Prestolite Electric
Prestolite Electric Incorporated is a global manufacturer of alternators, starters, and rotating electrical equipment serving commercial vehicle OEMs (truck manufacturers), aftermarket distributors, and military/industrial customers across North America, Europe, and other regions.
- Company typePrivate
- Founded1906
- HeadquartersNovi, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Prestolite Electric does
Prestolite Electric Incorporated is a global manufacturer and supplier of alternators, starters, and associated rotating electrical equipment for transportation, military, and industrial applications. The company is headquartered in Novi, Michigan, with manufacturing operations in Arcade, New York (US) and Greenford, UK (Europe), plus aftermarket distribution centers in Brownsburg, Indiana and Florence, Kentucky. Its product portfolio is organized under the Leece-Neville Heavy Duty Systems and Prestolite brands, with two core product families: high-output alternators (IdlePro, IdlePro Extreme) and high-torque gear reduction starter motors (PowerPro, PowerPro Extreme), augmented by the value-focused LoadHandler Power Products line. Proprietary features include Isolated Ground Technology, Remote Sense capability, and gear reduction starter design, differentiated on durability, battery life extension, and performance at low engine RPM.
The company serves two primary customer channels. The OEM channel consists of direct supply relationships with major North American truck manufacturers including International, Kenworth, Volvo Trucks, Peterbilt, Mack Trucks, Freightliner, Western Star, and Sterling Trucks, where Prestolite products are specified as original equipment. The aftermarket channel distributes replacement and service parts through authorized dealers and distributors in North America and Europe, supported by an eCatalog tool (peivinlookup.com) for cross-reference lookup. End-use verticals span on/off-highway trucks, agriculture, construction and concrete, forestry, mining, bus transportation, motor coach, and military applications.
Prestolite Electric was acquired in 2016 by Zhongshan Broad-Ocean Motor Co., Ltd. (Zhongshan Broad-Ocean Motor Co., Ltd. (Broad-Ocean) [中山大洋电机股份有限公司]), one of the world's largest manufacturers of specialty rotary electrics, which expanded the parent's geographic footprint into the Americas, Europe, Africa, and Australia. The company holds IATF 16949:2016 automotive quality certification along with ISO 9001, ISO 14001, and ISO 45001 certifications across its operating geographies, supporting OEM supplier qualification requirements.
Prestolite Electric firmographics
Firmographics- Name
- Prestolite Electric
- Legal name
- Prestolite Electric Incorporated
- Website
- https://prestolite.com
- Company type
- Private
- Founded year
- 1906
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Prestolite Electric Incorporated is a global manufacturer of alternators, starters, and rotating electrical equipment serving commercial vehicle OEMs (truck manufacturers), aftermarket distributors, and military/industrial customers across North America, Europe, and other regions.
- Ownership category
- akta.pro rank
Prestolite Electric industry classification
Industry- Product category
- Heavy-Duty Vehicle Electrical Components
- NAICS
- Motor and Generator Manufacturing (335312), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)
- SIC
- Motors & Generators (3621)
- akta.pro primary industry
- Aftermarket Drivetrain & Powertrain Components Manufacturing (Clutches/CV Axles/Alternators/Starters) (IMACANAD)
- akta.pro secondary industry
- Aftermarket Battery, Charging & Power Accessories Manufacturing (12V Batteries/Jump Starters/Chargers/Inverters) (IMACANAL)
Keywords
Where Prestolite Electric is headquartered
LocationHeadquarters
- HQ city
- Novi
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Prestolite Electric business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- OEM/Original Equipment Sales: Direct sales of alternators and starters to vehicle manufacturers as original equipment components for new vehicles.
- Aftermarket Sales: Sales of replacement alternators, starters, and rotating electric products through dealer networks and distributors for vehicle maintenance and repair.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Prestolite Electric product offering
Product offeringCore offering
Prestolite Electric manufactures and supplies heavy-duty alternators and gear reduction starter motors for commercial transportation, military, and industrial vehicle applications. The company operates under the Leece-Neville Heavy Duty Systems and Prestolite brands, with product lines including IdlePro/IdlePro Extreme alternators and PowerPro/PowerPro Extreme starters. Products are sold directly to OEMs as original equipment and through authorized dealer and distributor networks for the aftermarket replacement market.
Product overview
Prestolite Electric is a manufacturer of rotating electric products organized under two primary brands: Leece-Neville Heavy Duty Systems and Prestolite. The product portfolio centers on two core product categories: alternators (IdlePro, IdlePro Extreme) and starters (PowerPro, PowerPro Extreme), with the LoadHandler Power Products line offering value-focused options for medium and heavy-duty markets. These products serve the transportation, military, and industrial sectors including on/off-highway trucks, buses, motor coaches, agriculture, construction, and mining equipment. The company also provides an eCatalog service for product lookup and cross-referencing.
Differentiator
Problem solved
Functional benefit
Brands
- Leece-Neville: Heavy duty rotating electric products brand including alternators and gear reduction starter motors for on- and off-highway trucks, military applications, mining vehicles, school and city buses, and motor coaches.
- IdlePro/IdlePro Extreme
- PowerPro/PowerPro Extreme
- LoadHandler Power
Products and services
- IdlePro Alternators High-efficiency/high-output alternators featuring exclusive Isolated Ground Technology and Remote Sense capabilities that extend battery life and increase vehicle uptime for commercial and heavy-duty applications.
- IdlePro Extreme Alternators Premium high-efficiency alternators delivering superior amperage at low engine RPM with Isolated Ground Technology and Remote Sense capabilities for demanding commercial and heavy-duty applications.
