Milk & Honey
Milk & Honey is a private, hybrid entertainment management firm representing top songwriters, producers, electronic artists, and NFL/baseball athletes across music, sports, and ventures divisions, with in-house services spanning A&R, brand marketing, synch licensing, catalog sales, and Web3.
- Company typePrivate
- Founded2014
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Milk & Honey does
Milk & Honey is a privately-held, hybrid entertainment management company founded in 2014 by Lucas Keller and headquartered in Los Angeles, with additional offices in Beverly Hills, New York, Nashville (two locations), Dallas, and London. The company operates three core divisions — Music, Sports, and Ventures — serving high-profile individual clients including songwriters, producers, recording artists and DJs, NFL and baseball athletes, and college athletes in the NIL space. Its service stack is unusually broad for a firm of its size (~50 employees), encompassing A&R administration, brand marketing, DSP promotion, digital strategy, international strategy, synch licensing, tour marketing, music catalog sales brokerage, NIL strategy, and venture development for client IP. Reported client outcomes include over 1 billion albums sold in aggregate, 25+ Spotify billion-stream songs, 16 Grammy nominations for the 65th Grammy Awards, and 1,800+ shows on tour in 2025, alongside 70+ NFL athletes represented.
The business generates revenue through a mix of management commissions on music and sports talent income, transaction fees on music catalog sales (with over $300 million in deals brokered since the pandemic via a proprietary network of 170+ global buyers), synchronization licensing fees, and venture development / professional service fees tied to building client-side IP such as publishing companies, apps, and brands. Notable sub-brands include Milk & Honey Labs (a Web3/NFT/Metaverse division launched in February 2022), Milk & Honey Sports Ventures (a separate brand incubator for athletes), and the INVERSA Latin electronic music label (launched in 2026 with M3 Music and ONErpm). The company has executed two acquisitions in the last two years — VMG Sports in April 2024 (adding Travis Kelce and 15 other NFL players) and Bigfoot Music Management in November 2025 (electronic music) — signaling an active inorganic growth posture. Its go-to-market is relationship-driven: the firm invests in industry community through a 2,000-attendee annual Grammy party, curated dinners in four cities, global songwriting camps, and an in-house event production team.
Milk & Honey firmographics
Firmographics- Name
- Milk & Honey
- Legal name
- Milk & Honey
- Website
- https://milkhoneyla.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Milk & Honey is a private, hybrid entertainment management firm representing top songwriters, producers, electronic artists, and NFL/baseball athletes across music, sports, and ventures divisions, with in-house services spanning A&R, brand marketing, synch licensing, catalog sales, and Web3.
- Ownership category
- akta.pro rank
Where Milk & Honey is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Milk & Honey business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Music Management Services: Traditional management representation for songwriters, producers, artists and DJs. Services include A&R, creative direction, synch licensing, digital strategy, touring and more across multiple offices globally.
- Sports Representation: NFL and baseball athlete representation including contract negotiations, brand deals, personal branding, and NIL (Name, Image, Likeness) for college athletes.
- Catalog Sales and Publishing Transactions: Brokerage services for selling music publishing catalogs and master recording rights. The company has successfully closed over $300 million in deals, selling publishing, writer's share of performance royalties, producer royalties, artist master royalties, masters, and neighboring rights.
- Venture Development: Milk & Honey Ventures works with clients to build intellectual property including publishing companies, production companies, apps, apparel, software, lifestyle brands, video games and beyond. Revenue from early-stage introductions, concept development, capital raising, and exit support.
- Synchronization Licensing: Placement of music in visual media including television, film, trailers, ads, digital media and gaming. The Los Angeles office clears nearly 30 synchronization placements per day.
Go-to-market motion3 records
Distribution channels1 record
Marketing channels5 records
Milk & Honey product offering
Product offeringCore offering
Milk & Honey is a hybrid entertainment management company providing comprehensive management, representation, and brokerage services to music talent (songwriters, producers, artists, and DJs), sports athletes (NFL and baseball), and Web3 clients. The firm operates three core divisions—Music, Sports, and Ventures—delivering services including A&R, brand marketing, DSP promotion, synchronization licensing, catalog sales brokerage, contract negotiations, NIL strategy, and intellectual property development across global offices.
