Asterra
Asterra is a privately held, full-service commercial real estate brokerage firm headquartered in Austin, Texas, delivering sales, leasing, tenant representation, property and construction management, asset management, and family office support services to commercial property owners, investors, corporate tenants, and high-net-worth families across Central Texas and nationwide.
- Company typePrivate
- Founded2008
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Asterra does
Asterra is a privately held, full-service commercial real estate brokerage firm headquartered in Austin, Texas, founded in 2008 by Lucian Morehead and Andrew Karr. The firm operates as a Texas corporation with its principal office at 8701 N MoPac Expy, Suite #450 in Austin, and delivers seven core service lines: Sales & Acquisitions, Project Leasing, Tenant Representation, Asset Management, Project Management, Construction Management, and Family Office Support. Its client base spans commercial property owners, investors, corporate tenants, developers, and high-net-worth families, with named engagements including Dell, AT&T, AMD, Blue Cross Blue Shield, State Bar of Texas, Ascension Health, Community Health Systems, and Fresenius Medical Care. The technology footprint is conventional for the brokerage industry — a service delivery platform with no proprietary software products, no public API, no mobile app, and no disclosed AI capabilities; competitive differentiation is driven by personnel expertise rather than technology.
The firm generates revenue through two primary streams: transaction-based brokerage commissions on commercial and residential deals, and recurring managed-services fees from property, asset, and construction management mandates. Go-to-market is sales-led and relationship-driven, with distribution via direct broker outreach, professional referrals (attorneys, CPAs), and a professional website. The team has grown organically from two founding principals in 2008 to more than 30 professionals carrying over 375 years of combined industry experience, with no external institutional capital raised. Geographic focus is Central Texas, though the firm claims nationwide service capabilities. Pricing is not publicly disclosed; commissions follow industry-standard percentages and managed-services rates are quoted on request.
Asterra firmographics
Firmographics- Name
- Asterra
- Legal name
- Asterra
- Website
- https://asterra.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Asterra is a privately held, full-service commercial real estate brokerage firm headquartered in Austin, Texas, delivering sales, leasing, tenant representation, property and construction management, asset management, and family office support services to commercial property owners, investors, corporate tenants, and high-net-worth families across Central Texas and nationwide.
- Ownership category
- akta.pro rank
Asterra industry classification
Industry- Product category
- Commercial Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Buyer Representation Services (BPAJAAAJ)
Keywords
Where Asterra is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Asterra business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Real Estate Brokerage Commissions: Commission-based revenue from commercial and residential real estate transactions including sales, acquisitions, leasing, and tenant representation
- Property Management Fees: Ongoing property and construction management services generating recurring revenue
- Asset Management Services: Strategic oversight services for commercial real estate portfolios
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Asterra product offering
Product offeringCore offering
Asterra is a full-service commercial real estate brokerage firm providing sales and acquisitions, project leasing, tenant representation, asset management, project management, construction management, and family office support services. The firm delivers these services through an integrated team of brokers, attorneys, property managers, building engineers, accountants, and construction managers to commercial property owners, investors, corporate tenants, and high-net-worth families across Central Texas and nationwide.
Product overview
Asterra is a full-service commercial real estate brokerage firm offering a comprehensive suite of professional real estate services. The portfolio consists of seven core service offerings: Sales & Acquisitions for commercial property transactions; Project Leasing for tenant attraction and retention; Tenant Representation for tenant advocacy; Asset Management for portfolio strategy; Project Management for development coordination; Construction Management for project oversight; and Family Office Support for wealth management. These services are delivered by a team of brokers, attorneys, property managers, building engineers, accountants, and construction managers serving the commercial and residential real estate sectors across Central Texas and nationwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Sales & Acquisitions Guides clients through commercial real estate buying and selling transactions with data-backed market analysis, tailored acquisition strategies, and comprehensive transaction management from consultation to closing. Designed for commercial property owners, investors, and corporate buyers/sellers.
- Project Leasing Attracts and retains quality tenants for properties through strategic market positioning, customized marketing outreach, tenant relationship cultivation, and lease negotiation to ensure short-term profitability and long-term asset value. Designed for commercial property owners and landlords.
- Tenant Representation Advocates for tenants exclusively during the leasing process, providing local market expertise, strategic location analysis, end-to-end transaction management, and ongoing advisory support for expansions, renewals, and relocations. Designed for corporate tenants and business occupiers.
