Milk & Honey

What Milk & Honey does

Milk & Honey is a privately-held, hybrid entertainment management company founded in 2014 by Lucas Keller and headquartered in Los Angeles, with additional offices in Beverly Hills, New York, Nashville (two locations), Dallas, and London. The company operates three core divisions — Music, Sports, and Ventures — serving high-profile individual clients including songwriters, producers, recording artists and DJs, NFL and baseball athletes, and college athletes in the NIL space. Its service stack is unusually broad for a firm of its size (~50 employees), encompassing A&R administration, brand marketing, DSP promotion, digital strategy, international strategy, synch licensing, tour marketing, music catalog sales brokerage, NIL strategy, and venture development for client IP. Reported client outcomes include over 1 billion albums sold in aggregate, 25+ Spotify billion-stream songs, 16 Grammy nominations for the 65th Grammy Awards, and 1,800+ shows on tour in 2025, alongside 70+ NFL athletes represented.

The business generates revenue through a mix of management commissions on music and sports talent income, transaction fees on music catalog sales (with over $300 million in deals brokered since the pandemic via a proprietary network of 170+ global buyers), synchronization licensing fees, and venture development / professional service fees tied to building client-side IP such as publishing companies, apps, and brands. Notable sub-brands include Milk & Honey Labs (a Web3/NFT/Metaverse division launched in February 2022), Milk & Honey Sports Ventures (a separate brand incubator for athletes), and the INVERSA Latin electronic music label (launched in 2026 with M3 Music and ONErpm). The company has executed two acquisitions in the last two years — VMG Sports in April 2024 (adding Travis Kelce and 15 other NFL players) and Bigfoot Music Management in November 2025 (electronic music) — signaling an active inorganic growth posture. Its go-to-market is relationship-driven: the firm invests in industry community through a 2,000-attendee annual Grammy party, curated dinners in four cities, global songwriting camps, and an in-house event production team.

Name

Milk & Honey

Legal name

Milk & Honey

Website

https://milkhoneyla.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Milk & Honey is a private, hybrid entertainment management firm representing top songwriters, producers, electronic artists, and NFL/baseball athletes across music, sports, and ventures divisions, with in-house services spanning A&R, brand marketing, synch licensing, catalog sales, and Web3.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Music Management Services: Traditional management representation for songwriters, producers, artists and DJs. Services include A&R, creative direction, synch licensing, digital strategy, touring and more across multiple offices globally.
2. Sports Representation: NFL and baseball athlete representation including contract negotiations, brand deals, personal branding, and NIL (Name, Image, Likeness) for college athletes.
3. Catalog Sales and Publishing Transactions: Brokerage services for selling music publishing catalogs and master recording rights. The company has successfully closed over $300 million in deals, selling publishing, writer's share of performance royalties, producer royalties, artist master royalties, masters, and neighboring rights.
4. Venture Development: Milk & Honey Ventures works with clients to build intellectual property including publishing companies, production companies, apps, apparel, software, lifestyle brands, video games and beyond. Revenue from early-stage introductions, concept development, capital raising, and exit support.
5. Synchronization Licensing: Placement of music in visual media including television, film, trailers, ads, digital media and gaming. The Los Angeles office clears nearly 30 synchronization placements per day.

Go-to-market motion3 records

Distribution channels1 record

Marketing channels5 records

Core offering

Milk & Honey is a hybrid entertainment management company providing comprehensive management, representation, and brokerage services to music talent (songwriters, producers, artists, and DJs), sports athletes (NFL and baseball), and Web3 clients. The firm operates three core divisions—Music, Sports, and Ventures—delivering services including A&R, brand marketing, DSP promotion, synchronization licensing, catalog sales brokerage, contract negotiations, NIL strategy, and intellectual property development across global offices.