- PowerPro Starters High-torque heavy duty starters with gear reduction technology that reduce operating costs, decrease downtime and increase vehicle productivity for commercial and industrial applications.
- PowerPro Extreme Starters High-torque heavy duty starters with gear reduction technology engineered for extreme applications including agriculture, concrete, construction, emergency, mining, bus, and motor coach industries.
- LoadHandler Power Products Value and solutions-driven starter and alternator options for customers in the medium duty, heavy duty and performance markets.
- eCatalog Comprehensive, up-to-date application information, product descriptions and cross-reference information for Prestolite/Leece-Neville products accessible at peivinlookup.com.
Quantifiable outcome
- 3- or 4-years/unlimited mileage warranty coverage on qualifying IdlePro products
Companies that use Prestolite Electric
Customer profileNamed customers8 records
Segments8 records
Ideal customer profiles3 records
Prestolite Electric technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Prestolite Electric partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Prestolite Electric competitors and assessment
Company assessmentBroad incumbents
- Valeo: Valeo produces alternators and starter motors for passenger and commercial vehicles, including heavy-duty applications, as part of its broader Powertrain Systems business — competing with Prestolite in OE supply and European aftermarket channels.
- Bosch: Bosch is a global Tier 1 automotive supplier producing alternators and starter motors as part of its broad powertrain and electrical systems portfolio, serving both OE and aftermarket channels for commercial vehicles worldwide — overlapping Prestolite's core product categories.
- Denso: Denso manufactures automotive alternators and starters as part of its global thermal and powertrain systems portfolio, with deep OE relationships across commercial vehicle OEMs in North America, Europe, and Asia — directly comparable to Prestolite's heavy-duty rotating electrics offering.
- Hitachi Astemo: Hitachi Astemo (formerly Hitachi Automotive Systems) manufactures automotive electrical components including alternators and starters as part of its broader powertrain and chassis systems portfolio, competing in OE channels globally.
- Mitsubishi Electric: Mitsubishi Electric manufactures automotive alternators and related rotating electric products, with strong OE supply positions across Asian and global truck OEMs — comparable to Prestolite in product category, though serving a different geographic concentration.
Direct peers
- BBB Industries: BBB Industries is one of the largest North American aftermarket remanufacturers of alternators, starters, and other rotating electric products, competing directly with Prestolite's LoadHandler and IdlePro aftermarket lines in the replacement channel.
- Standard Motor Products: Standard Motor Products manufactures and distributes replacement parts including alternators and starters for the automotive aftermarket under multiple brands — directly comparable to Prestolite's aftermarket product lines and distribution model.
- Motorcar Parts of America: Motorcar Parts of America supplies remanufactured and new alternators and starters to the North American automotive aftermarket, with a heavy-duty product line that directly overlaps Prestolite's aftermarket offering.
- BorgWarner (Delco Remy): BorgWarner acquired Remy International in 2015, gaining Delco Remy — a long-standing direct competitor in heavy-duty alternators and starters for Class 8 trucks, with parallel OE and aftermarket footprints that compete head-to-head against Prestolite's Leece-Neville brand.
Regional players
- Mitsuba: Mitsuba is a Japanese manufacturer of automotive electric products including alternators and starter motors, primarily serving Asian OEM customers — comparable in product category to Prestolite but concentrated in a different geographic market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Prestolite Electric social profiles
Digital presencePrestolite Electric compliance and trust
Trust signalCompliance4 records
Prestolite Electric financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prestolite Electric leadership team
Management profileNumber of profiles
Profiles3 records
Prestolite Electric subsidiaries and ownership
Company hierarchySubsidiaries1 record
Prestolite Electric funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prestolite Electric M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prestolite Electric
What does Prestolite Electric do?
Prestolite Electric manufactures and supplies heavy-duty alternators and gear reduction starter motors for commercial transportation, military, and industrial vehicle applications. The company operates under the Leece-Neville Heavy Duty Systems and Prestolite brands, with product lines including IdlePro/IdlePro Extreme alternators and PowerPro/PowerPro Extreme starters. Products are sold directly to OEMs as original equipment and through authorized dealer and distributor networks for the aftermarket replacement market.
Is Prestolite Electric a public or private company?
Prestolite Electric is a private company. It is classified as corporate owned and is currently operating.
When was Prestolite Electric founded?
Prestolite Electric was founded in 1906. It employs 501 to 1,000 people.
Where is Prestolite Electric based?
Prestolite Electric is headquartered in Novi, United States, in the North America region.
How does Prestolite Electric make money?
Two revenue lines are on record. OEM/Original Equipment Sales are the primary driver. The others are aftermarket Sales.
Who are Prestolite Electric's main competitors?
Broad incumbents on record are Valeo, Bosch, Denso, Hitachi Astemo and Mitsubishi Electric. Direct peers are BBB Industries, Standard Motor Products, Motorcar Parts of America and BorgWarner (Delco Remy). Mitsuba is listed as a regional player.
Does Prestolite Electric have an API?
No public API is recorded for Prestolite Electric.
What industry is Prestolite Electric in?
Prestolite Electric's product category is Heavy-Duty Vehicle Electrical Components. Its primary akta.pro industry code is IMACANAD, Aftermarket Drivetrain & Powertrain Components Manufacturing (Clutches/CV Axles/Alternators/Starters), with a secondary code of IMACANAL, Aftermarket Battery, Charging & Power Accessories Manufacturing (12V Batteries/Jump Starters/Chargers/Inverters). Its NAICS code is 335312 and its SIC code is 3621.