Product overview
Milk & Honey is a hybrid entertainment management company with three core divisions: Music (representing artists, songwriters, producers, and DJs), Sports (representing NFL and baseball athletes), and Ventures (helping clients build intellectual property and businesses). The Music division offers core management services plus specialized sub-products including sync licensing, catalog sales brokerage, and the Milk & Honey Labs Web3 division. The Sports division includes athlete representation plus Sports Ventures as a separate brand incubator. Services span A&R, international strategy, DSP promotion, brand marketing, financial literacy training, and tour marketing. The company operates as a boutique agency with approximately 50 employees across offices in Los Angeles, New York, Nashville, Dallas, and London.
Differentiator
Problem solved
Functional benefit
Brands
- Milk & Honey Labs: Web3 and new media division launched in February 2022, focused on NFTs, metaverse, crypto, and digital asset representation for top artists, celebrities, brands and IP.
- Milk & Honey Sports Ventures
- INVERSA
Products and services
- Music Management Full-service management for songwriters, producers, artists, and DJs. Services include A&R, day-to-day management, international strategy, DSP promotion, digital strategy, creative direction, touring support, synch licensing, and venture development.
- Sports Management Athlete representation and agency services for football (NFL) and baseball players. Includes contract negotiations, brand deals, sponsorship partnerships, personal brand development, and NIL (Name, Image, Likeness) strategy for college athletes.
- Ventures A separate business unit that helps music and sports clients build intellectual property and entrepreneurial ventures. Services include early-stage concept development, fundraising support, company building, and brand development across categories like apps, tech, apparel, spirits, and publishing companies.
- Sync Licensing Music placement services for television, film, advertising, gaming, and digital media. The Los Angeles office clears nearly 30 synchronization placements per day. Services include end title film songs, Super Bowl ads, and UK John Lewis holiday ads.
- Catalog Sales Brokerage Brokerage service for selling music publishing catalogs, master recordings, and royalty rights. The company has access to 170+ global buyers and has successfully closed over $300 million in deals. Services include valuation, packaging, and transaction management.
- Milk & Honey Labs Web3 and new media division focused on NFTs, metaverse, crypto, and digital collectible projects. Represents top-tier artists, celebrities, brands, and IP in the Web3 space. Inaugural project was Marina and Florian Picasso's 'Man and The Beat' NFT collection with Sotheby's.
- Electronic Music Division Specialized representation of electronic music artists and DJs including Oliver Heldens, Benny Benassi, Joel Corry, and Sullivan King. Artists regularly appear on Billboard dance charts, DJ Mag top 100, and perform at major festivals including Ultra, EDC, Tomorrowland, and Coachella, with residencies in Ibiza and Las Vegas.
- Sports Ventures Brand incubator separate from the sports agency that helps athletes build apparel, tech, CPG, and other intellectual property leveraging their influence. Focused on long-term enterprise wealth building beyond athletic careers.
- Events Event production around entertainment industry tentpole moments. Services include annual Grammy parties (2,000 attendees), curated dinners in Los Angeles, Nashville, New York, and London, and global songwriting camps. All events are 100% produced by internal staff.
- Publishing Companies Publishing companies launched in partnership with Milk & Honey clients including Top 5 (Kobalt), Deep Cuts (Warner Chappell), Third And Verse (Kobalt), The Orphanage Music Publishing (Reservoir), More Hits Music Publishing (Downtown), and Rom Drops (Reservoir).
- INVERSA (Latin Electronic Music Label) Latin electronic music label jointly launched by Milk & Honey with M3 Music and ONErpm, focused on the Latin electronic music genre with distribution and platform services provided by ONErpm.
- Milk & Honey Baseball Division Baseball athlete representation division launched in January 2023, led by industry veteran Kyle Thousand (formerly Roc Nation Sports' first-ever Managing Director of Baseball). Based in Nashville and launched in partnership with Big Plan Holdings.
Quantifiable outcome
- Over 1 billion albums sold in aggregate by clients
- +5 more outcomes
Companies that use Milk & Honey
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles5 records
Milk & Honey technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Milk & Honey partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor, core and flagship.
- mprsminorPartnership with mprs on producer catalog acquisitions. mprs expanded into producer catalog acquisitions through this partnership with Milk & Honey.
- M3 MusiccoreJoint launch of Latin electronic music label INVERSA, established by Milk & Honey, M3 Music, and ONErpm. This is a new label venture in the Latin electronic music space.
- ONErpmcoreJoint launch of Latin electronic music label INVERSA with Milk & Honey and M3 Music. ONErpm provides distribution and platform services for the new label.
- Bigfoot Music ManagementcoreMilk & Honey acquired Bigfoot Music Management, emphasizing underground electronic music as its top priority. This acquisition expands Milk & Honey's presence in the electronic music space.
