Lockpicks.com

What Lockpicks.com does

Lockpicks.com is a privately held, US-based e-commerce retailer founded in 1997 and headquartered in Hayden, Idaho, that specializes in the distribution of professional locksmith tools, key blanks, and automotive key-programming equipment. The company operates a Shopify-powered direct-to-consumer storefront aggregating product lines from a broad set of leading manufacturers including HPC, SouthOrd, Original Lishi, JMA, Ilco, Framon, Wenxing, Xhorse, Advanced Diagnostics, Peterson, Strattec, and Brockhage. Its catalog spans lock picks and pick sets, tubular picks, Lishi 2-in-1 pick/decoders, bump keys, broken key extractors, impressioning tools, I-Core tools, safe/vault tools, key machines (duplicators, originators, programmers), key blanks (commercial, residential, automotive transponder), rekeying supplies (pin kits, replacement pins), and physical lock hardware, alongside educational products such as practice locks and instructional books.

The company's customer base is dominated by individual professional locksmiths and small security firms, with secondary segments in automotive locksmiths, security professionals, and US government entities served through a dedicated FEDSHOP portal offering a 12% federal discount. The business model is essentially transactional retail: unit-level pay-as-you-go pricing ranging from $2–$5 budget items up to approximately $2,595 for high-end key machines, with supplementary financing options, a free-shipping threshold at $149 within the USA, and a Lowest Price Guarantee.

Go-to-market is omnichannel within a small footprint: the lockpicks.com e-commerce site is the primary sales channel, augmented by a government FEDSHOP channel, international shipping to 28+ countries, an active content marketing layer (blogs, instructional videos, SEO), and social presence on Instagram, Facebook, and YouTube. Customer reviews are surfaced through a Judge.me integration, and a newsletter program drives repeat engagement. The firm is small (1–10 employees), privately funded, and shows no evidence of venture capital, private equity, M&A, or external leadership hires in the available data.

Name

Lockpicks.com

Website

https://lockpicks.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Locksmith Tools and Supplies

SIC

Retail-Miscellaneous Retail (5900)

akta.pro primary industry

Fasteners, Nails, Screws & Anchors Retail (CRAIADAC)

Keywords

• Locksmith tools
• Lock picks
• Key machines
• Automotive locksmith
• Key blanks

Headquarters

HQ city

Hayden

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Locksmith Tool Sales: Direct retail sales of professional locksmith tools including lock picks, pick sets, pick guns, bypass tools, key blanks, transponder keys, key machines, and specialized automotive tools. Revenue is generated through one-time product purchases with varying price points from budget items to professional-grade equipment priced up to $2,595.
2. Government/Enterprise Sales: B2G sales through the US Federation Discount Program offering 12% discounts to authorized government entities and employees, indicating a dedicated government procurement channel.
3. Financing Services: Financing options available for customers, suggesting partnership with financing providers for high-value equipment purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Lockpicks.com is an online retailer that distributes professional locksmith tools, key cutting machines, key blanks, automotive locksmith equipment, and rekeying supplies sourced from leading manufacturers such as HPC, SouthOrd, JMA, Ilco, Framon, Wenxing, Xhorse, Original Lishi, Advanced Diagnostics, Peterson, Strattec, and Brockhage. The catalog spans lock picks, pick guns, Lishi 2-in-1 pick/decoders, tubular picks, bump keys, broken key extractors, impressioning tools, I-core tools, safe/vault tools, car opening kits, try-out keys, key duplicators and programmers, transponder keys, automotive remotes, pin kits, and lock hardware. Sales are executed direct-to-buyer through a Shopify storefront with a separate FEDSHOP portal offering 12% discounts to US government entities, plus financing options for high-value equipment.

