What RidgeMonkey does

RidgeMonkey is a UK-based, privately held designer and multichannel retailer of carp fishing equipment founded in early 2014 in Widnes, United Kingdom. The company sells a broad portfolio of proprietary hardware products spanning cookware (Connect and Classic Sandwich Toaster ranges with Granite Edition non-stick coatings, Quad Connect stove systems, ThermoMug drinkware), portable power and lighting (Vault C-Smart power banks with USB-C Power Delivery up to 60W, Qi wireless charging, VRH headtorches, Bivvy Lite bivvy lighting), terminal tackle (RM-Tec hooklinks, leaders, braided mainline, the patented Zyggo adjustable zig float), baiting equipment (Advanced Boilie Crusher, Choppa cutter), clothing (APEarel, ThermaPro), shelter (EscAPE Bivvy Range), sanitation (CoZee toilet system), and storage (Perspective collapsible buckets, GorillaBox tech cases). Technical differentiators include patented magnetic locking on the Zyggo, detachable hinge and modular cookware systems, and registered industrial designs on the Advanced Boilie Crusher and Bivvy Lite.

The business operates a product-led and community-led go-to-market: products are developed and field-tested by a Pro Team of professional anglers (Dave Levy, Jay Cater, Max Cottis) who generate branded content including 'The Great Escape' video series, while distribution combines a direct-to-consumer e-commerce site with wholesale to a network of independent stockists and major chains such as Angling Direct across the UK and Europe, supported by a Shop Finder tool. Pricing is unit-based across a wide range (£6.49 RM-Tec spools to £247.99 Vault C-Smart Wireless 77850mAh) with multi-currency GBP/EUR presentation. The company appears bootstrapped with no disclosed external funding, runs with 11-50 employees, and has shipped continuous new product releases every year from 2014 through 2024, including the 10th Anniversary Connect Sandwich Toaster XL and 2024 MyAD Choice Award nominations across four product categories.

Name

RidgeMonkey

Legal name

RidgeMonkey

Website

https://ridgemonkey.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

RidgeMonkey is a UK-based, bootstrapped designer and multichannel retailer of proprietary carp fishing equipment, selling cookware, portable power, terminal tackle, lighting, apparel, and shelter direct-to-consumer and through UK and European stockists.

Ownership category

akta.pro rank

Product category

Carp Fishing Equipment

akta.pro primary industry

Fishing & Tackle Retail (CRAMABAL)

akta.pro secondary industries

General Fishing Tackle & Bait Retail (CRAMALAA), Lures, Flies & Terminal Tackle Specialty Retail (CRAMALAJ)

Keywords

• Carp fishing equipment
• Fishing tackle
• Outdoor cookware
• Portable power solutions
• Angling accessories

Headquarters

HQ city

Widnes

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Direct-to-consumer sales via owned e-commerce platform and wholesale/retail distribution through network of stockists. Revenue from hardware products including cookware, power solutions, terminal tackle, luggage, and clothing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

RidgeMonkey designs, manufactures, and sells a broad portfolio of carp fishing equipment including modular cookware, portable power banks with USB-C PD technology, terminal tackle (RM-Tec range), baiting equipment, bivvy shelters, lighting, clothing, and storage products. The company sells direct-to-consumer via its own e-commerce platform and through a network of retail stockists across the UK and Europe.

Product overview

RidgeMonkey is a UK-based carp fishing equipment company formed in early 2014, offering a diverse portfolio of products across multiple categories. The core product lines include: (1) Power & Lighting - featuring the Vault C-Smart power bank range with wireless charging capabilities, USB-C Power Delivery technology, and portable solar solutions, plus the VRH headtorch and Bivvy Lite lighting ranges; (2) Cookware - the Connect and Classic sandwich toaster ranges with Granite Edition variants featuring improved non-stick coatings, Quad Connect Stove, kettles, and ThermoMug drinkware; (3) Terminal Tackle - the comprehensive RM-Tec range including hooklinks, leaders, braided mainlines, swivels, and the patented Zyggo adjustable zig float; (4) Baiting Equipment - Advanced Boilie Crusher and Choppa boilie cutter; (5) Clothing - APEarel Dropback outdoor apparel collection; (6) Shelter - EscAPE Bivvy Range with fast-erection X-Frame design; (7) Sanitation - CoZee portable toilet system; (8) Storage - collapsible buckets and tackle boxes. The products share a focus on carp fishing and outdoor recreation, with emphasis on portability, durability, and innovative design.