- Asset Management Provides strategic oversight of commercial real estate portfolios to enhance value and mitigate risks through holistic portfolio strategies, focused financial management, tenant-focused leasing, and proactive risk assessment. Designed for commercial real estate investors and portfolio owners.
- Project Management Delivers leadership and coordination for real estate development aligned with client timeline, budget, and quality standards through comprehensive project planning, stakeholder coordination, risk identification, and transparent financial oversight. Designed for real estate developers and property owners undertaking development projects.
- Construction Management Ensures smooth execution of construction projects from start to finish through integrated oversight of all phases, collaborative contractor engagement, continuous on-site monitoring, and compliance and quality assurance. Designed for property owners, developers, and tenants executing construction or build-out projects.
- Family Office Support Offers flexible solutions for managing family wealth, including frontend strategic planning services (investment management, wealth planning, philanthropy advisory, family governance) and operational efficiency support (accounting, tax compliance coordination, expense and cash flow management, operational oversight). Designed for family offices and high-net-worth families with complex financial and property portfolios.
Companies that use Asterra
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Asterra technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Asterra partnerships and signals
Strategic signalScale indicators9 records
Recent moves6 records
Expansion highlights4 records
Asterra competitors and assessment
Company assessmentBroad incumbents
- CBRE: Global commercial real estate services firm; notably one of Asterra's founders (Lucian Morehead) previously worked at CBRE Central Texas, and CBRE's scale is the institutional benchmark against which Asterra competes for enterprise mandates.
- JLL: Global full-service commercial real estate firm offering brokerage, property management, capital markets and advisory - directly comparable services to Asterra across all seven of Asterra's service lines.
- Cushman & Wakefield: Global commercial real estate services firm with brokerage, asset services, project and development services - overlapping with Asterra's full-service model at greater geographic scale.
- Colliers International: Global commercial real estate services and investment management firm with strong U.S. brokerage footprint; competes with Asterra for commercial assignments in Central Texas markets.
- Newmark Group: Commercial real estate advisory and services firm with capital markets, leasing and property management capabilities - competes for the same mid- and large-cap Texas tenant and investor mandates Asterra targets.
- Marcus & Millichap: Specialized commercial real estate investment sales brokerage - directly comparable to Asterra's sales & acquisitions service line for investment properties in the Texas market.
Regional players
- Endeavor Real Estate Group: Austin-based commercial real estate brokerage and development firm serving Central Texas with similar tenant rep, project leasing and sales services - among Asterra's most direct local competitors.
- Aquila Commercial: Austin-based full-service commercial real estate firm providing sales, leasing and tenant/landlord representation - the closest direct regional peer to Asterra's core Austin brokerage practice.
- HPI Real Estate Services: Central Texas commercial real estate brokerage serving Austin and surrounding markets with property management, leasing and investment sales services comparable to Asterra's offerings.
- KDW Advisors: Austin-based commercial real estate advisory firm providing tenant representation, landlord representation and project management - competing with Asterra in the Central Texas mid-market segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights6 records
Customer concentration
Asterra social profiles
Digital presenceAsterra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Asterra leadership team
Management profileNumber of profiles
Profiles18 records
Asterra funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Asterra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Asterra
What does Asterra do?
Asterra is a full-service commercial real estate brokerage firm providing sales and acquisitions, project leasing, tenant representation, asset management, project management, construction management, and family office support services. The firm delivers these services through an integrated team of brokers, attorneys, property managers, building engineers, accountants, and construction managers to commercial property owners, investors, corporate tenants, and high-net-worth families across Central Texas and nationwide.
Is Asterra a public or private company?
Asterra is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Asterra founded?
Asterra was founded in 2008. It employs 11 to 50 people.
Where is Asterra based?
Asterra is headquartered in Austin, United States, in the North America region.
How does Asterra make money?
Three revenue lines are on record. Real Estate Brokerage Commissions are the primary driver. The others are property Management Fees and asset Management Services.
Who are Asterra's main competitors?
Broad incumbents on record are CBRE, JLL, Cushman & Wakefield, Colliers International, Newmark Group and Marcus & Millichap. Regional players are Endeavor Real Estate Group, Aquila Commercial, HPI Real Estate Services and KDW Advisors.
Does Asterra have an API?
No public API is recorded for Asterra.
What industry is Asterra in?
Asterra's product category is Commercial Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAJ, Buyer Representation Services. Its NAICS code is 53121 and its SIC code is 6531.