• Maker Spaces Hands-on learning spaces established within partner schools where students materialize technology projects using tools and equipment including 3D printers, cutters, CNC machines, welding equipment and textile areas.

Quantifiable outcome

• Students develop skills for 2030 workforce needs

Named customers7 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Code.org: Provides K-12 computer science curriculum and teacher training, often free, to schools globally. Pinion overlaps with Code.org in delivering structured K-12 technology education curricula and teacher professional development to school systems.
• Tynker: K-12 coding and STEM learning platform used in schools for programming education. Pinion and Tynker compete for the same Design & Technology / programming curriculum budgets in K-12 schools.
• LEGO Education: Provides STEAM/Maker-focused K-12 education solutions, including hands-on building kits and curriculum. Both Pinion and LEGO Education target K-12 Maker Spaces and project-based technology learning, often embedded in school curricula.

Emerging players

• Scratch (MIT Media Lab): Free block-based programming platform widely used in K-12 schools. While not a commercial curriculum, Scratch competes with Pinion's programming pillar and shapes teacher expectations around K-12 coding tools.
• VEX Robotics: Provides K-12 robotics kits, curriculum, and competitions. Overlaps with Pinion's Maker activities, robotics projects, and the Pinion Challenge competition format.
• BrainPOP: Delivers K-12 digital learning content via a subscription platform to schools. Comparable to Pinion Learn as a school-delivered curriculum/content layer with teacher support, though broader in subjects.
• Sphero / littleBits: K-12 STEAM kits (programming robots, electronics) used by schools for hands-on Maker and coding lessons. Comparable to the Maker Spaces and programming components of Pinion's Design & Technology program.

Broad incumbents

• SMART Technologies: Established K-12 classroom technology provider offering interactive displays, software, and learning solutions. Overlaps with Pinion as a broader incumbent selling school-wide technology, though with a wider product portfolio than Pinion's content-focused model.
• Edmodo: School-based learning platform with LMS and educator community features serving K-12 institutions. Comparable to Pinion Learn at the platform level, though Edmodo is broader and historically US-anchored.

Regional players

• EdTech Capital / EdTech-focused venture-backed Latin American startups: Placeholder for the broader category of LATAM-focused K-12 EdTech startups (e.g., Mexico/Central/South America school curriculum and platform companies) that compete with Pinion in the same regional buyer base of private K-12 schools.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pinioneducation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pinion Education