Differentiator

Problem solved

Functional benefit

Brands

• RM-Tec: Terminal tackle product line including hooklinks, leaders, swivels, and rig components for carp fishing.
• Vault
• Connect
• Bivvy Lite
• EscAPE Bivvy
• APEarel
• GorillaBox
• Grilla
• Quad Connect
• ThermaPro
• Perspective

Products and services

• Grilla Cookstation Outdoor cooking station for preparing meals during fishing trips and outdoor activities.
• Connect Sandwich Toaster Sandwich toaster with detachable cool-touch handles, detachable hinge system that transforms one pan into two, and utensil set. Available in standard, XL, and Granite Edition variants.
• Classic Sandwich Toaster Granite Edition Sandwich toaster with fixed cool-touch handles, riveted hinges, granite-style non-stick coating. Square shape minimizes wasted storage space.
• Quad Connect Stove Pro Mini Compact portable gas stove with independently controllable second stove head via quick release connector. Features twin 2400W output, stainless steel braided hoses, height-adjustable legs.
• ThermoMug DLX Brew Set All-in-one modular brew set featuring three watertight containers that fit within the ThermoMug for storing tea, coffee, and sugar. Mug capacity 400ml with additional containers totaling 590ml.
• Vault C-Smart Wireless Powerpack Premium wireless power bank with Qi compatible 10W wireless charging pad, 60W USB-C PD output, 12V DC socket (156W max), and dual USB-A ports. Available in 26950mAh, 42150mAh, and 77850mAh capacities.
• Vault C-Smart Powerpack Portable power bank with USB-C Power Delivery (up to 45W), twin 5V 3A USB-A ports, and 12V DC output. Available in 42150mAh and 77850mAh capacities.
• Vault 16W USB Solar Panel Portable solar panel with twin 2.4A USB ports, compact foldable design, and weather-resistant outer for charging USB devices outdoors.
• Vault USB-C to C Cable USB-C to USB-C Power Delivery compatible cable with E-Marker IC, 1m length, supports up to 20V/5A (100W), data transfer up to 480Mbps.
• VRH150 Rechargeable Headtorch Compact USB rechargeable headtorch with triple LED output, 30-160 lumens variable brightness, five beam options, IP64 dust and water resistance, up to 80 hours battery life.
• VRH300 USB Rechargeable Headtorch USB rechargeable headtorch with rubberised shell, water and dust resistance, dual orientation design with no upside down placement, LED power indicator.
• Bivvy Lite Elite IR Premium bivvy light with variable brightness, three colour output (white, red, green), up to 180 hours battery life, IP64 dust and water resistance, magnetic fittings, wireless remote control.
• Multi Lite Plus Portable light with powerful spotlight, triple colour lantern output, variable brightness, rubberised outer, IP64 water resistance, USB rechargeable, removable spotlight diffuser and universal tripod fitting.
• EscAPE Bivvy Range Fast-erection bivvy range with X-Frame design, no poles to thread, goes up in four simple steps: unfold, extend, lock, peg.
• APEarel Dropback Clothing Outdoor clothing collection including waterproof coats, jackets, trousers, hoodies, joggers, and headwear designed for outdoor enthusiasts including camping, fishing, sailing, and hiking.
• Advanced Boilie Crusher Boilie crushing device with robust ABS construction, corrosion-resistant stainless steel blades, non-identical blade pattern for varied texture, removable handle, see-through safety lid.
• CoZee Toilet Seat Full Kit Portable toilet seat that converts Modular Bucket XL into a deluxe toilet with folding lid. Rated to 160kg, includes biodegradable toilet bags and removable toilet roll holder.
• Perspective Collapsible Bucket Collapsible bucket with rigid top ring, reinforced PVC walls and base, high-frequency welded seams, clear see-through front. Available in 10L and 15L capacities.
• RM-Tec Hooklinks and Leaders Comprehensive range of carp fishing hooklinks and leaders including Soft Braid, Soft Coated Braid, Stiff Coated Braid, Lead Free Hooklink, Lead Free Leader, Fluorocarbon Hooklink, Chod/Stiff Rig Material, and Braided Shock Leader.
• RM-Tec Braided Mainline Sinking braided mainline with super low diameter, near-zero stretch, extremely high abrasion resistance. Perfect for distance fishing and snaggy situations. Available in 0.28mm (20lb) and 0.35mm (30lb), 300m and 1200m spools.
• RM-Tec Needle Set Five-piece needle set with Nite Glo handles including Boilie Needle, Lip Close Needle, Braid Needle, Mini Stick Needle, and Splicing Needle with colour-coded inserts.
• Zyggo Adjustable Zig Float Patented adjustable zig float with streamlined body, magnetic locking mechanism, and double-barrelled ball bearing swivel. Eliminates tangles and enables fishing up to 100m with simple one-step setup.
• EzeeKnot Hookbait Tyer Magnetic hookbait tying device that clips together, holds bait, and allows tying baitfloss perfectly around the centre of hookbaits. For use with 10mm-20mm baits.
• Armoury Tacklebox All-in-one tackle box for organising and storing fishing tackle. Compact design for maximizing space.
• QuickZip All Weather Boots All-weather boots designed as the ultimate essential for any outdoor pursuit including fishing, camping, and hiking.
• Hunter 750 Bait Boat Remote-controlled bait boat (Hunter 750 Echo Edition) for delivering bait to precise fishing locations during carp fishing sessions.
• Connect Sandwich Toaster XL 10th Anniversary Edition 10th Anniversary Edition of Connect Sandwich Toaster XL featuring special anniversary branding celebrating 10 years of RidgeMonkey.

Quantifiable outcome

• Products win industry awards including Total Carp Magazine Tackle Awards (Best Session Accessory)
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/ridgemonkey
• TikToktiktok.com/@ridgemonkeyofficial
• Xx.com/ridgemonkey
• Facebookfacebook.com/ridgemonkey
• LinkedInlinkedin.com/company/ridgemonkey

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RidgeMonkey