Cure Medical

Name

Cure Medical

Legal name

Cure Medical

Website

https://curemedical.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Cure Medical is a product line within ConvaTec's Continence Care division that manufactures intermittent catheters for patients requiring self-catheterization, supported by the me+ patient education program and distributed globally through healthcare providers, pharmacies, and direct-to-consumer channels.

Ownership category

akta.pro rank

Product category

Continence Care Medical Devices

NAICS

Surgical Appliance and Supplies Manufacturing (339113), Surgical and Medical Instrument Manufacturing (339112)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Urinary Catheters & Drainage (Intermittent/Foley Catheters, Bags, Securement) (HLAHALAI)

Keywords

• Intermittent catheters
• Continence care
• Bladder management
• Self-catheterization supplies
• Catheter medical devices

Headquarters

HQ city

Newport Beach

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Medical Device Sales - Catheters: Cure Medical generates revenue through the sale of intermittent catheter products to patients and healthcare providers. Products are distributed through medical supply channels and direct-to-consumer sample programs.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Cure Medical offers intermittent catheter products under the Cure™ brand for patients who need to self-catheterize for bladder management. The offering is part of ConvaTec's Continence Care division and is complemented by the me+™ support program, which provides educational tools, personalized video guides, emotional well-being resources, and a community forum for users adapting to self-catheterization. Products are distributed globally through healthcare professional referrals, medical supply channels, and direct-to-consumer sample programs.

Differentiator

Problem solved

Functional benefit

Brands

• Cure™ Products: Trusted Solutions. Confident Living. A product line of intermittent catheter products under Convatec's Continence Care division.

Products and services

• Cure™ Products Trusted intermittent catheter solutions designed for confident living, targeting users who need to self-catheterize for bladder management. Part of ConvaTec's Continence Care division.
• me+™ Support & Services Comprehensive support program for intermittent catheter users, providing resources for new users learning self-catheterization, ongoing lifestyle support, emotional well-being resources, educational tools, personalized video guides, and community connections.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Direct peers

• Coloplast: Global leader in continence care with a major SpeediCath and Self-Cath intermittent catheter portfolio serving the same self-catheterizing patient population and HCP channels as Cure Medical. Closest direct competitor in product, customer, and go-to-market.
• Hollister Incorporated: Hollister's VaPro and Apogee intermittent catheters compete head-to-head with Cure across urology and HCP channels, targeting the same self-catheterization use case with similar hospital, pharmacy, and DTC distribution models.
• Wellspect Healthcare (LoFric): Wellspect's LoFric brand is a well-established hydrophilic intermittent catheter line with strong HCP endorsement in Europe and the US, directly competing with Cure on product technology, prescription channels, and patient support programs.
• Rusch (Teleflex Urology): Rusch is a long-established intermittent catheter brand distributed globally by Teleflex, serving the same self-catheterization patient base via medical supply and HCP channels that Cure uses.

Broad incumbents

• Teleflex: Teleflex offers intermittent catheters within its broader urology portfolio, sold through hospital and DME channels. While not a pure-play catheter brand, it overlaps with Cure on HCP-facing catheter sales globally.
• Becton Dickinson (BD / Bard): BD's Bard urology portfolio includes intermittent catheters sold through the same HCP and DME channels. As a diversified medtech incumbent, BD competes with Cure across the full continence care value chain.
• ConvaTec (Continence Care division): Cure's own parent division. ConvaTec's Continence Care business — encompassing both Cure and GentleCath — competes with Coloplast, Hollister, and BD, and is the broader business vehicle under which the Cure sub-brand operates.

Regional players

• Asid Bonz: Germany-based specialist in intermittent catheters and continence care products, directly comparable to Cure on product category. Primarily serves the German-speaking DACH market through pharmacy and HCP channels.

Emerging players

• CompactCath: US-based startup with compact, pre-lubricated intermittent catheters sold DTC and through select HCP channels. Competes with Cure on user experience, portability, and direct-to-consumer acquisition — particularly for active, younger self-cath users.
• Cure Medical (independent historical entity): Cure Medical historically operated as an independent US-based intermittent catheter company before being acquired by ConvaTec. The legacy Cure Medical brand and website remain comparable in product positioning and target customer to the current Cure sub-brand within ConvaTec.

Market position

Customer concentration

• Xx.com/CureNationUSA
• Facebookfacebook.com/148672168536898

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cure Medical