Product overview

Lockpicks.com is a professional locksmith supply company offering a comprehensive catalog of tools, equipment, and key blanks for the locksmithing industry. The product portfolio centers on lock picking tools (including pick sets, pick guns, individual picks, and tension tools), automotive locksmith tools (Lishi 2-in-1 pick/decoders, try-out keys, car opening kits), key machines (duplicators, originators, programmers), key blanks (cylinder, automotive, transponder, tubular), rekeying supplies (pin kits, replacement pins), and lock hardware. The company also provides educational products including practice locks and instructional books. The offering is structured as a single e-commerce platform with multiple product categories rather than a platform-plus-modules architecture. Key brands distributed include HPC, SouthOrd, JMA, Strattec, Peterson, Original Lishi, Advanced Diagnostics, Ilco, Framon, Wenxing, Xhorse, and Brockhage.

Differentiator

Problem solved

Functional benefit

Products and services

• Lock Picks and Pick Sets Professional-grade individual picks, tension tools, and complete pick sets (e.g., 62-piece professional sets, 20-piece sets, compact folding sets) for residential, commercial, and automotive locksmiths.
• Pick Guns and Electric Picks Manual and electric pick guns including HPC PistolPick (HPG-10), SouthOrd Electric Pick, and downward pick guns designed for European-profile locks.
• Lishi Tools Original Lishi 2-in-1 pick and decoder tools for Kwikset, Schlage, Ford, GM, Honda, Toyota, and many other automotive and residential lock brands.
• Tubular Lock Picks Specialized picks for tubular pin tumbler locks on vending machines, bike locks, alarm systems, and high-security cabinets, in 7-pin, 8-pin, and 10-pin configurations.
• Bump Keys and Lock Bumping Tools Bump key sets (6-key basic sets, 30-key professional sets) and bump hammers for lock-bumping opening techniques.
• Broken Key Extractor Tools Extractor sets, spiral tools, saw-type extractors, and complete removal kits for safely removing snapped or jammed keys from locks.
• Lock Scopes Inspection tools including 3-in-1 Navigator lock scopes, wafer readers, mini otoscopes, and replacement parts for lock inspection and decoding.
• Cylinder Service Tools

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core.

