Vagrant Records

What Vagrant Records does

Vagrant Records is an independent record label founded in 1996 (celebrating its 25th anniversary in 2021), historically associated with Los Angeles and currently operated under parent company Armada Inc., which is domiciled in Methuen, Massachusetts. The label represents a roster of 16+ established indie, alternative, emo, and post-hardcore artists, including Alkaline Trio, Bad Suns, Balance and Composure, Black Rebel Motorcycle Club, Blitzen Trapper, EELS, From Autumn to Ashes, Justin Townes Earle, The Lemonheads, Rocket From The Crypt, Saves The Day, Senses Fail, The Anniversary, The Bled, The Get Up Kids, and Thrice. Its go-to-market is centered on a direct-to-consumer e-commerce storefront at vagrant.com, built on Shopify and operated via the armadamerch.com infrastructure managed by Armada.

The product catalog is dominated by collectible vinyl (75+ SKUs across standard, deluxe, multi-LP, and webstore-exclusive color variants such as splatter, marble, and transparent pressings) at price points of $20-$45.98, with CDs at $10. Branded apparel extends the revenue mix: t-shirts ($20-$28), hoodies ($40), long sleeves ($30), and accessories (slipmats, pins, pennants at $5), with curated bundles combining vinyl and apparel at $40-$48. Limited pressings (e.g., 750-unit runs) and pre-order campaigns are used to drive scarcity and event-driven demand. Marketing channels are organic social (Twitter, Facebook, YouTube, Instagram), email newsletter, and SEO across the webstore; no paid performance or advertising channels are disclosed.

The business model is direct-to-consumer retail of physical music and merchandise with no subscription or licensing revenue streams disclosed. Revenue, funding history, management team, and any recent M&A or strategic transactions are not disclosed in the available data. The label ships globally (multi-currency checkout), maintains WCAG 2.1 Level AA accessibility, and operates under GDPR, CCPA, LGPD, PIPEDA, and APPI privacy frameworks, indicating a posture oriented to international consumer compliance.

Name

Vagrant Records

Legal name

Armada Inc.

Website

https://vagrant.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Vagrant Records is an independent record label founded in 1996, selling collectible vinyl, CDs, and branded apparel directly to consumers via a Shopify webstore for its roster of 16+ indie and alternative rock artists, operated under parent company Armada Inc.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Physical Music Sales: One-time sales of vinyl records and CDs in various exclusive color variants. Products sold as individual items with no subscription component.
2. Apparel Sales: Sale of branded merchandise including t-shirts, hoodies, long sleeves, and accessories. One-time purchase model with no subscription.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Vagrant Records is an independent record label that sells physical music and branded merchandise direct to consumers through its Shopify-powered e-commerce webstore. Its core products are vinyl records (including limited, colored, and splatter variants), CDs, and artist-branded apparel and accessories sourced from a roster of indie and alternative rock acts. The label also offers curated bundles that combine vinyl releases with apparel tied to featured artists and milestone campaigns such as its 25th anniversary.

Product overview

Vagrant Records is an independent record label operated by Armada Inc., celebrating its 25th anniversary. The company operates a direct-to-consumer e-commerce store powered by Shopify, offering vinyl records in various colored and splatter variants, CDs, and branded apparel including t-shirts, hoodies, long sleeves, and accessories. The product portfolio is organized around featured artists including Alkaline Trio, Bad Suns, Balance and Composure, Black Rebel Motorcycle Club, Blitzen Trapper, EELS, From Autumn to Ashes, Justin Townes Earle, Lemonheads, Rocket From The Crypt, Saves The Day, Senses Fail, The Anniversary, The Bled, The Get Up Kids, and Thrice. Product bundles combining vinyl with apparel items are also offered, particularly for the 25th anniversary collection.

Differentiator

Problem solved

Functional benefit

Products and services

• Vinyl Records Vinyl records in various colored and splatter variants, including 12" LPs, 10" records, and multi-disc sets, representing releases from Vagrant Records artists. Priced $20-$45.98 depending on format and edition. Targeted at indie/alternative rock vinyl collectors.
• CDs Compact disc releases from Vagrant Records artists, priced at $10 per unit. Offered alongside vinyl as a physical music format.
• T-Shirts Branded t-shirts featuring Vagrant Records logo and artist-specific designs, available in multiple sizes, priced $20-$28. Targeted at fans of specific signed artists and label loyalists.
• Outerwear and Long Sleeve Shirts Branded hoodies (priced at $40), long sleeve shirts (priced at $30), and outerwear featuring Vagrant Records 25th anniversary designs and artist merchandise. Targeted at artist fanbase and label collectors.
• Artist-Specific Merchandise and Accessories Artist-branded accessories including hats, enamel pins, felt pennants, pocket tees, slipmats, and related items. Accessory items priced at $5 each. Targeted at dedicated fans of specific signed artists.
• Product Bundles Curated product bundles combining vinyl records with apparel items, such as LP plus shirt or hoodie combinations, priced $40-$48. Tied to featured artists and the 25th anniversary campaign.

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Two partnerships are on record, tiered core.

• Armada Inc.coreOthersArmada Inc. is the parent company and operator of Vagrant Records. The company is headquartered in Methuen, MA and handles the e-commerce operations for the label. Armada provides the infrastructure and services powering the Vagrant Records brand.
• Shopify Inc.coreTechnology or IntegrationThe Vagrant Records e-commerce store is built on Shopify's online e-commerce platform. Shopify provides the technical infrastructure enabling product listings, shopping cart, checkout, and order management.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/vagrantrecords
• YouTubeyoutube.com/c/vagrantrecords
• Facebookfacebook.com/vagrantrecords
• Instagraminstagram.com/vagrantrecords/?hl=en

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vagrant Records