Product overview

Milk & Honey is a hybrid entertainment management company with three core divisions: Music (representing artists, songwriters, producers, and DJs), Sports (representing NFL and baseball athletes), and Ventures (helping clients build intellectual property and businesses). The Music division offers core management services plus specialized sub-products including sync licensing, catalog sales brokerage, and the Milk & Honey Labs Web3 division. The Sports division includes athlete representation plus Sports Ventures as a separate brand incubator. Services span A&R, international strategy, DSP promotion, brand marketing, financial literacy training, and tour marketing. The company operates as a boutique agency with approximately 50 employees across offices in Los Angeles, New York, Nashville, Dallas, and London.

Differentiator

Problem solved

Functional benefit

Brands

• Milk & Honey Labs: Web3 and new media division launched in February 2022, focused on NFTs, metaverse, crypto, and digital asset representation for top artists, celebrities, brands and IP.
• Milk & Honey Sports Ventures
• INVERSA

Products and services

• Music Management Full-service management for songwriters, producers, artists, and DJs. Services include A&R, day-to-day management, international strategy, DSP promotion, digital strategy, creative direction, touring support, synch licensing, and venture development.
• Sports Management Athlete representation and agency services for football (NFL) and baseball players. Includes contract negotiations, brand deals, sponsorship partnerships, personal brand development, and NIL (Name, Image, Likeness) strategy for college athletes.
• Ventures A separate business unit that helps music and sports clients build intellectual property and entrepreneurial ventures. Services include early-stage concept development, fundraising support, company building, and brand development across categories like apps, tech, apparel, spirits, and publishing companies.
• Sync Licensing Music placement services for television, film, advertising, gaming, and digital media. The Los Angeles office clears nearly 30 synchronization placements per day. Services include end title film songs, Super Bowl ads, and UK John Lewis holiday ads.
• Catalog Sales Brokerage Brokerage service for selling music publishing catalogs, master recordings, and royalty rights. The company has access to 170+ global buyers and has successfully closed over $300 million in deals. Services include valuation, packaging, and transaction management.
• Milk & Honey Labs Web3 and new media division focused on NFTs, metaverse, crypto, and digital collectible projects. Represents top-tier artists, celebrities, brands, and IP in the Web3 space. Inaugural project was Marina and Florian Picasso's 'Man and The Beat' NFT collection with Sotheby's.
• Electronic Music Division Specialized representation of electronic music artists and DJs including Oliver Heldens, Benny Benassi, Joel Corry, and Sullivan King. Artists regularly appear on Billboard dance charts, DJ Mag top 100, and perform at major festivals including Ultra, EDC, Tomorrowland, and Coachella, with residencies in Ibiza and Las Vegas.
• Sports Ventures Brand incubator separate from the sports agency that helps athletes build apparel, tech, CPG, and other intellectual property leveraging their influence. Focused on long-term enterprise wealth building beyond athletic careers.
• Events Event production around entertainment industry tentpole moments. Services include annual Grammy parties (2,000 attendees), curated dinners in Los Angeles, Nashville, New York, and London, and global songwriting camps. All events are 100% produced by internal staff.
• Publishing Companies Publishing companies launched in partnership with Milk & Honey clients including Top 5 (Kobalt), Deep Cuts (Warner Chappell), Third And Verse (Kobalt), The Orphanage Music Publishing (Reservoir), More Hits Music Publishing (Downtown), and Rom Drops (Reservoir).
• INVERSA (Latin Electronic Music Label) Latin electronic music label jointly launched by Milk & Honey with M3 Music and ONErpm, focused on the Latin electronic music genre with distribution and platform services provided by ONErpm.
• Milk & Honey Baseball Division Baseball athlete representation division launched in January 2023, led by industry veteran Kyle Thousand (formerly Roc Nation Sports' first-ever Managing Director of Baseball). Based in Nashville and launched in partnership with Big Plan Holdings.

Quantifiable outcome

• Over 1 billion albums sold in aggregate by clients
• +5 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor, core and flagship.

