What Piedmont Distillers does

Piedmont Distillers is a privately held craft spirits manufacturer founded in 2005 and headquartered in Madison, North Carolina, operating as the state's first legal distillery since Prohibition. The company produces a portfolio of small-batch, all-natural spirits from 100% American-grown corn, with its flagship product Midnight Moon Moonshine inspired by Junior Johnson's family recipe and validated by Johnson himself at his mechanics shop. The portfolio spans multiple spirits categories: clear and flavored moonshine (Midnight Moon®, including seasonal extensions such as Apple Pie, Lemonade, and Watermelon), cream liqueurs (Midnight Moon® Moonshakes in flavors including Cookies & Cream, Chocolate Brownie, and Peanut Butter Cup), spiced moonshine (Catdaddy® at 80 proof, triple-distilled with vanilla, nutmeg, and cinnamon), vodka (Method + Standard), and premium single-barrel straight whiskey (The Clover® Bobby Jones Collection, with proceeds partially supporting The Bobby Jones CSF Foundation). Each core brand operates its own dedicated consumer website and identity.

The business operates a hybrid omni-channel go-to-market model combining direct-to-consumer sales through brand-specific e-commerce storefronts with retail and wholesale distribution through third-party online retailers and physical stores. The company supports this commercial operation with a broad digital marketing presence across Instagram, Twitter, Facebook, YouTube, LinkedIn, Pinterest, and Tumblr, supplemented by email newsletter capture and interest-based paid advertising. Revenue mechanics are standard consumer packaged goods: unit sales of branded spirits through owned and third-party channels, with pricing not publicly disclosed. The company has 11-50 employees and has been continuously operating for over two decades, with no disclosed funding rounds, parent company, or M&A activity in the source data.

Name

Piedmont Distillers

Legal name

Piedmont Distillers, Inc.

Website

https://piedmontdistillers.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Piedmont Distillers is a North Carolina craft spirits manufacturer, founded in 2005 as the state's first legal distillery since Prohibition, producing award-winning moonshine, cream liqueurs, vodka, and whiskey under brands like Midnight Moon, Catdaddy, and The Clover for retail and direct-to-consumer sale.

Ownership category

akta.pro rank

Product category

Craft Distilled Spirits

NAICS

Distilleries (31214), Distilleries (312140), Beverage Manufacturing (3121), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industries

Distilled Spirits Production & Distilling (AFAFAAAC), Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH)

Keywords

• Craft spirits
• Moonshine production
• Whiskey distillery
• Flavored moonshine
• Small-batch distilling

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Spirits Sales (Direct-to-Consumer): The company sells its spirits portfolio (Midnight Moon Moonshine, Catdaddy Spiced Moonshine, Midnight Moon Moonshakes, The Clover Whiskey, Method + Standard Vodka) directly to consumers through brand-specific e-commerce websites.
2. Retail and Wholesale Distribution: Products are sold through retail stores and online retailers. The company has established relationships with retailers carrying their brand portfolio.
3. The Bobby Jones Clover Collection: Single-barrel straight whiskey collection where a portion of proceeds supports The Bobby Jones CSF Foundation, combining product sales with charitable giving.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Piedmont Distillers is a craft distillery that manufactures and sells a portfolio of small-batch, handcrafted American spirits, including moonshine, spiced moonshine, cream liqueurs, whiskey, and vodka. Its products are made from 100% American-grown corn and sold both directly to consumers through brand websites and through retail and online partners.

Product overview

Piedmont Distillers is a craft spirits company operating as North Carolina's first legal distillery since Prohibition (founded 2005). The company offers a portfolio of award-winning spirits including Midnight Moon® Moonshine (corn-based moonshine inspired by Junior Johnson's family recipe), Midnight Moon® Moonshakes (cream liqueurs combining moonshine with indulgent flavors like Apple Pie and Cookies & Cream), Catdaddy® Spiced Moonshine (triple-distilled spiced spirit with vanilla, nutmeg, and cinnamon notes), The Clover Whiskey Bobby Jones Collection (single-barrel straight whiskeys), and Method + Standard Vodka. These products are sold through online and retail channels and are marketed as all-natural, finely crafted spirits.