- VMG SportscoreMilk & Honey acquired VMG Sports, a sports management company representing NFL players including Travis Kelce. The deal more than doubled Milk & Honey's NFL client roster and expanded its reach into NFL and college markets. Added 15 NFL players including Travis Kelce.
- Big Plan HoldingscoreBaseball division launch in partnership with Big Plan Holdings, a diversified family holding company with investments in cannabis, real estate, entertainment and hospitality. Industry veteran Kyle Thousand leads the baseball division.
- Sotheby'sflagshipPartnership with Sotheby's for the Picasso NFT collection 'Man and The Beat' - a collaboration between some of the biggest artists in music and NFTs of unreleased Picasso artwork, with a physical auction of the pieces to follow. Milk & Honey Labs was a key driving force in ideating, marketing and releasing this property.
- Picasso Family/EstateflagshipFirst project under Milk & Honey Labs - Marina and Florian Picasso representing the Picasso Family/Estate for the NFT collection 'Man and The Beat'. This was the inaugural Web3 project for Milk & Honey Labs.
Scale indicators9 records
Recent moves11 records
Expansion highlights6 records
Milk & Honey competitors and assessment
Company assessmentDirect peers
- Range Media Partners: Boutique talent management firm representing musicians, actors, and creators with a similar multi-vertical management and brand-building model and similar headcount scale.
- Q Prime: Boutique music management firm known for managing high-profile rock, country, and pop artists and producers; directly comparable in the songwriter/producer management niche.
- Primary Wave Music: Music publishing, talent management, and recorded music company; directly comparable in catalog acquisitions, publishing, and artist/songwriter management services.
Broad incumbents
- Wasserman: Large global sports and entertainment agency representing athletes, musicians, and brands; competes with Milk & Honey in NFL representation and broader talent management.
- Roc Nation: Jay-Z-founded entertainment company spanning music, sports, and ventures; competes with Milk & Honey in songwriter/artist management and sports representation, and previously employed Milk & Honey's baseball division lead.
- WME (William Morris Endeavor): One of the largest global talent agencies representing artists, athletes, and creators across music, sports, and entertainment; a primary competitive incumbent in songwriter and artist management.
- Creative Artists Agency (CAA): Top-tier global talent and sports agency representing musicians, athletes, and brands; competes with Milk & Honey across music management, sports representation, and brand partnerships.
- United Talent Agency (UTA): Major talent agency representing artists, athletes, and content creators; competes with Milk & Honey in music and entertainment management, including DJ/electronic artist representation.
Emerging players
- TDE (Top Dawg Entertainment): Independent record label and management company with integrated artist development; comparable in artist management and venture/IP development for music clients.
- Sportstars: Boutique sports management agency in New York; directly comparable in NFL athlete representation and was a previous employer of Milk & Honey's sports co-head.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Milk & Honey social profiles
Digital presenceMilk & Honey financial estimates
Financial estimateRevenue estimate
Valuation estimate
Milk & Honey leadership team
Management profileNumber of profiles
Profiles8 records
Milk & Honey funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Milk & Honey M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Milk & Honey
What does Milk & Honey do?
Milk & Honey is a hybrid entertainment management company providing comprehensive management, representation, and brokerage services to music talent (songwriters, producers, artists, and DJs), sports athletes (NFL and baseball), and Web3 clients. The firm operates three core divisions—Music, Sports, and Ventures—delivering services including A&R, brand marketing, DSP promotion, synchronization licensing, catalog sales brokerage, contract negotiations, NIL strategy, and intellectual property development across global offices.
Is Milk & Honey a public or private company?
Milk & Honey is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Milk & Honey founded?
Milk & Honey was founded in 2014. It employs 51 to 100 people.
Where is Milk & Honey based?
Milk & Honey is headquartered in Los Angeles, United States, in the North America region.
How does Milk & Honey make money?
Five revenue lines are on record. Music Management Services are the primary driver. The others are sports Representation, catalog Sales and Publishing Transactions, venture Development and synchronization Licensing.
Who are Milk & Honey's main competitors?
Direct peers on record are Range Media Partners, Q Prime and Primary Wave Music. Broad incumbents are Wasserman, Roc Nation, WME (William Morris Endeavor), Creative Artists Agency (CAA) and United Talent Agency (UTA). Emerging players are TDE (Top Dawg Entertainment) and Sportstars.
Does Milk & Honey have an API?
No public API is recorded for Milk & Honey.