Tracom Services

What Tracom Services does

Tracom Services Limited is a Nairobi-headquartered, Kenya-incorporated private company founded in 2007 that provides end-to-end payment infrastructure for banks, financial institutions, and government tax and revenue authorities across 13 African countries. Its core software products are Agency Banking (a custom platform enabling appointed agents to perform cash withdrawal, deposit, funds transfer, account opening, and bill payment), Merchant Acquiring (a payment processing platform supporting magstripe, smart cards, NFC, and cardless transactions), Card Issuance (instant on-site personalization and activation of debit/credit cards), MILIKI (an Electronic Fiscal Device Management System used by tax authorities such as the Liberia Revenue Authority), Lango (a terminal fleet management dashboard), and a Revenue Collection solution for county governments. The technology stack is Android-centric and integrates with partner OEM hardware — Ingenico POS terminals (AXIUM DX8000, AXIUM DX4000, Move/2500, Move/2600), Sunmi terminals (V2, P2 Smartpad), Hitachi ATMs, and Evolis card printers (Primacy 2) — using ISO 8583, XML, web services, and web sockets for client system connectivity.

The company monetizes through four distinct streams: hardware distribution and sale of partner-branded terminals and ATMs; software licensing and recurring subscriptions for its proprietary platforms; multi-vendor terminal repair and managed services through Tracom Lab, its certified service center with physical presence in Kenya, Rwanda, Burundi, Ethiopia, Liberia, and Malawi; and training and certification fees from Tracom Academy, an EC-Council Accredited Training Centre. Pricing is not publicly disclosed and is handled through enterprise sales motions, consistent with the long contract cycles typical of bank and government deals.

Tracom operates a direct enterprise field-sales model targeting emerging African markets, supported by a regional office network in 13 countries, and serves a vertical segmentation spanning banks and financial institutions (primary), government tax authorities (secondary), and county/local governments (secondary). The company reports scale metrics of more than 1,000,000 devices deployed and over 3 trillion in annual transaction value processed across its footprint. Ownership is private and founder-controlled, with no disclosed institutional investors, venture capital, or private equity backing.

Name

Tracom Services

Legal name

Tracom Services Limited

Website

https://tracom.co.ke

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Tracom Services Limited is a Nairobi-based fintech that provides payment infrastructure — agency banking, merchant acquiring, instant card issuance, fiscal device management, and POS/ATM hardware — to banks, tax authorities, and county governments across 13 African countries.

Ownership category

akta.pro rank

Product category

Banking and Payment Software

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC)

akta.pro secondary industry

Corporate Cash Management & Treasury Services (FSAMAOAA)

Keywords

• Banking automation software
• Payment terminal solutions
• Agency banking platforms
• Card issuance systems
• Tax management software

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Payment Terminal Hardware Sales: Sale and distribution of payment terminals including POS devices, ATMs, and card printers from partner brands Ingenico, Sunmi, Hitachi, and Evolis.
2. Banking Software Solutions: Custom software solutions for agency banking, merchant acquiring, digital banking, tax and revenue management, and card issuance systems deployed to financial institutions.
3. Terminal Repair and Maintenance: State-of-the-art multi-vendor repair center providing terminal maintenance and repair services for POS terminals, printers, and ATMs across African operations.
4. Managed Services: Tailored management services for financial institutions encompassing strategic planning, process optimization, risk management, and performance enhancement.
5. Training Services (Tracom Academy): Industry-ready programming skills and certification training for payments industry including EC-Council security certifications and full stack developer programs.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Tracom Services Limited develops and supplies banking automation software, payment terminals, and related fintech infrastructure to financial institutions and government tax authorities across Africa. Its offerings include agency banking platforms, merchant acquiring solutions, instant card issuance systems, electronic fiscal device management (MILIKI), terminal management (Lango), and revenue collection tools, alongside distribution of third-party hardware from Ingenico, Sunmi, Hitachi, and Evolis, supported by multi-vendor repair and a payment training academy.

