Prestolite Electric

What Prestolite Electric does

Prestolite Electric Incorporated is a global manufacturer and supplier of alternators, starters, and associated rotating electrical equipment for transportation, military, and industrial applications. The company is headquartered in Novi, Michigan, with manufacturing operations in Arcade, New York (US) and Greenford, UK (Europe), plus aftermarket distribution centers in Brownsburg, Indiana and Florence, Kentucky. Its product portfolio is organized under the Leece-Neville Heavy Duty Systems and Prestolite brands, with two core product families: high-output alternators (IdlePro, IdlePro Extreme) and high-torque gear reduction starter motors (PowerPro, PowerPro Extreme), augmented by the value-focused LoadHandler Power Products line. Proprietary features include Isolated Ground Technology, Remote Sense capability, and gear reduction starter design, differentiated on durability, battery life extension, and performance at low engine RPM.

The company serves two primary customer channels. The OEM channel consists of direct supply relationships with major North American truck manufacturers including International, Kenworth, Volvo Trucks, Peterbilt, Mack Trucks, Freightliner, Western Star, and Sterling Trucks, where Prestolite products are specified as original equipment. The aftermarket channel distributes replacement and service parts through authorized dealers and distributors in North America and Europe, supported by an eCatalog tool (peivinlookup.com) for cross-reference lookup. End-use verticals span on/off-highway trucks, agriculture, construction and concrete, forestry, mining, bus transportation, motor coach, and military applications.

Prestolite Electric was acquired in 2016 by Zhongshan Broad-Ocean Motor Co., Ltd. (Zhongshan Broad-Ocean Motor Co., Ltd. (Broad-Ocean) [中山大洋电机股份有限公司]), one of the world's largest manufacturers of specialty rotary electrics, which expanded the parent's geographic footprint into the Americas, Europe, Africa, and Australia. The company holds IATF 16949:2016 automotive quality certification along with ISO 9001, ISO 14001, and ISO 45001 certifications across its operating geographies, supporting OEM supplier qualification requirements.

Name

Prestolite Electric

Legal name

Prestolite Electric Incorporated

Website

https://prestolite.com

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Prestolite Electric Incorporated is a global manufacturer of alternators, starters, and rotating electrical equipment serving commercial vehicle OEMs (truck manufacturers), aftermarket distributors, and military/industrial customers across North America, Europe, and other regions.

Ownership category

akta.pro rank

Product category

Heavy-Duty Vehicle Electrical Components

NAICS

Motor and Generator Manufacturing (335312), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)

SIC

Motors & Generators (3621)

akta.pro primary industry

Aftermarket Drivetrain & Powertrain Components Manufacturing (Clutches/CV Axles/Alternators/Starters) (IMACANAD)

akta.pro secondary industry

Aftermarket Battery, Charging & Power Accessories Manufacturing (12V Batteries/Jump Starters/Chargers/Inverters) (IMACANAL)

Keywords

• Heavy-duty alternators
• Gear reduction starters
• Rotating electric products
• Commercial vehicle electrical
• Military vehicle alternators

Headquarters

HQ city

Novi

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. OEM/Original Equipment Sales: Direct sales of alternators and starters to vehicle manufacturers as original equipment components for new vehicles.
2. Aftermarket Sales: Sales of replacement alternators, starters, and rotating electric products through dealer networks and distributors for vehicle maintenance and repair.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Prestolite Electric manufactures and supplies heavy-duty alternators and gear reduction starter motors for commercial transportation, military, and industrial vehicle applications. The company operates under the Leece-Neville Heavy Duty Systems and Prestolite brands, with product lines including IdlePro/IdlePro Extreme alternators and PowerPro/PowerPro Extreme starters. Products are sold directly to OEMs as original equipment and through authorized dealer and distributor networks for the aftermarket replacement market.

Product overview

Prestolite Electric is a manufacturer of rotating electric products organized under two primary brands: Leece-Neville Heavy Duty Systems and Prestolite. The product portfolio centers on two core product categories: alternators (IdlePro, IdlePro Extreme) and starters (PowerPro, PowerPro Extreme), with the LoadHandler Power Products line offering value-focused options for medium and heavy-duty markets. These products serve the transportation, military, and industrial sectors including on/off-highway trucks, buses, motor coaches, agriculture, construction, and mining equipment. The company also provides an eCatalog service for product lookup and cross-referencing.