• HPC (Handy Pattern Company)coreTechnology or IntegrationHPC is a key manufacturer partner supplying lock pick guns, key extractors, and professional locksmith equipment. HPC products are a core part of Lockpicks.com's inventory including HPC branded items like the PistolPick (HPG-10) Pick Gun and EZ series key extractors.
• SouthOrdcoreTechnology or IntegrationSouthOrd is a major manufacturer of lock picking tools, electric picks, and tubular lock picks. Lockpicks.com features SouthOrd products prominently on its homepage and offers the full SouthOrd product line including jackknife pick sets and electric pick guns.
• Original LishicoreTechnology or IntegrationOriginal Lishi is a premier manufacturer of 2-in-1 pick/decoder tools for residential, automotive, and IC core locks. Lockpicks.com offers extensive Original Lishi inventory including tools for Kwikset, Schlage, Ford, GM, Honda, Toyota, and many other brands.
• JMA (Junkunc Mahles)coreTechnology or IntegrationJMA is a leading manufacturer of key blanks and automotive keys. Lockpicks.com stocks extensive JMA key blanks including KW1, SC1, and various automotive blanks in bulk quantities.
• Ilco (Kaba Ilco)coreTechnology or IntegrationIlco is a major manufacturer of key blanks, lock picks, and automotive solutions. Products include key extractor kits, pick guns, and professional lock picking tools.
• FramoncoreTechnology or IntegrationFramon produces key duplication machines, impressioning tools, and specialty locksmith equipment. Lockpicks.com offers Framon products including key machines, impressioning tools, and Global Link key sets.
• WenxingcoreTechnology or IntegrationWenxing manufactures key machines, tubular key cutters, and replacement parts. Lockpicks.com features Wenxing key machines prominently with messaging around 'High-Quality, Affordable, 1 Year Warranty, U.S. Based Tech Support'.
• XhorsecoreTechnology or IntegrationXhorse is a manufacturer of automotive key programmers, remote flip keys, and VVDI diagnostic equipment. Lockpicks.com stocks Xhorse VVDI products including Toyota and VW flip keys and programming equipment.
• Advanced DiagnosticscoreTechnology or IntegrationAdvanced Diagnostics produces Smart Pro and MVP key programmers with token-based software access. Lockpicks.com offers Advanced Diagnostics products including token packages (250 tokens, unlimited annual tokens) for key programming.
• Peterson ManufacturingcoreTechnology or IntegrationPeterson Manufacturing makes premium lock picks, tension tools, bump hammers, and I-Core tools. Lockpicks.com offers Peterson products including GSP picks, bump hammers, and professional pick sets.
• BrockhagecoreTechnology or IntegrationBrockhage is a manufacturer of bypass tools, bump hammers, padlock shims, and specialty locksmith tools. Featured prominently on homepage as a major brand. Products include BBT-100 bypass tool, downward pick gun, and comprehensive tool kits.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• SouthOrd: Manufacturer and direct retailer of professional lock picks, pick guns, and tubular picks. Comparable because SouthOrd supplies Lockpicks.com while also selling its own line of pick sets, electric picks, and jackknife tools to the same professional locksmith customer base.
• HPC (Hansen Products Corporation / Handy Pattern Company): Manufacturer of professional locksmith equipment including pick guns (PistolPick HPG-10), key extractors, and code machines. A core supplier to Lockpicks.com and a direct competitor in selling professional-grade picks and key machines to locksmiths.
• Peterson Manufacturing (sells via Sparrows): Sparrows Lock Picks is a leading direct-to-consumer retailer of GSP picks, tension tools, bump hammers, and I-Core tools. Direct peer in the e-commerce lock pick / locksmith tool space, competing for the same professional and enthusiast customer.
• Covert Instruments: Specialty retailer of professional lock picking tools, bypass tools, and practice locks. Comparable as a niche e-commerce peer targeting both professional locksmiths and security hobbyists with curated, premium tool assortments.
• Framon Manufacturing: Manufacturer and direct seller of key duplicating machines, impressioning tools, and specialty locksmith equipment. Comparable because Framon supplies Lockpicks.com and competes with it for direct sales of key machines and impressioning tools to locksmiths.
• American Key Supply: Online locksmith supply retailer carrying key blanks, transponder keys, programmers, and automotive tools. Direct peer competing for the same B2B locksmith and automotive key replacement market with comparable SKU breadth.
• JMA USA: US arm of key blank manufacturer JMA, distributing automotive and residential key blanks plus key cutting machines. Comparable as a major brand supplier of key blanks to locksmiths and as a partial channel competitor to Lockpicks.com in the automotive key blank segment.
• Advanced Diagnostics (Advent): Manufacturer and direct seller of Smart Pro and MVP key programmers with token-based software access for automotive locksmiths. Comparable as a key programming equipment supplier overlapping with Lockpicks.com's Xhorse and Advanced Diagnostics category.
• KeylessRide: Online retailer of automotive keys, key fobs, remotes, and programming tools for locksmiths and consumers. Comparable as a focused e-commerce competitor in the automotive key/remote subcategory that overlaps heavily with Lockpicks.com's automotive SKU range.

Regional players

• Lock Picks (LockPicksShop / Multipick): European-based (Germany) locksmith tool manufacturer and retailer offering picks, electric picks, and decoding tools. Comparable product catalog and customer segment to Lockpicks.com, with primary geographic focus on EU while overlapping in markets where Lockpicks.com ships internationally.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@OFFICIAL_lockpicks
• Facebookfacebook.com/profile.php?id=61572641516511
• Instagraminstagram.com/official_lockpicks
• Xx.com/lockpickscom
• LinkedInlinkedin.com/company/brockhage-corp-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lockpicks.com