Product overview

Tracom Services offers a comprehensive payment solutions ecosystem consisting of core software products (Agency Banking, Merchant Acquiring, Card Issuance, MILIKI tax/revenue management, Lango terminal management, and Revenue Collection) integrated with hardware offerings (Ingenico terminals, Sunmi terminals, Hitachi ATMs, Evolis card printers, and Nextgo Android devices). The company provides a 360-degree approach combining payment software development, hardware deployment, and maintenance services. The portfolio includes specialized solutions for banking institutions, government tax authorities, and local/county governments, supported by a multi-vendor repair center and Tracom Academy training services.

Differentiator

Problem solved

Functional benefit

Brands

• Miliki: Tax and revenue management solution used by tax authorities to automate and manage tax collection
• Lango
• Tracom Lab

Products and services

• Agency Banking A custom-made banking solution that allows financial institutions to extend banking services to customers and the public through appointed agents, supporting cash withdrawal, deposit, funds transfer, account opening, utility bill payment, and cardless money transfers to enable financial inclusion.
• Merchant Acquiring A platform empowering banks to deliver seamless payment experiences for merchants, supporting purchase, cash-back, cash advance, balance enquiry, pre-authorization, settlement, reversal, and refund transactions across magstripe, smart cards, NFC, and cardless payment methods.
• Card Issuance An instant card issuance solution that enables financial institutions to produce, encode, and activate personalized debit or credit cards on-site within minutes of approval, supporting both centralized and decentralized issuance models.
• MILIKI (EFDMS) An Electronic Fiscal Device Management System (EFDMS) used by tax authorities to automate and manage tax collection, combining fiscalized billing and receipting with e-payment capabilities to combat invoice trafficking and improve revenue collection.
• Lango Terminal Management A terminal management solution for POS networks that provides extensive reporting through a user-friendly dashboard accessible on mobile or PC, allowing operators to monitor and control large terminal fleets.
• Revenue Collection A government revenue collection solution for county and local governments to efficiently collect payments, fines, and cess, supporting revenue streams such as Single Business Permits, Car Parking, Market Stalls, Land Rates, and House Rentals with real-time reporting.
• Managed Services Tailored management services for financial institutions encompassing strategic planning, process optimization, risk management, and performance enhancement delivered as a standalone engagement.
• Nextgo Payment Device An Android-based payment device for retail environments providing advanced POS functionality beyond basic transaction processing.
• Ingenico Terminals Distribution of Ingenico payment terminals including AXIUM DX8000 (Android-based 6-inch terminal), AXIUM DX4000 Portable, Move/2500 pocket-sized portable, and Move/2600 contactless-optimized device, supporting EMV, NFC, magstripe, and QR-code payments.
• Sunmi Terminals Distribution of Sunmi POS terminals including Sunmi V2 portable terminal and Sunmi P2 Smartpad, with PCI DSS compliance and support for credit cards, mobile wallets, and contactless payments.
• Hitachi ATMs Distribution and maintenance of Hitachi ATM solutions with robust materials, advanced security features including biometric authentication and cardless access, and integration with mobile banking apps and contactless payment capabilities.
• Evolis Card Printers Distribution of Evolis card printers including Primacy 2 for high-volume printing up to 280 cards per hour, supporting edge-to-edge printing, magnetic stripe encoding, contact/contactless chip encoding, and lamination with holograms for secure card production.
• Tracom Repair Center A certified multi-vendor repair center providing state-of-the-art maintenance and repair for POS terminals, printers, and ATMs across Kenya, Rwanda, Burundi, Ethiopia, Liberia, and Malawi, enabling reduced turnaround time for financial institutions.
• Tracom Academy A payment industry training academy established in 2007 focusing on software development and security training for web, mobile, POS terminals, and ATMs, offering Certified Fullstack Developer, POS Developer, and EC-Council CEH/CSCU cybersecurity certifications.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• IngenicocoreTechnology or IntegrationIngenico is a leading payment terminal provider whose products are distributed and supported by Tracom Services in Africa. Tracom offers AXIUM DX8000, AXIUM DX4000 Portable, Move/2500, and Move/2600 terminals with repair and maintenance services.
• SunmicoreTechnology or IntegrationSunmi is a POS terminal provider whose devices including Sunmi V2 and P2 Smartpad are distributed by Tracom Services in the African market.
• HitachicoreTechnology or IntegrationHitachi ATM provider partnered with Tracom for distribution and maintenance of ATMs in Africa, offering reliable and durable ATM solutions with advanced security features.
• EvoliscoreTechnology or IntegrationEvolis card printer provider whose products including Primacy 2 are distributed by Tracom Services for instant card issuance solutions for banks and financial institutions.
• EC-CouncilcoreStrategic or Co-development PartnerEC-Council partnership for cybersecurity training and certification. Tracom Academy is an Accredited Training Centre (ATC) by EC-Council, delivering Certified Ethical Hacker (CEH) and Certified Secure Computer User (CSCU) training programs.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cellulant: Pan-African digital payments platform offering payment aggregation, collections, disbursements and merchant acquiring solutions across more than 35 African countries. Overlaps directly with Tracom in agency banking, payment processing for banks and government revenue automation, serving similar financial institution customers in overlapping African geographies.
• Interswitch: Pan-African digital payments and commerce platform serving banks, governments and merchants across Nigeria and beyond. Directly comparable as it combines payment processing, agency banking, merchant acquiring and card issuance infrastructure for African financial institutions, competing with Tracom for the same bank and government contracts.
• Onafriq (formerly MFS Africa): Africa's largest mobile money interoperability and cross-border payments network connecting 200+ mobile money wallets and bank accounts across the continent. Comparable to Tracom as it builds payment rails and treasury infrastructure used by African banks and fintechs, addressing adjacent agency banking and remittance use cases.
• BPC Banking Technologies: Provider of payment processing, card issuing and switching solutions to banks, processors and fintechs across Africa, Latin America and Asia. Directly comparable as it delivers similar payment switching, merchant acquiring and card issuance infrastructure to emerging market banks, often competing head-to-head for the same African banking customers Tracom serves.