Differentiator

Problem solved

Functional benefit

Brands

• Leece-Neville: Heavy duty rotating electric products brand including alternators and gear reduction starter motors for on- and off-highway trucks, military applications, mining vehicles, school and city buses, and motor coaches.
• IdlePro/IdlePro Extreme
• PowerPro/PowerPro Extreme
• LoadHandler Power

Products and services

• IdlePro Alternators High-efficiency/high-output alternators featuring exclusive Isolated Ground Technology and Remote Sense capabilities that extend battery life and increase vehicle uptime for commercial and heavy-duty applications.
• IdlePro Extreme Alternators Premium high-efficiency alternators delivering superior amperage at low engine RPM with Isolated Ground Technology and Remote Sense capabilities for demanding commercial and heavy-duty applications.
• PowerPro Starters High-torque heavy duty starters with gear reduction technology that reduce operating costs, decrease downtime and increase vehicle productivity for commercial and industrial applications.
• PowerPro Extreme Starters High-torque heavy duty starters with gear reduction technology engineered for extreme applications including agriculture, concrete, construction, emergency, mining, bus, and motor coach industries.
• LoadHandler Power Products Value and solutions-driven starter and alternator options for customers in the medium duty, heavy duty and performance markets.
• eCatalog Comprehensive, up-to-date application information, product descriptions and cross-reference information for Prestolite/Leece-Neville products accessible at peivinlookup.com.

Quantifiable outcome

• 3- or 4-years/unlimited mileage warranty coverage on qualifying IdlePro products

Named customers8 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Valeo: Valeo produces alternators and starter motors for passenger and commercial vehicles, including heavy-duty applications, as part of its broader Powertrain Systems business — competing with Prestolite in OE supply and European aftermarket channels.
• Bosch: Bosch is a global Tier 1 automotive supplier producing alternators and starter motors as part of its broad powertrain and electrical systems portfolio, serving both OE and aftermarket channels for commercial vehicles worldwide — overlapping Prestolite's core product categories.
• Denso: Denso manufactures automotive alternators and starters as part of its global thermal and powertrain systems portfolio, with deep OE relationships across commercial vehicle OEMs in North America, Europe, and Asia — directly comparable to Prestolite's heavy-duty rotating electrics offering.
• Hitachi Astemo: Hitachi Astemo (formerly Hitachi Automotive Systems) manufactures automotive electrical components including alternators and starters as part of its broader powertrain and chassis systems portfolio, competing in OE channels globally.
• Mitsubishi Electric: Mitsubishi Electric manufactures automotive alternators and related rotating electric products, with strong OE supply positions across Asian and global truck OEMs — comparable to Prestolite in product category, though serving a different geographic concentration.

Direct peers

• BBB Industries: BBB Industries is one of the largest North American aftermarket remanufacturers of alternators, starters, and other rotating electric products, competing directly with Prestolite's LoadHandler and IdlePro aftermarket lines in the replacement channel.
• Standard Motor Products: Standard Motor Products manufactures and distributes replacement parts including alternators and starters for the automotive aftermarket under multiple brands — directly comparable to Prestolite's aftermarket product lines and distribution model.
• Motorcar Parts of America: Motorcar Parts of America supplies remanufactured and new alternators and starters to the North American automotive aftermarket, with a heavy-duty product line that directly overlaps Prestolite's aftermarket offering.
• BorgWarner (Delco Remy): BorgWarner acquired Remy International in 2015, gaining Delco Remy — a long-standing direct competitor in heavy-duty alternators and starters for Class 8 trucks, with parallel OE and aftermarket footprints that compete head-to-head against Prestolite's Leece-Neville brand.

Regional players

• Mitsuba: Mitsuba is a Japanese manufacturer of automotive electric products including alternators and starter motors, primarily serving Asian OEM customers — comparable in product category to Prestolite but concentrated in a different geographic market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/PrestoliteNA
• Facebookfacebook.com/PrestoliteElectricNorthAmerica
• LinkedInlinkedin.com/company/prestolite-electric-ltd

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prestolite Electric