• mprsminorStrategic or Co-development Partner · 4 June 2026Partnership with mprs on producer catalog acquisitions. mprs expanded into producer catalog acquisitions through this partnership with Milk & Honey.
• M3 MusiccoreStrategic or Co-development Partner · 22 April 2026Joint launch of Latin electronic music label INVERSA, established by Milk & Honey, M3 Music, and ONErpm. This is a new label venture in the Latin electronic music space.
• ONErpmcoreStrategic or Co-development Partner · 22 April 2026Joint launch of Latin electronic music label INVERSA with Milk & Honey and M3 Music. ONErpm provides distribution and platform services for the new label.
• Bigfoot Music ManagementcoreStrategic or Co-development Partner · 11 November 2025Milk & Honey acquired Bigfoot Music Management, emphasizing underground electronic music as its top priority. This acquisition expands Milk & Honey's presence in the electronic music space.
• VMG SportscoreStrategic or Co-development Partner · 22 April 2024Milk & Honey acquired VMG Sports, a sports management company representing NFL players including Travis Kelce. The deal more than doubled Milk & Honey's NFL client roster and expanded its reach into NFL and college markets. Added 15 NFL players including Travis Kelce.
• Big Plan HoldingscoreStrategic or Co-development Partner · 1 January 2023Baseball division launch in partnership with Big Plan Holdings, a diversified family holding company with investments in cannabis, real estate, entertainment and hospitality. Industry veteran Kyle Thousand leads the baseball division.
• Sotheby'sflagshipStrategic or Co-development Partner · 1 February 2022Partnership with Sotheby's for the Picasso NFT collection 'Man and The Beat' - a collaboration between some of the biggest artists in music and NFTs of unreleased Picasso artwork, with a physical auction of the pieces to follow. Milk & Honey Labs was a key driving force in ideating, marketing and releasing this property.
• Picasso Family/EstateflagshipStrategic or Co-development Partner · 1 February 2022First project under Milk & Honey Labs - Marina and Florian Picasso representing the Picasso Family/Estate for the NFT collection 'Man and The Beat'. This was the inaugural Web3 project for Milk & Honey Labs.

Scale indicators9 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Range Media Partners: Boutique talent management firm representing musicians, actors, and creators with a similar multi-vertical management and brand-building model and similar headcount scale.
• Q Prime: Boutique music management firm known for managing high-profile rock, country, and pop artists and producers; directly comparable in the songwriter/producer management niche.
• Primary Wave Music: Music publishing, talent management, and recorded music company; directly comparable in catalog acquisitions, publishing, and artist/songwriter management services.

Broad incumbents

• Wasserman: Large global sports and entertainment agency representing athletes, musicians, and brands; competes with Milk & Honey in NFL representation and broader talent management.
• Roc Nation: Jay-Z-founded entertainment company spanning music, sports, and ventures; competes with Milk & Honey in songwriter/artist management and sports representation, and previously employed Milk & Honey's baseball division lead.
• WME (William Morris Endeavor): One of the largest global talent agencies representing artists, athletes, and creators across music, sports, and entertainment; a primary competitive incumbent in songwriter and artist management.
• Creative Artists Agency (CAA): Top-tier global talent and sports agency representing musicians, athletes, and brands; competes with Milk & Honey across music management, sports representation, and brand partnerships.
• United Talent Agency (UTA): Major talent agency representing artists, athletes, and content creators; competes with Milk & Honey in music and entertainment management, including DJ/electronic artist representation.

Emerging players

• TDE (Top Dawg Entertainment): Independent record label and management company with integrated artist development; comparable in artist management and venture/IP development for music clients.
• Sportstars: Boutique sports management agency in New York; directly comparable in NFL athlete representation and was a previous employer of Milk & Honey's sports co-head.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/milkhoneyla
• Facebookfacebook.com/MilkHoneyLA
• Instagraminstagram.com/ancora_themes
• LinkedInlinkedin.com/company/milkhoney

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Milk & Honey