Differentiator

Problem solved

Functional benefit

Brands

• Midnight Moon Moonshine: Inspired by Junior Johnson's family moonshine recipe, made from 100% American corn and handcrafted in small batches. Variants include Original, and flavored versions.
• Midnight Moon Moonshakes
• Catdaddy Spiced Moonshine
• The Clover Whiskey Bobby Jones Collection
• Method + Standard Vodka

Products and services

• Midnight Moon® Moonshine A corn-based moonshine inspired by Junior Johnson's family moonshine recipe, made from 100% American corn and handcrafted in small batches, sold to adult consumers.
• Midnight Moon® Moonshakes Cream liqueurs combining traditional Midnight Moon moonshine with real vanilla and flavors including Apple Pie, Cookies & Cream, Chocolate Brownie, Peanut Butter Cup, and Vanilla, for adult consumers.
• Catdaddy® Spiced Moonshine An all-natural spiced moonshine blended with vanilla, nutmeg, and cinnamon, triple-distilled from American-grown corn, small-batch blended, and bottled at 80 proof, marketed to adult consumers for cocktails and shooters.
• The Clover Whiskey Bobby Jones Collection Award-winning single-barrel straight whiskeys with nuanced, complex flavor profiles, honoring golf legend Bobby Jones; a portion of proceeds supports The Bobby Jones CSF Foundation.
• Method + Standard Vodka A vodka offering within Piedmont Distillers' family of craft spirits, sold to adult consumers alongside the moonshine and whiskey portfolio.

Quantifiable outcome

• Award-winning spirits recognized in the industry

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• The Bobby Jones CSF FoundationminorStrategic or Co-development PartnerA portion of proceeds from The Clover Whiskey Bobby Jones Collection supports The Bobby Jones CSF Foundation. The partnership combines product sales with charitable giving, honoring golf's greatest gentleman and champion Bobby Jones. The foundation receives ongoing support through the sale of these single-barrel straight whiskeys.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Laws Whiskey House: Laws Whiskey House is a small-batch straight whiskey distillery in Colorado — a craft peer with comparable production scale and single-barrel, award-winning straight whiskey similar to The Clover Bobby Jones Collection.
• Sugarlands Distilling Company: Sugarlands is a craft moonshine and flavored-spirits distillery in Gatlinburg, Tennessee with public tastings, DTC e-commerce, and a flavored-spirit SKU strategy similar to Midnight Moon Moonshakes and Catdaddy.
• Ole Smoky Distillery: Ole Smoky is the largest legal moonshine producer in the US, headquartered in Tennessee with on-site tasting, retail, and broad DTC — directly comparable to Piedmont's moonshine-led portfolio and DTC-plus-retail distribution model.
• Cathead Distillery: Cathead is a craft spirits distillery in Madison, Wisconsin offering flavored and straight whiskey, vodka, and gin — comparable to Piedmont in size, craft positioning, and DTC-plus-retail distribution.
• Tim Smith Spirits (Climax Moonshine): Tim Smith licenses Climax Moonshine, a heritage/craft moonshine brand with a flavored SKU lineup and national retail distribution, mirroring Piedmont's moonshine-first, flavor-extension positioning.

Regional players

• Asheville Distilling Company: Asheville Distilling is a North Carolina craft distillery producing whiskey and other spirits with tasting room and DTC distribution — a regional peer operating in the same geography with comparable offerings.

Broad incumbents

• Heaven Hill Brands: Heaven Hill is one of the largest American-owned spirits producers (Bourbon, vodka, flavored whiskey) — a broad incumbent that competes for retail shelf space and on-premise distribution with Piedmont's whiskey and vodka SKUs.
• Brown-Forman Corporation: Brown-Forman owns Jack Daniel's and other major American whiskey and vodka brands, and competes broadly with Piedmont's whiskey portfolio and '100% American corn' positioning for craft shelf-set.
• Sazerac Company: Sazerac produces and markets a broad portfolio of spirits including Buffalo Trace bourbons, Fireball cinnamon whiskey, and 1792 — directly overlapping with Catdaddy's spiced moonshine positioning and The Clover straight whiskey.
• Pernod Ricard USA: Pernod Ricard distributes Jameson, Malibu, and many other spirits; broad incumbent competitor for off-premise retail listings, on-premise bar programs, and DTC digital traffic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Piedmont Distillers