Broad incumbents

• Network International: Leading payments processor across the Middle East and Africa, providing merchant acquiring, card issuance, fraud management and payment processing for banks and merchants at much larger scale than Tracom. Comparable as it sells many of the same categories (POS/terminal management, merchant acquiring, card issuance) to overlapping bank customers from a regional incumbent position.
• Verifone: Global POS hardware and integrated payment solutions provider whose terminals compete with the Ingenico, Sunmi and other OEM devices Tracom distributes. Tracom is effectively a regional channel partner and services extension of Verifone's global installed base, making Verifone a comparable broad incumbent operating in the same merchant acquiring hardware stack.
• Worldline: Global payment processing and merchant acquiring giant serving financial institutions and merchants across Europe and emerging markets. Comparable broad incumbent as it builds merchant acquiring, payment processing and banking-grade payment rails that overlap with Tracom's core banking software portfolio, although typically at much larger scale and with European geographic concentration.
• ACI Worldwide: Global real-time payments and banking software vendor serving large banks with electronic payments, fraud management and merchant acquiring platforms. Directly comparable as it sells enterprise payment infrastructure software into retail and corporate banks that overlap with Tracom's primary customer base, including key African banks.
• NCR Corporation: Global provider of banking (including ATMs), POS and payment solutions, including the Hitachi/ATM line that Tracom distributes in Africa. Comparable as an incumbent supplying hardware, software and managed services to retail and commercial banks across multiple regions, addressing the same banking infrastructure buyers as Tracom.

Emerging players

• Flutterwave: Leading African payment technology platform providing payment processing, merchant acquiring and API-led payment infrastructure to businesses and banks across Africa. Comparable as an emerging player capturing digital payment flows that also flow through Tracom's merchant acquiring and POS estate, addressing overlapping merchants and banking customers with a different delivery model (online-first vs Tracom's physical terminal-led approach).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/TracomServices

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tracom Services